Hello to all the BMM and media enthusiasts (and to BMMites and faculty members who know someone who is looking for BMM-related info!)

Have you or your friends been considering joining a media course? Are you or other people you know looking at colleges in Mumbai that offer BMM but don’t know which one to go for? What does it take to do a media course? Are you cut out for it?

Do you wish to pursue Bachelor of Mass Media (BMM)? If yes, look no further!

Answers to these and more await you!

BMMBox.com has planned InfoBox 2013 – a Bachelor of Mass Media (BMM) Information Seminar for all those who are interested in securing admission in the various BMM colleges including St. Xavier’s, Jai Hind, KC, Wilson, UPG, Rizvi, Ruia, National, SIES, Thakur, and so on! This seminar is open to HSC, CBSE, ICSE, IGCSE, IB, or just about any other board that is equivalent to 12th grade!

What: InfoBox 2013 (BMM-Information Seminar)
When: Sunday, May 19, 2013

Where: KC College of Management Studies, KCCMS Building, Mahakavi Bhushan Marg, Above Ling’s Pavilion

Landmark: Cafe Mondegar Lane,Behind Regal Theatre, Colaba, Mumbai 400039

Time: 10AM – 4PM

Registration Fee: Rs. 1,000/- per participant* (Was Rs. 1,500/- for the first event and now Rs. 500/- off on every ticket!)

*A nominal registration/participation fee is being charged so that only genuine participants turn up at the event and to cover speaker, venue, and event organization costs. Parents/guardians can attend by taking an additional pass for themselves.
We prefer parents/guardians coming along so they also get to know more about the course and can guide their children further.

Seminar Agenda

Seminar Agenda

PART 1: Media Course 101
– Why taking up a media course makes sense
– Who should take up the course
– Skill sets required for the media industry

Part 2: BMM Colleges
– What makes a good media/BMM College
– Why getting admitted to a good media/BMM college is VERY important
– Points to consider when choosing a media college

Part 3: Entrance and Preparation
– Clearing the BMM-Entrance Exam confusion
– Which colleges are taking the entrance test
– How to prepare for those tests

Part 4: Media Industry Interaction
– Interact with both Ex-BMM students and top media professionals who are now working at advertising agencies, media and production houses, MNCs, public relations agencies, large publications, event managements companies, etc. They will give their perspectives on BMM and media industry

Part 5: Open Q&A
– Open Question and Answers session to ask all your doubts (if not covered during the sessions), and personal thoughts or apprehensions on taking the course.

If you wish to sign up for the event and still want to know the process of signing up and other questions, feel free to fill in this form below and our team will get in touch with you to help you out

Pictures from the InfoBox 2012 Seminar 1 held on April 17, 2012

InfoBox 2012

InfoBox 2012

InfoBox 2012

So, what are you waiting for? Come over to this first-of-its-kind information seminar and get all your doubts cleared. This will help you keep a clear focus on your goals about which college to join, how to crack the entrance test, what parameters to consider when choosing a BMM college, and much more.

If you have any questions about the seminar, feel free to email connect@bmmbox.com with subject line ‘InfoBox 2013′.

Paper-I — PRESS LAW AND ETHICS

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

• Law
• Introduction to Laws
• Classification of Laws
• Copyright Act and Intellectual property Rights
• Official Secrets Act
• Press Council of India act 1978
• Contempt of courts Act, 1971
• Other Laws aimed at curbing press freedom
• Introduction of The Indian Evidence Act 1872
• Ethics
• Advertiser and Ownership influence and interference etc.

Paper-II — BROADCAST JOURNALISM

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To understand the development of broadcast journalism in India
• ¾ Lean skills and techniques required for broadcast journalism
• ¾ To learn how to handle equipment- a camcorder and recorder – for a story
• ¾ Regional language broadcast journalism to be examinaed as a growing and flourishing field

Topic of lectures

• History of the development of radio journalism
• The potential of radio as a broadcast medium
• Radio news formats
• Writing news for radio
• Skills of speaking over the radio
• Principles of sound and production techniques
• History of the development of TV Journalism
• TV journalism – local , regional, national and international
• TV news in the regional languages
• TV journalism formats ; evolution and popularity of new forms on TB
• Scripting news for TV
• Principles of video camera use
• Skills of anchoring or presenting
• Videotape editing
• Examining Broadcast journalism and allegations of ‘dumbing down’ of news
• Understanding the power of the image

Paper-III — BUSINESS AND MAGAZINE JOURNALISM (COMBINATION OF NICHE I AND II)

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

• Brief history
• The structure of financial management
• The Budget preparation and presentation
• Companies, balance sheets, AGMs window dressing of balance sheets, the loopholes
• Stock exchange, Sensex and its ups and downs
• Ethics for business journalism
• Magazine journalism
• Magazines during post emergency
• Western craze among glossy women’s magazines
• Writing and editing for magazines
• Role of Alternative media to deal with people’s issues.

Paper-IV — INTERNET AND ISSUES IN THE GLOBAL MEDIA

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ Examine global journalism as a newly emerging reality – it’s implications, strengths and weakness
• ¾ To examine the journalistic scene in S.Asia
• ¾ Learning about the Internet as a news medium
• ¾ Equipping students with basic skills required for internet reporting and editing

Topic of lectures

• Global journalism
• Internet journalism
• Reporting and editing for the net
• Developing your own web site
• Internet design
• News Agencies
• International news flow
• Politics of representation of the ‘third world’ in international press
• International reporting
• Reporting International politics
• Challenges to international journalism
• International law and the role of Western media in defining human rights, and thinking the concept of human rights from a Third World media perspective
• Asian region and the need for greater connectivity

Paper-V — NEWS MEDIA MANAGEMENT

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To make students aware of the structure, functioning and responsibilities of managements of  media orgainsations
• ¾ To create awareness of laws governing media orgainsations and their complexities in a globalised world in the wake of an information explosion.

Topic of lectures

• Types of ownership and their agendas
• Ideal management structure
• Management role in ensuring editorial freedom.
• Organisational structure
• Financial management
• Specialized training for skilled workers
• Marshalling resources
• Marketing strategies
• Challenges of globalization, liberalization
• Legal aspects

Paper-VI — CONTEMPORARY ISSUES

Max. Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To sensitize students to the environment around them
• ¾ Developing a perspective towards issues related to the marginalized sections of the society

Topic of lectures

• Ecological system, services and Economics of Environmental Protection
• Concepts of human rights and civil liberties
• Regional issues – Economics, Social, Political
• Sugar Lobby, operation Flood, Terrorism, tribal Movement, etc.

Paper-I — ADVERTISING AND MARKETING RESEARCH

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To discuss the foundations of research and audience analysis that is imperative to successful advertising.

Topic of lectures

• Fundamental of marketing research
• Product Research
• Copy research
• Copy testing measures and methods
• Print pretesting
• Broadcast pretesting
• Projective techniques
• Physiological rating scales
• Challenges to pre-testing.  E.g. The halo effect
• Post testing.

Paper-II — LEGAL ENVIRONMENT AND ADVERTISING ETHICS

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To provide a perspective on the Legal Environment in India.
• ¾ To guide students of media through the various ethics connected to Advertising.
• ¾ Maharashtra state centric cases to be discussed in class as the situation demands.

Topic of lectures

• Legal Environment
• Self-Regulation, Ethics and the Law
• Laws that affect Advertising in India
• Ethics
• Unfair Trade Practices and the Competition Act
• Consumer Rights and Laws
• Advertising and Society
• Critique of Advertising

Paper-III — FINANCIAL MANAGEMENT FOR MARKETING AND ADVERTISING

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

• Introduction to Marketing and Advertising Finance
• Long Term Finance -Sources of Long Term Finance
• Short Term Finance
• Financial Statements
• Marketing Costs

Paper-IV — AGENCY MANAGEMENT

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To expose students to the business of advertising
• ¾ To familiarize students with the different aspects of running an ad agency

Topic of lectures

• Structure of an ad agency, functions of different departments, types of ad agency
• Client Servicing
• Marketing plan of the client
• Agency Finances
• Client’s evaluation of the agency
• Setting up an Agency
• Growing the Agency
• Sales Promotion Management

Paper-V — THE PRINCIPLES AND PRACTICE OF DIRECT MARKETING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

To learn and understand :

• ¾ What Direct marketing is, including direct marketing terminology
• ¾ How direct marketing differs from “traditional marketing”
• ¾ Direct marketing techniques

Topic of lectures

• Definition and importance of direct marketing
• Economics of direct marketing
• Growing importance of Direct marketing in IMC mix
• Understanding the DM business
• Direct marketing strategies
• Direct marketing concepts
• Various direct marketing methods and media
• Future of direct marketing current and future Scenario
• Customer relationship management

Paper-VI — CONTEMPORARY ISSUES

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To sensitise students to the environment around them
• ¾ Developing a perspective towards issues related to the marginalized sections of the society

Topic of lectures

• Ecological system, services and Economics of Environmental Protection
• Concepts of human rights and civil liberties
• Regional issues – Economics, Social, Political
• Sugar Lobby, operation Flood, Terrorism, tribal Movement, etc.

Paper-I — REPORTING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ Certain basic principles: Accuracy, Objectivity, Clarity and speed
• ¾ The need to verify news. On the spot coverage, checking with the sources, double checking for controversial stories
• ¾ Understanding New Values

Topic of lectures

• Writing reports
• Leads and its types
• Gathering news
• New news writing style
• Investigative Reporting

Paper-II — EDITING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To allow improvement in language skills
• ¾ To impart skills required of a sub-editor

Topic of lectures

• Specific language inputs
• Structure and functions of the editorial set-up of a newspaper
• Functions of the sub-editor – Writing, editing, design
• Editing
• Typography and design
• Editing on the computer.

Paper-III — FEATURE AND OPINION

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ Commenting on differences between reporting and  feature writhing, the special skills needed for feature / Opinion writing
• ¾ Role of opinion writing the need for mature thinking and professional experience

Topic of lectures

• ‘Hard’ news, ‘soft’ news, definitions and differences
• ‘Report’ and ‘features’
• The non-news feature
• Special types of features
• Obits a brief history
• Reviews
• Columns
• Trend stories
• The Editorial page and op-ed page
• Editorial writing, special skills and analytical power
• Some famous editors in Indian journalism.

Paper-IV — JOURNALISM AND PUBLIC OPINION

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To examine critically the relationship between the media and public, how much does the media influence public opinion Which are  the agencies manipulating this process of influencing public opinion

Topic of lectures

• What is public opinion? Who constitutes the public?
• Which are the tools used to gauge public opinion? How reliable are they?
• Examining the process where the media is said to have a role in influencing
• public opinion? How far is this true? Examine the diversities and prejudices in the media,  Issues as discussed by opinion makers like Walter Lippman, Noam Chomsky and Lasarsfeld
• Agenda setting v/s Uses and Gratifications model
• The increased use of comment in reporting
• Provocative editorials and news analysis
• Political opinion as formed by the media
• Role of media in times of war
• Vietnam and Iraq Wars, Bangladesh liberation, etc.
• Internal Conflicts and media reactions to these State terrorism, is media too much in sympathy with the views of human rights experts as
• Covering communal riots, ethnic problems,
• Shaping Trends how does media react to changing times
• The CNN effect impact.

Paper-V — INDIAN REGIONAL JOURNALISM

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ Study the evolution, growth and role in modern-day India of Indian newspapers other than in
• English
• ¾ Case studies of Hindi, Marathi, Telugu and Urdu newpapers
• ¾ Role of language papers in fostering socio – cultural development in their areas of circulation
• ¾ Study intimacy between readers and language newspapers

Topic of lectures

• Overview of impact of important newspapers
• Use of common facilities like news pool, personnel, etc.
• History and development of newspapers
• How Indian language newspapers have shaped outlook and cultural identities.
• Rise of ‘Hindi’ newspapers
• The language press and local politics
• Growth of regional newspapers
• Tendency to hunt for higher profits
• Political role of newspapers before and after Independence
• Role of editors in upholding standards of journalism
• Study the role of Editor- campaigners
• Era of mass circulated regional newspapers

Paper-VI — NEWSPAPER – MAGAZINE MAKING (Project Paper)

Marks: 100

Objectives:

• ¾ This paper shall introduce the students to the art of newspaper and magazine design and will orient them towards the practical aspects of newspaper – magazine making.

Topic of lectures

• Graphic Communication – Past and Present
• Why and how we read
• Graphic Reproduction Processes and Presses
• Type and Typesetting
• Using Type Creatively
• Electronic Copy Processing Systems
• Preparation for Printing
• Principles of Magazine Layout
• Newspaper Design and Layout
• Internal Assessment :  Individual Project
• Four page Local Newspaper- A3 size- Tabloid Four Page National Newspaper- Broadsheet
• Thirty-two page Magazine- A4 size.

Paper-I — ADVERTISING IN CONTEMPORARY SOCIETY

Max. Marks: 100 (Theory:50, Internals: 50)

Objectives:

• ¾ To recognize the roles of advertising in modern society
• ¾ To understand the current developments and problems concerning advertising as an economic and social force.
• ¾ Appreciate the increasingly international nature of advertising.
• ¾ To analyze the interdependent nature of advertising and popular culture.

Topic of lectures

• Advertising in the Indian economy
• Advertising and culture
• Advertising and the audience
• Global advertising
• Internet marketing
• Social marketing.

Paper-II — COPYWRITING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To familiarize the students with the concept of copywriting as selling through writing
• ¾ To develop their inherent writing skills
• ¾ To train students to generate, develop and express ideas effectively
• ¾ To familiarize students with contemporary advertising techniques and
• ¾ Practices

Topic of lectures

• Copywriting, Introduction, Responsibility of Copy writer
• Creative Strategy:  Planning and Development
• Phases of campaign creation
• Brief
• The big idea
• Writing for print media
• Understanding the medium and writing for TV, Cinema, Radio, Innovative medium, Internet, SMS.
• Principles of writing press release copy 05 Writing copy for mail order, direct mail, yellow pages, trade directory, classified advertisement, B2B advertising.
• Different types of copy.

Paper-III — ADVERTISING DESIGN (Project Paper)

Marks: 100 (Internal:0, External, Viva: 50)

Objectives:

• ¾ To expose students to the creative and technical aspects of art direction

Topic of lectures

• Introduction to the Art department in ad agency
• What is Art Direction –Making of an Art Director
• Introduction to colour – colour harmonies
• Introduction to Illusion -Principles and elements of design
• Introduction to Photography
• Introduction to Typography/Calligraphy-Word expression ,  Layout designing Logo designing
• Introduction to desktop publishing
• Introduction to Print Production -stationary design
• Working with copy –partner
• Art direction in print media
• Art direction in outdoor Transit/Ambient
• Art direction in films /television
• Art direction in internet and new media
• Art direction in Direct Mailers
• Advertising campaign planning :Art -Radio ,T.V, Newspaper, magazine outdoor
• Corporate Identity systems – Packaging , Brochure,P.O.P ,etc.
• How to brief the art direction and get the best out of him.

Paper-IV — CONSUMER BEHAVIOUR

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To introduce the students to the complexities of consumer behavior.

Topic of lectures

• Introduction to Consumer Behaviour
• Communication
• Perception : Physical Psychological : Subliminal perception
• Cultural – Subculture (concepts and its impact on consumer behaviour)
• Learning –  Cognitive Theory, Conditioning Theory
• Attitude
• Motivation
• Personality
• Market Segmentation
• Social Class
• Groups
• Family
• The Consumer Decision making Process
• Adoption and Diffusion
• Indian Core Values

Paper-V — MEDIA PLANNING AND BUYING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To develop knowledge of major media characteristics and buying advertising space in them to develop an understanding of procedures, requirements, and techniques of media planning.

Topic of lectures

• Media planning
• Sources of media research
• Selecting the suitable media options
• Criteria for selecting the media vehicles
• Media timing
• Comparing and Evaluating continuity ofmedia options/choices
• Deciding the ideal media mix
• The communications mix
• Media buying and negotiation
• Competitive media expenditure analysis
• The concept of aperture
• Scheduling and budgeting allocation
• Media plan evaluation
• Media presentations to the client
• Media audit

Paper-VI — BRAND BUILDING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To provide an introduction to the concepts and practices of contemporary brand management.
• ¾ To understand the appropriate strategies and tactics to build, measure and manage Brand Equity.
• ¾ To learn to plan an effective advertising campaign

Topic of lectures

• The Brand
• Branding Strategies
• Introducing And Naming New Brands and Extensions
• Brand Positioning
• Brand Equity
• Brand Leveraging
• Managing Brands Over Time
• Building Brand On Internet
• Corporate Branding (Internal Assessment Only)
• Campaign Planning (Internal Assessment Only)

Paper-I — INTRODUCTION TO ADVERTISING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• To give a brief insight about advertising & its different aspects to the students of Media

Topic of lectures

• Advertising – Meaning., Definition and functions
• Evolution of Advertising  National & International level
• The structure of and Ad agency and the functions and service of each department
• Relationship between various participants of advertising (Client, agency, media ,consumer)
• Research in Advertising  Pre and post campaign testing
• Economic and Social Aspects of Advertising
• Types of Advertising
• Introduction to Integrated Marketing Communication
• Techniques and strategies of web advertising
• Public Service advertising its role and importance
• Introduction to advertising strategies : AIDA, DAGMAR, Information processing model
• The Concept of USP
• Introduction to Agency Commissions /retainerships, media commission
• Future Trends in Advertising: Advertising as a career; Advertising opportunities in community
• networking/blogging/chat marketing
• Internal Assessment : Group Project / Individual Project  / Book Review / Class Test /Case Study / Presentation { Power Point / Audio “ Visual presentation / Oral Presentation}

Paper-II — INTRODUCTION TO JOURNALISM

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To give students an understanding of the history and development of journalism in the global and the Indian context
• ¾ Introduce students to concepts related to news and journalistic practice

Topic of lectures

• History
• Journalism in India
• International journalism stages of (Representative news media of U.S. Europe and Asia)
• Types of News papers
• The Role and Functions of Journalism
• Organization and structure of newspaper
• Basic Journalistic writing
• Supplements
• Principles / Canons of Journalism
• Internal Assessment: Group Project I Individual “Project / Book Review I Class Test lease Study
• Presentation { Power Point I Audio – Visual presentation I Oral Presentation)

Paper-III — PRINT PRODUCTION AND PHOTOGRAPHY

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To help students understand the principles and practice of photography
• ¾ To enable students to enjoy photography as an art.

Topic of lectures

• Basic Principles
• Camera
• Basic Photography
• Colour photography
• Concepts of composition
• Movements in Art and photography
• Print Production
• Internal Assessment: Photography practicals, project submissions.

Paper-IV — RADIO AND TELEVISION

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To introduce the basic terms and concepts of broadcasting
• ¾ To give an overview of the structure and function of the broadcast industry
• ¾ To create an awareness of the development of broadcast media and current trends

Topic of lectures

• Radio
• The history of radio
• Radio as a medium
• Types of Radio transmission
• Organizational chart – Role of Department
• The radio programme
• Radio and Business
• Ownership
• Current trends in radio
• Television
• The history of television.
• The technology of television
• Organization Chart – Roles of Departments
• TV and Society – Impact on Society
• TV as a means of edutainment and information
• TV and Business
• Ownership
• Internal Assessment: Radio/TV – script or programme or ads, assignments

Paper-V – MASS MEDIA RESEARCH

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To introduce students to debates in Research approaches and equip them with tools to carryon
• research
• ¾ To understand the scope and techniques of media research, their utility and limitations

Topic of lectures

Section-I

• Introduction to Research concepts
• Steps in conducting research – I
• Steps in conducting research – II
• Steps in conducting research – III
• Statistical procedure – Mean, median, mode, standard deviation and co-relation

Section-II

• Application of research in mass media
• Content analysis – Definition and uses, steps, limitations
• Research in print media
• Research in Advertising
• Research in Public Relations
• Mass media Research and the Internet
• Research in Media Effects
• Internal Assessment : Group Project / Individual Project / Book Review / Class Test / Case Study / Presentation {Power Point / Audio – Visual presentation / Oral Presentation)

Paper-VI — ORGANISATIONAL BEHAVIOUR

Max. Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ Orienting students to issues in organizational functioning
• ¾ To introduce students to the concepts given below at a preliminary level

Topic of lectures

• Nature of Organisation Behaviour
• Structural Dimensions of Organisation and its Environment
• Organisational Culture
• Motivation
• Motivation Theory – Application
• Groups in organisation and Group Dynamics
• Group Decision making
• Power and Authority
• Dynamics of Stress
• Internal Assessment : Group Project / Individual Project / Book Review / Class Test / Case Study / Presentation {Power Point / Audio – Visual presentation / Oral Presentation)

Paper-I — INTRODUCTION TO CREATIVE WRITING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ to encourage students to read stories, poems, plays
• ¾ to develop further and build upon the writing and analytical skills acquired in Semesters I and II
• ¾ to acquaint students with basic concepts in literary writing
• ¾ to familiarize students with the creative process

Topic of lectures

Section – I

• A Brief Introduction to Creative Writing
• Formal structure of the short story
• Formal aspects of Poetry
• Formal aspects of Drama
• Publication Aspects

Section-II

• Scripting, Screenplay, and dialogue writing focusing on
• Writing for the internet, with special reference to
• Suggested projects: Film Review
• Book Review: Adapting a short story to a screenplay Writing an original screenplay / script for radio or television

Paper-II — INTRODUCTION TO CULTURE STUDIES

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To introduce students to a set of approaches in the study of culture
• ¾ To examine the construction of culture
• ¾ To understand  how the media represents culture

Topic of lectures

• Evolution and need to study cultural studies
• Concept of ‘Culture’: examining definitions and theories of culture
• Popular and Mass Culture
• Culture and Conditioning
• Construction of Culture
• Globalisation
• Studying Representation in Cultural Expressions and Artefacts
• Media and Culture
• Internal Assessment : Group Project / Individual Project  / Book Review / Class Test  /Case Study / Presentation { Power Point / Audio  Visual presentation / Oral  Presentation}

Paper-III — INTRODUCTION TO PUBLIC RELATIONS

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ The objective of this paper is to introduce the subject of public relations to the student and help understand its role and function it plays in society.  It will equip the student with the basic tools of public relations and give them an overall understanding of the subject.

Topic of lectures

• Definition of PR : Its nature, process and Publics
• Public  Relations and Public Opinion, Publicity and PR
• Function & Scope of PR
• PR Tools – Media and Non Media
• Introduction to Media Relations
• Public  Relations and Crisis Management
• Marketing Public Relations and Marketing and Branding
• Introduction to Public Relations Campaign
• Public Relations and Consumer Relations
• Introduction to Digital PR
• Code of Ethics in Public Relations
• Internal Assessment : Group Project / Individual  Project / Class Test / Case Study / Presentation { Power Point / Audio-Visual Presentation / Oral Presentation}

Paper-IV — INTRODUCTION TO MEDIA STUDIES

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To expose students to the well developed body of media theory and analysis
• ¾ To foster analytical skills that will allow them to view the media critically

Topic of lectures

• Introduction to Media Studies
• Media Studies as an Interdisciplinary Approach
• Early Effects Theories
• Limited Effects Theories
• Cultural and Critical Theories
• Media and Society
• Introduction to Audience Theory

Internal Assessment: Group Project / Individual Project / Class Test / Case Study / Presentation

{Power Point / Audio-Visual Presentation / Oral Presentation}

Paper-V — UNDERSTANDING CINEMA

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To acquaint the students with the various styles and schools of cinema throughout the world.

Topic of lectures

• A discussion of early narrative cinema
• A screening and discussion on Early Indian Cinema like Dadasaheb Phalke’s films and Prabhat Talkies’ films, along with a discussion of early Indian  cinema, and the development of the studio system in India.
• Screening and discussion on Early Hollywood Cinema like Gone with the Wind, Sound of Music, Citizen Kane, with lecture and clips on evolution of Hollywood Studio System
• A discussion of Italian neo-realism, and its impact on the films of Satyajit Ray and Bimal Roy (screening of The Bicycle Thief)
• A discussion of French New Wave cinema (screening of Jean-Luc Godard’s Breathless)
• A screening of Kurosawa’s film along with a discussion of its impact on Hollywood cinema and Hindi cinema.
• A discussion on Hollywood classical narrative films like Hitchcock, Agatha Christe.
• A discussion on the Super Star system and the Hindi formula film  (selection of films from Rajesh Khanna, Amitabh Bachchan to Sharukh Khan, Amir Khan can be screened)
• Screening and discussion of contemporary Hollywood film makers of 90’s and 2000 like Steven Spielberg, Ang Lee.
• A discussion of Indian-global cinema like Salaam Bombay, Namesake, Provoked
• Discussion on Award winning Indian Regional films and film maker like Shantaram/ Satyajit Ray/Adoor Gopalkrishnan
• Screening and Discussion on cross-over films and film makers like Shyam Benegal/ Madhur Bhandarkar
• The Business of Cinema -“ Production, Distribution, Exhibition, Branding, Promotion and Marketing of Films.
• Major Film Awards and Institutions.
• A visit to a shoot in Film City.
• Lecture-demonstrations on technical aspects of film: cinematography, editing, special effects, sound.
• Group project for Short films, Documentaries upto 15 mins on fictional/factual topics as suggested by the faculty

Paper-VI — ADVANCED COMPUTERS

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

• Web Designing and Video Production

Projects:-

Each student creates a website of not more than 10 pages on a given subject.

• Web Designing
• Video Production
• Computer Animation
• To work on Macromedia Flash to create banner ads for websites
• Possibly introduction to High-end animation softwares like 3d Studio Max, Maya, etc

Paper-I — EFFECTIVE COMMUNICATION SKILLS–II

Marks: 100 (Theory:60, Internals: 40)

Objective:

• ¾ To advance the communication skills in Marathi, Hindi and English acquired in the first semester.

Topic of Lectures

• Reading
• Writing
• Editing & Summarizing
• Oral Communication
• An Introduction to Logic

Paper-II — POLITICAL CONCEPTS AND THE INDIAN POLITICAL SYSTEM

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To acquaint the students with fundamental political concepts essential for understanding political systems and theories.
• ¾ Orient the students to the Indian Constitution and the functioning of the Indian political system.
• ¾ To provide the students with a strong base on  the ‘Indian Concepts’ and to expose them to the complexities of Indian Political Systems.

Topic of Lectures

• Indian Constitution
• Political Dynamics (India)
• Political Dynamics (Maharashtra)

Paper-III — PRINCIPLES OF MANAGEMENT AND MARKETING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To provide an introduction to the fundamentals of management and marketing.

Topic of Lectures

• Introduction to Management
• Management Today
• Organizational Environment and Ethics
• Introduction to the Marketing Process
• Marketing Strategy & Marketing Mix
• Product Mix
• Price Mix
• Place Mix
• Promotion Mix
• Marketing in the Digital Age
• Responsible Marketing & Ethics

Paper-IV — INTRODUCTION TO PSYCHOLOGY

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To provide an understanding of the basic concepts of Psychology and its relevance to mass media

Topic of Lectures

• Evolution of Psychology
• Personality
• Motivation and Emotion 08 Cognition
• Perception
• Attitude

Paper-V — AN INTRODUCTION TO LITERATURE

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ Through reading about litterateurs and their work help students evolve into more thinking, aware, sensitive human beings; to deepen and widen their understanding of themselves and of life.
• ¾ To expose students to good writing to help them write better.
• ¾ To introduce students to the various genres and  literary terms to enhance their understanding of
• world literature.

Topic of Lectures

Part I

• Introduction to North American writers
• Introduction to African writers
• Introduction to European writers
• Introduction to South American Writers
• Introduction to Asian writers

Part II

• Introduction to Indian Writers

Part III

• Introduction to literary criticism terms

Paper-VI — TRANSLATION SKILLS

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To know the importance of translation in media.
• ¾ To provide English, Hindi and Marathi translation skills required in media.

Topic of Lectures

• Importance of Translation and Need
• The Concept of Translation
• Translation Theories
• Types of Translation
• Translation in three languages (Practical)