Archive | April, 2013

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Graduation Queries, 5: Planning A Career

Posted on 29 April 2013 by BMMBoxer

The general perception is that planning a career involves the following steps:
• Choosing an occupation, preferably based on your academics
• Getting a job in that respective field of work
• Growing in the job to achieve your goals
• Retiring from the job satisfied with everything you have achieved


However career planning involves a lot more. Life is unpredictable and it is always necessary to prepare yourself for what might come up. A career is no different. Globalization has in fact left us at a stage where career planning is even more vital. Careers are subject to various challenges, most of which aren’t within an individual’s control. Sound planning can help overcome these challenges.
Learning:
Learning is a lifelong process. People change jobs all the time to learn more, improve themselves and possibly make more money. The business world is subject to constant change and opportunities are always on the horizon. So strive to keep learning and improve your skill and knowledge levels.

Don’t just talk, listen too:
Listen to the people around you, especially the ones who are more experienced. Relate your views to them and ask for their opinions. This will help you learn more about yourself. At the same time, talking to others and hearing their experiences can teach you about the mistakes you mustn’t make.

The Current Job:
People tend to get swayed by money and circumstance while taking up a job. Assess a present or perspective job with an open mind keeping the telling factors in mind
• Do you like what you’re doing?
• Do you see future scope for progress?
• Do you see yourself doing this for a long time?
Such questions need to be answered. Always be clear about your job requirements and designation. Evaluate these points and make the best decision.


Follow Your Dreams:

Simply put: You have to like what you do. If you don’t, then find out what you like to do. You must identify and interpret your dream job and understand how you can possibly achieve this dream. The path need not be straightforward. But once you figure it out, you can start walking on it. Acting on your dreams is vital for long-term satisfaction and inevitably success. Your dreams define you, so work towards achieving a career within that framework.

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Short-film: The Reader

Posted on 26 April 2013 by BMMBoxer

This light, sweet, cozy short-film is sure to put a smile to your face today. :)

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Job Alert: PR Executive at Pink & White Consulting LLP

Posted on 24 April 2013 by BMMBoxer

Organization Name: Pink & White Consulting LLP

Organization Description: Public Relations and Marketing Consultancy

Location: Mulund (W), Mumbai

Role Title: PR Executive [Client Servicing & Media Relations]

Role Responsibilities: Client Interaction & Tactical Planning, Media Relations, Project Planning & implementation, Research, Documentation, Reporting, Providing value addition to the client and consultancy

Qualification Requirement: Any Graduate or PG in Mass Communication with specialization in PR

Skills: Excellent oral and written communication skills, Team player

Technical Skills: Working knowledge of MS Office (Word, Excel and PowerPoint), Video and Image Editing Software

Attitude: Positive and enthusiastic, Innovative and solution oriented approach

Experience Requirement: 0 – 1 year

Compensation/Stipend: 1.5 lacs to 2 lacs per annum

Application Process: Mail us your resume on malaikaf@pinkandwhiteconsulting.com or call +91 98193 29314

Selection Process: HR Round, Communication test and Final round

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Graduation Queries, 4: How To Get The Job You Desire

Posted on 22 April 2013 by BMMBoxer

Success, they say, is a journey rather than a destination. At a professional level, being successful in life goes hand in hand with attaining the job you desire; a job that keeps you satisfied and offers a sound foundation from where you can build yourself up for greater things in all spheres of life. Hence most professionals ask themselves – How do I get the job I desire?

Well here are a few pointers, which will guide you along that path:

Figure yourself out:

Before you begin the job search take time off for introspection. Analyze what you have done with your life and figure out what you want to do. Finding the job you desire is the first step in this entire process. You can even take a personality test to help assess yourself. Cross this hurdle and then get yourself ready for the psychological battle that waits.

Key Qualities:

  • The key to success is confidence. Believe in yourself at each stage and have absolute confidence in your abilities
  • Personal assessment helps you understand your strengths and weaknesses. Don’t hide from those weaknesses. Rather work out a way to get over them. It’s vital for you to bring your best qualities to the table and prove why you can be a difference maker
  • Strive to eliminate all stressful elements. It is natural to be under pressure when you’re working hard to achieve what you want. But it is equally important to let go of all the negativity that hinders your progress
  • Determination is another under estimated quality. But when the going gets tough, only determined people actually make it through

The Eventual Test:

All the preparation in the world can’t guarantee the best result unless you can implement and execute when it matters. Stick to your basics and take advantage of the opportunity when it comes because you can’t attain that desired job unless you tick the right boxes in a face-to-face situation.

Other factors:

  • It is important to keep an open mind and allow yourself to learn from your own previous mistakes and the experiences of others. Work out a different game plan if the original one doesn’t work out the way you wanted it to
  • Take some time off ‘serious’ mode and relax. Meet your friends and elaborate on your thoughts. Communication is vital as it will help you feel better and obtain a different perspective. You can even use various prevalent forms of social media (Facebook, Twitter & LinkedIn) to interact with people who are in a similar position.
  • Lastly celebrate the small victories that come along the way. It will help you appreciate the effort you’ve put in.

Getting the job you desire isn’t a straightforward process. After all, the best things in life are hard to come by. But if you stay motivated and focus on your goals, then success will inevitably follow.

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BMMBox JobBox Form

Posted on 22 April 2013 by BMMBoxer

Hi from BMMBox.com!

Looking to hire fresh media grads, or seasoned media professionals, or even an intern? Need to reach out a large database of media students and specialists? Fill in the BMMBox.com JobBox Form below and we will post this 1) on our site 2) as well as to our 6K+ members!* All this for free!
*BMMBox discretion

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The BMMBox XI

Posted on 19 April 2013 by BMMBoxer

T-20 cricket fever has gripped the country again! As cities battle against each other and international + domestic cricketers unite, the madness levels are only going up multiple notches. Not to be left behind, we have picked our BMMBox XI. You think our team has it to win? Who would you select in your team and whom would you leave out? Do tell!

1-Chris Gayle (West Indies, Royal Challengers Bangalore)

Why he is awesome – He can destroy opposition bowlers and rip them apart but still be the coolest guy on the field. He hits a six every nine balls and makes a bowler regret their career choice every four balls. Decent off-spin bowler but his post-wicket celebrations are a spectacle in itself. If ever there was a title for “Mr. T20”, he sure would win it hands down.

2-Sachin Tendulkar (India, Mumbai Indians)

Why he is awesome – Almost 40, but no one can dare discount the little master. The entire stadium cheers for him regardless of what team they support. You really don’t need me to tell you why Sachin Tendulkar is awesome though. He might not be at his best in this format but we as Indians always want ‘God’ to be part of every cricketing occasion

3-Virat Kohli (India, Royal Challengers Bangalore)

Why he is awesome – Amongst the best batsmen from India’s next generation of players, Kohli oozes class and confidence.  Despite his reputation, Kohli is dead serious about his game. While he is not quite as aggressive as Gayle, on his day, Kohli can demolish opposition bowlers just as efficiently.

4-MS Dhoni (India, Chennai Super Kings)

Why he is awesome – Captain Cool,  Dhoni is an automatic choice for captain. Dhoni simply knows what it takes to win the IPL plus he is the only person who would be capable enough to handle such an extra-ordinary team.  Dhoni’s abilities with the bat alone would get him on this team and when he starts unfurling those trade-mark helicopter shots, there is very little that can halt him.

5-AB deVilliers (South Africa, Royal Challengers Bangalore)

Why he is awesome – A wicket-keeper batsman who has every shot in the book. His audacious stroke play always leaves bowlers guessing what he will do next.  He is a prolific run-scorer who adapts to any situation and gets his team to the finish line in crunch situations.  Extra-ordinary athleticism behind the wickets or in the outfield makes him indispensable in this form of the game.

6-Shane Watson (Australia, Rajasthan Royals)

Why he is awesome – If all-rounders is what one is looking for, Shane Watson is right there on top among the best in the world. A destructive batsman and an equally potent medium pacer he surely can win games on his own. Watson is a true 360 degree player.

7-Keiron Pollard (West Indies, Mumbai Indians)

Why he is awesome – When Pollard gets going, no stadium is big enough for him. Always a contender for the biggest sixes of the season, Pollard’s hitting is just as renowned for its frequency as for its brutality. Pollard can also bowl some surprisingly good medium pace and he chips in with a few wickets here and there. In the outfield, he is unbeatable though and some of his catches defy gravity.

8-Ravichandran Ashwin (India, CSK)

Why he is awesome – T20 may not be a bowlers game but it does not seem to matter for Ravichandran Ashwin . Ashwin has all the tricks in his armoury and he is not afraid to use them. A paragon of parsimony, Ashwin really hates having to give runs and maintains a tight line and length. Batsmen trying to break free of his grip usually find themselves back in the pavilion quickly.

9-Dale Steyn (South Africa, Sun Risers Hyderabad)

Why he is awesome – Dale Steyn is currently the best fast bowler in the world, period. He has it all, pace, accuracy, variations, aggression and an intimidating stare. He has been terrorising batsmen for the last 9 years now while racking up the best statistics in the business and this IPL season doesn’t look like it would be any different.

10- Lasith Malinga (Sri Lanka, Mumbai Indians)

Why he is awesome – With his bowling action, Malinga’s deliveries shouldn’t land anywhere near the pitch let alone the stumps but Malinga hits the wickets more often than any other bowler in this tournament. His slinging action makes his deliveries difficult to pick up. Add a devastating slower ball to the mix and you get a perfect T20 bowler.

11- Sunil Narine (West Indies, KKR)

Why he is awesome – West Indies does not have a vibrant tradition of spin but that did not stop Sunil Narine from taking a big bunch of wickets at the domestic and international level. A surprise pick at last year’s IPL, where he was picked up for $700,000, Narine’s stellar performance made him look like a bargain. This year, we might see a lot more wizardry from the pointy-haired west Indian.

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Professional Interview with Mitesh Kothari, Social Media Consultant

Posted on 17 April 2013 by BMMBoxer

Name: Mitesh Kothari

Designation: Social Media Consultant

Questions:

Q. Since when have you been in the digital/social media field?

A. I have been professionally practising in the industry for 3 years now. Even before I took it up as vocation I was helping my family and friends understand and leverage the emerging media.

Q. What entails a successful social media campaign?

A. Social media campaign – like mainline campaigns are executed to achieve a particular goal. Goals can be anything from brand awareness, increasing sales, promoting an offer to launching the brand. So on the micro level, social media activity that achieved the before set goals is successful. On the macro level a successful social media campaign is one which breaks the clutter through creative use of the medium, viral content and ability to engage audience with the brand on one-to-one level.

Q. How does one acquire the skills required to be a successful social media manager?

A. Social media managers are a different breed in themselves unlike run of the mill advertising. Since social media is not a short term activity a SM is most likely to be a Brand Manager on social media. So to be a successful SM one needs to have a knack of understanding the brand, objectives of the brand, target audience, consumption habits and psychology of the audience, innate client servicing skills and a knack for understanding numbers and creative work. Such skills can be acquired during the BMM coursework through various projects, working with people and most of all be up-to-date with ever changing social media world through industry leading blogs.

Q. How can a fresher land a job in the digital field?

A. Industry itself is in a very nascent stage and has a huge potential for growth. It is a tectonic shift in way how brands will market their goods and services to customers. So if you think that the field is for you, walk into a digital agency with your reason for joining them along with projects you have done during your coursework and sighting your current social and digital presence.

Q. Is it important for an individual to be active on social media if she/he wishes to be a social media manager? Why?

A. It is very important. We don’t expect someone to create a path breaking viral campaign or even run of the mill ones if they themselves don’t understand the nitty-gritty of the medium. For example one will never understand their target audience’s YouTube consumption pattern if they themselves are not on YouTube almost every day. Insightful knowledge of the medium comes from heavy usage of the medium itself, so if you don’t see yourself attracted by Facebook, Twitter, Youtube, Instagram or Pinterest then surely you can’t use them to successfully market your client’s products.

Q. What are the trends for 2013 in the digital media space in India?

A. 2013 is a very exciting year for digital space, it’s a year when 1/4th of the marketer are awaking to the possibility that it won’t be Digital Marketing anymore it will be just Marketing; in short Digital will be the centre space of almost every marketing activity, be it through use of the medium or use of the technology. Some of the emerging trends are –

Moving beyond likes – It will no more be the number of people I have on my fanpage, it will be more about the number of people interacting with me, giving me input about my products and evangelising my brand.

Mobile – Future of digital space, social space and marketing space is mobile. People cannot live without their mobiles and if marketers reap it intelligently they will have first mover’s advantage.

Analytics – Analytics tools will become more and more essential for marketers to understand and leverage. These tools will aid understand consumers activities and consumption and will drive the future campaigns.

Your Mother Is On Facebook – No more can it be argued that social and digital space can cater to a limited audience. We help brands to reach audience up to age of 40 with through Fcaebook. Marketers will have to wake-up and break the traditional mind-set.

Experiential Marketing – Everything will be virtual and it will be quite essential for marketers to mix digital and real world marketing coupes to impact their audience. May it be Coke Australia’s Coke fairy vending machine or closer to home Foodhall’s  Christmas campaign to merge digital and real world. It’s the future and its inevitable, come on terms and create.

General Gyaan

5 Must-Do tips/activities that future social media managers can follow:

  1. Learn what the core identity of your client’s brand. Understand what it stands for and translate it to digital and social.
  2. Read articles and reports, learn what your target audience wants, what are their touch points and use the knowledge wisely.
  3. Use social media extensively, if you don’t know what the medium is all about you can hardly make it profitable for your client.
  4. Think out of the box, there is huge clutter on digital due to lack of entry barriers. So be creative think as absurd as you can and then go back and link it with the brand you have to work on.
  5. Never let anyone tell you that digital and social are just fad and they will go away. Like TV, Newspaper and Internet, Digital and Social are tectonic shift and they will remain and grow exponentially for decades to come.

Some top blogs to follow are –

  1. www.mashable.com
  2. www.techcrunch.com
  3. www.lighthouseinsights.com
  4. www.socialmediaexaminer.com
  5. www.digitalbuzzblog.com

Top 3 digital media companies (in India), according to you are:

Hunagama

WebChutney

iContract

PS: Never forget to read Marketing White book for the current year

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Soft Skills are pre-requisite to getting the job you desire

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Graduation Queries, 3: How To Prepare For A Job Interview

Posted on 15 April 2013 by BMMBoxer

Job Interview Essentials

Job Interview Essentials

An interview is not just a test of the technical and communication skills you possess, but also an assessment of how you can handle pressure. Hence it’s important to be fundamentally strong but also psychologically prepared. Here are few pointers to keep in mind when you’re preparing for a job interview:

  • Analysis of Job Requirements: Take time off to analyze the job thoroughly and understand primarily what the company expects from a prospective candidate. This helps you ascertain whether you’re qualified for the job and more importantly whether the job is what you’re looking for. Once you’re sure, list out the job requirements. Match these requirements with your assets, right from experience to on the job skills. Review these and keep them in mind, something that is sure to help you when you’re face to face with the interviewer.
  • Know the Company: Find out as much about the company as possible. Talking to present employees can be beneficial as it will help you learn more about the company culture and its present position in the market. It always helps to be well informed.
  • Practice Makes Perfect: While it might be impossible to replicate the ‘interview ambience’, it helps to practice answering basic interview questions with a friend or family member. This can help you develop a sound mindset and protect you from going blank when it comes to the real time.
Participate in mock-up interviews to better you chances

Participate in mock-up interviews to better you chances

  • The Other Factors: While these might not be chief factors in the decision making process, they undoubtedly contribute to an overall impression. The ‘Other Factors’ include dressing, punctuality and etiquette. Pay attention to what you wear so you look your best. Reach the interview location on time.  Make sure you maintain a right posture throughout. More importantly, stay relaxed at all times.
Soft Skills are pre-requisite to getting the job you desire

Soft Skills are pre-requisite to getting the job you desire

  • A Two-Way Street: Simply put, an interview is you answering the question put forward to you. But make sure to listen too when you get the chance. Be attentive and engage the person by asking questions.  Greet everyone at the interview and maintain an open two way communication stream. Professionalism tinged with a friendly tone is generally a hit.
  • The Follow Up: It helps to go the extra mile. Follow up with a thank you mail/message. Be polite and show the interviewer that this job means a lot to you. The small supplementary factors help differentiate the better from the good.

Interviews test a person on various levels. It is vital to stay prepared because it is the one shot you have at creating a lasting impression. Since every interview could be a prospective job, it helps to be honest when it matters. Knowing what you want is paramount in the entire process and make sure you stay confident throughout. Especially in your ability to deliver when it matters.

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