Brand Endorsements, Buzz
Abhishek Bachchan endorses Videocon D2H
Videocon has roped in Abhishek Bachchan to endorse its D2H (Direct to Home) services. Videocon is the latest entrant in D2h segment, competing with already established brands like Dish TV, Airtel Digital TV, Reliance Big TV and a few regional players. Videocon product range would consist of satellite LCD, color television, DVDS and satellite box offering [...]
Buzz
Labelzine: The latest marketing tool in India
The next time you sip in your favourite cold drink, be prepared to know more about the brand through Labelzine. Mini magazines or booklets, which are referred as Labelzine can be pasted onto products. The point is to make an impact on the consumers mind by making use of each and every minute of [...]
Brand Endorsements, Buzz
LG Electronics signs Akshay Kumar as Brand Ambassador
LG Electronics has roped in Bollywood hottie Akshay Kumar to endorse its LG Flat Panel Display (FPD) segment. Moon B Shin, MD, LG Electronics India confirmed the news and said, “We are aiming to be no. 1 in flat panel TV market with a targeted market share of 33% in 2010. To achieve this we are [...]
Buzz
Subway hits roads for its first national outdoor campaign
Subway India has finally unveiled its national campaign across the country. Subway has taken route to advertise through transit media to promote its Every Day Value offer with Chicken Ham Sub @ Rs 50. Arms Communications (creative partner) and Alliance Advertising (media partner) together have designed this campaign. The TG for Subway remains the youth, primarily [...]
Buzz, Movements
Parle hands over Digital Media rights to Law and Kenneth
Digital marketing, that’s the buzz word for every marketer these days. Joining the bandwagon is none other than Parle. The company has signed Law and Kenneth as its Digital Media Agency. The move has been taken in a bid to stay ahead in the competition and make its presence felt in the online world. Pravin Kulkarni [...]
BMM Gyan, Gyan
BMM Examination Guide
Posted on 04 March 2010
The lives of BMM students all over Mumbai, though diverse, follow more or less the same pattern. And at some point in the pattern comes the realization that it is time to start studying for their exams (For most this happens 2-3 days, or even less, before the exams). A very small number actually realizes [...] Continue Reading
Alumni, Voice Overs
Wilfred Rodrigues
Posted on 26 February 2010
FIRST APPEARANCE My Name Is Wilfred Rodrigues My Date of Birth is 4/21/1981 BMM From? St. Xavier’s College Specialization Advertising Year Completed BMM 2006 Other Educational Qualifications (PG/UG/Etc) PG Dip in TV and Video Production Status Single CAREERBOX Professional Experience 3 yrs You Currently Work At Freelance Video Producer Your daily routine Writing scripts, select accompaniments such as music, sound effects, and graphics from a variety [...] Continue Reading
Alumni, Voice Overs
Umma Saini
Posted on 24 February 2010
FIRST APPEARANCE My Name is Umma Saini Age: 24 (Exact for men and approx for women ) Educational Qualifications (Please abide by facts…no one cares about it anyway) BMM Grad. CAREER GRAPH Professional Experience: 3 Years Companies / Agencies you have worked for: 1. Fairdeal Entertainment 2. Saints and Warriors Communications Pvt. Ltd. Projects you have been part of: Amul Innerwear (Amul [...] Continue Reading
BMM Gyan, Gyan
10 Things You Must Not Do While Working On BMM Projects
Posted on 09 February 2010
Any student enrolled in Mumbai University’s three year holiday course with a degree certificate (also known to some as BMM), will be quite aware of the fact that a considerable portion of their marks depends on their projects. And projects are probably the factor that set undergraduate courses apart from the ‘memorize and vomit’ format [...] Continue Reading
BMM Gyan
Power Presentations
Posted on 05 February 2010
One of the largest and most frequent stumbling blocks in a BMM student’s life is the perfidious, treacherous project presentation, which quite often ends up making one’s meticulously planned and executed (yeah right!! ) project look lackluster. Therefore, as an answer to the prayers of every BMM student who asked for a meteor [...] Continue Reading
Syllabus
BMM Syllabus
Posted on 01 February 2010
Select the year and semester (and specialization for 3rd year) to get a peek on the syllabus! *Though we have tried to keep the syllabus error-free as much as possible, it will be great if you can let us know about any changes required. Send an email to connect@bmmbox.com with your detailed suggestions. We will thank [...] Continue Reading
Gyan
Gyan
Posted on 01 February 2010
If you are new to BMM (or if you just want to see if you’re on the right track in terms of subjects!), then Gyan helps you know what exactly BMM has for you. We take you through the semester-wise syllabus of the three year course and provide some information on colleges that offer the [...] Continue Reading
Post-BMM
What After BMM?
Posted on 01 February 2010
Oops! You caught us while we are experimenting. A section on where you may end up post BMM – studies, work, or family business! More soon. Continue Reading
First Year, Syllabus
Semester 1
Posted on 30 January 2010
F.Y.B.M.M Semester I 1. EFFECTIVE COMMUNICATION SKILLS-1 Reading Read with fluency and speed Skimming and scanning Identify, collect and record relevant information from factual discourse, from a given perspective or for a given purpose; [...] Continue Reading
First Year, Syllabus
Semester 2
Posted on 29 January 2010
F.Y.B.M.M Semester II 1. EFFECTIVE COMMUNICATION SKILLS-II Reading Understand concepts and arguments in discursive prose. Analyze an argument and assess its strengths weaknesses Recognize features of language, such as Vocabulary Grammatical structure Textual [...] Continue Reading
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