Buzz
It’s Bingo for Colors
Colors latest show National Bingo Night, has worked wonders for them. According to aMap data (C&S, 4+, NWE) the show had more viewership as compared to Bigg Boss. The episode hosted by Abhishek garnered a TVR of 3.5 whereas the opening episode of Bigg Boss Season 3, hosted by Amitabh, had recorded a TVR of [...]
Buzz, Movements
M&C Saatchi bags creative rights for Grasim Suitings
Grasim Suitings has decided to roll out a full fledged marketing campaign, and thus has got a new ad agency on board. Grasim has appointed M&C Saatchi, Delhi as its new creative agency. The account was earlier handled by O&M, Delhi. Abhijit Ganguly, brand director, Grasim Suitings, confirmed the news and said, “The reason behind choosing [...]
Buzz
Hari Sadu is back with a bang!
Remember Hari Sadu, the arrogant boss from the Naukri commercial. Yes the one whose name was spelled as, H for Hitler, A for Arrogant, R for Rascal and I for Idiot. The boss is back and this time with some refreshing and funny adjectives thrown at him by his employees. The latest commercial features various hands [...]
Brand Endorsements, Buzz
Virgin Mobile signs Ranbir and Genelia
Virgin Mobile, India’s first national youth-focused mobile service has roped in Bollywood hottie Ranbir Kapoor and the chirpy Genelia Dsouza. The brand is completely youth focused and so the need to connect with youth is top priority. Ranbir and Genelia, both are Gen-Next superstars and thus the brand appeal increase with these two stars pitching [...]
Buzz
IPL to feature all year round on Colors
There’s almost a month for IPL to get kick started, but the news just can’t stop pouring in. Be it the controversy around Pak players, live telecast on YouTube or the mere excitement of being back in India, we just can’t get enough of it. The latest is the deal cracked between IPL and Colors [...]
BMM Gyan
Power Presentations
Posted on 05 February 2010
One of the largest and most frequent stumbling blocks in a BMM student’s life is the perfidious, treacherous project presentation, which quite often ends up making one’s meticulously planned and executed (yeah right!! ) project look lackluster. Therefore, as an answer to the prayers of every BMM student who asked for a meteor [...] Continue Reading
Syllabus
BMM Syllabus
Posted on 01 February 2010
Select the year and semester (and specialization for 3rd year) to get a peek on the syllabus! *Though we have tried to keep the syllabus error-free as much as possible, it will be great if you can let us know about any changes required. Send an email to connect@bmmbox.com with your detailed suggestions. We will thank [...] Continue Reading
Gyan
Gyan
Posted on 01 February 2010
If you are new to BMM (or if you just want to see if you’re on the right track in terms of subjects!), then Gyan helps you know what exactly BMM has for you. We take you through the semester-wise syllabus of the three year course and provide some information on colleges that offer the [...] Continue Reading
Post-BMM
What After BMM?
Posted on 01 February 2010
Oops! You caught us while we are experimenting. A section on where you may end up post BMM – studies, work, or family business! More soon. Continue Reading
First Year, Syllabus
Semester 1
Posted on 30 January 2010
F.Y.B.M.M Semester I 1. EFFECTIVE COMMUNICATION SKILLS-1 Reading Read with fluency and speed Skimming and scanning Identify, collect and record relevant information from factual discourse, from a given perspective or for a given purpose; [...] Continue Reading
First Year, Syllabus
Semester 2
Posted on 29 January 2010
F.Y.B.M.M Semester II 1. EFFECTIVE COMMUNICATION SKILLS-II Reading Understand concepts and arguments in discursive prose. Analyze an argument and assess its strengths weaknesses Recognize features of language, such as Vocabulary Grammatical structure Textual [...] Continue Reading
Second Year, Syllabus
Semester 3
Posted on 28 January 2010
S.Y.B.M.M Semester III 1. INTRODUCTION TO ADVERTISING Meaning, Definition and Function Relationship with Public Relations and Marketing Need for Advertising History of Advertising at national and international level Various Advertising Media and their developments [...] Continue Reading
Second Year, Syllabus
Semester 4
Posted on 28 January 2010
S.Y.B.M.M Semester IV 1. MASS MEDIA RESEARCH Introduction to Research Concepts Scientific research and its basic principles, empiricism, verifiability, generalization Quantitative vs. qualitative idea Role of research in [...] Continue Reading
Syllabus, Third Year, Third Year (Advertising)
Semester 5
Posted on 28 January 2010
T.Y.B.M.M. ADVERTISING Semester V Subject : Advertising in contemporary society Paper-I Objectives To recognize the roles of advertising in modern society To understand the current developments and problems concerning advertising as an economic and social force. Appreciate the increasingly international nature of advertising. To analyze the interdependent nature of advertising [...] Continue Reading
Syllabus, Third Year, Third Year (Advertising)
Semester 6
Posted on 28 January 2010
T.Y.B.M.M. ADVERTISING Semester VI 1. ADVERTISING AND MARKETING RESEARCH Fundamental Marketing Research Skills: Research techniques Sampling methods Research Design Steps in the Research Process Questionnaire Development Report writing Data analysis Product research New [...] Continue Reading
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