P&G

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P&G Salutes Mothers in 2012 Olympics Campaign

Posted on 26 July 2013

One of the most moving commercial’s that came out last year was Procter & Gamble’s 2012 Olympic Games commercial honoring mothers for everything they do. “Best Job,” the gripping two-minute film, the centerpiece of P&G’s “Thank you, Mom” campaign, interweaves the early life stories of four aspiring Olympians growing up concurrently in four different corners [...] Continue Reading

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Storytelling

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5 Habits of Highly Successful Copywriters

Posted on 23 July 2013

Thinking about a career in copy0writing? Think you’ve got what it takes? If you’ve ever wondered what makes a good copywriter then this is a must read for you. Written by Vishal Khandelwal on copywriterinindia, here’s a comprehensive article on 5 habits of highly successful copywriters. Habit #1: Successful Copywriters…Read a Lot The first habit [...] Continue Reading

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The Coolest Indian Social Media Campaigns of Quarter 1, 2013

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The Coolest Indian Social Media Campaigns of Quarter 1, 2013

Posted on 20 July 2013

With Social Media being increasingly used as a marketing tool, companies are plugging in to keep in touch with consumers to inform them, to research or give them news or information and to promote their products through this medium. About half the social-media savvy organizations spend one to five per cent of their marketing budgets [...] Continue Reading

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Internship Alert: Social Media Management & Content Writing At SellMojo

Posted on 13 July 2013

Organization Name: SellMojo Organization Description: SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook. SellMojo combines the best parts of an online store platform with a social shopping experience. Location: Chembur, Next to R.K. Studios Role Title: Intern Role Description: Social [...] Continue Reading

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Alternative Career, 5: Stylist

Posted on 10 July 2013

– By Mariya Sethjiwala, Sophia BMM Dressing up is something we all love to do. Whether it is for parties, functions or social gatherings, what you wear reflects on your personality. The same goes with your favourite celebrities!  You judge them so much on the basis of what they wear. Whether the apparel a celebrity [...] Continue Reading

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Photo Essay – Greatness of Women by Avinash Kunju

Posted on 26 June 2013

This photo-essay is all about the independent spirit of a woman. She was alone and jobless when she decided to look for work. She finally found work at a road construction site. Not stopping there, the woman socialized with other women who contributed to her work. Not making this job her final goal, she went [...] Continue Reading

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event-management-jobs

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Alternative Careers, 4: Event Management

Posted on 22 June 2013

– By Mariya Sethjiwala, Sophia BMM Ever thought what went on behind the scenes to create that awesome concert you were at last weekend? Or how did they manage to come up with that well co-ordinated award function your father was talking about? The answer lies with an event co-ordinator! Most successful events are the [...] Continue Reading

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Shrenik Gandhi

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Professional Interview: Shrenik Gandhi, Business Head, White Rivers Digital

Posted on 18 June 2013

Name:  Shrenik Gandhi Company: White Rivers Digital Designation: Business Head Questions: 1. Tell us something about your company – White Rivers Digital White Rivers Digital is a Mobile, Social Media, Web & Creative consultancy. The company believes that brands need smart, quick-paced, nifty and creatively crafted solutions to effectively reach out to the target audience [...] Continue Reading

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