Archive | September, 2010

Opportunity With Big Cinemas: Manager – Marketing – ATL

Posted on 26 September 2010 by BMMBoxer

Organization Name: Reliance MediaWorks Limited. – BIG Cinemas

Organization Description: BIG Cinemas, a division of Reliance MediaWorks Ltd and a member of Reliance ADA Group is India’s largest cinema chain with over 516 screens spread across India, US, Malaysia and Netherlands and caters to over 35 million consumers. BIG Cinemas has established leadership in film exhibition in India with 253 screens and accounts for 10 to 15% of box office contributions of large movies.

Role Title: Manager Marketing – ATL

Role Description And Responsibilities

· Accountable for brand health and diagnostics

· Manage the tangible look and feel of the brand and create a cutting edge brand in the market

· Track competitive arena of the business

· Media plan and execution

· Responsible for ATL campaigns and creative outputs related to the brand

· Develop Marketing mix and maintain it for the business

· Increase market share of business through various marketing segments

· Track market equity of the business and improve on it

· Create positive PR and good will of the brand in the market

· Manager online+ VAS + CSR endeavors for brand cut through

· Create intent, property or segment based campaigns

· Manage sustenance ads and customized ads

· Increase awareness and brand recognition in the market

· Accountable management for ATL/ Brand budget

· Manage ad agency, PR agency, MR agency and in-house creative team

Experience required: 5-7 years

Qualifications Required:
MBA/PGDMS/BMM

Compensation: 9 – 11 Lacs per annum (75K-90K per month)

Candidates who may not have experience in number of years, but those with a zest to work and an impressive work record may also apply.

To apply;
1. Update your resume until date
2. Name the document as ‘Firstame Lastname’
3. Subject line of the email ‘BIG Cinemas – Manager – Marketing – ATL’
4. Send the email to connect@bmmbox.com
5. You must be registered, if not already, on BMMBox.com to apply to this posting. (and get future updates right in your inbox!) Register here www.bmmbox.com/cafe/register.php

* Though we try to establish facts as much as we can, BMMBox has no liability to check the authenticity of the job details. We publish information based on the information and/or requests we receive from varied sources.

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Opportunity at BIG Cinemas: Assistant Manager – Branding

Posted on 26 September 2010 by BMMBoxer

Organization Name: Reliance MediaWorks Limited. – BIG Cinemas

Organization Description: BIG Cinemas, a division of Reliance MediaWorks Ltd and a member of Reliance ADA Group is India’s largest cinema chain with over 516 screens spread across India, US, Malaysia and Netherlands and caters to over 35 million consumers. BIG Cinemas has established leadership in film exhibition in India with 253 screens and accounts for 10 to 15% of box office contributions of large movies.

Role Title: Assistant Manager – Branding

Role Description And Responsibilities

· Meet day to day requirement related to the brand push – F&B, Activation and alliances coordinate with them to understand their requirement and ensure meeting time lines for the same

· Ensure timely deliveries of creative an process the same for production

· Coordinate with in house creative team and brief them as per the creative requirement

· Coordinate with IT team BIG cinemas as well as DAKC to ensure brand hygiene in taken care of on line communication

· Maintaining MIS for day to day Jobs and team requirements

· Coordinate with the cinema servicing team on Production and receipt of creative to ensure timely deliveries

Experience required: 2-3 years

Compensation CTC – 5.00 to 6.00 lacs per annum (Rs. 40,000 – Rs. 50,000 per month)

* Candidates who may not have experience in number of years, but those with a zest to work and an impressive work and academic record may also apply

To apply;
1. Update your resume until date
2. Name the document as ‘Firstame Lastname’
3. Subject line of the email ‘BIG Cinemas – Assistant Manager – Branding’
4. Send the email to connect@bmmbox.com
5. You must be registered, if not already, on BMMBox.com to apply to this posting. (and get future updates right in your inbox!) Register here www.bmmbox.com/cafe/register.php

* Though we try to establish facts as much as we can, BMMBox has no liability to check the authenticity of the job details. We publish information based on the information and/or requests we receive from varied sources.

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Smile- You’re on Camera!

Posted on 24 September 2010 by Garima Chak

It is common knowledge today that ‘man’ is a social animal. But he was not always born into society, well at least not in the beginning. For society, as we know it today, came into existence long after man made his first appearance on the face of this blue planet. And the present form of society exists only because it gives man the comfort and solace of ‘recognition’. What else could explain why the first worldly possession a new born baby must have upon entering this world is a name?!

History will bear witness to the fact that man has always desired and welcomed attention. He has fought for it, prayed for it, evolved for it, and, today, lives for it and by it. The whole concept of society, in fact, rests on this single fact/assumption that man must have his place in this world, meaning thereby, that he must be recognized. For why else would systems of families and extended families, village and merchant guilds, cultures and civilizations, societies and empires, states and nation states have even come into such a structured existence? Or if they did come into existence by some happy accident then how could only these or only such systems have withstood the trials and tribulations of the ever changing times?! The only reasonable explanation to this question that I can think of is that man made sure that no matter what, these surprisingly universal by-products of the human evolution process remained intact. And even if at all they changed, the change only made them stronger and all the more permanent!

In fact, it would not be wrong to suggest that all of mans’ endeavours are and always have been aimed at being known and recognised more and more. Even art and human artistic aspirations like literature, dance and architecture are in fact projections of this fundamental principle, this human need to seek the solace of being noticed, admired and even appreciated. So, from the fine arts- ranging from prehistoric cave paintings to the graffiti of the present day gen-next, to the sprawling media industry of the twenty first century, one of the principle desires of all artists of all sorts is ‘recognition’. And the brilliant success of all endeavours that promote any form of human recognition only goes to prove how intricately this subconscious need of man has unconsciously been the driving force that has shaped the world around him.

This aspect of the human psyche was, consciously or unconsciously, recognized a long time ago, and as far back as 4000 B.C. man communicated his wants, and aspirations through cave paintings and rock carvings etc. The artists need for recognition stemmed from this and economies began to be spun around a system of placing a price on recognition. Thus were formed the foundations of present day industries. Also, languages were invented the world over so man could communicate his needs clearly and specifically more than anything else. And so civilizations began to evolve as art and culture flowed around the diversity of mans’ ideas and aspirations of being recognized.

It was only sometime during the 19thcentury, however, that the magnitude of the enormous business potential of this whole process could finally be captured. This was made possible due to several reasons, the most impactful of which were the spread of knowledge and growth of human population coupled with industrial and technological advancements. Although an entire paper can be dedicated solely to the subject of how this amalgamation worked, we shall skip that bit and come directly to its end result- the capturing of the business potential.

The printing press had been invented and perfected by this time. And advertising was already making a big difference of how man perceived the world and how he was perceived in this world. Then radio and television made its entry and the world gained another dimension- through the screen of the idiot-box. This technological genius was followed by the internet boom and satellite television. And all of a suddenly mans’ world view became clearer as he became aware of much more than he could imagine, and more knowledge flowed through the human brain with each passing day.

The instrument that made man bite the apple this time was termed ‘Mass Media’, a term coined in the 1920s. Mass media finally became not just an instrument of dispensing knowledge and recognition of its existence. Suddenly the self obsessed man found another means of eulogising himself. Suddenly man could be as great as media depicted him to be, and much more. It may have been God who placed man at the centre of the universe on the 7th day; however, it was the media that placed the spotlight on him! And through this instrument of media, a certain section known as the media industry began to make money out of mans’ need to be known- for now anyone could be made to feel ‘recognised through a system of forming well researched associations. And every man truly felt placed at the centre of his universe.

Granted that media today is not be an ethical agency. However, we must admit that it still is in its formative years. And besides, any agency that can bring smiles to a million faces, that can recognize that which can make a thousand hearts beat faster, can’t really be all that bad. So smile ‘Man’- you’r on camera!

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Free Seminar – Be A Digital Krantikari!

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Free Seminar – Be A Digital Krantikari!

Posted on 23 September 2010 by BMMBoxer

Free seminar by industry experts on hot careers in Animation, Photography, Visual Effects, and Film Making!

Register free by clicking on the poster now!

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Paid-Internship Opportunity with Can Communicate

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Paid-Internship Opportunity with Can Communicate

Posted on 21 September 2010 by BMMBoxer

Organization Name – Can Communicate (www.cancommunicate.in)

Organization Description – A small creative agency catering exclusively to NGOs, organisations and people working for social causes. We do serious work, but are a fun-loving lot. We’re young at heart, but immensely experienced.

Role Title – Intern- Coordinator (Events and Communications), Mumbai

Role Description- Coordinating with vendors, service providers, clients- like corporates, NGOs & others to make a success of our projects and events

Qualifications and skill sets: An ideal candidate would have-
Excellent command over written and spoken English- most important qualification
Internet usage- savvy with social networking and other web applications like blogging (would be an advantage)
A media student is preferred
Excellent communication skills, confidence, pleasantly turned out (the emphasis is not on looks- mind it!!)
Willingness and ability to learn- and do any task expected of him/her
Commitmentand dedication to social causes- all those swear by corporates alone, please go to ad agencies!

An absolute fresher with the above qualities would be most welcome.

Role Responsibilities-
RSVP calls
Coordinating with printer and other service providers to ensure timely delivery of jobs
Coordinating and follow-up with clients on assignments/ for approvals
Drafting and typing letters
Mailing and posting
Assisting the teams in ANY kind of work

Compensation/Stipend-
Rs. 5000/- plus Rs. 500 for mobile usage. No other allowances

Internship period-
2 months (starting from Sept. 25, 2010)

Selection procedure-
Please send your CV to connect@bmmbox.com with the subject line ‘Can Communicate Opportunity’
Free tip – The CV leaves the first impression- ensure it is well written, good english, no typos, correct grammar. Badly written CVs will be trashed. A smartly written cover letter is also expected, devoid of any SMS lingo.

Interview and test- A friendly interview and an on-the-spot test (to check if you wrote your own CV or got your badi behen to correct it). Please leave your SMS lingo behind. We want ENGLISH.

No follow-up phone calls will be entertained. Only selected candidates will be contacted.

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D’Décor signs SRK and Gauri as Brand Ambassadors

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D’Décor signs SRK and Gauri as Brand Ambassadors

Posted on 19 September 2010 by BMMBoxer

Gauri Khan undoubtedly calls the shots at Mannat (King Khan’s Residence), but this time around she made heads turn around with her association with D’Décor.

The world’s third largest furnishing company has signed Shah Rukh and Gauri Khan as its brand ambassadors.

Though Gauri Khan has produced a few films in the past under Red Chillies Production House and made a few appearances with SRK, this is the first time the couple will be seen on-screen opposite each other. At the Official Press Conference, Gauri said: “I haven’t worked so hard ever, so after working for two long days, I slept last two days. It was a fantastic experience.”

The couple enjoyed and shared romantic moments in the commercial shoot for D Décor recently. The Bollywood superstar also tweeted about the Kodak moment with his wife.

Shah Rukh told the press, “I feel very humble and happy when any company signs me as their brand ambassador and so I am very happy to be part of D’Décor.”

Ajay Arora, Managing Director of D’Décor signed them as he thought they both are perfect examples of homemakers and fit in completely with D’Décor’s brand ideology. He added, “We thought that apart from being celebrities, Shah Rukh and Gauri have made a wonderful home, both by decor and feeling, so we decided to make them brand ambassadors of the company.”

The tag line of the Commercial is “Wanna know who charmed Gauri Khan, into saying Yes, other than King Khan?” and will be aired on TV in the coming weeks.

Know more about this brand endorsement. Tell us what you think of the advertisement when its out by leaving a comment below.

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Publicis Capital – Publicis India partners with Capital Advertising strengthening Indian operations

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Publicis Capital – Publicis India partners with Capital Advertising strengthening Indian operations

Posted on 18 September 2010 by BMMBoxer

So what is Publicis Capital all about? And why have these two advertising giants merged in at this point of time? How does it even affect the clients/ brands, etc..?

Before telling you more about Publicis Capital, let’s have a brief look on both the agencies and their clientele.

Publicis India (Part of the Publicis Group – World’s fourth largest agency network) is one of the top agencies in India. Publicis India had entered Indian markets way back in 2003 and has worked with global and local clients since then. Publicis India’s client portfolio includes brands like Beam Global, Fidelity Investments, Hewlett-Packard, L’Oreal, Nestle, Sanofi Aventis, Aviva, LG Electronics, Iffco Tokio, Qantas Airways International Olive Council, Wipro Personal Computing Division and Shyam Telelink.

Capital Advertising
, a Delhi-based Agency was founded in 1992 and has a long-standing clientele such as Maruti Corporate, Maruti Swift, Escorts Tractors, Apollo Tyres, Citi financial, LG CDMA, Ultra Motors, Indiatimes.

The Partnership – Publicis Capital

Publicis Capital is the new entity formed after the merger of Publicis India and Capital Advertising. It will bring together employees and clientele of both the agencies under a common roof. It would be a team of over 150 people handling operations from Mumbai and Delhi.

Making the announcement official, Publicis officials mentioned the reason behind the move was to leverage Capital Advertising’s experience in the local markets and extend the expertise for all the brands under Publicis as well.

The top management structure for Publicis Capital is as follows:

Sunil Sachdeva and Prasad Subramaniam – Founders of Capital Advertising – Have taken up Joint Chairmanship at Publicis Capital
Hemant Misra currently CEO Publicis India will be the CEO of Publicis Capital as well.

Official Announcement

Making this announcement Kevin Ramsey, CEO, Publicis Asia Pacific, said, “This is a move to leverage all our talent and resources in order to add potent strength to our operations in India. Publicis Worldwide has the privilege to partner some of the leading companies of the world – for most of whom India has already become a key market. We are a network that has been built from the ground up – we are thus equally committed to our local clients especially in an increasingly important market like India – for which our own ambitions are very high. By consolidating Capital and Publicis India – we hope to optimally leverage the rich Indian heritage that Capital brings together with Publicis India’s well established ability in partnering our global clients.”

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The Blurred Lines Between Advertising And PR: Where Does One End And The Other Begin?

Posted on 17 September 2010 by Cheryl Joy

You’re walking down the road to the most popular hang out in town. A giant hoarding glares at you from above, a position that you can’t miss even if you want to. It asks you to buy the latest cell phone and in a catchy peppy four lines tells you all about it and how owning it would make you the most popular person on the planet! Hmmmm…there’s something to chew on for a while. But then you still keep walking on, in a hurry to get to your friends. Yes you’re finally there, but wait, right at the entrance is an RJ from the most popular radio station in town asking you a couple of silly questions in order to win a grand prize- what is it, you ask? Well it’s the very same cell phone you saw smiling back at you while you were on your way here!

Now replace the cell phone with a television or a chocolate or a shampoo… and the one thing that will strike you is that, advertisements are getting larger than life. They are coming out of our television screens and almost becoming real entities, ones that talk to you.

Welcome to the age of Integrated Marketing Communication. Here marketing doesn’t end with a story board that spells out a brilliant print ad. Advertising doesn’t end with a brilliant film. It goes on to public relations, which goes back to marketing and so on. We live in such a consumer’s market that today just marketing is not good enough, just advertising is not comprehensible and just PR is a disaster. We have reached a time and age where the three are wedded together so intensely that the lines between them have blurred and are almost invisible.

Advertising has always been the big brother to PR. From the time when people realized the magic in the third party’s word, PR has been considered to be a smaller cousin to advertising. But not anymore, today the two go hand in hand. There is no conceivable product that one can think of that hasn’t realized the magic of putting these two forces together. More importantly everyone realizes the power in PR.

Almost all the major advertising firms today have taken up the challenge of moving into PR work as well. This because they realize that none of their clients would be interested in someone who just relies on advertising. It just doesn’t work that way anymore. The modern consumer is cognizant of all that is going on around him. He switches on the TV and there are ten ads trying to convince him to buy one product. He drives to work and there are hundreds of bill boards trying to capture his attention. So much so when he opens his inbox, there are a couple of mailers waiting for him there as well. What does he buy and why?

This is the question that companies are asking themselves today because no one knows anymore, what drives the consumer to buy one product over the other. The lines of distinction between products have become so thin and the substitutability has become so intense that telling one from the other is almost impossible. Enter the role of PR. It acts as that force, that extra push that makes a consumer choose one product over the other. Because somewhere deep down, the consumer is still looking for that reassurance from a third party- a neutral party that doesn’t have any direct linkage to the product in anyway. That is what PR does- at least in the eyes of the consumer.

This being the precise reason why PR is joining advertising in being one of the most sought out careers of our times. Today advertising cannot work in isolation, neither can PR. Together; these form the core of Integrated Marketing Communication which is the panacea to most marketing problems.

Marketing Communication is no more a one step problem with a one step solution. It does not call for a simple strategy of putting an ad together for the public to see. It is a lot more- it involves strategy, in depth analysis and a step by step plan of how to make an impression in the mind of the consumer. It is constantly trying to find out the magic answer to the question- what will make someone buy my product over my competitors?

The answer for these questions are far from resolved completely, but in a way there is some agreement on the fact that the merger of advertising and PR is the way to go. Till now that seems like the solution to the problem, what lies ahead is a question that opens up another array of possibilities. Well the answers to those…we’ll answer them when we get there! As for now Advertising and PR have become inseparable and integral to each other and there’s no turning back.

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