Archive | March, 2013

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Internship Alert: Creative Writing/Photography at BMMBox.com

Posted on 28 March 2013 by BMMBoxer

Organization Name:  BMMBox.com

Organization Description: The one-stop shop for all stuff BMM!

Location: From home

Role Title: Creative Writer/Photographer

Role Description /Role Responsibilities:

Creative Writer – We are looking for someone to write fun, whacky, entertaining articles for our site. If you think you can make people smile/laugh with your words, puns then this is the position for you.

Photographer – If you take photographers and are pretty good at it, then we’d like to have you on board for a photo-essay series. If you capabilities lie in bringing out the essence of one topic through myriad photographs, then this is an opportunity you must take up.

Qualification Requirement: FY/SY/TYBMM

Experience Requirement: Nil

Compensation/Stipend: A certificate of appreciation shall be given. You will be given credit for your content we upload on the site.

Application Process: Email current and updated resume + 2 writing samples (on any topic) to connect@bmmbox.com

Selection Process: Sifting through resumes, followed by phone interview

Key Dates: Applications close on April 30, 2013

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baby-mom-110809

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Creative Writing – Continuum by Smriti Parikh, SYBMM, Sophia College

Posted on 27 March 2013 by BMMBoxer

They have gone. The room is empty. She is not at all sure that she understands. He has decided everything without even giving her a chance to speak. It is only the stale, cold, unmoving air that tells Ayesha that she is now alone.

In her head, the words still reverberated. “ENOUGH IS ENOUGH! DON’T WANT ANYONE’S ADVICE OR SYMPATHY! SHE ISN’T DYING OKAY? SHE IS VERYMUCH ALIVE AND VERY MUCH CAPABLE OF DOING EVERYTHING BETTER THAN YOU AND I! I WANT EVERYONE OUT OF OUR HOUSE RIGHT NOW!” He yelled. First time in the whole of eight years that she had known him, he yelled. Even in his anger he cared for her. He hadn’t changed.

When the air failed to move for a few more minutes, she whispered, “Sameer?” She strained her ears to listen to the shuffle of his feet, even his exasperated sigh, but there was nothing. She was alone, her and darkness, for the first time in two months.

It had been two months now since Ayesha had lost her eyesight. One fateful day had changed the way Ayesha looked at her life. In fact, it barred her from looking at anything at all. It was the 26th of March and it had been raining on their anniversary like always. Sameer was singing in his croaky voice when out of nowhere another bike cut their way and Sameer lost control of his own bike. In a moment, the world turned upside down and Ayesha slid all the way down the flyover with the bike on top of her. Sameer remained motionless on the top, unconscious. When he opened his eyes he saw everyone staring at him with moist pupils but his wife. Soon enough he was told that Ayesha had suffered a traumatic head injury which had damaged her retinal muscles completely. It struck the daylights out of Sameer to know that Ayesha, the only person who mattered to her, will never be able to see the light of day.

Ayesha had taken it in a different stride all together. She was dejected and angry at the same time but she never blamed Sameer. She knew that it wasn’t his fault. She knew he would never hurt her even in her dreams. But those first few weeks were gruesome.

After waking up every morning, she would lie in her bed for ages, trying to stretch her eyelids apart with all her might, hoping that maybe if she tore her iris apart by pushing them hard enough, she will be able to see a tiny speck of light one morning. Tired, she would get up; put her feet down on the ground to find her slippers at the same bloody place every day. Furious, she would kick them only to convince herself that she will be able to find them again. Some days she would, some days she would fail and most of the days she ended up crying. She would feel nervous when she would feel Sameer’s piercing gaze at her back, the only man who would pray that may she walk to the bathroom without stumbling into the furniture; furniture which disappeared every day, one piece at a time, just like Ayesha’s passion. She would feel ashamed when Sameer would strip her to give her a bath and excited when his fingers would run down her spine. She would be frustrated every time Sameer would sigh at her naked beauty and angry when he decided against making love to his blind wife. When Sameer would leave for work, Ayesha would sit in front of the muted TV. She would continue staring at it till Sameer came home and would only move when he lifted her up to feed her. She often wondered whether Sameer cried when he saw her scribbling random letters on a paper, when he saw her genius slip away in vain with each drop of ink. At night, Ayesha couldn’t differentiate between her dream and her reality. Because all she ever saw now, was black.

After three weeks, Ayesha had accustomed herself to everything ‘new’. She got used to the stumbling and the black holes in her life while Sameer continued his occasional sobbing through the night. Until one night when Ayesha bared herself to him, took his hand and put it on her breasts. She knew Sameer wanted to love her and she knew she wanted to be loved. As the night dropped down so did her inhibition and the fear that Sameer did not love her anymore. The bodies melted together in unison as the hot summer sky ignited their passions even more. Next morning the slippers weren’t where they should be and Ayesha was happy.

Ayesha began familiarizing herself to her own house. At ten steps to the front was her dresser and at 27 to the right was her bathroom. She had started cooking too. In a week she figured out how her OCD-struck mind had organized the whole kitchen. Her hours of sitting idle in front of the TV were replaced by her obsession, writing. Her whole existence had found meaning in those five hours when she would write for her online magazine. She found happiness in doing things that she would have found tiresome otherwise. She would go to dinner every Sunday with Sameer. She started listening to things which no one else could hear. The chirp of the bird in the cacophonic city life of Bombay, the click of the lock at 6.15 sharp every evening when Sameer would come, the periodic dripping sound of water echoing through the house, and the soft ‘tsk’ of Sameer’s kiss on her lips. Every sound meant something to her now. For her, everything that was simple earlier had become complex except for her life. Overnight, a complex whole of her had become so simple that she no longer recognized herself.

Sameer too had realized that Ayesha was the same person if not physically different. The sway of her hips was still breathtaking and her hair left the same fragrance in every room she had stepped into. Her food had the same phenomenal taste and her eyes…well her eyes were deeper now. As vacant as they looked, they held so much of meaning. As much sorrow as they held within them, they still managed to make him laugh every time they crinkled at the edges. If possible he had fallen in love with this new Ayesha who had embraced life in her own unique way.

Together both of them wove themselves into a comfortable routine of life. Everything continued to go on as normally as it could till two days ago.

Ayesha stood in front of the mirror, gazing at something she could not even see. Her hand stuck to her belly. It was 6.10. Five more minutes and Sameer was to come home. She had never been more scared and excited at the same time. Tik. Tok. Tik. Tok. Each second punctuated her life. Click. She could hear his footsteps approaching. There was a certain bounce in them, she decided. Her heart dove deeper and deeper. Finally Sameer’s touch, he hugged her from behind and whispered, “You’re pregnant!”

The entire world came to a standstill. She could hear his smile but she could hear the scream of her own heart as well. She was joyous, no doubt, this was what she always wanted, but things were different back then. She clutched her stomach and sat on the ground. She couldn’t breathe for one more minute. She let out a piercing wail and hugged her own knees. For her it was almost like fire licking her already charred soul. To know that you will never be able to see your own child, it had to be God’s cruel game.

Sameer, confused and befuddled, asked what happened. How would he know? How could Ayesha tell that she was jealous of her own husband? Thick tears trickled down her cheek and onto his shirt as she held onto her husband tightly. Sameer’s hand went down to her belly, an action that invited belligerence. She pushed him away, got up and walked towards the bathroom. In that moment of utter grief, her quantum Physics had gone so awry. All the paths she had familiarized herself to were stranger today. She collided into every single piece of furniture. Each collision marked her defeat, yet again.

Scared, Sameer called up, her parents first and then his, to give them the news of the baby. Similar reactions of anger followed. The next two days Ayesha stayed stuck in front of the mirror, her hand rubbing the stomach and her eyes crying. She practiced opening and closing eyes to confirm her blindness. Only tears rolled out. Sometimes she wondered why she could even cry now that she had already lost her eyes. Sameer didn’t bother Ayesha too. He maintained his distance. For the first time in eight years he was unable to decipher Ayesha. He couldn’t think of why she would be sad when all she ever wanted was a baby.

Two days later, the parents stood at the door. Ayesha was wrapped in her mother’s arms. Anxious advices flew into her ears. Ayesha remained silent, answering in her own head.

“Don’t have the baby Aishu.”

Why.

“How will you take care of it?”

Just like everyone else does.

“You cannot see.”

I know, but how does it matter? I still have a heart. Didn’t you know that I was not well without even seeing my face?

“How will you manage?”

Like a normal human being. I AM A NORMAL HUMAN BEING!

In the other room Sameer’s parents ranted out their woes and worries. They oscillated between the concern of their own child and Ayesha. “What will happen to your future beta? With Ayesha’s condition you will have to be at home for the baby most of the time. And not only that, how will Ayesha run through the house when the baby cries? A mother should always be there on her toes for her child, will Ayesha be able to do that? Sameer, you have a job, you are the only earning member of your family. How will this work out? As much as we are happy about Ayesha’s pregnancy, we don’t want you to go ahead with it. Drop it son.”

That was it. It was his life. He had called them to celebrate not to deliberate. He stood up, went to Ayesha held her hand, let out a sigh and yelled, “ENOUGH IS ENOUGH! I DON’T WANT ANYONE’S ADVICE OR SYMPATHY! SHE ISN’T DYING OKAY? SHE IS VERYMUCH ALIVE AND VERY MUCH CAPABLE OF DOING EVERYTHING BETTER THAN YOU AND I! I WANT EVERYONE OUT OF OUR HOUSE RIGHT NOW!”

Ayesha came back to the present. Her heart felt contended. She had decided. One more time she whispered, “Sameer?” This time he heard her. Ayesha heard the heavy feet dragging across the room.

Ayesha spoke, “I am ready.”

Sameer was not really sure if he understood what she meant.

Ayesha continued, “I am ready to have this baby. If you believe that I am capable of doing all things better than anyone else then I should be. I trust you Sameer.”

Ayesha could not see, but she knew that Sameer was crying. A tear dropped down from his cheek on Ayesha’s foot. She moved a step forward, blindly. She stretched her hands to hold onto her husband, the only person who still thought of her, as her. He held onto her almost immediately. Her hands moved up to the familiar territory of Sameer’s wet face. She wiped the tears and kissed him on his cheek. He did not know what to say. A vacuum had formed around both of them. Voids created by the past were being filled by the news of the present.

He whispered thank you in her ear and clutched onto his wife tighter, seeking solace in her when she herself was searching for comfort in him. They both complemented each other, like always. Like they did from the first time he said, “Will you…” and before he could complete she had said “YES!” and like they did when on their first night together they realized that they fit in each other’s craters perfectly.

They stood still on the same spot, embracing their lives. For in that moment, they both understood that they are never alone.

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Do you wish to pursue Bachelor of Mass Media (BMM)? If yes, look no further!

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InfoBox 2013 – BMM Information Seminar for HSC/12th Grade Students

Posted on 23 March 2013 by BMMBoxer

Hello to all the BMM and media enthusiasts (and to BMMites and faculty members who know someone who is looking for BMM-related info!)

Have you or your friends been considering joining a media course? Are you or other people you know looking at colleges in Mumbai that offer BMM but don’t know which one to go for? What does it take to do a media course? Are you cut out for it?

Do you wish to pursue Bachelor of Mass Media (BMM)? If yes, look no further!

Do you wish to pursue Bachelor of Mass Media (BMM)? If yes, look no further!

Answers to these and more await you!

BMMBox.com has planned InfoBox 2013 – a Bachelor of Mass Media (BMM) Information Seminar for all those who are interested in securing admission in the various BMM colleges including St. Xavier’s, Jai Hind, KC, Wilson, UPG, Rizvi, Ruia, National, SIES, Thakur, and so on! This seminar is open to HSC, CBSE, ICSE, IGCSE, IB, or just about any other board that is equivalent to 12th grade!

What: InfoBox 2013 (BMM-Information Seminar)
When: Sunday, May 19, 2013

Where: KC College of Management Studies, KCCMS Building, Mahakavi Bhushan Marg, Above Ling’s Pavilion

Landmark: Cafe Mondegar Lane,Behind Regal Theatre, Colaba, Mumbai 400039

Time: 10AM – 4PM

Registration Fee: Rs. 1,000/- per participant* (Was Rs. 1,500/- for the first event and now Rs. 500/- off on every ticket!)

*A nominal registration/participation fee is being charged so that only genuine participants turn up at the event and to cover speaker, venue, and event organization costs. Parents/guardians can attend by taking an additional pass for themselves.
We prefer parents/guardians coming along so they also get to know more about the course and can guide their children further.

Seminar Agenda

Seminar Agenda

Seminar Agenda

PART 1: Media Course 101
- Why taking up a media course makes sense
– Who should take up the course
– Skill sets required for the media industry

Part 2: BMM Colleges
- What makes a good media/BMM College
– Why getting admitted to a good media/BMM college is VERY important
– Points to consider when choosing a media college

Part 3: Entrance and Preparation
– Clearing the BMM-Entrance Exam confusion
– Which colleges are taking the entrance test
– How to prepare for those tests

Part 4: Media Industry Interaction
- Interact with both Ex-BMM students and top media professionals who are now working at advertising agencies, media and production houses, MNCs, public relations agencies, large publications, event managements companies, etc. They will give their perspectives on BMM and media industry

Part 5: Open Q&A
- Open Question and Answers session to ask all your doubts (if not covered during the sessions), and personal thoughts or apprehensions on taking the course.

If you wish to sign up for the event and still want to know the process of signing up and other questions, feel free to fill in this form below and our team will get in touch with you to help you out

Pictures from the InfoBox 2012 Seminar 1 held on April 17, 2012

InfoBox 2012

InfoBox 2012

InfoBox 2012

InfoBox 2012

InfoBox 2012

InfoBox 2012

So, what are you waiting for? Come over to this first-of-its-kind information seminar and get all your doubts cleared. This will help you keep a clear focus on your goals about which college to join, how to crack the entrance test, what parameters to consider when choosing a BMM college, and much more.

If you have any questions about the seminar, feel free to email connect@bmmbox.com with subject line ‘InfoBox 2013′.

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Prof. Deepak Kumar Tiwari

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Faculty Interview: Mr. Deepak Kumar Tiwari, Co-ordinator, Thakur BMM

Posted on 22 March 2013 by BMMBoxer

In our final interview (in a series of 3), we interview Prof. Deepak Kumar Tiwari, the co-ordinator of BMM at Thakur College. He shares his thoughts on the course, on what sets BMM apart and how withing 3 years, Thakur BMM has managed to gain a strong foothold.

Prof. Deepak Kumar Tiwari

Prof. Deepak Kumar Tiwari

1. What according to you sets BMM apart from other graduation courses?

I think BMM is a versatile course. We have leadership and management skills being taught which gradually develops the student’s innate ability to excel. With the variety of subjects you can call it the ‘Master of All’.  It is also an extremely flexible course.  Also, it opens a number of options for the students to choose from.

2. What skill sets must a student have if he/she wishes to take up BMM after 12th?

Good communication skills. He/she should have reading habits. Good command over languages is a must. One should be interested in consuming media as much as possible. He/she has to be an extrovert and must be able to convince people, because at the end of the day they will have to work for an audience.

3. How do BMM students seeking entry into the professional media world benefit from this course?

BMM, being a combination of all the subjects, enables the students to explore their potential to be future media professionals. Subjects ranging from Public Relations to Creative Writing help the students to understand what they’re good at.

4. How much weightage would you place on fests, extra curriculars and academics in the BMM course structure?

This course was started with a belief of it being a practical as well as a theoretical course. One should be enthusiastic about the extra-curricular activites as well because just studying won’t take any BMM student anywhere. This is because we are trying to develop certain skill sets. And skill sets cannot be mugged.

5. Some BMM myths you would like to break?

You don’t have to study. It becomes very easy for other departments to state so, at times. But it’s absolutely false. Coping up with 36 subjects in 3 years is not an easy deal.

6. What sets BMM as offered by Thakur College apart from BMM as offered by other colleges?

Keeping in mind that we are just three years old, I think the level of interaction and understanding between the students and the faculty is extremely strong. And in these 3 years we have been successful enough to pull off an international short film festival. Plus we are soon going to have our own editing studio!

I always encourage my students to put themselves at the fore front as I feel being a confident person is extremely important in this field. I wish and hope all my students get enough opportunities to showcase their talents and thus excel.

Enjoyed reading Prof. Tiwari’s views? If you’d like us to interview your college co-ordinator and highlight the efforts of the BMM department of your college on BMMBox.com, then drop us an email at connect@bmmbox.com. Do mention the following details in the email: Co-ordinator’s Name, College, Subject taught, Co-ordinator’s email address/mobile number.

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ag

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Job Alert: Client Servicing at Avenue Graphics Pvt. Ltd.

Posted on 20 March 2013 by BMMBoxer

Organization Name: Avenue Graphics Pvt. Ltd.

Location: Andheri East, Mumbai

Role Title: Marketing / Client Servicing Executive

Role Description: Marketing / Client Servicing

Role Responsibilities: Visit the clients and understand the brief of their requirement, share the brief with internal Team Leader and with the Creative / Production Team, provide the estimates for the assignment to client, from there on see that the work has been initiated and executed as per the client’s requirement, once the job is done have the invoice submitted to the client after which do follow up for the payments.

Qualification Requirement:  Graduate / Degree holder

Skill Set Requirement: A go getter with good communication skills and willingness to learn

Experience Requirement: Not necessary, but a minimum experience of 6 months to 1 year will add to value

Compensation/Stipend: Depends on the skill & calibre of the candidate.

Application Process: Mail the CV first and then come over for the Job Interview in person (final response from us will be given within a week’s time of the interview)

Selection Process: Standard

Key Dates: Month of March

Notes, if any: To know more about the company, you can visit the website at:- www.avenueindia.com

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Panelists

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BMMBox.com Partners With Social Samosa For ‘Social Media Career Q&A’

Posted on 18 March 2013 by BMMBoxer

Hello,

We at BMMBox.com are committed in our efforts of presenting media students with the relevant content and enlightening insights, all of which are sure to keep them engaged and in the loop of what’s happening in the crazy world of BMM. While on BMMBox.com/cafe we urge students to share notes and their body of work with peers, on BMMBox.com we are always looking to build interaction.

In keeping with our ‘always willing to guide/help BMM students’ motto, we have partnered with Social Samosa’s ‘Social Media Career Q&A. First on, Social Samosa is an Indian Social Media Knowledge Storehouse. The Social Media Career Q&A is a two-day activity (March 22, 2013 – March 23, 2013) that looks to answer ALL queries pertaining to a careers in this ever-burgeoning industry. Industry professionals and experienced panelists (mentioned below) will address career related questions posted by media students, media industry aspirants and whomsoever!

Social Media Q&A

Social Media Q&A

This career guidance opportunity is FREE and open to all. To know more, click here.

Panelists

  1. Sanjay Mehta – Co-Founder, Social Wavelength
  2. Aadil Bandukwala – Talent Acquisition & Social Media Advisor, Dell India
  3. Siddharth Bansali – Founder, Gyaanexchange.com
  4. Ekalavya Bhattacharya – Digital Head, MTV India
  5. Sandeep Balan – Group Product Manager, United Breweries Ltd
  6. Zaeem Mirza – Digital Marketing Strategist, ex-Google
  7. Quresh Moochhala – Professor Marketing, Northpoint Centre of Learning
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Mr. Sudhakar

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Faculty Interview: Mr. Sudhakar, Co-ordinator, Wilson BMM

Posted on 15 March 2013 by BMMBoxer

In our second faculty (BMM co-ordinators) interview in a series of three, we conversed with the direct and stern, Mr. Sudhakar, co-ordinator of Wilson BMM. Known as the man who seldom smiles and who mentors his students with unmatched dedication, in this interview he sheds light on the things that set BMM apart from other courses and tell us how academics go beyond books. Read on!

Mr. Sudhakar

Mr. Sudhakar

1. What according to you sets BMM apart from other graduation courses?

The one thing that sets BMM apart is the quality and quantity of projects that students are required to undertake and the range of subjects they study. Right from psychology to marketing to sociology and television even, students are introduced to and required to study these varied subject. Also, the kind of projects and the interpretations they are required to draw from what they learn sets BMM apart.

2. What skill sets must a student have if he/she wishes to take up BMM after standard 12?

Any student interested in BMM must be open to possibilities, to ideas. What happens many times is that we become creatures of habit. So much so, that we ignore ideas. This is something that must be avoided at all costs. Students, individuals must be open and curious, they must be willing to observe, learn and harbour a different kind of attitude.

3. How do BMM students who seek entry into the professional media world benefit from this course?

I think the varied subjects, a thorough understanding of them and the resultant strong theoretical base is what helps BMM students in the professional world. However, it is imperative that they are taught these subjects well and that they learn these with utmost attention.

4. How much weightage would you place on fests and academics in the BMM course structure?

Ultimately, it is all about balance. A thorough academic and theoretical understanding of the subject is a must, though. Also, theory is not just about syllabus. Attending lectures, participating in discussions, sharing your point-of-views, raising issues is a great way to learn.

5. What sets Wilson BMM apart from BMM as offered by other colleges?

We have a rigorous course structure. We don’t simply stick to the syllabus designed by the university. We use material from Harvard Business Review (HBR), The Economist, etc. to get a holistic view of the current events/trends. The projects are rigorous too and they demand much of the students.

Enjoyed reading Prof. Sudhakar’s views? If you’d like us to interview your college co-ordinator and highlight the efforts of the BMM department of your college on BMMBox.com, then drop us an email at connect@bmmbox.com. Do mention the following details in the email: Co-ordinator’s Name, College, Subject taught, Co-ordinator’s email address/mobile number.

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Bon Appetit

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Professional Interview with Prachi Joshi, Food Writer/Blogger

Posted on 13 March 2013 by BMMBoxer

Food! Food! Food! No one can get enough of food and all conversations invariably lead to food. So much is the craze around all things culinary that food blogs are in fact the flavour of the season. Given the attention that this field is garnering now-a-days, to get into the Food Blogging profession seems like a great idea after all!

Keeping this in mind and with the view of letting you in on what it takes to be a food blogger, we interviewed Prachi Joshi – a food (and travel) writer/blogger par excellence. Read her thoughts and opinions on what it takes to do well in this field. And yes, your diet plans may go for a toss after all!

Name: Prachi Joshi
Company: Deliciously Directionless (personal website) + Freelance writer
Designation: Food & Travel Writer

Prachi Joshi

Prachi Joshi

Q1. When and why did you take the decision to start your journey as a food blogger?

I have always wanted to write. In fact, I quit my corporate marketing job of 9 years to write! I decided to start with a blog, to test the waters, so to speak. Food and Travel are two topics that are close to my heart and I thought I’d start writing about that. So one lazy Sunday in June 2012, I put pen to paper (figuratively) and created my blog – Deliciously Directionless – on Blogger.com. My very first post was a recipe for a Bread Pudding, which I could make with one hand tied behind my back! My blog chronicles my experiments in the kitchen, reviews of restaurants, travel notes as well as interviews and guest posts by prominent people in the food industry. It’s been just 9 months since I’ve been blogging, but the experiences that I have had and the opportunities that have come my way are truly mind boggling.

Q2. What is a day like in your life as a food blogger?

Let me describe a week in my life, instead – I do at least one post on my blog every week, sometimes two. So, some of my time is taken up in writing the post, researching a bit (if required), editing pictures etc. I also work at having a pipeline of posts in place – this is especially useful when I’m travelling and I cannot devote time to writing on the road. But the blog has to keep going, right? So I keep draft posts ready that I can publish from the road.
I’m quite active on social media. Social Media (SM) is a great way of keeping the conversation going with readers and peers in the industry. The food blogging community is very active on these platforms and it’s great to read what others have been writing about, sharing my own posts, thoughts and comments. Being a part of the community means you always have someone to turn to when you need any information or advice; help is usually a tweet away. Also many food magazines, restaurants and brands are on SM and it helps to keep abreast with what’s happening in the food world – both in India and over the world. So some of my time is spent reading – online and offline. Since I’m also a freelance writer, I stay in touch with what food & travel magazines / papers / writers / editors put out in SM – you never know where your next story idea or a media connection is going to come from. SM is a brilliant way of building and maintaining a relationship with your clients and community. I also use SM as a marketing tool, but I do not solely put out my content out there; I share other bloggers’ posts, interesting (but relevant) articles, upcoming events, deals etc.
A significant part of my time also goes into attending food-related events – bloggers’ meets, restaurant openings, chef’s tables, trade shows, cook-ups, potlucks etc. Some of these lead to blog posts, some are for networking and some are purely for fun. But all are a platform for meeting like-minded people and exchanging ideas (and sometimes, food!).

Why Not Start A Food Blog!?

Why Not Start A Food Blog!?

Q3. How does one avoid the trap of turning into a restaurant’s mouthpiece? (Or how does one stay true to the blog?)

Be clear right from the beginning – when you get an invite to attend a bloggers’ meet, tell the PR company that you’ll be giving an honest review – the good, the bad & the ugly. Even if you’re reviewing a restaurant anonymously, you owe it the readers to give a correct picture. Having said that, I usually avoid visiting a restaurant in its first couple of weeks since that’s the time the place is finding its feet and ironing out the wrinkles. Chances of hiccups (minor or major) cannot be overruled and it isn’t fair to pronounce judgment prematurely.

Are You 'Deliciously Directionless', too?!

Are You 'Deliciously Directionless', too?!

Q4. What are the tips you’d share with young food enthusiasts who wish to pursue a career in food blogging?

Have a genuine interest in food. Food blogging is not merely about going to restaurants and doing reviews. Learn how to cook. This will help you to understand ingredients and what works together and it’ll help refine your palette.
Experiment with photography – light, angles, close-ups. Make your images draw in your readers to your content. At the same time, don’t clutter your entire post with pictures, unless you’re doing a photo-essay!
Tell a story – even if you’re posting a recipe, give a short background; maybe the origin of the dish, or why you like to cook it, or where you learned it from, anything that adds a personal touch to your post.
Be a part of the food bloggers’ networks. There are several established ones online (Foodista, Foodie Blogroll, Foodblogs, Indiblogger etc.) and they are a good way of forming networks and interact with fellow bloggers. Many of them also run contests regularly, which are a good way of getting out of your comfort zone and writing to a brief, instead of just what you want to write.

Q5. What are the cardinal rules a food blogger must live by?

Be yourself – find your own voice and do not try to imitate anyone’s writing style. It’ll never sound real.
Be honest – without being disrespectful. This one is really important. Even if you have negative things to say, be objective about it and don’t get personal. Be courteous to your readers, your clients, your blogging community. Always respond to messages, comments and tweets (except when you’re being trolled). Being nice never killed anyone!
Never ever plagiarise – if you’re referencing someone’s work, always give due credit. Ask for permission before you use anyone’s images.
Content is king – yes, this is a cliche, but true! If you’re not offering good, relevant content why would a reader be back? Value your reader’s time by providing quality recipes and honest opinion pieces. And while we’re on the subject of content, please ensure that your piece is well written, without grammatical mistakes and glaring typos.
Write, write, write – the more you write, the better your writing will be. This also means putting up posts on a regular basis, preferably a fixed day of the week. Maintain your focus and let food be the star of your blog, even when you’re doing a travel story or an interview.
Read, read, read – find out the good food writers, bloggers, magazines etc. This will help you identify trends and be at the forefront of it. That’s how you’ll offer value to your readers. And when you really like a post, leave a comment. Build a relationship, without an agenda. Provide links to other blogs in your posts (where relevant) and share the writing of others with your readers.

Food For Peace

Say Cheese!

Q6. Are there some food blogger myths you’d like to break?!

You don’t need to understand technology – this is myth number 1. Even if you are hosting your blog on a platform such as Blogger or WordPress, understanding how they work will help you tweak the blog to suit your requirements. And if you don’t know something, help is a Google search away. Learn the basics of search engine optimisation (SEO) – how to use keywords to ensure that your blog comes up higher in the list of search results. There are plenty of online resources to help you with this.
You don’t need to market yourself - let’s face it; you’re writing so that people read you. Do not rely on just your friend network to increase traffic to your blog (doesn’t work anyway). Make use of SM – Twitter, Facebook, Pinterest, Google+ and what have you. I find that Twitter works really well in connecting you with people – readers, clients, other food bloggers, brands etc. So make sure you have an online presence and use it judiciously.
You know everything – it’s just not possible! Be open to learning from others and keep improving – your writing, photography, blog design. Attend workshops; and go there to listen, not to show off your knowledge.

Bon Appetit

Bon Appetit

I hope this has been helpful! Good luck to all the aspiring food bloggers. And bon appetit!

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