Archive | January, 2013

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Of Fests & BMM Students; Cortokino Unleased

Posted on 30 January 2013 by BMMBoxer

– Aratrika Das, BMMBox Ambassador, Thakur College of Science and Commerce.

Hello everyone!

For all of you who don’t know it yet, Cortokino is an international short film festival, organised by the department of mass media, Thakur College of Science and Commerce.

When the responsibility of organising this fest fell on us, we decided to focus on a couple of things. First, we wanted to move away from the clichéd film festivals and host only such events that are interesting and challenging for participating students and aspiring film makers. Second, we wanted to understand our calibre as a team, so that we would be able to give our best to a fest that quite obviously meant the world to us.

Cortokino, 2013 had 8 different events. Namely, the Short Film Event, Sir Chaplin Says, Documentary Event, Point of View, An Advertisement to Make, Editor’s Cut, Stop Motion and the Silent Film event. Apart from the events, we also organised  ‘Media’s Got Talent’; an event designed especially for mass media students to showcase their talents.

The two days of the fest were filled with chaos, excitement and fun! Right from the wonderful response and the amazing, raw talent that was witnessed by all to Remo D’Souza flaunting his unmatchable moves with the students! The fest was one cool affair. I think, team Cortokino did the right thing by organising a pure film festival; a platform that showered attention and encouragement on future directors, actors or editors was needed. And I feel Cortokino fulfilled this duty with aplomb.

While the winner was one, I have to say that every movie we received was of top-notch quality. The contingents out did themselves and the students simply amazed us with their talent. As the organising team, it was overwhelming to have received  love and support from various colleges within the city and outside. As a mass media student, being a part of such a fest was a holistic learning process that my fellow batch-mates and I will never forget.

I promise, we will be back next year with the same amount of zeal and love for our work and we will present all you movie junkies with just the platform you need. Till then, keep watching ‘em movies.

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#JobAlert: Jr./Sr. Designer cum Visualiser at Last Bench Forum Art Works

Posted on 29 January 2013 by BMMBoxer

Organization Name: Last Bench Forum

Organization Description: One Stop Solution to a Brand’s Need.

Location: Goregaon East, Mumbai.

Role Title: Junior/Senior Designer cum Visualizer.

Role Description: Visualizing & Designing ideas for clients. Looking at designs and coming up with solutions for a much more exciting design. From a corporate identity to Background design.

Role Responsibilities:

  1. Visualizing & Creating designs as per description
  2. Creating appealing designs for the client
  3. Improvising Designs

Qualification Requirement:

  1. Efficient & Skilled Designer.
  2. At least a Graduate in Mass Media and/or with a degree/diploma in 3 D animation from a leading designing institute.

Skill Set Requirement:

  1. Skills: Excellent artist, proficient in English & Hindi, sketcher and visualizer.
  2. Technical Skills: Working knowledge of Vector and Raster softwares like Photoshop and Corel Draw or equivalent.
  3. Attitude: Positive, adaptable, enthusiastic, creative, hardworking and innovative

Experience Requirement: Experience, if any, is recommended but fresher may also apply.

Stipend: For Fresher – Travelling Expense + Based on skills; For Experienced – Anywhere in between 1.5 – 2 L per annum

Application Process: Sending in Resumes @ pragnesh.lbfartworks@gmail.com along with your creative portfolio.

Selection Process: Scrutinising Resumes. Selected Candidates would be called in for a Personal Interview.

Notes, if any: We are also looking out for Scripting, 3 D Animators and Editors for FULL Time and/or Part Time.

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Mamta Sherigar

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Introducing, Mamta Sherigar – BMMBox Ambassador, VG Vaze College

Posted on 28 January 2013 by BMMBoxer

Hi,
I am Mamta Sherigar, a TYBMM Advertising student of VG Vaze College. I am a computer enthusiast and I am particularly interested in web and graphic designing. Coming into BMM has also helped me explore other sides of me – acting and writing. I have loved (and continue to love) each moment of being a BMM student.
I love reading good books, watching good cinema, music, traveling, adventure, and learning new things. I admire creative and thoughtful work.
As a BMMBox Ambassador, I would like to share and also explore good work done by my fellow BMM-ities.

Mamta Sherigar

Mamta Sherigar

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Aratrika Das

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Introducing, Aratrika Das – BMMBox Ambassador, Thakur College

Posted on 28 January 2013 by BMMBoxer

Aratrika Das

Aratrika Das

Hello,

I’m Aratrika Das, a first year media student from Thakur College of Science and Commerce. I love art. I am a part time street play actor, singer and a western classical junkie. I easily get attracted to old, torn books and wood. Also, I aspire to be that someone out of everyone, some day.

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IMG_5834

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Cortokino, The Fun Is Underway!

Posted on 24 January 2013 by BMMBoxer

Hey there!

Here are a few behind the scene pictures of the Cortokino team getting ready to unleash global cinema on you!

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BMM Syllabus – Semester 6 (Journalism)

Posted on 23 January 2013 by BMMBoxer

Paper-I — PRESS LAW AND ETHICS

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

  • Law
  • Introduction to Laws
  • Classification of Laws
  • Copyright Act and Intellectual property Rights
  • Official Secrets Act
  • Press Council of India act 1978
  • Contempt of courts Act, 1971
  • Other Laws aimed at curbing press freedom
  • Introduction of The Indian Evidence Act 1872
  • Ethics
  • Advertiser and Ownership influence and interference etc.

Paper-II — BROADCAST JOURNALISM

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To understand the development of broadcast journalism in India
  • ¾ Lean skills and techniques required for broadcast journalism
  • ¾ To learn how to handle equipment- a camcorder and recorder – for a story
  • ¾ Regional language broadcast journalism to be examinaed as a growing and flourishing field

Topic of lectures

  • History of the development of radio journalism
  • The potential of radio as a broadcast medium
  • Radio news formats
  • Writing news for radio
  • Skills of speaking over the radio
  • Principles of sound and production techniques
  • History of the development of TV Journalism
  • TV journalism – local , regional, national and international
  • TV news in the regional languages
  • TV journalism formats ; evolution and popularity of new forms on TB
  • Scripting news for TV
  • Principles of video camera use
  • Skills of anchoring or presenting
  • Videotape editing
  • Examining Broadcast journalism and allegations of ‘dumbing down’ of news
  • Understanding the power of the image


Paper-III — BUSINESS AND MAGAZINE JOURNALISM (COMBINATION OF NICHE I AND II)

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

  • Brief history
  • The structure of financial management
  • The Budget preparation and presentation
  • Companies, balance sheets, AGMs window dressing of balance sheets, the loopholes
  • Stock exchange, Sensex and its ups and downs
  • Ethics for business journalism
  • Magazine journalism
  • Magazines during post emergency
  • Western craze among glossy women’s magazines
  • Writing and editing for magazines
  • Role of Alternative media to deal with people’s issues.

Paper-IV — INTERNET AND ISSUES IN THE GLOBAL MEDIA

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ Examine global journalism as a newly emerging reality – it’s implications, strengths and weakness
  • ¾ To examine the journalistic scene in S.Asia
  • ¾ Learning about the Internet as a news medium
  • ¾ Equipping students with basic skills required for internet reporting and editing

Topic of lectures

  • Global journalism
  • Internet journalism
  • Reporting and editing for the net
  • Developing your own web site
  • Internet design
  • News Agencies
  • International news flow
  • Politics of representation of the ‘third world’ in international press
  • International reporting
  • Reporting International politics
  • Challenges to international journalism
  • International law and the role of Western media in defining human rights, and thinking the concept of human rights from a Third World media perspective
  • Asian region and the need for greater connectivity

Paper-V — NEWS MEDIA MANAGEMENT

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To make students aware of the structure, functioning and responsibilities of managements of  media orgainsations
  • ¾ To create awareness of laws governing media orgainsations and their complexities in a globalised world in the wake of an information explosion.

Topic of lectures

  • Types of ownership and their agendas
  • Ideal management structure
  • Management role in ensuring editorial freedom.
  • Organisational structure
  • Financial management
  • Specialized training for skilled workers
  • Marshalling resources
  • Marketing strategies
  • Challenges of globalization, liberalization
  • Legal aspects

Paper-VI — CONTEMPORARY ISSUES

Max. Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To sensitize students to the environment around them
  • ¾ Developing a perspective towards issues related to the marginalized sections of the society

Topic of lectures

  • Ecological system, services and Economics of Environmental Protection
  • Concepts of human rights and civil liberties
  • Regional issues – Economics, Social, Political
  • Sugar Lobby, operation Flood, Terrorism, tribal Movement, etc.
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BMM Syllabus – Semester 6 (Advertising)

Posted on 23 January 2013 by BMMBoxer

Paper-I — ADVERTISING AND MARKETING RESEARCH

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To discuss the foundations of research and audience analysis that is imperative to successful advertising.

Topic of lectures

  • Fundamental of marketing research
  • Product Research
  • Copy research
  • Copy testing measures and methods
  • Print pretesting
  • Broadcast pretesting
  • Projective techniques
  • Physiological rating scales
  • Challenges to pre-testing.  E.g. The halo effect
  • Post testing.

Paper-II — LEGAL ENVIRONMENT AND ADVERTISING ETHICS

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To provide a perspective on the Legal Environment in India.
  • ¾ To guide students of media through the various ethics connected to Advertising.
  • ¾ Maharashtra state centric cases to be discussed in class as the situation demands.

Topic of lectures

  • Legal Environment
  • Self-Regulation, Ethics and the Law
  • Laws that affect Advertising in India
  • Ethics
  • Unfair Trade Practices and the Competition Act
  • Consumer Rights and Laws
  • Advertising and Society
  • Critique of Advertising

Paper-III — FINANCIAL MANAGEMENT FOR MARKETING AND ADVERTISING

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

  • Introduction to Marketing and Advertising Finance
  • Long Term Finance -Sources of Long Term Finance
  • Short Term Finance
  • Financial Statements
  • Marketing Costs


Paper-IV — AGENCY MANAGEMENT

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To expose students to the business of advertising
  • ¾ To familiarize students with the different aspects of running an ad agency

Topic of lectures

  • Structure of an ad agency, functions of different departments, types of ad agency
  • Client Servicing
  • Marketing plan of the client
  • Agency Finances
  • Client’s evaluation of the agency
  • Setting up an Agency
  • Growing the Agency
  • Sales Promotion Management

Paper-V — THE PRINCIPLES AND PRACTICE OF DIRECT MARKETING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

To learn and understand :

  • ¾ What Direct marketing is, including direct marketing terminology
  • ¾ How direct marketing differs from “traditional marketing”
  • ¾ Direct marketing techniques

Topic of lectures

  • Definition and importance of direct marketing
  • Economics of direct marketing
  • Growing importance of Direct marketing in IMC mix
  • Understanding the DM business
  • Direct marketing strategies
  • Direct marketing concepts
  • Various direct marketing methods and media
  • Future of direct marketing current and future Scenario
  • Customer relationship management

Paper-VI — CONTEMPORARY ISSUES

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To sensitise students to the environment around them
  • ¾ Developing a perspective towards issues related to the marginalized sections of the society

Topic of lectures

  • Ecological system, services and Economics of Environmental Protection
  • Concepts of human rights and civil liberties
  • Regional issues – Economics, Social, Political
  • Sugar Lobby, operation Flood, Terrorism, tribal Movement, etc.
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BMM Syllabus – Semester 5 (Journalism)

Posted on 23 January 2013 by BMMBoxer

Paper-I — REPORTING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ Certain basic principles: Accuracy, Objectivity, Clarity and speed
  • ¾ The need to verify news. On the spot coverage, checking with the sources, double checking for controversial stories
  • ¾ Understanding New Values

Topic of lectures

  • Writing reports
  • Leads and its types
  • Gathering news
  • New news writing style
  • Investigative Reporting

Paper-II — EDITING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To allow improvement in language skills
  • ¾ To impart skills required of a sub-editor

Topic of lectures

  • Specific language inputs
  • Structure and functions of the editorial set-up of a newspaper
  • Functions of the sub-editor – Writing, editing, design
  • Editing
  • Typography and design
  • Editing on the computer.

Paper-III — FEATURE AND OPINION

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ Commenting on differences between reporting and  feature writhing, the special skills needed for feature / Opinion writing
  • ¾ Role of opinion writing the need for mature thinking and professional experience

Topic of lectures

  • ‘Hard’ news, ‘soft’ news, definitions and differences
  • ‘Report’ and ‘features’
  • The non-news feature
  • Special types of features
  • Obits a brief history
  • Reviews
  • Columns
  • Trend stories
  • The Editorial page and op-ed page
  • Editorial writing, special skills and analytical power
  • Some famous editors in Indian journalism.

Paper-IV — JOURNALISM AND PUBLIC OPINION

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To examine critically the relationship between the media and public, how much does the media influence public opinion Which are  the agencies manipulating this process of influencing public opinion

Topic of lectures

  • What is public opinion? Who constitutes the public?
  • Which are the tools used to gauge public opinion? How reliable are they?
  • Examining the process where the media is said to have a role in influencing
  • public opinion? How far is this true? Examine the diversities and prejudices in the media,  Issues as discussed by opinion makers like Walter Lippman, Noam Chomsky and Lasarsfeld
  • Agenda setting v/s Uses and Gratifications model
  • The increased use of comment in reporting
  • Provocative editorials and news analysis
  • Political opinion as formed by the media
  • Role of media in times of war
  • Vietnam and Iraq Wars, Bangladesh liberation, etc.
  • Internal Conflicts and media reactions to these State terrorism, is media too much in sympathy with the views of human rights experts as
  • Covering communal riots, ethnic problems,
  • Shaping Trends how does media react to changing times
  • The CNN effect impact.

Paper-V — INDIAN REGIONAL JOURNALISM

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ Study the evolution, growth and role in modern-day India of Indian newspapers other than in
  • English
  • ¾ Case studies of Hindi, Marathi, Telugu and Urdu newpapers
  • ¾ Role of language papers in fostering socio – cultural development in their areas of circulation
  • ¾ Study intimacy between readers and language newspapers

Topic of lectures

  • Overview of impact of important newspapers
  • Use of common facilities like news pool, personnel, etc.
  • History and development of newspapers
  • How Indian language newspapers have shaped outlook and cultural identities.
  • Rise of ‘Hindi’ newspapers
  • The language press and local politics
  • Growth of regional newspapers
  • Tendency to hunt for higher profits
  • Political role of newspapers before and after Independence
  • Role of editors in upholding standards of journalism
  • Study the role of Editor- campaigners
  • Era of mass circulated regional newspapers

Paper-VI — NEWSPAPER – MAGAZINE MAKING (Project Paper)

Marks: 100

Objectives:

  • ¾ This paper shall introduce the students to the art of newspaper and magazine design and will orient them towards the practical aspects of newspaper – magazine making.

Topic of lectures

  • Graphic Communication – Past and Present
  • Why and how we read
  • Graphic Reproduction Processes and Presses
  • Type and Typesetting
  • Using Type Creatively
  • Electronic Copy Processing Systems
  • Preparation for Printing
  • Principles of Magazine Layout
  • Newspaper Design and Layout
  • Internal Assessment :  Individual Project
  • Four page Local Newspaper- A3 size- Tabloid Four Page National Newspaper- Broadsheet
  • Thirty-two page Magazine- A4 size.
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