Tag Archive | "Semester 5"

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BMM Syllabus – Semester 5 (Journalism)

Posted on 23 January 2013 by BMMBoxer

Paper-I — REPORTING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ Certain basic principles: Accuracy, Objectivity, Clarity and speed
  • ¾ The need to verify news. On the spot coverage, checking with the sources, double checking for controversial stories
  • ¾ Understanding New Values

Topic of lectures

  • Writing reports
  • Leads and its types
  • Gathering news
  • New news writing style
  • Investigative Reporting

Paper-II — EDITING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To allow improvement in language skills
  • ¾ To impart skills required of a sub-editor

Topic of lectures

  • Specific language inputs
  • Structure and functions of the editorial set-up of a newspaper
  • Functions of the sub-editor – Writing, editing, design
  • Editing
  • Typography and design
  • Editing on the computer.

Paper-III — FEATURE AND OPINION

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ Commenting on differences between reporting and  feature writhing, the special skills needed for feature / Opinion writing
  • ¾ Role of opinion writing the need for mature thinking and professional experience

Topic of lectures

  • ‘Hard’ news, ‘soft’ news, definitions and differences
  • ‘Report’ and ‘features’
  • The non-news feature
  • Special types of features
  • Obits a brief history
  • Reviews
  • Columns
  • Trend stories
  • The Editorial page and op-ed page
  • Editorial writing, special skills and analytical power
  • Some famous editors in Indian journalism.

Paper-IV — JOURNALISM AND PUBLIC OPINION

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To examine critically the relationship between the media and public, how much does the media influence public opinion Which are  the agencies manipulating this process of influencing public opinion

Topic of lectures

  • What is public opinion? Who constitutes the public?
  • Which are the tools used to gauge public opinion? How reliable are they?
  • Examining the process where the media is said to have a role in influencing
  • public opinion? How far is this true? Examine the diversities and prejudices in the media,  Issues as discussed by opinion makers like Walter Lippman, Noam Chomsky and Lasarsfeld
  • Agenda setting v/s Uses and Gratifications model
  • The increased use of comment in reporting
  • Provocative editorials and news analysis
  • Political opinion as formed by the media
  • Role of media in times of war
  • Vietnam and Iraq Wars, Bangladesh liberation, etc.
  • Internal Conflicts and media reactions to these State terrorism, is media too much in sympathy with the views of human rights experts as
  • Covering communal riots, ethnic problems,
  • Shaping Trends how does media react to changing times
  • The CNN effect impact.

Paper-V — INDIAN REGIONAL JOURNALISM

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ Study the evolution, growth and role in modern-day India of Indian newspapers other than in
  • English
  • ¾ Case studies of Hindi, Marathi, Telugu and Urdu newpapers
  • ¾ Role of language papers in fostering socio – cultural development in their areas of circulation
  • ¾ Study intimacy between readers and language newspapers

Topic of lectures

  • Overview of impact of important newspapers
  • Use of common facilities like news pool, personnel, etc.
  • History and development of newspapers
  • How Indian language newspapers have shaped outlook and cultural identities.
  • Rise of ‘Hindi’ newspapers
  • The language press and local politics
  • Growth of regional newspapers
  • Tendency to hunt for higher profits
  • Political role of newspapers before and after Independence
  • Role of editors in upholding standards of journalism
  • Study the role of Editor- campaigners
  • Era of mass circulated regional newspapers

Paper-VI — NEWSPAPER – MAGAZINE MAKING (Project Paper)

Marks: 100

Objectives:

  • ¾ This paper shall introduce the students to the art of newspaper and magazine design and will orient them towards the practical aspects of newspaper – magazine making.

Topic of lectures

  • Graphic Communication – Past and Present
  • Why and how we read
  • Graphic Reproduction Processes and Presses
  • Type and Typesetting
  • Using Type Creatively
  • Electronic Copy Processing Systems
  • Preparation for Printing
  • Principles of Magazine Layout
  • Newspaper Design and Layout
  • Internal Assessment :  Individual Project
  • Four page Local Newspaper- A3 size- Tabloid Four Page National Newspaper- Broadsheet
  • Thirty-two page Magazine- A4 size.
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BMM Syllabus – Semester 5 (Advertising)

Posted on 23 January 2013 by BMMBoxer

Paper-I — ADVERTISING IN CONTEMPORARY SOCIETY

Max. Marks: 100 (Theory:50, Internals: 50)

Objectives:

  • ¾ To recognize the roles of advertising in modern society
  • ¾ To understand the current developments and problems concerning advertising as an economic and social force.
  • ¾ Appreciate the increasingly international nature of advertising.
  • ¾ To analyze the interdependent nature of advertising and popular culture.

Topic of lectures

  • Advertising in the Indian economy
  • Advertising and culture
  • Advertising and the audience
  • Global advertising
  • Internet marketing
  • Social marketing.

Paper-II — COPYWRITING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To familiarize the students with the concept of copywriting as selling through writing
  • ¾ To develop their inherent writing skills
  • ¾ To train students to generate, develop and express ideas effectively
  • ¾ To familiarize students with contemporary advertising techniques and
  • ¾ Practices

Topic of lectures

  • Copywriting, Introduction, Responsibility of Copy writer
  • Creative Strategy:  Planning and Development
  • Phases of campaign creation
  • Brief
  • The big idea
  • Writing for print media
  • Understanding the medium and writing for TV, Cinema, Radio, Innovative medium, Internet, SMS.
  • Principles of writing press release copy 05 Writing copy for mail order, direct mail, yellow pages, trade directory, classified advertisement, B2B advertising.
  • Different types of copy.

Paper-III — ADVERTISING DESIGN (Project Paper)

Marks: 100 (Internal:0, External, Viva: 50)

Objectives:

  • ¾ To expose students to the creative and technical aspects of art direction

Topic of lectures

  • Introduction to the Art department in ad agency
  • What is Art Direction –Making of an Art Director
  • Introduction to colour – colour harmonies
  • Introduction to Illusion -Principles and elements of design
  • Introduction to Photography
  • Introduction to Typography/Calligraphy-Word expression ,  Layout designing Logo designing
  • Introduction to desktop publishing
  • Introduction to Print Production -stationary design
  • Working with copy –partner
  • Art direction in print media
  • Art direction in outdoor Transit/Ambient
  • Art direction in films /television
  • Art direction in internet and new media
  • Art direction in Direct Mailers
  • Advertising campaign planning :Art -Radio ,T.V, Newspaper, magazine outdoor
  • Corporate Identity systems – Packaging , Brochure,P.O.P ,etc.
  • How to brief the art direction and get the best out of him.

Paper-IV — CONSUMER BEHAVIOUR

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To introduce the students to the complexities of consumer behavior.

Topic of lectures

  • Introduction to Consumer Behaviour
  • Communication
  • Perception : Physical Psychological : Subliminal perception
  • Cultural – Subculture (concepts and its impact on consumer behaviour)
  • Learning –  Cognitive Theory, Conditioning Theory
  • Attitude
  • Motivation
  • Personality
  • Market Segmentation
  • Social Class
  • Groups
  • Family
  • The Consumer Decision making Process
  • Adoption and Diffusion
  • Indian Core Values

Paper-V — MEDIA PLANNING AND BUYING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To develop knowledge of major media characteristics and buying advertising space in them to develop an understanding of procedures, requirements, and techniques of media planning.

Topic of lectures

  • Media planning
  • Sources of media research
  • Selecting the suitable media options
  • Criteria for selecting the media vehicles
  • Media timing
  • Comparing and Evaluating continuity ofmedia options/choices
  • Deciding the ideal media mix
  • The communications mix
  • Media buying and negotiation
  • Competitive media expenditure analysis
  • The concept of aperture
  • Scheduling and budgeting allocation
  • Media plan evaluation
  • Media presentations to the client
  • Media audit

Paper-VI — BRAND BUILDING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To provide an introduction to the concepts and practices of contemporary brand management.
  • ¾ To understand the appropriate strategies and tactics to build, measure and manage Brand Equity.
  • ¾ To learn to plan an effective advertising campaign

Topic of lectures

  • The Brand
  • Branding Strategies
  • Introducing And Naming New Brands and Extensions
  • Brand Positioning
  • Brand Equity
  • Brand Leveraging
  • Managing Brands Over Time
  • Building Brand On Internet
  • Corporate Branding (Internal Assessment Only)
  • Campaign Planning (Internal Assessment Only)
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