Tag Archive | "BMM advertising"

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BMM Syllabus – Semester 6 (Advertising)

Posted on 23 January 2013 by BMMBoxer

Paper-I — ADVERTISING AND MARKETING RESEARCH

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To discuss the foundations of research and audience analysis that is imperative to successful advertising.

Topic of lectures

  • Fundamental of marketing research
  • Product Research
  • Copy research
  • Copy testing measures and methods
  • Print pretesting
  • Broadcast pretesting
  • Projective techniques
  • Physiological rating scales
  • Challenges to pre-testing.  E.g. The halo effect
  • Post testing.

Paper-II — LEGAL ENVIRONMENT AND ADVERTISING ETHICS

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To provide a perspective on the Legal Environment in India.
  • ¾ To guide students of media through the various ethics connected to Advertising.
  • ¾ Maharashtra state centric cases to be discussed in class as the situation demands.

Topic of lectures

  • Legal Environment
  • Self-Regulation, Ethics and the Law
  • Laws that affect Advertising in India
  • Ethics
  • Unfair Trade Practices and the Competition Act
  • Consumer Rights and Laws
  • Advertising and Society
  • Critique of Advertising

Paper-III — FINANCIAL MANAGEMENT FOR MARKETING AND ADVERTISING

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

  • Introduction to Marketing and Advertising Finance
  • Long Term Finance -Sources of Long Term Finance
  • Short Term Finance
  • Financial Statements
  • Marketing Costs


Paper-IV — AGENCY MANAGEMENT

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To expose students to the business of advertising
  • ¾ To familiarize students with the different aspects of running an ad agency

Topic of lectures

  • Structure of an ad agency, functions of different departments, types of ad agency
  • Client Servicing
  • Marketing plan of the client
  • Agency Finances
  • Client’s evaluation of the agency
  • Setting up an Agency
  • Growing the Agency
  • Sales Promotion Management

Paper-V — THE PRINCIPLES AND PRACTICE OF DIRECT MARKETING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

To learn and understand :

  • ¾ What Direct marketing is, including direct marketing terminology
  • ¾ How direct marketing differs from “traditional marketing”
  • ¾ Direct marketing techniques

Topic of lectures

  • Definition and importance of direct marketing
  • Economics of direct marketing
  • Growing importance of Direct marketing in IMC mix
  • Understanding the DM business
  • Direct marketing strategies
  • Direct marketing concepts
  • Various direct marketing methods and media
  • Future of direct marketing current and future Scenario
  • Customer relationship management

Paper-VI — CONTEMPORARY ISSUES

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To sensitise students to the environment around them
  • ¾ Developing a perspective towards issues related to the marginalized sections of the society

Topic of lectures

  • Ecological system, services and Economics of Environmental Protection
  • Concepts of human rights and civil liberties
  • Regional issues – Economics, Social, Political
  • Sugar Lobby, operation Flood, Terrorism, tribal Movement, etc.
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Film Sharing Event

Posted on 01 September 2012 by BMMBoxer

Hello All,

Here are the details of the Film Sharing event:

INSTRUCTIONS

  • Mail Entries to: connect@bmmbox.com
  • Subject Line: Movie title, College name
  • Mail Body: Your name, names of your team members, current college year of each member (if in TY mention specialization), theme of the movie, mention subject and term in which movie was made (eg: Understanding Cinema, 3rd sem)

RULES

  • Movie length: 5 minutes or less
  • Students who don’t follow the above mentioned instructions will be disqualified
  • ONLY BMM students can participate in this event
  • Send movies in .avi format
  • In case of huge file size, use file sharing site ‘wetransfer.com’

You can ask queries and doubts by messaging us on our Facebook page

What are you waiting for? Start sending in your entries ASAP!

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