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BMM Syllabus – Semester 6 (Journalism)

Posted on 23 January 2013 by BMMBoxer

Paper-I — PRESS LAW AND ETHICS

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

  • Law
  • Introduction to Laws
  • Classification of Laws
  • Copyright Act and Intellectual property Rights
  • Official Secrets Act
  • Press Council of India act 1978
  • Contempt of courts Act, 1971
  • Other Laws aimed at curbing press freedom
  • Introduction of The Indian Evidence Act 1872
  • Ethics
  • Advertiser and Ownership influence and interference etc.

Paper-II — BROADCAST JOURNALISM

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To understand the development of broadcast journalism in India
  • ¾ Lean skills and techniques required for broadcast journalism
  • ¾ To learn how to handle equipment- a camcorder and recorder – for a story
  • ¾ Regional language broadcast journalism to be examinaed as a growing and flourishing field

Topic of lectures

  • History of the development of radio journalism
  • The potential of radio as a broadcast medium
  • Radio news formats
  • Writing news for radio
  • Skills of speaking over the radio
  • Principles of sound and production techniques
  • History of the development of TV Journalism
  • TV journalism – local , regional, national and international
  • TV news in the regional languages
  • TV journalism formats ; evolution and popularity of new forms on TB
  • Scripting news for TV
  • Principles of video camera use
  • Skills of anchoring or presenting
  • Videotape editing
  • Examining Broadcast journalism and allegations of ‘dumbing down’ of news
  • Understanding the power of the image


Paper-III — BUSINESS AND MAGAZINE JOURNALISM (COMBINATION OF NICHE I AND II)

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

  • Brief history
  • The structure of financial management
  • The Budget preparation and presentation
  • Companies, balance sheets, AGMs window dressing of balance sheets, the loopholes
  • Stock exchange, Sensex and its ups and downs
  • Ethics for business journalism
  • Magazine journalism
  • Magazines during post emergency
  • Western craze among glossy women’s magazines
  • Writing and editing for magazines
  • Role of Alternative media to deal with people’s issues.

Paper-IV — INTERNET AND ISSUES IN THE GLOBAL MEDIA

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ Examine global journalism as a newly emerging reality – it’s implications, strengths and weakness
  • ¾ To examine the journalistic scene in S.Asia
  • ¾ Learning about the Internet as a news medium
  • ¾ Equipping students with basic skills required for internet reporting and editing

Topic of lectures

  • Global journalism
  • Internet journalism
  • Reporting and editing for the net
  • Developing your own web site
  • Internet design
  • News Agencies
  • International news flow
  • Politics of representation of the ‘third world’ in international press
  • International reporting
  • Reporting International politics
  • Challenges to international journalism
  • International law and the role of Western media in defining human rights, and thinking the concept of human rights from a Third World media perspective
  • Asian region and the need for greater connectivity

Paper-V — NEWS MEDIA MANAGEMENT

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To make students aware of the structure, functioning and responsibilities of managements of  media orgainsations
  • ¾ To create awareness of laws governing media orgainsations and their complexities in a globalised world in the wake of an information explosion.

Topic of lectures

  • Types of ownership and their agendas
  • Ideal management structure
  • Management role in ensuring editorial freedom.
  • Organisational structure
  • Financial management
  • Specialized training for skilled workers
  • Marshalling resources
  • Marketing strategies
  • Challenges of globalization, liberalization
  • Legal aspects

Paper-VI — CONTEMPORARY ISSUES

Max. Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To sensitize students to the environment around them
  • ¾ Developing a perspective towards issues related to the marginalized sections of the society

Topic of lectures

  • Ecological system, services and Economics of Environmental Protection
  • Concepts of human rights and civil liberties
  • Regional issues – Economics, Social, Political
  • Sugar Lobby, operation Flood, Terrorism, tribal Movement, etc.
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BMM Syllabus – Semester 6 (Advertising)

Posted on 23 January 2013 by BMMBoxer

Paper-I — ADVERTISING AND MARKETING RESEARCH

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To discuss the foundations of research and audience analysis that is imperative to successful advertising.

Topic of lectures

  • Fundamental of marketing research
  • Product Research
  • Copy research
  • Copy testing measures and methods
  • Print pretesting
  • Broadcast pretesting
  • Projective techniques
  • Physiological rating scales
  • Challenges to pre-testing.  E.g. The halo effect
  • Post testing.

Paper-II — LEGAL ENVIRONMENT AND ADVERTISING ETHICS

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To provide a perspective on the Legal Environment in India.
  • ¾ To guide students of media through the various ethics connected to Advertising.
  • ¾ Maharashtra state centric cases to be discussed in class as the situation demands.

Topic of lectures

  • Legal Environment
  • Self-Regulation, Ethics and the Law
  • Laws that affect Advertising in India
  • Ethics
  • Unfair Trade Practices and the Competition Act
  • Consumer Rights and Laws
  • Advertising and Society
  • Critique of Advertising

Paper-III — FINANCIAL MANAGEMENT FOR MARKETING AND ADVERTISING

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

  • Introduction to Marketing and Advertising Finance
  • Long Term Finance -Sources of Long Term Finance
  • Short Term Finance
  • Financial Statements
  • Marketing Costs


Paper-IV — AGENCY MANAGEMENT

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To expose students to the business of advertising
  • ¾ To familiarize students with the different aspects of running an ad agency

Topic of lectures

  • Structure of an ad agency, functions of different departments, types of ad agency
  • Client Servicing
  • Marketing plan of the client
  • Agency Finances
  • Client’s evaluation of the agency
  • Setting up an Agency
  • Growing the Agency
  • Sales Promotion Management

Paper-V — THE PRINCIPLES AND PRACTICE OF DIRECT MARKETING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

To learn and understand :

  • ¾ What Direct marketing is, including direct marketing terminology
  • ¾ How direct marketing differs from “traditional marketing”
  • ¾ Direct marketing techniques

Topic of lectures

  • Definition and importance of direct marketing
  • Economics of direct marketing
  • Growing importance of Direct marketing in IMC mix
  • Understanding the DM business
  • Direct marketing strategies
  • Direct marketing concepts
  • Various direct marketing methods and media
  • Future of direct marketing current and future Scenario
  • Customer relationship management

Paper-VI — CONTEMPORARY ISSUES

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To sensitise students to the environment around them
  • ¾ Developing a perspective towards issues related to the marginalized sections of the society

Topic of lectures

  • Ecological system, services and Economics of Environmental Protection
  • Concepts of human rights and civil liberties
  • Regional issues – Economics, Social, Political
  • Sugar Lobby, operation Flood, Terrorism, tribal Movement, etc.
Share With Your Classmates and Friends Now!
  • Facebook
  • Twitter
  • Yahoo! Buzz
  • Google Buzz
  • LinkedIn
  • MySpace
  • Orkut

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