Tag Archive | "PR"

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Job Alert: PR Executive at Pink & White Consulting LLP

Posted on 24 April 2013 by BMMBoxer

Organization Name: Pink & White Consulting LLP

Organization Description: Public Relations and Marketing Consultancy

Location: Mulund (W), Mumbai

Role Title: PR Executive [Client Servicing & Media Relations]

Role Responsibilities: Client Interaction & Tactical Planning, Media Relations, Project Planning & implementation, Research, Documentation, Reporting, Providing value addition to the client and consultancy

Qualification Requirement: Any Graduate or PG in Mass Communication with specialization in PR

Skills: Excellent oral and written communication skills, Team player

Technical Skills: Working knowledge of MS Office (Word, Excel and PowerPoint), Video and Image Editing Software

Attitude: Positive and enthusiastic, Innovative and solution oriented approach

Experience Requirement: 0 – 1 year

Compensation/Stipend: 1.5 lacs to 2 lacs per annum

Application Process: Mail us your resume on malaikaf@pinkandwhiteconsulting.com or call +91 98193 29314

Selection Process: HR Round, Communication test and Final round

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Post-Graduate Media Courses

Posted on 03 April 2013 by BMMBoxer

With TY exams on the anvil and with the rush of finding that perfect PG course to pursue, we understand how hard-pressed for time students are. In our bid to help, we have shortlisted a few PG media courses with all the necessary details. Take a look and you can thank us later! :D


Where: Jamia Millia’s A J Kidwai Mass Communication Research Centre (AJKMCRC)
What: M.A. in Mass Communication/M.A. in Convergent Journalism/M.A. in Development Communication/M.A. in Visual Effect and Animation/PG Diploma in Broadcast Technology/PG Diploma in Still Photography and PG Diploma in Acting
Last date of application: May 8, 2013

Where: Delhi School of Communication (DSC)
What: Post Graduate Programme in Communication (PGDPC)
Last date of application: For info, visit http://www.dsc.edu.in

Where: Times School of Journalism, New Delhi.
What: PGD (Journalism) – English and Hindi
Last date of application: April 30, 2013

Where: Indian Institute of Mass Communication (IIMC)
What: PG Diploma Course in Journalism (English)
Last date of application: April 22, 2013

Where: Asian College of Journalism, Chennai
What: Postgraduate Diploma programme
Last date of application: April 30, 2013

Where: Manipal Institute of Communication
What: MA in Communication
Last date of application: March 21, 2013

Where: ISB&M School of Communication
What: Post Graduate Media and Communication – Advertising, Public Relations, Print and Broadcast Journalism, Film & TV Production
Last date of application: For info, email at http://isbmmedia.edu.in

If you information on the entrance and admission details of any other media course, do share the information in the comments section. We will gladly add it to our list.

Sources:
http://www.mediahive.co.in/admission.html

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InternshipAlert: Public Relations at Prana PR (Group Company of Adfactors PR)

Posted on 07 February 2013 by BMMBoxer

Organization Name: Prana PR, group company of Adfactors PR

Organization Description: Public relations agency

Location: Churchgate, Mumbai

Role Title: Intern/ Trainee executive (if we employ the person for a longer duration)

Role Description: Trainee to report to senior account executive and account manager

Role Responsibilities:

Gaining knowledge on client’s industry, understanding how media functions, mapping media opportunities for clients, coordinating with media, writing, creating various reports

Qualification Requirement: BMM, any course in journalism and or PR

Skill Set Requirement: Good written and verbal communication skills, competitive attitude, proactive approach, ability to work under pressure with a positive attitude

Experience Requirement: 0-2 years of experience in the field of journalism, PR, client servicing, marketing etc.

Compensation/Stipend: Depends upon the calibre and experience of the candidate

Application Process: Send resume to priyanka.rohilla@pranapr.com

Selection Process: Interview at Prana PR office

Key Dates: Can be discussed

Notes, if any: Currently looking for interns who have the urge of giving a great definition to their careers. We are not looking for college students simply hunting for internship certificates; we are looking for future PR professionals. People with experience are also welcome as we do have job openings at other levels.

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#JobBox: Public Relations Executive, Pink & White Consulting LLP

Posted on 03 January 2013 by BMMBoxer

Organization Name: Pink & White Consulting LLP

Organization Description: Public Relations and Marketing Consultancy

Location: Mumbai

Role Title: PR Executive [Client Servicing & Media Relations]

Role Description:

  • Client Interaction & Tactical Planning
  • Media Relations
  • Project Planning & implementation
  • Research
  • Documentation
  • Reporting
  • Providing value addition to the client and consultancy

Qualification Requirement: Any Graduate or PG in Mass Communication with specialization in PR

Skill Set Requirement:

Skills: Excellent oral and written communication skills, team player

Technical Skills: Working knowledge of MS Office (Word, Excel and PowerPoint), video and image editing software

Attitude: Positive and enthusiastic, innovative and solution oriented approach

Experience Requirement: 0 – 1 year

Compensation/Stipend: 1.5 lacs to 2 lacs per annum

Application Process: Mail us your resume on malaikaf@pinkandwhiteconsulting.com or call 9819329314

Selection Process: HR Round, Communication Test and Final round

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Four Key Elements af a Marketing Campaign

Posted on 21 August 2012 by Garima Chak

In today’s business world marketing is all about generating the customer’s interest in the goods and services the company offers. Essentially a company’s marketing strategies drive company sales techniques, business development models, business communication etc. and the ultimate aim of it all is to win, satisfy and retain a customer.

It is imperative that any marketing campaign be designed around the customer. His needs, his choices, his demands should be the focus point of it all. So then the first and foremost aim of marketing should be to communicate the key message to  potential as well as existing customers.

The trick here is to create a series of marketing techniques so that the customer gets ample time and opportunity to recognise and respond to the message being sent across. A lot of marketing tools and techniques can be used for this purpose. We will talk about some that are the most impactful, and therefore common: the key elements of a marketing campaign.

1. Publicity: All publicity is good publicity, or so they say. Well, this might not always be the case, but yes, publicity of any type does help boost sales because all the attention of target group is directed towards you. And let’s face it most big names have had their fair share of bad publicity! Cadbury had the worm episode, Coca-cola and Pepsi had the pesticide issue to tackle with, and Nano had to deal with the ‘on fire’ instances. But they all got past it with time and in the end it all worked out in the favour of the brand as the problem was strategically handled. PR has a major role to play when it comes to correcting bad publicity and infusing the media with all the ‘correct’ information.

2. Advertising: Another way of getting into the customers mind is to put your brand out there. This is what advertising does in order to get that coveted place in the customers’ mind – the ‘top-of-the-mind-recall’. Actually advertising and public relations, and all tools of marketing for that matter, have the same intent – to get the customer to first recognise, then be curious about, and ultimately desire the product. And if the desire can be converted into a purchase, then the marketing strategy behind the whole process can be considered to be a success.

3. Online Presence: Social Media is at the forefront of marketing campaigns today. You need to incorporate the online environment very neatly into your strategy. Be it Twitter, Pinterest, blogs, Facebook or your very own website, you need to incorporate these tools to get in touch with your TG. A sound online campaign can give you new customers and help you please current customers. Since the media is instant, you can measure your online performance instantly and alter/re-design your strategies as per the requirements.

4. Telemarketing: This is one element in the marketing tools kit that needs careful handling. But when applied in the right direction, this too is a great marketing tool. For instance, telemarketing works great when it comes to the business to business (B2B) segment.

It must always be kept in mind that the ultimate aim of all forms of marketing is to attain a satisfied, happy customer. Therefore, all the marketing tools so engaged in need to be fine-tuned and well balanced.

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BMM @ KC

Posted on 21 March 2011 by BMMBoxer

KC College

The college has started the Bachelor of Mass Media (B.M.M.) Course from the academic year 2000-2001.

Course Co-ordinator: Ms. Manjula Srinivas

Faculty

Ms. Nandini Sardesai

Ms. Geeta Sashidharan

Prof. Hanif Lakdawala

Prof. Zaeem Mirza

Prof. David D’ Souza

Ms. (Dr.) Varalakshmi

Mr. Floyd Gracius

Ms. Aditee Vaidya

BMM Festival: Blitzkrieg

Students of the BMM department of KC college organize the media festival called ‘Blitzkrieg’ every year. The festival is open to students of all BMM Colleges. The festival is judged by prominent personalities from the media and the film industry.

Contact

Address

KC College, 124,

Dinshaw Wachha Road,

Churchgate, Mumbai – 400 020

Tel. : 91-22-22620661

PS. Hey ya! Did we goof up somewhere? Anything more exciting happening at your college? Feel free to add a comment below about…well just about anything at KC BMM!

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Writing for the Media @ Bournemouth University

Posted on 20 March 2011 by BMMBoxer

Course Branch: Media Production


Course Name:
Writing for the Media (MA)


Location City, Country
: Dorset, UK


College:
The Media School


University:
Bournemouth University

University Description: Bournemouth University is at the heart of the largest non-industrial conurbation in Europe. It is in a wonderful location sandwiched between the UK’s newest National Park, best beaches and largest natural harbour. It is home to a major financial services sector (JP Morgan Chase, Nationwide Building Society and Liverpool Victoria among others) as well as having the largest concentration of language schools outside London and many national headquarters including the Royal National Lifeboat Institution and Sunseeker International. The Media School provides high standards of academic practice, industry quality facilities and a globally lead outlook to the media industry. These factors combined produce internationally successful graduates who have gone on to achieve phenomenal success within the media industry, with Bafta and Oscar winning alumni to fortify our claims.

Course Description: This 12 month Masters degree, the first of its kind in the UK, aims to develop student’s individual creative voice as a writer and the range of your authorial skills, enabling you to write for a variety of media – including film, television, radio and new media. On this course you don’t simply write. Your work will get made. You will see your scripts go into production while you are on the course.

Duration In Years (In Months): 1 year (12 mths) ; Full Time

Eligibility Criteria: Recent graduates with an undergraduate degree (typically 2:1 or above). Applications are also welcome from experienced professionals working within the media industry. IELTS 6.5 (Academic) or above.


Contact And Next Steps:
connect@bmmbox.com

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Screenwriting @ Bournemouth University

Posted on 20 March 2011 by BMMBoxer

Course Branch: Media Production


Course Name:
Screenwriting (MA)


Location City, Country
: Dorset, UK


College:
The Media School


University:
Bournemouth University

University Description: Bournemouth University is at the heart of the largest non-industrial conurbation in Europe. It is in a wonderful location sandwiched between the UK’s newest National Park, best beaches and largest natural harbour. It is home to a major financial services sector (JP Morgan Chase, Nationwide Building Society and Liverpool Victoria among others) as well as having the largest concentration of language schools outside London and many national headquarters including the Royal National Lifeboat Institution and Sunseeker International. The Media School provides high standards of academic practice, industry quality facilities and a globally lead outlook to the media industry. These factors combined produce internationally successful graduates who have gone on to achieve phenomenal success within the media industry, with Bafta and Oscar winning alumni to fortify our claims.

Course Description: Students will be on campus for approximately three weeks during the entire two-year course in a total of four residential periods. During these periods students will be involved in a range of activities that are designed to develop their knowledge and expertise, in the area of ‘writing for the screen’, such as:

  • Lectures
  • Presentations
  • Seminars
  • Analysed screenings
  • Exercises and discussions
  • Group meetings and one-to-one tutorials.

Duration In Years (In Months): 2 year (24 mths) ; Full Time

Eligibility Criteria: The course is designed for people currently working in the media industry and also those who are looking to enter the industry. The normal requirement is an honours degree or comparable qualification, but appropriate experience will also be taken into account and all applications are treated on an individual basis.


Contact And Next Steps:
connect@bmmbox.com

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