Tag Archive | "professional interview"

Shrenik Gandhi

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Professional Interview: Shrenik Gandhi, Business Head, White Rivers Digital

Posted on 18 June 2013 by BMMBoxer

Name:  Shrenik Gandhi

Company: White Rivers Digital

Designation: Business Head


1. Tell us something about your company – White Rivers Digital

White Rivers Digital is a Mobile, Social Media, Web & Creative consultancy. The company believes that brands need smart, quick-paced, nifty and creatively crafted solutions to effectively reach out to the target audience online, to stand out from the clutter and to grow.

2. Why did you decide to get into the digital industry given how competition-intensive it is?

To answer this question in a word: Passion.

Passion for Digital is what got me onto this space. This field gives us an opportunity to learn, unlearn & re-learn. Also, it is dynamic enough to keep people like me, who get bored with the same job regularly, stick to it. Speaking about competition, its too big a pie for the existing market to eat. India, as a country, is yet to see the real potential of the digital market & hence there is still a lot of space for existing players to grow as well as new players to flourish.

We, at White Rivers Digital believe that the real competition for any company is what it was yesterday! Always try to get better than what you were & then the real world competition shall not be as relevant.

3. What prompted you to start your own business as opposed to sticking to a job?

Starting up the business was always in mind. Picture this: The first time you wanted to learn swimming, everyone would have taken a round of the pool you were about to jump into, with zillions of questions in your mind, regarding fear, depth etc. You cannot understand or face the same till the time you jump into it. Even in real life, it is the same case. You have to stop constantly thinking around it & jump into it as soon as you have a sustainable plan. Simple. Be an entrepreneur, Face it!

4. What does entrepreneurship mean to you? Define it.

Entrepreneurship is dreaming about an idea, living it, sticking by it, standing up against the world & yet enjoy every second of it.

“Its about taking chances now, to tell stories on it when old!”

5. Who is the entrepreneur you look up to?

Kishore Biyani.

For his simplicity, believing in the concept of Indianness & for being a first generation entrepreneur.

6. What are the perks and pitfalls of owning/running a business?

Perks: When you start building your team for your dream, it is indeed a euphoric moment to see people working with you towards your dream & you get motivated to work all the more harder.

Pitfalls can be compromise on short term monetary gains, stabilised salary, time you cannot spend with your close ones, as you are working on ideas to get your business better & time you cant give yourself.

You may have to spend long hours on weekend working, but at the end of the day if it brings a smile on your face, it is definitely worth it.

7. What are the tips you’ll share with budding entrepreneurs/people who want to start their own business?

Believe in a better tomorrow, always. No matter what the world says, if you believe in an idea, live by it. Also, I have seen a lot of people waiting for that right idea to strike. You shouldn’t. There are millions of businesses already existing in the world. Pick up one & make it better. Simple.

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Daniel Fernandes

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Professional Interview – Daniel Fernandes, Stand-Up Comic & Entrepreneur

Posted on 14 May 2013 by BMMBoxer

Name: Daniel Fernandes

Profession: Stand-Up Comic

Company: Microphone Entertainment

Daniel Fernandes

Daniel Fernandes


1. Did you plan on becoming a stand-up comedian or did stand-up comedy just happen along the way?

It happened by chance while I was studying for an MBA. I was asked to perform for a college event but I didn’t want to do the same old song/dance routine, so thought of giving Stand-Up a shot. It went well. Then I moved to Mumbai and as the scene was steadily growing I joined the bandwagon, while I still held on to my regular day job.

2. How do you come up with your jokes/material? Real events, observations, experiences, etc.?

Stand-Up is a very personal art form. All of my material is based on a life experience or an observation. You first jot down an idea and start writing about it. You run it by an audience, see how they respond, get back and keep editing till you get the order and delivery of the words just right and then you have a joke, gag or a bit that becomes part of your set-list. The entire process to get a single joke right can take anywhere from 9 months to years, depending on how deep you go with it.

3. What are the qualities required to be a stand-up comedian? A funny bone, discipline, diplomacy, etc.

A unique sense of humour, a never say die attitude, ability to write, quick wit on stage, honesty, discipline and a sound understanding of business.

4. Where do you see the stand-up industry in the next couple of years?

The industry is growing slowly and steadily but it is still a long way off from being established. We need more youngsters to look at Stand-Up as a viable career option (which it can be) and as more comics join the fray, supply will meet demand. The future is bright for sure.

5. The venue you love performing at is? The venue you aspire to perform at is?

The venue I love performing at is The Comedy Store Mumbai. There are many venues I hope to play some day like the The Comedy Cellar (New York), The Apollo Theatre (London) and stages at Comedy festivals across the world. All of this of course is many years down the line.

6. How easy/difficult is it for new artists to get a chance early on to perform? One piece of advice you’d like to give them would be?

Getting spots to try out Stand-Up for the first time is easy. Sticking it out and doing it till you get really good and are able to make a living out of it is the hard part. There are lots of open mic nights around the city where newbies can test the waters. My advice is to have a goal in mind when you start out and keep adding to it.  If you’re doing it for the money or fame you’re not going to get very far, but if it’s for the sheer joy of the art form there is so much you can do with it. There are many elements of Stand-Up that must be developed. The best advice I could give is to get on stage as often as you can and watch as much live comedy as possible. Eventually you will get the hang of it and if you’re smart about it, you might be able to make a decent living out of it.

Have some questions for the interviewee above? Wish to get some of your doubts cleared? Or want to just say a simple ‘Hi?’ Feel free to add your thoughts and questions as comments and we will try and have them answered for you!

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Professional Interview with Mitesh Kothari, Social Media Consultant

Posted on 17 April 2013 by BMMBoxer

Name: Mitesh Kothari

Designation: Social Media Consultant


Q. Since when have you been in the digital/social media field?

A. I have been professionally practising in the industry for 3 years now. Even before I took it up as vocation I was helping my family and friends understand and leverage the emerging media.

Q. What entails a successful social media campaign?

A. Social media campaign – like mainline campaigns are executed to achieve a particular goal. Goals can be anything from brand awareness, increasing sales, promoting an offer to launching the brand. So on the micro level, social media activity that achieved the before set goals is successful. On the macro level a successful social media campaign is one which breaks the clutter through creative use of the medium, viral content and ability to engage audience with the brand on one-to-one level.

Q. How does one acquire the skills required to be a successful social media manager?

A. Social media managers are a different breed in themselves unlike run of the mill advertising. Since social media is not a short term activity a SM is most likely to be a Brand Manager on social media. So to be a successful SM one needs to have a knack of understanding the brand, objectives of the brand, target audience, consumption habits and psychology of the audience, innate client servicing skills and a knack for understanding numbers and creative work. Such skills can be acquired during the BMM coursework through various projects, working with people and most of all be up-to-date with ever changing social media world through industry leading blogs.

Q. How can a fresher land a job in the digital field?

A. Industry itself is in a very nascent stage and has a huge potential for growth. It is a tectonic shift in way how brands will market their goods and services to customers. So if you think that the field is for you, walk into a digital agency with your reason for joining them along with projects you have done during your coursework and sighting your current social and digital presence.

Q. Is it important for an individual to be active on social media if she/he wishes to be a social media manager? Why?

A. It is very important. We don’t expect someone to create a path breaking viral campaign or even run of the mill ones if they themselves don’t understand the nitty-gritty of the medium. For example one will never understand their target audience’s YouTube consumption pattern if they themselves are not on YouTube almost every day. Insightful knowledge of the medium comes from heavy usage of the medium itself, so if you don’t see yourself attracted by Facebook, Twitter, Youtube, Instagram or Pinterest then surely you can’t use them to successfully market your client’s products.

Q. What are the trends for 2013 in the digital media space in India?

A. 2013 is a very exciting year for digital space, it’s a year when 1/4th of the marketer are awaking to the possibility that it won’t be Digital Marketing anymore it will be just Marketing; in short Digital will be the centre space of almost every marketing activity, be it through use of the medium or use of the technology. Some of the emerging trends are –

Moving beyond likes – It will no more be the number of people I have on my fanpage, it will be more about the number of people interacting with me, giving me input about my products and evangelising my brand.

Mobile – Future of digital space, social space and marketing space is mobile. People cannot live without their mobiles and if marketers reap it intelligently they will have first mover’s advantage.

Analytics – Analytics tools will become more and more essential for marketers to understand and leverage. These tools will aid understand consumers activities and consumption and will drive the future campaigns.

Your Mother Is On Facebook – No more can it be argued that social and digital space can cater to a limited audience. We help brands to reach audience up to age of 40 with through Fcaebook. Marketers will have to wake-up and break the traditional mind-set.

Experiential Marketing – Everything will be virtual and it will be quite essential for marketers to mix digital and real world marketing coupes to impact their audience. May it be Coke Australia’s Coke fairy vending machine or closer to home Foodhall’s  Christmas campaign to merge digital and real world. It’s the future and its inevitable, come on terms and create.

General Gyaan

5 Must-Do tips/activities that future social media managers can follow:

  1. Learn what the core identity of your client’s brand. Understand what it stands for and translate it to digital and social.
  2. Read articles and reports, learn what your target audience wants, what are their touch points and use the knowledge wisely.
  3. Use social media extensively, if you don’t know what the medium is all about you can hardly make it profitable for your client.
  4. Think out of the box, there is huge clutter on digital due to lack of entry barriers. So be creative think as absurd as you can and then go back and link it with the brand you have to work on.
  5. Never let anyone tell you that digital and social are just fad and they will go away. Like TV, Newspaper and Internet, Digital and Social are tectonic shift and they will remain and grow exponentially for decades to come.

Some top blogs to follow are –

  1. www.mashable.com
  2. www.techcrunch.com
  3. www.lighthouseinsights.com
  4. www.socialmediaexaminer.com
  5. www.digitalbuzzblog.com

Top 3 digital media companies (in India), according to you are:




PS: Never forget to read Marketing White book for the current year

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