Whenever we set off for a trip with family or with colleagues for any business purpose we come across many difficulties and language of that city or country becomes the major barrier while travelling into different places. This should be given much more importance as language is the means of communication. This will help you in understanding the street signs and menus. The language of one country differs from the other country by learning different languages you will understand the features of that state or country and also you will understand what makes them stand in a different way from others.

It gives us knowledge which can help us to grow and stay in this competitive world. Also it helps us to make better relations with people for personal sake or for any trading objective. A new language opens up a new culture you start understanding different cultures their virtues and its meaning and your lives takes a new dimension. Languages form the way people perceive the world.

Languages bring a mutual understanding, a sense of global citizenship as by learning their language we directly or indirectly become a part of that country of their customs and traditions since we understand it well through communicating in their own language.

The person who knows many languages is able to watch programs in various other languages. The individual is aware about the current happenings around the world by watching News in another language. So the person who knows more than one language has a better possibility of watching a variety of programs on television and thus gets more of entertainment too.

By learning a new language, you gain new scope, but at the same time you strengthen your own identity, individuality and also your self-confidence. A foreign language can add to a stronger persona. Language is a means of expression and allows a person to take part in social and various other activities.

Learning languages brings up more job opportunities to develop their listening, speaking, reading and writing skills and to express them with increasing confidence, independence and creativity. Students of foreign languages have access to a greater number of career possibilities. Learning other languages gives you enhanced methods of expressing ideas, concepts, or thoughts, this will shape your thought pattern, your behavior and you will explore same things in a different manner.

One of the most moving commercial’s that came out last year was Procter & Gamble’s 2012 Olympic Games commercial honoring mothers for everything they do. “Best Job,” the gripping two-minute film, the centerpiece of P&G’s “Thank you, Mom” campaign, interweaves the early life stories of four aspiring Olympians growing up concurrently in four different corners of the globe. This article on ESPN briefly covers what went into the making of this brilliant commercial.

“A mother’s job is the hardest in the world, but it is also the best in the world. The universal thread that runs through each of the 4 narratives in this ad is the omnipresent nurturing mother who cooks, launders, shepherds, chauffeurs, ankle-wraps, exhorts, comforts and — as the music crescendos — celebrates her child’s Olympic triumph through tears of joy and pride. It’s a compelling piece of filmmaking and one with the power to render even the most stoic of us a little misty, as if we were watching our own daughter nail the most important beam routine of her life.

Once the connection of P&G supporting moms & the Olympics was established by the advertising agency (Wieden + Kennedy), the creative team developed the concept, which was to tell the stories of four athletes simultaneously, from morning until night and from early childhood until athletic prime. The choice of protagonists — a female gymnast in Los Angeles, a male sprinter in London, a male volleyball player in Rio de Janeiro and a female swimmer in Beijing — reflected the team’s desire to imbue the spot with a relevant Olympic feel, to resonate with mothers from different cultures and to showcase “cinematically interesting” locales.

The way someone raises her child in Los Angeles looks a lot different, on the surface, than how someone might do it in Beijing. But even though these moms all around the world are so different, they actually have much in common. This commercial was created to celebrate those commonalities.
While all four athletes’ journeys culminate in Olympic victory, the journeys themselves look very different. The mother of the Chinese swimmer waves goodbye to her daughter, who is ostensibly departing for a centralized training center, and years later watches her Olympic victory on television from afar. The mother of the American gymnast, by contrast, is with her daughter at every turn and tumble, and has a front-row seat in the Olympic arena.There is a universality and an emotion to all of these stories, which make it such a moving and powerful piece.

Watch the ad here

The ad has been heralded on social media by athletes (like beach volleyball player Kerri Walsh and swimmer Ryan Lochte) and their mothers (like Gail Sacramone, mother of Olympic gymnast Alicia). But the spot also moves the mere mortals among us who, even if we never played sports at a high level, recognize a familiar love and sacrifice in the mothers we see on screen.

Thinking about a career in copy0writing? Think you’ve got what it takes? If you’ve ever wondered what makes a good copywriter then this is a must read for you. Written by Vishal Khandelwal on copywriterinindia, here’s a comprehensive article on 5 habits of highly successful copywriters.

Habit #1: Successful Copywriters…Read a Lot

The first habit of highly successful copywriters is not related to writing! Instead, it is about ‘reading’. If you want to become a successful writer or copywriter, you must ‘read a lot’. It’s as simple as this – if you don’t have time to read, you don’t have the time (or the tools) to write. Reading creates an ease and intimacy with the process of writing. Regular reading will pull you into a place where you can write eagerly and without self-consciousness. Successful writers read with an eye for good writing.

Habit #2: Successful Copywriters…Write a Lot

For a copywriter, practicing the art of writing is extremely important. Successful copywriters are those who burn the midnight oil practicing this art to perfection. If you are trying to become a good copywriter yourself, try writing every day. Ideas will be hard to come by initially, but with patience and consistent hard work, your mind will become a repository of good ideas. And that is when you will realise the worth of your practice.

Habit #3: Successful Copywriters…Use the ‘Power of One’

Writing about one, and just one big idea is one of the best habits. Readers don’t (like to) hear everything a writer has to say on a particular topic. They are just looking for that single, useful suggestion or piece of information that could benefit them. Lincoln’s one big idea was ‘liberty’. Gandhi’s one big idea was ‘non-violence’. Martin Luther King’s one big idea was ‘equality’. History is replete with examples of how a person has focused on his one big idea to revolutionize an entire race or country.

Habit #4: Successful Copywriters…Understand Emotions

‘Emotions’ are the bed rock of great copywriting. If you don’t have them, you don’t understand them and you can’t trigger them. In order to become a successful copywriter, you must be able to engage your prospects emotionally. You should engage the reader so much that the product or service starts to seem like a solution to the problem the reader is facing.

Habit #5: Successful Copywriters…Tell Stories

Everyone loves stories! Stories create magic, especially because they take us to a different unreal world. All our problems cease to exist for those moments. In the same way, as a copywriter, you must write as if you are telling a story face to face to your listener (reader). Engage him in an informal conversation, as if you are talking to a good friend.

Like all storytellers…

• Use expressions.
• Use emotions.
• Offer help.
• Ask questions.
• Make promises.
• Make him debate, disagree with you.
• Given him a benefit (like the moral of the story

With Social Media being increasingly used as a marketing tool, companies are plugging in to keep in touch with consumers to inform them, to research or give them news or information and to promote their products through this medium. About half the social-media savvy organizations spend one to five per cent of their marketing budgets on social media. Here’s an interesting article published on Lighthouse Insights by Vinaya Naidu, on how some companies have used Social Media creatively to promote their products. We have shortlisted the best 5 out of 18 campaigns. These campaigns have been creative as well as aligned to the objective.

5 Of the Coolest Indian Social Media Campaigns of Quarter 1, 2013

The first quarter of this year has been an exciting one with brands from all sectors using multiple social media platforms to drive home the message.

1. Xperia Z promotions by Sony India: The new Sony Xperia Z launched this March, created quite a stir on social media with Katrina Kaif, the brand’s new face. Along with a dedicated microsite, Twitter buzz around #BestofSony and a Sony Xperia Z playlist on its official YouTube channel, the brand had also created an augmented reality based Facebook application titled ‘Katrina and You’. The app enabled fans to visit the places shown on a map with Katrina in a poster. Her virtual image explained the features of Xperia Z and fans also got an opportunity to have their pictures clicked beside her image.

2. Balakrishnan Vaali by Nestlé Munch: To promote the new Nestlé Munch 4X4, Nestlé India roped in cricketer Virat Kohli as the new face of the brand. However, Virat plays the character of Balakrishnan Vaali who is a regular Chennai guy with affection for coffee and the chocolate. A social media profile was created for Vaali on Facebook as well as Twitter complete with believable details and regular Chennai taste. Vaali connects, communicates and entertains the community besides talking about Munch.

3. Relaunching the new Cadbury Silk: When Cadbury Silk came out with its latest version, the brand did a series of social media activations that were both fun and interactive. Beginning with announcing the imminent demise of Silk, the channels managed to successfully create the right amount of curiosity. And while fans were mourning and sending their farewell wishes, the page brought alive the new Silk for the heartbroken fans. Besides, the brand challenged Silk fans to bid for giant cubes of Silk weighing 14 kilograms each at a mall in Mumbai, by claiming what they would sacrifice to take those cubes home. With a Facebook app and a hashtag on Twitter, ‘Bid for Silk’ sure helped up the curiosity levels around the brand.

4. Special 26 promotions by Viacom 18: The heist Bollywood hit, Special 26 by Viacom 18 Motion Pictures, created a formidable social media presence prior to the launch. With simple apps on Facebook that aligned with the story like ‘Which type of con artist are you’ and ‘Akshay’s Special 26’, the movie managed to drive engagement through Facebook. Interestingly, fans could watch an exclusive trailer on a Facebook app only after sharing it on Twitter. On Twitter, amongst other activities,  fans were asked what Akshay could sing for them, as he had sung one of the songs in the movie.

5. Ticket to Idea Filmfare by Idea Cellular: This year the 58^th Filmfare awards sponsored by telecom brand, Idea created a cool campaign ‘#TicketToIdeaFilmfare’ that gave fans an opportunity to earn themselves free passes and feel the glitter of the red carpet. The campaign was executed as a treasure hunt game, where the tickets were hidden in four different places in the city, while Facebook and Twitter were used to provide the clues. Interestingly, the clues related to Bollywood required fans to have a fair knowledge of it.

Amul – “The Taste of India,” has once again got it right with its Bhaag Milkha Bhaag campaign. While many of us wouldn’t know that one of the biggest ingredients of Milkha’s success was Milk, Amul has capitalized on this very well by associating with the movie in a unique way. BestMediaInfo has captured the essence of the collaboration in this article.

Speaking on the collaboration, Nitin Karkare, COO, Mumbai, Draftfcb Ulka said, “Association with the Bhaag Milkha Bhaag film seemed like a perfect next step for the brand after London Olympics, The Amazing Spiderman and Man of Steel. The objective is to reach our TG with the core message of milk as the original energy drink, but at the same time retaining the freshness, topicality and excitement.”

“This movie has a great fit with brand Amul, it stands for striving and winning to become the leader and we want the youth to follow this, to persevere with dedication, awakening the winner in us,” said GCMMF’s managing director RS Sodhi. He added, “Milk, the world’s original energy drink, will help provide nourishment and energy to reach their goals.”

Milkha Singh himself said, “This film will help inspire the youth to win in the Olympics, especially in athletics.”

Watch the Amul Milk TVC here.

Organization Name: SellMojo

Organization Description: SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook. SellMojo combines the best parts of an online store platform with a social shopping experience.

Location: Chembur, Next to R.K. Studios

Role Title: Intern

Role Description: Social Media, Content creation

Role Responsibilities:

• Manage SellMojo’s presence on Facebook, Twitter, and Google+ in tandem with the team
• Pitch post ideas to bloggers who write about the industries in which we operate
• Launch contests and giveaways for our users

Qualification Requirement:

• College student

Skill Set Requirement:

• Smart
• Hard worker
• Detail oriented
• Talented writer

Experience Requirement: Previous experience with content writing would be beneficial. Even if they don’t have previous experience, ability to create content is required.

Compensation/Stipend: Rs 5000/month

Application Process: Write to Nameet/Janvi on hello@SellMojo.com

— By Mariya Sethjiwala, Sophia BMM

Dressing up is something we all love to do. Whether it is for parties, functions or social gatherings, what you wear reflects on your personality. The same goes with your favourite celebrities!  You judge them so much on the basis of what they wear. Whether the apparel a celebrity wears is a hit or a miss, depends a lot on the kind of stylist they hire. A fashion stylist is what we are talking about here.

Do not confuse a Fashion Stylist with a fashion designer. A designer designs the clothes a person wears. A fashion stylist smartly puts together an entire outfit for you, complete with accessories and bags and even hair and make-up. A fashion stylist is responsible for putting together clothing ensembles to meet the demands of specific clients. They work to get a person ready for a particular event or lifestyle choice.

To be a fashion stylist, it is a no-brainer first up to have a unique sense of fashion. You should be confident enough to experiment with your wardrobe in order to stand out at a function. A course in fashion designing is not necessarily a criterion here. A good understanding of latest trends, colours and hues and what-goes-with-what is! Therefore reading high-end fashion magazines is highly recommended.

To get you noticed in this field, like most other fields in the fashion industry remains a challenge. For beginners, working with a magazine or other lifestyle organisation helps. You should stick around with one organisation for a good period of time in order to build relations with people who might hire you as their stylist in future. Also another great way to begin would be assisting an established stylist. Working under a known stylist can you help you gain clients of your own as you tend to meet a lot of people and get to spread the word that “You are here!!”

As a stylist to a celebrity, you are always under constant pressure to give your client fresh looks every time they step out for an event. With the ever growing sense of fashion of the audiences and with the fashion police always looking for its next victim, being on your toes always is a must. You should also be willing to experiment and invent your own fashion trends to make your client stand out rather than always following the rule book.

A stylist needs to be a good communicator as you are required work with a team of professionals to style your client. Also, once you start working, it is advisable to ask some models styled by you to pose in order to create a portfolio that you can show to people. One of the most demanded professionals in the fashion industry, Stylists are being widely recognised as a key factor in building an image for celebrities.

This photo-essay is all about the independent spirit of a woman. She was alone and jobless when she decided to look for work. She finally found work at a road construction site. Not stopping there, the woman socialized with other women who contributed to her work. Not making this job her final goal, she went ahead and started talking to other men in different sites. Her eagerness to work made her get another job in a sewage repairing site. This is a real story of a woman laborer in Chembur. This is her daily life. Such stories signify that women need not depend on anyone.