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P&G Salutes Mothers in 2012 Olympics Campaign

Posted on 26 July 2013 by BMMBoxer

One of the most moving commercial’s that came out last year was Procter & Gamble’s 2012 Olympic Games commercial honoring mothers for everything they do. “Best Job,” the gripping two-minute film, the centerpiece of P&G’s “Thank you, Mom” campaign, interweaves the early life stories of four aspiring Olympians growing up concurrently in four different corners of the globe. This article on ESPN briefly covers what went into the making of this brilliant commercial.

“A mother’s job is the hardest in the world, but it is also the best in the world. The universal thread that runs through each of the 4 narratives in this ad is the omnipresent nurturing mother who cooks, launders, shepherds, chauffeurs, ankle-wraps, exhorts, comforts and — as the music crescendos — celebrates her child’s Olympic triumph through tears of joy and pride. It’s a compelling piece of filmmaking and one with the power to render even the most stoic of us a little misty, as if we were watching our own daughter nail the most important beam routine of her life.

Once the connection of P&G supporting moms & the Olympics was established by the advertising agency (Wieden + Kennedy), the creative team developed the concept, which was to tell the stories of four athletes simultaneously, from morning until night and from early childhood until athletic prime. The choice of protagonists — a female gymnast in Los Angeles, a male sprinter in London, a male volleyball player in Rio de Janeiro and a female swimmer in Beijing — reflected the team’s desire to imbue the spot with a relevant Olympic feel, to resonate with mothers from different cultures and to showcase “cinematically interesting” locales.

The way someone raises her child in Los Angeles looks a lot different, on the surface, than how someone might do it in Beijing. But even though these moms all around the world are so different, they actually have much in common. This commercial was created to celebrate those commonalities.
While all four athletes’ journeys culminate in Olympic victory, the journeys themselves look very different. The mother of the Chinese swimmer waves goodbye to her daughter, who is ostensibly departing for a centralized training center, and years later watches her Olympic victory on television from afar. The mother of the American gymnast, by contrast, is with her daughter at every turn and tumble, and has a front-row seat in the Olympic arena.There is a universality and an emotion to all of these stories, which make it such a moving and powerful piece.

Watch the ad here

The ad has been heralded on social media by athletes (like beach volleyball player Kerri Walsh and swimmer Ryan Lochte) and their mothers (like Gail Sacramone, mother of Olympic gymnast Alicia). But the spot also moves the mere mortals among us who, even if we never played sports at a high level, recognize a familiar love and sacrifice in the mothers we see on screen.

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In the News this Week: 6/8/2012 – 10/8/2012

Posted on 11 August 2012 by Saumya Trivedi (Contributing Writer)

From Yuvraj’s return to Sania’s win, from the test firing of Agni – II to Mary Kom’s winning punch, here are the top 10 news of the week.

1. Hamid Ansari re-elected as Vice-President of India

Defeating NDA candidate Jaswant Singh by a wide margin of 252 votes, UPA candidate Hamid Ansari won the Vice-Presidential elections. The septuagenarian and former IFS officer got 490 votes against 238 of Singh’s. The total votes casted were 736. Ansari was backed by the Congress, most parties of the United Progressive Allaince(UPA), those supporting the alliance from outside and some Left parties. A Padma Shree awardee, Ansari became the second person to get re-elected to the high post after philosopher and statesman S Radhakrishnan. Full story here.

2. Nuclear capable Agni-II successfully launched by India

Agni II, the missile with a strike range of 2000 km was successfully launched by the Indian Army from Wheeler Island, Odisha. The test was carried out by the Strategic Forces Command (SFC) of the Army while the Defense Research and Development Organization (DRDO) helped with the logistics. Surface- to- surface Agni-II is 20 meter long and is a two-stage, solid propelled ballistic missile. It has a launch weight of 17 tonnes and has the capacity to carry a payload of one tonne over 2000 km.

3. Saina Nehwal wins India’s maiden badminton medal in Olympics

History was made when Saina Nehwal became the first Indian badminton player to win a medal in Olympics and only the second Indian women to ever stand on the podium after she won the bronze in the match against China’s Wang Xin. Though the former world no.1 Wang was leading the match 21-18, she retired injured halfway through the game. With this win, Saina regained her fourth position in women’s world rankings. Full story here.

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4. NASA’s Curiosity successfully lands on Mars

Curiosity, NASA’s nuclear powered and SUV-sized robotic explorer successfully landed on the Red planet’s giant crater. The landing was made at 11:02 am Indian Standard Time. The main objective of this project, which has cost $2.5 billion, is to search for basic ingredients of life, including carbon-based compounds, nitrogen, phosphorus, sulfur and oxygen. The recent pictures of Mars as taken by Curiosity reveal that the rover’s landing site is very similar looking to earth’s surface. Full story here.

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5. MC Mary Kom wins bronze at London Olympics

After a hard fought battle with British player, Nicola Adams, Mary Kom became the second Indian after Vijendra Singh  to win an Olympic medal in the boxing category. She won the bronze in the first ever 51 kg women’s boxing category after losing to Adams by 6-11. Though she was satisfied with her win, Mary Kom apologized to the nation for not bagging the gold medal. With this win, India’s current medal tally has reached to four, making it India’s best performance ever in Olympics. Full story here.

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6. Yuvraj Singh returns to Team India for World T20.

Cricketer Yuvraj Singh has been selected in the Indian team for the World T20 Championship to be held in Sri Lanka. He has also been included in the team for the T20 Internationals against New Zealand, to be held in September. This will be the first time he will play an International game after recovering from a rare germ cell cancer. Though some of the selection committee’s members were skeptical about selecting him for the T20 World Cup, it was finally decided that his experience and talent in the T20 format will be an asset to the team. Full story here.

7. Abu Jundal tells court he wants to confess role in 26/11 attacks

In a surprising revelation, Abu Jundal, one of the Pakistani 26/11 terrorist handlers, has expressed his desire before a metropolitan court to confess his involvement in the heinous crime. The thirty year old terrorist made a verbal plea before Additional Chief Metropolitan Magistrate P S Rathod that he wanted to make a voluntary confession about his role in the attacks that had rocked the city in 2008. His plea comes a day after he was interrogated by the Crime branch along with Abdul Kasab, the lone surviving terrorist of the 26/11 attacks. Jundal will now be lodged in solitary confinement at  Arthur Road Central till the next hearing as the magistrate has given him time to think over his decision. Full story here.

8. Analyst: Samsung Might Consider Buying BlackBerry

According to Jefferies analyst Peter Misek, Samsung might consider buying Research in Motion, the company which owns Blackberry or licensing RIM’s BlackBerry 10 operating system. However, other industry experts are skeptical about this note to investors. Other analysts also feel that this merger will not be very beneficial to Samsung. More of RIM’s plans about this deal will be revealed in the last week of September. Full story here.

9. Apple drops YouTube from next iPhones and iPads.

Due to growing competition between Apple and Google, who are fighting for supremacy in the fast growing mobile computing market, Apple has decided to remove the pre-installed YouTube app from its latest version of the  iPhone and the iPad. However, users will be able to access YouTube on Apple’s devices through the Safari web browser. The news of the disappearance of YouTube from Apple’s products was released when Apple test launched its iOS 6 software, which did not have the Google Inc’s popular video site. Full story here.

10. ‘Fifty Shaded of Grey’ outsells Harry Potter in UK

Breaking records of J K Rowling’s Harry Potter and Dan Brown’s The Da Vinci Code, E L James’ ‘Fifty Shades of Grey’ became UK’s largest selling book with 5.3 million copies sold. The erotic novel which was first released as an e-book and later in the print format achieved this feat only four months after its publication. The other two books in the trilogy, ‘ Fifty Shades Darker’ and ‘Fifty Shades Freed’, have sold 3.6 million and 3.2 million copies respectively. Full story here.

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In the News this Week

Posted on 04 August 2012 by Saumya Trivedi (Contributing Writer)

1. London Olympics 2012: Gagan Narang wins the Bronze medal in the Men’s 10 –meter air rifle

With an impressive overall score of 701.1, Gagan Narang became the first Indian to win an individual medal in the ongoing London Olympics. Narang placed third after Alin George Moldonveanu of Romania, and Niccolo Campriani of Italy, who scored 702.1 and 701.5 respectively. However, compatriot and gold winner at Beijing Olympics, Abhinav Bindra, failed to qualify the preliminary rounds with a score of 594/600.
Following his victory at the Olympics, the Haryana government announced to reward Narang with a cash prize of Rs one crore for bringing laurels to the state and the country. Full story here.

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2. Vijay Kumar wins Silver in the 25m Rapid Fire Pistol

Taking India’s medal tally to two in the 2012 London Olympics, Vijay Kumar won the Silver in the 25m Rapid Fire Pistol event. The 26-year-old Commonwealth Games champion, who comes from Himachal Pradesh is an ex-armyman’s son, and he held his nerves in the six-man finale. Full story here.

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3. 21 states go dark as three electricity grids collapse in a span of two days

More than 600 million Indians were affected as the North, East and North-Eastern grids tripped causing 21 states, including the capital, to go powerless.
The country’s worst blackout gravely affected the train services in six railway zones, with 300 trains coming to a halt. In Delhi, Metro rails stopped in their tracks inside the underground tunnels or several feet above in the streets due to the tripping of transmission lines, leaving the commuters stranded. Some 300 miners, who got trapped in coal mines in Bengal and Jharkhand as the lifts failed due to power outage, were rescued. The ex-Power Minister, Sushil Kumar Shinde blamed the overdrawing of power by some states to be the cause of grid failure.

4. Chidambaram becomes the new Finance Minister, Shinde gets Home ministry

Following Pranab Mukherjee’s election as the new President, PM Manmohan Singh appointed P Chidambaram as the new Finance Minister while the charge of Home Ministry, which was previously held by Chidambaram, was given to Sushil Kumar Shinde, the now former Power Minister. Now, Corporate Affairs Minister M. Veerapa Moily has been given the additional charge of Power Ministry. These new appointments however have not gone down too well with the opposition or the masses. Full story here.

5. Iconoclastic author, Gore Vidal, dies of pneumonia at 86

Celebrated author, playwright, politician and commentator, Gore Vidal, died of complications from pneumonia at his home in Los Angeles. Born as Eugene Luther Vindal Jr. on October 3,1925 in New York, Gore was known for his witticism and his wisdom. Beautifully written novels like, “Burr”, “1876”, “Lincoln” and “The Golden age” earned him the title of being the’ Oscar Wilde of the modern age’. Vidal was also famous for being involved in verbal altercations with many celebrities as he never minced his words in public. He is survived by his half-sister Nina Straight and half brother Tommy Auchincloss. Full story here and here.

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6. Michael Phelps creates history by winning the most number of Olympic medals

Phelps became the most decorated Olympian by winning the gold medal in 100 meters butterfly and bagging his 21st Olympic medal which was his 17th gold medal. In the London Olympics, Phelps has managed to break the 48-year record of Soviet gymnast Larisa Latynina whose total medal tally was 18 medals. Full story here.

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7. Four blasts shake the city of Pune; 1 injured

A series of four well coordinated blasts shook the city of Pune on Wednesday. Fortunately, no damage to the property was reported and only one person was injured as the blasts were of low intensity. The places where the blasts happened were in the heart of the city. While two bombs were placed in cake boxes, the other two were attached to bicycles. A preliminary forensic report stated that the explosive material used in the blasts was ammonium nitrate. Full story here.

8. Hotmail relaunched by Microsoft as Outlook

In a move to counter Google’s extremely popular email service Gmail, Microsoft launched Outlook.com as the newer, better and Facebook-friendly variant of Hotmail. This new version has been given sharp new looks, social networking links and new features for handling junk and mass mail in order to compete with the popular Gmail. This revamped version will also allow the users to make internet calls through Skype. Full story here.

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9. India lifts ban on investments from Pakistan.

In a bid to improve the ties with the neighbouring country, the government lifted the ban on investments from Pakistan, which was the only country to face such a restriction. The Foreign Investment Promotion Board of India will review and approve all the proposals by Pakistani companies and individuals. However, investment proposals cannot be made for the sectors of defense, space and atomic energy. Full story here.

10. Blackberry maker Research in Motion ends standoff with Indian government; hands over the encryption key.

Bringing an end to its four year old deadlock with the government over providing encryption keys for its secure corporate emails and popular messenger services, the Blackberry maker Research in Motion(RIM) finally gave in to the government’s demands. The solution, offered by RIM to the government, has been developed by a firm called Verint and is capable of intercepting messages and emails and will make them available in a readable format. With this, India’s major desire of monitoring all communication on Blackberry smartphones on real time basis for security purposes has been satisfied. Full story here.

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