Tag Archive | "BMM in Mumbai"

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P&G Salutes Mothers in 2012 Olympics Campaign

Posted on 26 July 2013 by BMMBoxer

One of the most moving commercial’s that came out last year was Procter & Gamble’s 2012 Olympic Games commercial honoring mothers for everything they do. “Best Job,” the gripping two-minute film, the centerpiece of P&G’s “Thank you, Mom” campaign, interweaves the early life stories of four aspiring Olympians growing up concurrently in four different corners of the globe. This article on ESPN briefly covers what went into the making of this brilliant commercial.

“A mother’s job is the hardest in the world, but it is also the best in the world. The universal thread that runs through each of the 4 narratives in this ad is the omnipresent nurturing mother who cooks, launders, shepherds, chauffeurs, ankle-wraps, exhorts, comforts and — as the music crescendos — celebrates her child’s Olympic triumph through tears of joy and pride. It’s a compelling piece of filmmaking and one with the power to render even the most stoic of us a little misty, as if we were watching our own daughter nail the most important beam routine of her life.

Once the connection of P&G supporting moms & the Olympics was established by the advertising agency (Wieden + Kennedy), the creative team developed the concept, which was to tell the stories of four athletes simultaneously, from morning until night and from early childhood until athletic prime. The choice of protagonists — a female gymnast in Los Angeles, a male sprinter in London, a male volleyball player in Rio de Janeiro and a female swimmer in Beijing — reflected the team’s desire to imbue the spot with a relevant Olympic feel, to resonate with mothers from different cultures and to showcase “cinematically interesting” locales.

The way someone raises her child in Los Angeles looks a lot different, on the surface, than how someone might do it in Beijing. But even though these moms all around the world are so different, they actually have much in common. This commercial was created to celebrate those commonalities.
While all four athletes’ journeys culminate in Olympic victory, the journeys themselves look very different. The mother of the Chinese swimmer waves goodbye to her daughter, who is ostensibly departing for a centralized training center, and years later watches her Olympic victory on television from afar. The mother of the American gymnast, by contrast, is with her daughter at every turn and tumble, and has a front-row seat in the Olympic arena.There is a universality and an emotion to all of these stories, which make it such a moving and powerful piece.

Watch the ad here

The ad has been heralded on social media by athletes (like beach volleyball player Kerri Walsh and swimmer Ryan Lochte) and their mothers (like Gail Sacramone, mother of Olympic gymnast Alicia). But the spot also moves the mere mortals among us who, even if we never played sports at a high level, recognize a familiar love and sacrifice in the mothers we see on screen.

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Storytelling

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5 Habits of Highly Successful Copywriters

Posted on 23 July 2013 by BMMBoxer

Thinking about a career in copy0writing? Think you’ve got what it takes? If you’ve ever wondered what makes a good copywriter then this is a must read for you. Written by Vishal Khandelwal on copywriterinindia, here’s a comprehensive article on 5 habits of highly successful copywriters.

Habit #1: Successful Copywriters…Read a Lot

The first habit of highly successful copywriters is not related to writing! Instead, it is about ‘reading’. If you want to become a successful writer or copywriter, you must ‘read a lot’. It’s as simple as this – if you don’t have time to read, you don’t have the time (or the tools) to write. Reading creates an ease and intimacy with the process of writing. Regular reading will pull you into a place where you can write eagerly and without self-consciousness. Successful writers read with an eye for good writing.

Habit #2: Successful Copywriters…Write a Lot

For a copywriter, practicing the art of writing is extremely important. Successful copywriters are those who burn the midnight oil practicing this art to perfection. If you are trying to become a good copywriter yourself, try writing every day. Ideas will be hard to come by initially, but with patience and consistent hard work, your mind will become a repository of good ideas. And that is when you will realise the worth of your practice.

Habit #3: Successful Copywriters…Use the ‘Power of One’

Writing about one, and just one big idea is one of the best habits. Readers don’t (like to) hear everything a writer has to say on a particular topic. They are just looking for that single, useful suggestion or piece of information that could benefit them. Lincoln’s one big idea was ‘liberty’. Gandhi’s one big idea was ‘non-violence’. Martin Luther King’s one big idea was ‘equality’. History is replete with examples of how a person has focused on his one big idea to revolutionize an entire race or country.

Habit #4: Successful Copywriters…Understand Emotions

‘Emotions’ are the bed rock of great copywriting. If you don’t have them, you don’t understand them and you can’t trigger them. In order to become a successful copywriter, you must be able to engage your prospects emotionally. You should engage the reader so much that the product or service starts to seem like a solution to the problem the reader is facing.

Habit #5: Successful Copywriters…Tell Stories

Everyone loves stories! Stories create magic, especially because they take us to a different unreal world. All our problems cease to exist for those moments. In the same way, as a copywriter, you must write as if you are telling a story face to face to your listener (reader). Engage him in an informal conversation, as if you are talking to a good friend.

Like all storytellers…

  • Use expressions.
  • Use emotions.
  • Offer help.
  • Ask questions.
  • Make promises.
  • Make him debate, disagree with you.
  • Given him a benefit (like the moral of the story

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The Coolest Indian Social Media Campaigns of Quarter 1, 2013

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The Coolest Indian Social Media Campaigns of Quarter 1, 2013

Posted on 20 July 2013 by BMMBoxer

With Social Media being increasingly used as a marketing tool, companies are plugging in to keep in touch with consumers to inform them, to research or give them news or information and to promote their products through this medium. About half the social-media savvy organizations spend one to five per cent of their marketing budgets on social media. Here’s an interesting article published on Lighthouse Insights by Vinaya Naidu, on how some companies have used Social Media creatively to promote their products. We have shortlisted the best 5 out of 18 campaigns. These campaigns have been creative as well as aligned to the objective.

5 Of the Coolest Indian Social Media Campaigns of Quarter 1, 2013

The first quarter of this year has been an exciting one with brands from all sectors using multiple social media platforms to drive home the message.

1. Xperia Z promotions by Sony India: The new Sony Xperia Z launched this March, created quite a stir on social media with Katrina Kaif, the brand’s new face. Along with a dedicated microsite, Twitter buzz around #BestofSony and a Sony Xperia Z playlist on its official YouTube channel, the brand had also created an augmented reality based Facebook application titled ‘Katrina and You’. The app enabled fans to visit the places shown on a map with Katrina in a poster. Her virtual image explained the features of Xperia Z and fans also got an opportunity to have their pictures clicked beside her image.

2. Balakrishnan Vaali by Nestlé Munch: To promote the new Nestlé Munch 4X4, Nestlé India roped in cricketer Virat Kohli as the new face of the brand. However, Virat plays the character of Balakrishnan Vaali who is a regular Chennai guy with affection for coffee and the chocolate. A social media profile was created for Vaali on Facebook as well as Twitter complete with believable details and regular Chennai taste. Vaali connects, communicates and entertains the community besides talking about Munch.

3. Relaunching the new Cadbury Silk: When Cadbury Silk came out with its latest version, the brand did a series of social media activations that were both fun and interactive. Beginning with announcing the imminent demise of Silk, the channels managed to successfully create the right amount of curiosity. And while fans were mourning and sending their farewell wishes, the page brought alive the new Silk for the heartbroken fans. Besides, the brand challenged Silk fans to bid for giant cubes of Silk weighing 14 kilograms each at a mall in Mumbai, by claiming what they would sacrifice to take those cubes home. With a Facebook app and a hashtag on Twitter, ‘Bid for Silk’ sure helped up the curiosity levels around the brand.

4. Special 26 promotions by Viacom 18: The heist Bollywood hit, Special 26 by Viacom 18 Motion Pictures, created a formidable social media presence prior to the launch. With simple apps on Facebook that aligned with the story like ‘Which type of con artist are you’ and ‘Akshay’s Special 26’, the movie managed to drive engagement through Facebook. Interestingly, fans could watch an exclusive trailer on a Facebook app only after sharing it on Twitter. On Twitter, amongst other activities,  fans were asked what Akshay could sing for them, as he had sung one of the songs in the movie.

5. Ticket to Idea Filmfare by Idea Cellular: This year the 58th Filmfare awards sponsored by telecom brand, Idea created a cool campaign ‘#TicketToIdeaFilmfare’ that gave fans an opportunity to earn themselves free passes and feel the glitter of the red carpet. The campaign was executed as a treasure hunt game, where the tickets were hidden in four different places in the city, while Facebook and Twitter were used to provide the clues. Interestingly, the clues related to Bollywood required fans to have a fair knowledge of it.

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Amul Collaborates with Bhaag Milkha Bhaag

Posted on 17 July 2013 by BMMBoxer

Amul – “The Taste of India,” has once again got it right with its Bhaag Milkha Bhaag campaign. While many of us wouldn’t know that one of the biggest ingredients of Milkha’s success was Milk, Amul has capitalized on this very well by associating with the movie in a unique way. BestMediaInfo has captured the essence of the collaboration in this article.

Speaking on the collaboration, Nitin Karkare, COO, Mumbai, Draftfcb Ulka said, “Association with the Bhaag Milkha Bhaag film seemed like a perfect next step for the brand after London Olympics, The Amazing Spiderman and Man of Steel. The objective is to reach our TG with the core message of milk as the original energy drink, but at the same time retaining the freshness, topicality and excitement.”

This movie has a great fit with brand Amul, it stands for striving and winning to become the leader and we want the youth to follow this, to persevere with dedication, awakening the winner in us,” said GCMMF’s managing director RS Sodhi. He added, “Milk, the world’s original energy drink, will help provide nourishment and energy to reach their goals.”

Milkha Singh himself said, “This film will help inspire the youth to win in the Olympics, especially in athletics.”

Watch the Amul Milk TVC here.

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Internship Alert: Social Media Management & Content Writing At SellMojo

Posted on 13 July 2013 by BMMBoxer

Organization Name: SellMojo

Organization Description: SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook. SellMojo combines the best parts of an online store platform with a social shopping experience.

Location: Chembur, Next to R.K. Studios

Role Title: Intern

Role Description: Social Media, Content creation

Role Responsibilities:

  • Manage SellMojo’s presence on Facebook, Twitter, and Google+ in tandem with the team
  • Pitch post ideas to bloggers who write about the industries in which we operate
  • Launch contests and giveaways for our users

Qualification Requirement:

  • College student

Skill Set Requirement:

  • Smart
  • Hard worker
  • Detail oriented
  • Talented writer

Experience Requirement: Previous experience with content writing would be beneficial. Even if they don’t have previous experience, ability to create content is required.

Compensation/Stipend: Rs 5000/month

Application Process: Write to Nameet/Janvi on hello@SellMojo.com

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event-management-jobs

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Alternative Careers, 4: Event Management

Posted on 22 June 2013 by BMMBoxer

– By Mariya Sethjiwala, Sophia BMM

Ever thought what went on behind the scenes to create that awesome concert you were at last weekend? Or how did they manage to come up with that well co-ordinated award function your father was talking about? The answer lies with an event co-ordinator! Most successful events are the result of an efficient and hard working event management team that works day and night to make sure nothing is out of place on the day of their event.

An event coordinator is a person who develops plans, coordinates and completes functions within business organizations. The job always keeps you busy and on your toes when the event actually happens. A knack of managing people, co-ordinating with various professionals and making sure everything goes on smoothly is on your job specifics.

To be an event manager, a basic course in Mass Media helps as it gives you insightful knowledge of various aspects of the media industry. You can start off by volunteering for various events during your holidays between semesters. This will help you test yourself if the field is suited for you or not.

Coordinating special events requires skills in overseeing, planning, coordinating, executing, and overseeing the day-to-day operations of events, whether social, educational, internal or external. The event coordinator must follow financial constraints and adhere to guest requests and schedules. Most importantly, you should be ready to work for long hours in the run up to a big event. But that shouldn’t be looked as a con, because working with a team of creative people can actually be lot of fun.

No event coordinating company organises all kinds of events. So it becomes important to select at the start of your career what sort of events you want to organise and then plan your career according to that. This field offers a lot of scope to be an entrepreneur as well. Once you think you have enough experience, you can make use of the various contacts and relations you have built, to start your company and innovate and sell various events to bag sponsors.

Today around 500 big and 1,800 small event management companies are operating in India and the ambit is widening with even occasions like birthday parties, seminars, exhibitions and stage shows being taken up by independent event managers. This means ample of job opportunities for event management enthusiasts.

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Projects, Studies & More – How It All Happens In BMM

Posted on 13 June 2013 by BMMBoxer

- By Devina Sethi, Sophia BMM

You walk into class for the first time, nervous and scared. By the first week you know how your college is, what the course is about and you gradually begin to make friends. You taste a different kind of freedom for the first time. By the second or third week of class you are introduced to your projects. You get excited because this is probably the first time that you will research, understand, analyse and present all at the same time.

Well, there are two types of students. The Type One kind of student works each day and finishes his/her work bit by bit. They are often known as the methodological or the organised kinds. The Type Two however, are the “work-only-when-absolutely-required” type. These students do not start their work till one night before the submission. If Type One works for an hour for four days, Type Two will work for three hours the night before the submission.  There are both kinds of students on all batches. Which type is your type? Which way of working will benefit you more? That is for you to decide.

Soon, you will be introduced to a different kind of project, called a “Group Project”. Each group has different way of working.  Some groups are the collective democracy kinds; the members of these groups sit together at all times to complete the assigned task. Whereas the other kind of is group is the group which believes that individual work will yield to better results. They assign different tasks to their group members and come together once the individual work is done to put the whole project together. However, what is common between both the groups is that a group leader will emerge from amongst the group. This leader will not be selected, nor elected; he/she will just voluntarily take on the responsibility of being the communication link between the group members and moderating the discussions.

By the time you come to second year, groups will see a lot to ‘marriages and divorces’ between the group members. Laughter and tears will be shared. Is BMM just about projects? Well, though projects take up our major study time, a BMM student is required to study for the semester end exams.

Honest is what I’ll be with you now.  Most BMM students do not study throughout the semester. They are focussed on projects. They seldom bother about their course in the exam. Is this the correct thing? Well, I’m not too sure.

However, it can be fatal not to read the newspaper, not to watch advertisements, news etc. Why? Wait, I will give you an example to tell you why. Once I was in my Cultural Studies and the question was “Give an example of an ad where there is gender stereotype.”  There were many students who could not attempt this question properly because they did not watch enough advertisements!

So, whether you study the course material or not, it is very necessary to read and watch all forms of media. Doing so, will help you throughout the course, in your projects and in exams.

Most students tend to study a few days before the exams. Some students prefer to study in groups as interacting helps them analyse certain things better. On the other hand students like to study alone. Both ways work depending upon what works for you as an individual.

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Upasana-Makati_Founder-Publisher_White-Print

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Alumni Interview with Upasana Makati, Founder & Publisher, White Print

Posted on 10 June 2013 by BMMBoxer

My Name is: Upasana Makati

BMM College: Jai Hind College

BMM Specialisation: Journalism

Currently Working at: Founder & Publisher, White Print

Q1. Does being a BMMite give you an edge over others in the field of media?

The experience and exposure that a BMM student might get through the projects, shoots, trips, college fests can certainly be of great use when he or she enters the real world.

Q2. Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the creative world?

Well, a few subjects in BMM and textbooks may not really be applicable in the real world. However, in my opinion having theoretical knowledge is very essential since it helps you build a great foundation. Once the theory is powerful, application and grasping practical skills becomes an easier task. Knowingly or unknowingly you do end up using or referring to the theory you once studied in the three years of BMM or even before that in school or college. Having said that, the practical skills that each job demands cannot be learnt from any textbook. Experience can be your only tutor.

Q3. BMM or BMM from a particular college? Does it make a difference?

Definitely BMM from a particular college. The quality of projects and faculty is of utmost importance in a course like BMM. After hearing stories from students of BMM from other colleges, I certainly feel that my experience in Jai Hind was extremely enriching, quality driven and exciting.

Q4. Internships during colleges – are they relevant in the long run?

Internships are like a trailer to a film. They can certainly give you a taste of the field and help you make decisions about your future. It might help you decide if you are cut out for taking up a job in a particular sector. Also, how seriously and honestly you deal with an internship is also a crucial factor. You need to be sincere and go with an intention of extracting the most out of it.

Q5. Work Experience or Higher Studies? What’s your pick? Why?

For me work experience comes before further education. What a job can teach you, books cannot. Once you have a strong foundation, working for a while can only make the further education more meaningful and gratifying. Understanding of theory must be followed by its application in the real world. You can extract the maximum out of the higher education only once you are aware about the nuances of the real world.

Tips for BMMBoxers:

BMM is…A tumultuous three-year journey!

Your favourite subjects in BMM: Marketing, Management, Journalism & Public Opinion and Understanding Cinema.


5 Must-Follow Tips for BMMites:

  • Live the three years of BMM to the fullest
  • Participate in every college fest!
  • Don’t stick to text books
  • Don’t try finding the meaning of the word ‘Creative’. You won’t find it!
  • Explore, Experiment and Enjoy

Current BMM students can connect with you on: You could write to me at upasana@whiteprint.in or drop in a message on our Facebook page http://www.facebook.com/WhitePrint

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