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Amul Collaborates with Bhaag Milkha Bhaag

Posted on 17 July 2013 by BMMBoxer

Amul – “The Taste of India,” has once again got it right with its Bhaag Milkha Bhaag campaign. While many of us wouldn’t know that one of the biggest ingredients of Milkha’s success was Milk, Amul has capitalized on this very well by associating with the movie in a unique way. BestMediaInfo has captured the essence of the collaboration in this article.

Speaking on the collaboration, Nitin Karkare, COO, Mumbai, Draftfcb Ulka said, “Association with the Bhaag Milkha Bhaag film seemed like a perfect next step for the brand after London Olympics, The Amazing Spiderman and Man of Steel. The objective is to reach our TG with the core message of milk as the original energy drink, but at the same time retaining the freshness, topicality and excitement.”

This movie has a great fit with brand Amul, it stands for striving and winning to become the leader and we want the youth to follow this, to persevere with dedication, awakening the winner in us,” said GCMMF’s managing director RS Sodhi. He added, “Milk, the world’s original energy drink, will help provide nourishment and energy to reach their goals.”

Milkha Singh himself said, “This film will help inspire the youth to win in the Olympics, especially in athletics.”

Watch the Amul Milk TVC here.

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Hari Sadu is back with a bang!

Posted on 27 January 2010 by BMMBoxer

Remember Hari Sadu, the arrogant boss from the Naukri commercial. Yes the one whose name was spelled as, H for Hitler, A for Arrogant, R for Rascal and I for Idiot. The boss is back and this time with some refreshing and funny adjectives thrown at him by his employees.

The latest commercial features various hands writing and scribbling on the Hari Sadu’s door. Numerous funny adjectives like ‘anaconda’, ‘swine-flu’, ‘ravana’, ‘acidity’ and many more. The commercial ends with the message ‘Jobs are Back’ and ‘Bye Bye Recession. Hello New Year’.

Sumeet Singh, national head, marketing and strategic alliances, Info Edge India, said, “The tides are changing. We are witnessing more job listings on the site. While it is not the best of the situation, it is definitely improving.” She further added, “This is a tactical campaign to welcome the New Year and bid farewell to the recession.”

The ad is created by DraftFCB Ulka, directed by Vishal Gellani and the production house is Keroscene. Sanjay Sharma, creative director, DraftFCB Ulka, said, “We were looking to use a property that is already popular to welcome the good times. We played on the fact that people never leave jobs but leave difficult bosses.”

The commercial was first released on You Tube and then was later aired on TV. The reason being the target group who are more glued online than TV. The campaign will be extensively promoted online as well as on TV.

You can watch the ad here.

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