Media and Public Relations @ University of Leicester

Posted on 14 March 2011 by BMMBoxer

Course Branch: Media and Communication

Course Name: Media and Public Relations (MA)

Location City, Country
: Leicester, UK

College: Centre for Mass Communication and Research (CMCR)

University of Leicester

University Description: Leicester is a leading university, ranked 12th by the Guardian University Guide and 15th and top in the region by the Times Good University Guide. The programmes are firmly rooted in a strong research culture. There are opportunities to participate in specialist courses and multi-disciplinary research.

Course Description: The programme aims to teach students about the principles and practice of public relations by examining the structure of the PR sector and the way it works. The programme will cover the history and development of public relations in different parts of the world. It will explore career opportunities in PR and the skills that are important in this profession. It will examine basic PR strategies and the use of research to inform PR campaigns and to measure their impact and effectiveness. Case studies will be used to illustrate successful and ineffective PR campaigns and teach students how to construct their own PR campaigns and to determine the most appropriate techniques to use in respect of specific promotional challenges. The course will also cover corporate advertising and public relations and will examine how commercial businesses use PR techniques to promote themselves to their customers and employees.

Duration In Years (In Months): 1 year (12 mths) Full Time

Eligibility Criteria: At least a good second class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University. Applicants who do not have a first degree, but who can demonstrate other relevant qualifications and/or experience may also be considered.

Contact And Next Steps:

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