S.Y.B.M.M Semester IV

1. MASS MEDIA RESEARCH

• Introduction to Research Concepts
  • Scientific research and its basic principles, empiricism, verifiability, generalization
    • Quantitative vs. qualitative idea
  • Role of research in the media
    • Commercial vs. academic research
    • Administrative v. cultural research
    • Research related to media institutions, media message and media audiences
  • Research Approaches or designs
    • Experiment
    • Survey
    • Case study
    • Comparison
    • Longitudinal research
    • Observational study
    • Content analysis
  • Data collection techniques
    • Questionnaire
    • Interview
    • Schedule
    • Different types of observation techniques
  • Sampling techniques
  • Measurement and scaling
  • Basic statistical technique – deviation, correlation analysis
• Introduction to Mass Media Research
  • Research in media messages – content analysis and semiotic analysis
• Content Analysis
  • Definition and uses
  • Quantitative and qualitative approach
  • Steps in content analysis
  • Devising means of a quantification system
  • Limitations of content analysis
• Introduction to Semiology
• Research in media audience and the ‘effects’ debate
  • Magic bullet to limited effects
  • Users and gratification model
  • Cultivation analysis
  • Audience reception

2. UNDERSTANDING CINEMA

• A discussion of early narrative cinema
• A discussion of Soviet cinema
• Lecture with clips on Hollywood studio system
• Discussion and screening of early Indian cinema and the development of studio system in India
• A discussion of Italian neorealism
• A discussion of parallel cinema movement
• A discussion of Hate’s films
• A discussion of Japanese cinema
• A screening of Kurosawa’s films
• A discussion of classical narrative technique
• A discussion of East
• European comic-political cinema
• A discussion on the Star system and the Hindi formula film
• A discussion on independent film-making in Hollywood
• A discussion of Indian global cinema
• Screening of Mohsen makhmalbaf or Abbas Kiarostamis recent films along with the discussion of contemporary cinema
• A visit to a shoot in film city
• Lecture demonstration on technical aspects of the film

3. ORGANISATIONAL BEHAVIOUR

• The Organizational Environment Model
  • Organization environments
  • Organization as systems
  • Formal organization : design and structure
  • Division of labor and task independence
  • Specialization of work
  • Distribution of authority
• Organizational Culture
  • Sources of organizational culture
  • Types of organizational culture
  • Manifestation of organizational culture
  • Managing organization culture
  • Organizational sub-culture
• Organizational Socialization
  • Learning how to adapt to work
  • Early socialization influences
  • Preliminary work socialization
  • Organizational socialization
  • Work force diversity, gender, ethnic, and community issues
• Motivation

a) Motivation results model

b) Theories of motivation

• • Need theories
    • Two factor theory
    • Job design approach
    • Achievement power theory
  • Process theories
    • Reinforcement theory
    • Expectancy theory
    • Equity theory
    • Goal setting theory
• Application of motivation theories
  • Job enrichment
  • Self directed work group
  • Job rotation and cross training
  • Learner management structures
  • Total quality management
  • Positive reinforcement programme
  • Productivity gain sharing approaches
• Groups in Organization and Group Dynamics
  • Issues of conformity, social facilitation
  • Risky shift and polarization
  • Group cohesion and consequences
  • Cooperation and competition
  • Conditions fostering cooperation and competition
• Decision making
  • Characteristics of decision making process
  • Ideal vs. actual decision making
  • Advantages and disadvantages
  • Group thinking
  • Decision making in networked organization
• Concept of team work and its effectiveness
• Stress
  • Sources of stress; work and non work factors
  • Stress and coping
    • Objective environment
    • Psychological environment
    • Individual differences
    • Stress manifestations coping strategies

4. RADIO AND TELEVISION

Radio:

A)

• Radio Language
• Script writing for news
• Documentary, feature, drama, speech, skit, soap opera
• Special audience programmes
• Voice presentations
• Announcing
• Compeering
• Adlibbing
• Interviewing
• Narrating
• Conversation
• News reading

• Programme policies and services
• Critical analysis of radio programme
• Radio forums and clubs
• Audience research

B)

• Radio programme production techniques
• Sound studios and transmission facilities
• Reverberation and echo
• Various types of microphones
• Tape recorders and playback machines
• Recording
• Sound mixing
• Editing

Television:

• Scripting for various kinds of programmes on television
  • Documentaries and features
  • Entertainment programmes
  • Online programmes
  • Educational programmes
• Models of presentations
• Programme research
• Planning
• Budgeting and scheduling
• Indoor and outdoor shooting
• Video production
  • Introduction to video camera techniques
  • Audio techniques
  • Television studio operations
  • Lighting
  • Live programme production
  • Role and functions of studio personnel
  • Graphics
  • Special effects
  • Editing
• Programme evaluation
• Identifying and researching topics
• Writing programme proposals
• Marketing

5. ADVANCED COMPUTERS

• Desktop publishing
• Advanced desktop publishing
• Computer animation
• Web Page designing

6. PHOTOGRAPHY AND PRINT PRODUCTION

• Basic Principles of Photography
  • Properties of light, electromagnetic spectrum, reflection, transmission, refraction and polarization of light. Different type of light sources and their properties
  • Controlling light, pinhole camera, concave and convex lenses and mirrors, real and virtual image formation
  • Photosensitive material, Image formation, latent image development as fixing
• Camera
  • Mechanism of aperture, shutter, camera body, view finder, lenses, transport
  • Classification of camera and their relative comparison
  • Camera operation, exposure light tables
• Basic Photography
  • Various parts of the camera
  • Loading and shooting on black and white film
  • Effect of aperture
  • Effect of shutter speed
  • Using flash light
  • Use of camera accessories
  • Care and maintenance of camera equipment
• Colour Photography
  • Introduction to colour film
  • Chemistry of colour development and enlargement
  • Contact and projection printing
  • Colour and light, basic principles of colour sensitivity, colour temperature, colour reversal film, colour negative film
  • Light and lighting, outdoor, night and indoor lighting
  • Colour development
• Print Production
  • Major landmarks in history and development of print technology
  • Basic print process
  • Print machines and image carriers, letter press, offset, silk screen, digital print
  • DTP
  • Future trends in print technology
  • Exercise for handling typical jobs

T.Y.B.M.M. ADVERTISING Semester VI

1. 1. ADVERTISING AND MARKETING RESEARCH

• Fundamental Marketing Research Skills:
  • Research techniques
  • Sampling methods
  • Research Design
  • Steps in the Research Process
  • Questionnaire Development
  • Report writing
  • Data analysis
• Product research
  • New product research
  • Product specifications
  • Branding research
  • Pricing research
  • Packaging research
  • Product testing
  • Comparison tests
  • Analysis of trends, competition
  • Searching for and analyzing the competitive advantages
  • Advertising Content Analysis
• Copy research
  • Objectives and product appeals
  • Creative strategy research
  • Message element selection
  • Consumer attitude and usage studies
  • Concept testing
  • Name testing
  • Slogan testing
• Copy testing – different measures and methods
  • Few association tests
  • Direct questioning
  • Direct mail tests
  • Statement – comparison tests
  • Qualitative interviews
  • Focus groups moderating
  • Motivational research
  • Rating Scales
  • Steps
  • Importance
• The strengths and weaknesses of different qualitative methods used to help inspire ideas
• Criteria of validity sensitivity, stability, reproducibility, predictability.
• Test results as aid to creative judgment
• Pretesting
  • Pretesting objectives
  • Variables evaluated markets, consumers’ motives, messages, media
• Print Pretesting
• Broadcast Pretesting
  • Trailer tests
  • Theatre tests
  • Live telecast tests
  • Clutter tests
  • Television storyboard Pretesting
  • Radio commercial pretesting
• Projective techniques
  • Consumer jury
  • Matched samples
  • Word Association
  • Completion
  • Consultation
• Challenges to pretesting e.g. The Halo Effect
• Data interpretation and presentations
• Physiological rating scales
  • Pupil metric devices
  • Eye-movement camera
  • Galvanometer
  • Voice pitch analysis
  • Brain pattern analysis
• Post testing
  • Measuring advertising effectiveness
  • Attitude change
  • Recognition test
  • Aided recall
  • Unaided recall
  • Sales tests
  • Inquiry tests
  • Measurements of perception, communication, influence
  • Customer satisfaction research
  • Using qualitative research in advertising

2. LEGAL ENVIRONMENT AND ADVERTISING ETHICS

• Advertising and the law
  • Need for self regulation
  • Introduction to MRTP act
  • Introduction to ASCI and AAAI code of conduct
  • The standard contract between the agency and the advertiser
  • Self regulation by individual agencies
  • Drug and cosmetics act
  • Drugs and magic remedies (objectionable advertisement) act
  • Copyright act
  • Pharmacy act
  • Prize and competition act
  • Emblems and names (prevention of improper use) act
  • Obscenity act
• Ethical Issues in advertising
  • Puffery
  • Taste in advertising general guidelines
  • Advertising directed at cultural and religious minorities
  • Advertising to children
  • Use of women in advertising
  • Portraying minorities and women in ‘traditional’ roles and occupations
  • Depiction of old people
  • Stereotyping ethnic and racial
  • Advertising controversial products; alcohol. Tobacco, contraceptives
  • Manipulation of research in advertising
• Deceptive and Unfair trade Practices
  • False promises
  • Incomplete description
  • False comparisons
  • Misleading comparisons
  • Bait-and-switch offers
  • Visual distortions
  • False testimonials
  • Partial disclosures
  • Small print clarification
• Case studies of select ads that violate legal and ethical concerns
• Consumer guidance and concerns
  • Consumer protection act 1986
  • Essential commodity act
  • Standard of weights and measures act
  • Packaged commodities act
  • Prevention of food adulteration act
  • AGMARK, ISI
  • Role of PDS and consumer co-operatives
• Consumer forums
  • CGSI, CFBP, CERC, Grahak Panchayats
• Social criticism of advertising
  • Increasing the prevalence of materialism
  • Creating artificial needs
  • Idealizing the ‘good life’ stressing conformity with others
  • Encouraging instant gratification and a throwaway society
  • Promoting the good of the individual over the good of the society
  • Creating unrealistic ‘ideal’ characterizations
  • Using appeals that prey on feelings of inadequacy
• Social responsibilities of Advertising

Advertising as a molder of thought, opinion and values

• Critique of advertising
  • A study of Vance Packard
  • A study of Jean Kilbourne

3. FINANCIAL MANAGEMENT FOR MARKETING AND ADVERTIZING

• Costing of decision making
  • Costing classification and allocation
  • Nature of cost
  • Historical and future costs
  • Cost classification in manufacturing firms
  • Cost concepts for planning and control (relevant costs)
• Cost-volume profit analysis and operating leverage
  • Break-even analysis
  • Operative leverage
  • Use of cost-volume-profit for decision-making
• Profit Planning: A Budgetary approach
  • Meaning and purpose of budgeting
• Financial Management
  • Financial management and goals
  • Objectives
  • Functions and scope
  • Evolution
  • Interface with other functional area
• Time value of money
  • Why money has time value
  • Basic concepts
  • Risk and returns
• Fundamentals of capital budgeting
  • The capital budgeting process
  • Evaluation techniques
  • Net present value
  • Internal rate of return
• Financial statement analysis
  • P/L, A/c, B/s, vertical analysis
  • Radio analysis
  • Time series analysis
• Estimation of working capital needs
  • Objectives of working capital needs
  • Factors offering composition of working capital
  • Operating cycle approach to working capital
• Sources of long term finance
  • Equity capital
  • Preference capital
  • Debenture capital
  • Term loans
  • Deferred credit
  • Government subsidies
  • Leasing and hire purchases

4. AGENCY MANAGEMENT

• Objectives:
• To expose students to the business of advertising.
• To familiarize students with the different aspects of running an ad agency.
  • 1. Account management : Structure of an ad agency, functions of different departments, types of ad agency
  • Role of account planning
  • Account planning systems
  • Attributes of a good Account Planner
• 2. Client servicing
  • Characteristics of services
  • 7 P’s of services
  • Gap Model
  • Stages in client-agency relationship
  • Issues in client servicing
  • Understanding the clients business, key success factors, business mode
  • Key success factors
  • Business model
  • Understanding client behavior
  • Understanding communication tasks
  • Conflict resolution accountability
  • Negotiation process
• 3. Marketing plan of the client
  • Understanding client’s marketing strategy
  • Outlining Marketing problem/opportunity
  • Marketing objectives as stated by the client
    • Profit objective
    • Sales and market share objective
    • Setting advertising objective
  • STP
  • Constraints on strategy formulation and implementation
  • Setting evaluation criteria
• 4. Agency Finances
  • Sources of income
  • Expenditure heads of an agency
  • Modern systems of financial planning followed by leading agency
• Setting objectives
  • Profit objectives
  • Sales and market share objectives
  • Setting the overall advertising and promotion budget
  • Setting evaluation criteria
• 5. Client’s evaluation of the agency
• Areas of evaluation
  • Expertise
  • Objectivity
  • Dedication
  • Staffing and Management
• 6. Setting up an Agency
  • Nature of agency business
  • Stages in setting up a new business
    • Concept development
    • Environmental scanning
    • Market feasibility
    • Financial feasibility
    • Making a business plan
  • 7. Growing the Agency
    • Agency Business Management
    • New Business Development
      • CRM ( Customer relationship management)
      • Digital advertising
    • Growth with existing clients
    • Growth with new clients
    • Speculative Pitches
  • 8. Sales Promotion Management
    • Importance and role in marketing
    • Promotional objectives
    • Profit objectives
    • Market share objectives
    • Trade, retail and consumer promotion
    • Consumer Franchise-building versus Non franchise-Building Promotion
    • Consumer Sales Promotion tools
      • POP materials
      • Samples
      • Coupons
      • Trade promotions
      • Rebates
      • Premiums
      • Combination offers
      • Contests
      • Sweepstakes
      • games
    • Trade Sales Promotion tools
      • POP
      • Trade Allowances
      • Sales training program
      • Sales shows
      • Sponsorships and Event Marketing
    • Measuring the effectiveness of Promotional Tools

    5. THE PRINCIPLES AND PRACTICE OF DIRECT MARKETING

    • Definition and importance of direct marketing
    • Economics of direct marketing
    • Increasingly important role in IMC mix
    • Understanding the DM business
      • Database marketing
      • Relationship marketing
      • Interactive marketing
      • How does marketing vary from other form of marketing
      • Strengths of direct marketing
      • Weakness of direct marketing
      • Stand-alone marketing channel or part of a multi-media strategy
      • Relationship to the total marketing mix
    • Direct marketing strategies
      • Customer level databases and lists and how they are used to profile, segment and prospect (for new) customers
      • Sources and uses of/for ‘electronic’ data
      • Database marketing on the internet
      • Setting up a database for database marketing
      • Steps in developing a database
      • Managing the database
      • Creating for DM making the message personnel
    • Direct marketing concepts
      • Lifetime value of the customer (LVC)
      • List selection, prospecting
      • Market segmentation
      • Mail order, lead generation, circulation, relationship/loyalty programs, store traffic/site traffic generations
      • Fund raising, pre-selling (cross selling as well as selling-up) and post selling
    • Various direct marketing methods and media
      • Person to person selling
      • Group selling
      • Direct mail
      • Direct response television
      • Direct response print advertising
      • Catalogs
      • Internet
      • Telemarketing
      • Inserts
      • Videos
      • E-mail
      • Trade shows
      • How traditional media support direct marketing efforts
      • Public relations
    • Future of direct marketing
      • Global direct marketing: the current state and future
      • Barriers preventing more extensive use of database marketing, ethical in DM
    • Consumer’s relationship management
      • The importance of CRM
      • Studying the customer mix and managing the key customers

    6. CONTEMPORARY ISSUES

    • Environmental issues
      • World without borders
      • Global warming, economic and environmental impact
      • Resource use and sustainability
      • Environmental degradation, ozone depletion, pollution, deforestation
    • Universal human Rights- Universal Declaration(1949);Declaration of the right to development(1986);Examining the concept of ‘universal’ human rights and the individual context
    • Self-determination- Issues of secession; issues of state and antistate violence
    • Population, consumption and sustainability
    • Emancipatory movements
      • Trade union
      • Peasants movements (with global vision)
      • Environmental movements Chipko; Rachel Carson’s silent spirit; `72-UN summit on environment
      • Women’s movement
      • Homosexual rights
      • The development debate, anti large dam movements, rehabilitation, development choices, people’s involvement
      • Tribal movements
    • State of Polity
      • Decline of law
      • Corruption
      • Nexus between crime and politics
      • Political apathy
      • Authoritarianism by democratic governments
    • Positive discriminations and reservations
    • Communalism
    • Issues of accountability
      • Corporate Bhopal gas tragedy
      • Government accountability

T.Y.B.M.M. JOURNALISM semester VI

1. PRESS LAWS AND ETHICS

• Introduction to Law
  • Constitutional law
  • Statutory law
  • Judgment law
  • Substantial and adjectival law
• The Press as the forth estate
• The role of law in regulating journalism-the debate of a libertarian and socially responsible press.
• Need for an autonomous regulatory body
  • Press Council of India – the rationale and vision behind the establishment of the PCI
  • Its structure, functions, history
  • Powers – the debate over punitive powers
  • Dual role in ensuring freedom of the press and regulating it
  • PCI code of conduct for journalists
  • Major cases handled by the PCI
  • Pertinent research reports of the PCI for example on monopoly etc.
• Laws related to freedom of the Press – 19 (1) (a), ‘reasonable restrictions’ 19 (2) and other constraints:
  • Defamation
  • Public order
  • Contempt of court
  • Contempt of parliament
  • Sedition
  • Obscenity, indecent representation of women act
• Laws related to information access
  • Right to information
  • Examining the right to know vs. the right to privacy
• Censorship-the Press during the Emergency and Publication of Objectionable Matters Act.
• Indirect means of censorship Press and Page Act; targeting the Press through the tax laws and other laws, Monopolies and Restrictive Trade Practices Act.
• Official Secrets Act
• Indian Evidence Act – real, oral, documentary, primary and secondary evidence
• Confidentiality of sources – the absence of a shield law in India; discussion of the American law
• Laws related to journalism as a business
  • Working journalists act
  • Press and registration of books act
• Copyright
• Ethics
  • Examining the differences between ethics, morals and code of conduct
  • Institutional PR ethics; practitioner and personal ethics
  • Search for standards – guiding principles, situational ethics
• Issue of balance on reporting Crime, Disasters, Conflict, – communal riots or other violence
• Advertiser influence
• Objectivity
• Conflict of interest
• Ownership
• Frankery and fabricating news
• Deception, misrepresentation
• Using shock value in visuals and language
• Seduction-Freebies, perks, travel and stay accommodations
• Ethics in Investigative Journalism
  • Checkbook journalism
  • Confidentiality of sources
  • Issues of consent, using ‘off the record’ material
  • Repercussions of the story on sources’ lives and on the publication itself

2. NICHE JOURNALISM

• Financial Journalism

• • Basic knowledge of the finance system in India; gathering, distribution and allocation of revenue vis-à-vis the central and state governments; finance and planning commission
  • Central and state budgets; budget-making exercise, how to read a budget, concept of zero-budget, importance of public accounts committee
  • Introduction to tax laws, FERA, Industrial Relations Acts, Companies act
  • Sources of news of business, finance and industry governments, chambers of commerce and industries, corporate, trading and industrial executives, share markets, commodities markets, money market
  • Analysis of decisions, company reports and statements, AGMs
  • Satellite network and new trends in business journalism; new information technology; commercial database, ethics in business reporting, business journalism, servant or watchdog; concept of social audit
  • Introduction to major industries, electronics heavy engineering, chemical, steel, cement, power, bio-technology, agro-industries, service and agriculture; their role in the economy
  • Covering stock markets, commodity markets, company meetings, industrial production, exports, imports, financial companies, foreign capital investment, investigating the innumerable tie-up agreements with foreign countries, poor infrastructure development bureaucracy and business tie ups

• Environment

• • Print and broadcast media dealing with the issue
  • How environment is covered in the mainstream press
  • The need for specialize reporting on the are

• Cultural Journalism

• • An introduction to the developments and current trends in:
    • Visual arts
    • Dance
    • Drama
    • Music

• Magazines for women

• • Writing for women’s magazines. A diverse market
  • The difference between ‘serious’ and other women’s magazines
  • Manushi case study
  • What mainstream ‘women’s magazines’ cover and their projection of women

3. BROADCAST AND JOURNALISM

• History of the development of radio journalism; BBC as a case study; radio boom to current decline; current developments with FM and independent radio channels; the underdevelopment if radio with the coming of TV
• The potential of radio as a broadcast medium internationally and nationally; examining radio audiences in the region (AIR’s reach and popularity) and in the nation.
• Radio and news formats-the spot, the report, feature, documentary, docudrama, talk show, interview
• Writing for the radio
• Skills of speaking over the radio as a reporter, presenter, interviewing, narration, conversation; Outside broadcasts and radio conferencing
• Principles of sound and production techniques in radio journalism
• History and development of TV journalism internationally and in India
• TV journalism-local, regional national and international; exploring the potential of the local cable news network; studying CNN as a case study.
• TV news in regional languages- reach, popularity, special coverage
• TV journalism formats; evolution and popularity of new forms in TV; the long feature or documentary, the panel discussion and its functions, the news talk show.
• Scripting news for TV
• Principles of video camera use
• Skills of anchoring or presenting- voicing and delivery, on camera delivery
• Videotape editing
• Examining Broadcast journalism and allegations of ‘dumping down’ of news as a whole; impact on print journalism
• Understanding the power of the image and therefore the ethical considerations of broadcast coverage in times of conflict and disaster stories

4. NEWS MEDIA MANAGEMENT

• News media as a business enterprise
  • Types of ownership
  • Proprietary concerns
• Organizational structure
  • Hierarchy
  • Decision making
  • Inter-relationship between departments
• Financial Management
  • Cost and profitability
    • Costing classification and allocation
    • Nature of cost
    • Factors affecting cost
    • Fixed and variable costs
  • Financial statement analysis
    • P/L,A/s, B/s (vertical analysis)
• Resource and supply chain
  • Newsprint
  • Technology
  • Production process
• Managing resource
  • Advertising revenue building and maintenance
  • Circulation revenue
  • Ways to cut cost and boost revenue
• Marking techniques
  • Brand building
  • Public relations
    • Newspaper’s relation to its community
    • Understanding the target audience
    • Building goodwill
    • Promoting the newspaper’s/site’s services
    • Sales promotional activities
  • Role of research and readership surveys
  • Sales of forecasting and planning
  • Advertising the newspaper/website/channel
• Human Resource Development
• Newspaper management and challenges of liberalization
  • FDI
  • Foreign media entry
• Legal aspects of launching a publication/ site/ channel
  • Press and registration of books act
  • Relevant aspects of company law
• Case studies of successful news media- their proprietors, organizational structure, factors for success

5. INTERNET AND ISSUES IN THE GLOBAL MEDIA

• Global journalism
  • Agents of global journalism – internet, international news agencies, international broadcasting
• Internet journalism
  • Journalism in ‘real time’
  • Interactivity
  • Global problem of global audiences
  • Democrasting communication vertical to horizontal communication
• Reporting and editing for the net
  • Difference between newspaper writing and writing for the net
  • Brevity and providing appropriate links
  • Special interest writing on the net
• Developing your own website
  • Target audience
  • Content and services developing
• Internet design
• Issues of authenticity, propaganda and regressive communication on the net; lack/failure of regulatory laws
• Access to primary documents of government and international agencies; global platform for activist groups
• International news flow
  • The global news agencies
  • Growing global monopolies and their impact on news
  • NWICO, Mac Bridge report
  • Non-aligned news agencies and their downfall
• Politics of representation of the ‘third world’ in international press
  • Political or ideological bias
  • Cultural bias
• International reporting
• Reporting international politics, international relations
  • International conflict Bosnia
  • Disasters
  • Poverty Ethiopian Famine
  • Reporting national events internationally
• Challenges to international journalism
  • Problems of ‘parachute journalism’
  • The need for depth research
  • Operating in hostile conditions
• International law and the role of western media in defining human rights, and rethinking the concepts of human rights from a third world media perspective
• Asian region and the need for greater connectivity
  • Focus on agencies in Asia
  • Case study of Japan which has the greatest rate of news diffusion world wide
  • China and state control of news
  • India – mixed pattern

6. CONTEMPORARY ISSUES

• Environmental issues
  • World without borders
  • Global warming, economic and environmental impact
  • Resource use and sustainability
  • Environmental degradation, ozone depletion, pollution, deforestation
• Universal human Rights- Universal Declaration(1949);Declaration of the right to development(1986);Examining the concept of ‘universal’ human rights and the individual context
• Self-determination- Issues of secession; issues of state and anti state violence
• Population, consumption and sustainability
• Emancipatory movements
  • Trade union
  • Peasants movements (with global vision)
  • Environmental movements Chipko; Rachel Carson’s silent spirit; `72-UN summit on environment
  • Women’s movement
  • Homosexual rights
  • The development debate, anti large dam movements, rehabilitation, development choices, people’s involvement
  • Tribal movements
• State of Polity
  • Decline of law
  • Corruption
  • Nexus between crime and politics
  • Political apathy
  • Authoritarianism by democratic governments
• Positive discriminations and reservations
• Communalism
• Issues of accountability
  • Corporate Bhopal gas tragedy
  • Government accountability

Event: Bhumika Film Festival
Host: ICL / Motilal JhunJhunuwala College, Vashi
When: 1st, 2nd and 3rd February, 2010
Where: Vishnudas Bhave Natyagraha, Vashi, Navi Mumbai

About the fest..

Gaining an ever escalating support and popularity every year, since 4 years, Bhumika Film Festival stands as an encouraging platform for the young creative media students to showcase their talent and gain guidance from the experts in the industry. An initiative by the Mass Media students of ICLES’ Motilal Jhunjhunwala College, Bhumika has been an electrifying success at the amateur level platform. With a participation of all BMM and non-BMM colleges, an audience count over 1400 every day and a long list of celebrities and industry experts, the scale and response together has made Bhumika the biggest ever amateur film festival in India.

About the college..

ICLES’ Motilal Jhunjhunwala College of Arts, Science & Commerce located in Vashi, presumed to be the “nucleus” of Navi Mumbai was established in 1978 with the vision “Education Makes The Man”.

Owing to the change in the level of education the college has offered an assorment of different management courses which include self finance courses like BMM, BMS, IT, Bio-Tech and Computer Science. The students of the mass media have taken the vision in a real sense and would like to create an opportunity not to limit their creative minds within the four walls, but to create the real image of their inovative thoughts.

Thus the students of ICLES’ BMM proceed towards the fifth concecutive year of BHUMIKA FILM FESTIVAL in the month of February 2010.

Bhumika Film Festival – Events

Categories

• Short Films
• Documentaries
• Ad Films – Public Service Ads/Commercial Ads
• Music Videos
• One Minute Videos
• Animation Films
• Open Category

Grasim Suitings has decided to roll out a full fledged marketing campaign, and thus has got a new ad agency on board. Grasim has appointed M&C Saatchi, Delhi as its new creative agency. The account was earlier handled by O&M, Delhi.

Abhijit Ganguly, brand director, Grasim Suitings, confirmed the news and said, “The reason behind choosing M&C Saatchi is simple. The ideas and plans that they came up with were in sync with our thought process. We didn’t look out for any other agency, since they already provided us with the ideas that we were looking for.”

The account is estimated to be worth approx 8 – 9 crore. The campaign will comprise of television, print, radio ads and will also have advertising and marketing activities at the local level.

Anjali Nayar, executive director, M&C Saatchi says, “Grasim is one of the leading brands in its category. As their strategic and creative partner, we are looking at strengthening the current position and developing distinctive and simple communication for them.”

Remember Hari Sadu, the arrogant boss from the Naukri commercial. Yes the one whose name was spelled as, H for Hitler, A for Arrogant, R for Rascal and I for Idiot. The boss is back and this time with some refreshing and funny adjectives thrown at him by his employees.

The latest commercial features various hands writing and scribbling on the Hari Sadu’s door. Numerous funny adjectives like ‘anaconda’, ‘swine-flu’, ‘ravana’, ‘acidity’ and many more. The commercial ends with the message ‘Jobs are Back’ and ‘Bye Bye Recession. Hello New Year’.

Sumeet Singh, national head, marketing and strategic alliances, Info Edge India, said, “The tides are changing. We are witnessing more job listings on the site. While it is not the best of the situation, it is definitely improving.” She further added, “This is a tactical campaign to welcome the New Year and bid farewell to the recession.”

The ad is created by DraftFCB Ulka, directed by Vishal Gellani and the production house is Keroscene. Sanjay Sharma, creative director, DraftFCB Ulka, said, “We were looking to use a property that is already popular to welcome the good times. We played on the fact that people never leave jobs but leave difficult bosses.”

The commercial was first released on You Tube and then was later aired on TV. The reason being the target group who are more glued online than TV. The campaign will be extensively promoted online as well as on TV.

You can watch the ad here.

Virgin Mobile, India’s first national youth-focused mobile service has roped in Bollywood hottie Ranbir Kapoor and the chirpy Genelia Dsouza. The brand is completely youth focused and so the need to connect with youth is top priority. Ranbir and Genelia, both are Gen-Next superstars and thus the brand appeal increase with these two stars pitching in.

Sir Richard Branson, chairman and founder of the Virgin Group, said, “The Virgin Mobile brand in India has created distinct benchmarks in the youth segment since the time of its launch. The success of the brand will now be leveraged further with the launch of its GSM offerings, bringing the youth an international mobile telephony experience. This moment of triumph truly emphasizes the group’s focus on deepening its presence in one of the most exciting markets in the world.”

Genelia also did a photo shoot for the brand at the Bangalore Palace where she got to shoot amongst 1935 vintage Mercedes.

M.A. Madhusudan, chief executive officer, Virgin Mobile India, added, “The launch of Virgin Mobile India’s GSM services is a momentous occasion for all of us. It is yet another leap for the brand to target a wider reach in the burgeoning mobility market and offer greater flexibility to the youth of India. We are launching our services and we intend to stir the GSM space with another ten firsts. As the only mobile service brand designed for youth, we aim to provide them the most innovative and differentiated offerings with the experience of a world class network.”

Virgin ads have always been fun to watch. Hope the treat continues with the two Bollywood stars as well.

There’s almost a month for IPL to get kick started, but the news just can’t stop pouring in. Be it the controversy around Pak players, live telecast on YouTube or the mere excitement of being back in India, we just can’t get enough of it. The latest is the deal cracked between IPL and Colors channel.

According to sources, a three-year licensing deal has been signed between IPL and Viacom18’s Hindi GEC, Colors. As part of the deal, special programmes will be created around IPL and the cricket wonders all year round to cater to the audience what is being termed as ‘cricketainment’.

IPL’s chairman and commissioner, Lalit Modi, said, “The partnership with Colors takes the IPL cricketainment quotient into an all-new orbit. With this unique partnership with the channel that we have entered on behalf of our franchisees, we are delivering on our promise to extend the IPL franchise beyond cricket, beyond the IPL season. This move combines our IPL cricketers’ mass appeal and Colors’ flagship format shows, to create an unprecedented genre of cricketainment.”

Rajesh Kamat, group chief operating officer, Viacom18, and chief executive officer, Colors, further added, “Both the tournament and the channel are two-year old brands and both believe in being disruptive. IPL created a stir in the game of cricket and Colors did the same in the GEC space. The coming together of the two brands is a deadly mix of religion and passion — cricket is a religion with the cricket-crazy nation and Bollywood stars are a passion with Bollywood lovers.”

The programming innovation at Colors will see national and International players starring in reality show Fear Factor Khatron Ke Khiladi, post IPL. Apart from this, an award show, titled IPL Awards Night will also feature on the channel followed by a cricket talent hunt show Rockstar.

Kamat concluded, “Fiction is bread and butter for the channel. Thus, IPL-led content will be geared to fit towards non-fiction slots. Moreover, IPL-based content will serve to add variety to the content on offer for viewers.”