The ‘desi girl’ Priyanka Chopra is all set to make her debut on the small screen. Priyanka Chopra has been signed by Colors TV to host Fear Factor 3 -Khatron Ke Khiladi, which is a special IPL edition.

The earlier format had 13 models and one Khiladi, but the third season will see 13 cricketers both national and international battling it out to win the title.

Ashvini Yardi, Programming Head-Colors, confirmed the news,” Akshay took the Khatron Ke Khiladi series to greater heights. We wanted a change in the concept of the show and so earlier, we had 13 ‘haseenayein’ and one ‘khiladi’, but now, we have one haseena and 13 cricketing khiladis from IPL in the upcoming season. We have a tie up with the IPL edition to enhance the branding between IPL and Colors and we will have year-long activities to demonstrate the merger.”

Priyanka spoke about her new role, “I am honored to be associated with one of the biggest shows on Indian television today as it fits aptly with my personality. I have been an avid watcher of the Fear Factor – Khatron Ke Khiladi series till now. I look forward to my innings in the TV industry with this show that gives an adrenaline rush to the viewers. The concept of the show, which will see some of the biggest names of cricket vying for the title, attracted me.”

Hope this haseena manages to charm the TRPs as well as the Khiladi did

Colors latest show National Bingo Night, has worked wonders for them. According to aMap data (C&S, 4+, NWE) the show had more viewership as compared to Bigg Boss. The episode hosted by Abhishek garnered a TVR of 3.5 whereas the opening episode of Bigg Boss Season 3, hosted by Amitabh, had recorded a TVR of 3.

Statistics reveal that the show is more popular among the 35+ age group and more popular among the SEC A and B audiences.

The show started on a great note with Amitabh Bachchan as a guest, playing Bingo. In the coming weeks celebrities such as Shahrukh Khan, Karan Johar, Farhan Akhtar, Deepika Padukone, Arshad Warsi, Vidya Balan and the child actors of Balika Vadhu will also be seen participating in the game show.

The channel did face some stiff competition from Zee, which had a TVR of 3.8 (highest during those slots). Dance India Dance featured followed by Jab We Met led Zee to achieve those ratings.