Tag Archive | "colors"

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Priyanka Chopra to host Fear Factor, replaces Akki in Season 3

Posted on 23 March 2010 by BMMBoxer

The ‘desi girl’ Priyanka Chopra is all set to make her debut on the small screen. Priyanka Chopra has been signed by Colors TV to host Fear Factor 3 -Khatron Ke Khiladi, which is a special IPL edition.

The earlier format had 13 models and one Khiladi, but the third season will see 13 cricketers both national and international battling it out to win the title.

Ashvini Yardi, Programming Head-Colors, confirmed the news,” Akshay took the Khatron Ke Khiladi series to greater heights. We wanted a change in the concept of the show and so earlier, we had 13 ‘haseenayein’ and one ‘khiladi’, but now, we have one haseena and 13 cricketing khiladis from IPL in the upcoming season. We have a tie up with the IPL edition to enhance the branding between IPL and Colors and we will have year-long activities to demonstrate the merger.”

Priyanka spoke about her new role, “I am honored to be associated with one of the biggest shows on Indian television today as it fits aptly with my personality. I have been an avid watcher of the Fear Factor – Khatron Ke Khiladi series till now. I look forward to my innings in the TV industry with this show that gives an adrenaline rush to the viewers. The concept of the show, which will see some of the biggest names of cricket vying for the title, attracted me.”

Hope this haseena manages to charm the TRPs as well as the Khiladi did :-)

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It’s Bingo for Colors

Posted on 02 February 2010 by BMMBoxer

Colors latest show National Bingo Night, has worked wonders for them. According to aMap data (C&S, 4+, NWE) the show had more viewership as compared to Bigg Boss. The episode hosted by Abhishek garnered a TVR of 3.5 whereas the opening episode of Bigg Boss Season 3, hosted by Amitabh, had recorded a TVR of 3.

Statistics reveal that the show is more popular among the 35+ age group and more popular among the SEC A and B audiences.

The show started on a great note with Amitabh Bachchan as a guest, playing Bingo. In the coming weeks celebrities such as Shahrukh Khan, Karan Johar, Farhan Akhtar, Deepika Padukone, Arshad Warsi, Vidya Balan and the child actors of Balika Vadhu will also be seen participating in the game show.

The channel did face some stiff competition from Zee, which had a TVR of 3.8 (highest during those slots). Dance India Dance featured followed by Jab We Met led Zee to achieve those ratings.

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IPL to feature all year round on Colors

Posted on 27 January 2010 by BMMBoxer

There’s almost a month for IPL to get kick started, but the news just can’t stop pouring in. Be it the controversy around Pak players, live telecast on YouTube or the mere excitement of being back in India, we just can’t get enough of it. The latest is the deal cracked between IPL and Colors channel.

According to sources, a three-year licensing deal has been signed between IPL and Viacom18’s Hindi GEC, Colors. As part of the deal, special programmes will be created around IPL and the cricket wonders all year round to cater to the audience what is being termed as ‘cricketainment’.

IPL’s chairman and commissioner, Lalit Modi, said, “The partnership with Colors takes the IPL cricketainment quotient into an all-new orbit. With this unique partnership with the channel that we have entered on behalf of our franchisees, we are delivering on our promise to extend the IPL franchise beyond cricket, beyond the IPL season. This move combines our IPL cricketers’ mass appeal and Colors’ flagship format shows, to create an unprecedented genre of cricketainment.”

Rajesh Kamat, group chief operating officer, Viacom18, and chief executive officer, Colors, further added, “Both the tournament and the channel are two-year old brands and both believe in being disruptive. IPL created a stir in the game of cricket and Colors did the same in the GEC space. The coming together of the two brands is a deadly mix of religion and passion — cricket is a religion with the cricket-crazy nation and Bollywood stars are a passion with Bollywood lovers.”

The programming innovation at Colors will see national and International players starring in reality show Fear Factor Khatron Ke Khiladi, post IPL. Apart from this, an award show, titled IPL Awards Night will also feature on the channel followed by a cricket talent hunt show Rockstar.

Kamat concluded, “Fiction is bread and butter for the channel. Thus, IPL-led content will be geared to fit towards non-fiction slots. Moreover, IPL-based content will serve to add variety to the content on offer for viewers.”

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Allen Solly’s flash mob strategy for ‘I Hate Ugly’ campaign

Posted on 02 November 2009 by BMMBoxer

Advertisers can do anything to attract eyeballs for their brand, and the latest strategy which is a hit amongst the crowd seems to be the flash mob strategy. The strategy refers to hiring a few people, who would assemble at crowded places and perform an unusual act. Last weekend Allen Solly got 100 live models to stand still at Noida’s Great India Place mall and flaunt their latest range of casual clothing.

The strategy was part of the brands ‘I Hate Ugly’ campaign designed by TBWA Group. Vinod Vijaykumar, general manager (south and west) of Tequila, part of TBWA Group said, “It was (a) great idea for visual merchandising. All these smartly dressed models just froze in the middle of whatever they were doing at the mall. Whether it was drinking coffee, applying make-up, talking on the phone or walking. So shoppers were a little startled at first, but figured things out when they saw the Allen Solly tags.”

The officials believed that the medium gave them great exposure and allowed them to showcase 100 different garment pieces at the same time, which would have been impossible otherwise. Experts also believe that the efficiency of the medium also depends on the actors as well as element of surprise which holds on to people at crowded places.

In the past, Colors (Big Boss), Shoppers Stop, 7Up (brand promotion) and Channel [V] (Channel Makeover, Kurkure (brand promotion) have also cashed on the concept.

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