Tag Archive | "genelia"

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Genelia D’souza, the new face of Fastrack

Posted on 02 April 2010 by BMMBoxer

Genelia D’souza seems to be on endorsement signing spree these days. The latest was her association her LG mobile phones, but not until now. She has been signed by Fast Track as their new brand ambassador.

Genelia has also finished shooting a commercial for the brand. She made this announcement public through twitter, “Hey tweeps… yup I am officially the new brand ambassador of Fastrack… just done with shoot and it was fantastic….” she tweeted.

The company officials also chose to make the announcement through twitter. A post from Fastrack mentioned, “Just to make it a little more official, we’re singing it from the rooftops – Genelia is our new brand ambassador.”

Genelia appears to be the hot favourite among brands which are associated with the young generation. Though her movies have not been doing too well on the Box-Office, she surely knows how to get noticed.

Her current endorsements include Fanta, Garnier light, Cadbury Perk and LG.

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Virgin Mobile signs Ranbir and Genelia

Posted on 27 January 2010 by BMMBoxer

Virgin Mobile, India’s first national youth-focused mobile service has roped in Bollywood hottie Ranbir Kapoor and the chirpy Genelia Dsouza. The brand is completely youth focused and so the need to connect with youth is top priority. Ranbir and Genelia, both are Gen-Next superstars and thus the brand appeal increase with these two stars pitching in.

Sir Richard Branson, chairman and founder of the Virgin Group, said, “The Virgin Mobile brand in India has created distinct benchmarks in the youth segment since the time of its launch. The success of the brand will now be leveraged further with the launch of its GSM offerings, bringing the youth an international mobile telephony experience. This moment of triumph truly emphasizes the group’s focus on deepening its presence in one of the most exciting markets in the world.”

Genelia also did a photo shoot for the brand at the Bangalore Palace where she got to shoot amongst 1935 vintage Mercedes.

M.A. Madhusudan, chief executive officer, Virgin Mobile India, added, “The launch of Virgin Mobile India’s GSM services is a momentous occasion for all of us. It is yet another leap for the brand to target a wider reach in the burgeoning mobility market and offer greater flexibility to the youth of India. We are launching our services and we intend to stir the GSM space with another ten firsts. As the only mobile service brand designed for youth, we aim to provide them the most innovative and differentiated offerings with the experience of a world class network.”

Virgin ads have always been fun to watch. Hope the treat continues with the two Bollywood stars as well.

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