Alumni Talk with Suhrid Pawar, Sr. Copywriter at Saatchi & Saatchi Focus

Posted on 11 January 2013 by Disha Shah


Introduction

My Name is: Suhrid Pawar
BMM College: SIES College, Sion
BMM Specialisation: Advertising (Batch of 2007)
Currently Working at: Senior Copywriter at Saatchi & Saatchi Focus

Suhrid’s Take
Does being a BMMite give you an edge over others?
Yes it does. Only if you are absolutely clear about what you want to do in life. Just a BMM qualification will not make you a media mogul overnight. The degree definitely gives you an edge as it exposes the workings of media in conjunction with society and consumers. The course opens up your mind to questioning, re-imagining, and demystifying the entire media industry and finding your own space in between all the chaos.

Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the creative world?
The subjects give you an overall idea about how the industry runs. Realities have to be experienced on your own by doing internships, interacting with people from the industry, reading blogs and scouring media sites for trends and predictions. Theory is no doubt important. It makes one’s base firmer and allows one to be well-informed and open to change.

BMM or BMM from a particular college? Does it make a difference?
Makes a difference based upon the faculty. This is the biggest problem with the course as of now. The course is such that it needs people from the industry to come and share knowledge, which is difficult given the timings and commitments of professionals. Also, the right mindset towards running the course helps a lot. Almost every college in the city has BMM but not all of them are equipped with the right faculty or facilities, which is a shame.

Internships during colleges – are they relevant in the long run?
Yes they are. An internship gives you the chance to interact with professionals, get a taste of the life in media and also helps you to build contacts.

Career Queries
Work Experience or Higher Studies? What’s your pick? Why?
I would suggest a couple of years of work experience and then going for higher studies. If you want to go in for design or any specific line of the media, then a Masters helps. Otherwise, work is the best university.

How did you start your career?

I was part of a freelance ad agency started with my colleagues in BMM. We worked really hard during the second and third year, but had to discontinue as most of us left for further studies, including me. I wanted to pursue a Masters for which I went to British Council, met consultants and finally decided to do an MA in Communication Design from Kingston University.

Were you clear about which field you wanted to get into right from the beginning?
I was clear I wanted to get into advertising, Copywriting more specifically as I had done a Diploma in Applied Arts before the BMM course. This gave me clarity about my professional aspirations.

Any particular incident that helped you decide on your career option?
My decision to join the Diploma came after a disastrous HSC result. I failed in Maths and subsequently took an aptitude test, the results of which stated that I wasted two years in Science, and anything related to Arts would be really good for me. That was the turning point in my life

Tips for BMMBoxers:

  • Don’t fall into the trap of drugs, smoking and drinking and believing that all that is required for getting great ideas
  • Look everywhere around you for inspiration
  • Don’t expect the college to do things for you
  • Ask questions about everything. Debate. Read anything and everything
  • Stay on top of trends in the industry and get a good grip on English


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