FIRST APPEARANCE

My Name Is Ayushi Rohira

BMM From? Jai Hind College

Specialization Advertising

Year Completed BMM 2009

Other Educational Qualifications (PG/UG/Etc) Preparing to enrol for MBA

Status Single

CAREERBOX

Professional Experience 2

You Currently Work At BIG Cinemas – Marketing – Executive

Your daily routine My job entitles me to watch movies. Lots and lots of movies. So typically I watch 2-4 movies in a week.. And I’m certainly not complaining!
On a more serious note, work revolves around making BIG Cinemas an enriching experience for all our customers, with the help of the digital and print media on a day-to-day basis.

Organization(s) You Worked At Before

Trainee at Encompass Events,

Trainee at Contiloe Films,

Trainee at Sugar Mediaz.

Key Projects/Campaigns You’ve Been Part Of

Launch campaigns of various BIG Cinemas in 2009-10.

Movie-based promotions

Media planning and buying for 100 odd cinemas, pan India.
Digital and online promotions for BIG Cinemas

Most challenging project/campaign you’ve been part of? What made it challenging?

A 360 degree campaign for the launch of Sangam BIG Cinemas, which included using all sorts of marketing tools to reach out to the audience…

How did you start your career? What was your first step after completing BMM?

When I graduated, recession had already set in. Forget placements, lay-offs were the more “in” thing.
For many months an unending struggle followed, after which I can say I struck gold. Thankfully, with my list of internships and an impressive academic record I landed the job of a Trainee at BIG Cinemas.

Were you clear about which field you wanted to get into right from the beginning? What helped you take your leaps?

When I initially joined BMM, I knew I had to become a journalist. Half way through, I decided to go back to Arts and be a Psychologist. Then, the mad ad world beckoned..so I decided Copywriting would be THE THING. However, fate had something else in store…and here I am…enjoying Marketing, with every new experience and learning to take home.

Any particular incident that helped you discover your career option?

It wouldn’t be wrong to say it was the recession!! It was more of a calamity, more than an incident. But again, it’s nice to keep trying new stuff that interests you…I’ve tried everything from events to RJing, to Film and TV Production and now to market India’s largest cinema chain.

BACK TO COLLEGE

Does being a BMMite give you an edge over others? Yes/No – Please elaborate

BMM students come with a basic knowledge of the media industry. That apart, it’s really subjective. It can only get you an interview. How you decide to use your talents, depends solely on you…

Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the industry you’re in?

Theory and practical knowledge go hand-in-hand. I suggest not just learning through books. Get into summer internships, even if its just to know your likes and dislikes. Besides, it looks good on your resume!

BMM or BMM from a particular college? Does it make a difference?

There are so many colleges offering BMM these days. As far as the course and staff is concerned, most of the profs tour all the colleges. But surely, a reputed college makes the opposite person sit up and notice.

Did you complete any internship(s) – where, when, how was the experience?

As I mentioned earlier, I interned with three totally different companies: events, voicing and TV & film production. It gave me a chance to learn how the industry works, and what I really like doing.

Internships during BMM – are they relevant in the long run?

In the long run, a work experience of a few years would score over a month long internship. But you’d probably know what each media house is about, if you’ve tried working at different kinds of agencies. It’ll help you decide what you want in the future.

Work Ex or Higher Studies? What’s your pick? Why?

Most corporate houses suffer from the Glass Ceiling Syndrome. You may have X years of work ex, but it’s the MBA tag that will get you to become the CEO. On the other hand, ad agencies or event companies value experience to a great extent as well…

BMMBOXER’S TAKE

BMM is the most fulfilling experience, where you can explore your wackiest side.

Your biggest achievement till date Ranking 1st overall in BMM ’09 – All Mumbai.

You regret Not having a couple of years more..to enjoy BMM. I truly miss the before-presentation catfights!

Your favorite subject in BMM Lots of ’em: PR, Intro to Advertising, Literature…

Your hangout adda during BMM Jai Hind College & Mocha.

Define your job in one sentence An extension of BMM which adds to your bank balance, instead of taking from it!

Your favorite professor at college Again, many of ’em: Prof. Varalakshmi, Prof.Omkar Patki, Prof.Vidyanand Joshi..

Your biggest goof up at work Ooops!I don’t want to lose my job. Not YET.

YOUR TAKE

The journey so far…and where I see myself going I know I’m happy with what I’m doing. I’d like to study a li’l more (just to be tagged along with the MBAs of the world) and surely start up something of my own, soon.

My Success Mantra Love what you do. And what you don’t love, at least try a 100 times before you give up.

5 Tips for BMMites

1.       Enjoy it while it lasts, the crazy deadlines, fights, sleepy presentations …

2.       Respect the profs, ask questions and stay in their good books. Always.

3.        If you’re confused with what you’re going to end up doing after BMM, don’t be.

Your job doesn’t necessarily depend on the subject you’ve graduated in.

4.        Bunk lectures. But in moderation.

5.       DO NOT listen to everything that everyone advises. Even me. Follow what works best for you…

You can reach me *

www.facebook.com/ayushi.rohira
http://in.linkedin.com/pub/ayushi-rohira/15/b38/a95
twitter.com/ayushirohira

FIRST APPEARANCE

My Name Is Aamer Mansoor Trambu

My Date of Birth is 10/9/1987

BMM From? Jai Hind College

Specialization Journalism

Year Completed BMM 2008

Other Educational Qualifications (PG/UG/Etc) PG Diploma in Mass Communication (Guru Jambeshwar University)

Status Married

CAREERBOX

Professional Experience 3 years

You Currently Work At Saudi Gazette – Freelance Journalist

Your daily routine Look for an interesting news story, go out and report on it. Interview people related to the event. Take awesome pictures. File story. Go Home

Organization(s) You Worked At Before

1. Press TV Iran – International Reporting – India Correspondent.

2. RUTV Toronto – News – Camera Operator / Reporter

3. CKLN FM Toronto – Live Radio Talk – Talk show host

Key Projects/Campaigns You’ve Been Part Of

Was chosen for an international exchange program to Toronto (OMG)
Studied for 2 semesters on TV and Radio Journalism at Canada’s finest Journalism School. Received a Ryerson Journalism Award for a documentary my team did on Autism and how Canadian legislation leaves parents in the lurch.

In October 2009 returned to India and was hired by Press TV Iran to be their international correspondent for the India region.
At 21, I was one of the youngest international correspondents working for a global news agency.
During my 1 year with Press TV I reported from Delhi, Mumbai, Hyderabad, Punjab, Rural Maharashtra and Tribal areas of Andhra Pradesh.

My Press TV documentary on the alarming rate of illiteracy among Muslims in India has been nominated as a finalist for an international film festival – Culture Unplugged.

Most challenging project/campaign you’ve been part of? What made it challenging?

Doing a photo-documentary on fire-fighters of the Mumbai Fire Brigade (Byculla). Spent 3 days at the fire station documenting the lives of these persons and how they approached their day-to-day work.

How did you start your career? What was your first step after completing BMM?

I started my career in my 2nd year BMM. I had an internship with WATmedia. Before I completed BMM I had 6 internships totalling 20 months of work-experience
Details on linkedin.com/in/aamertrambu

Were you clear about which field you wanted to get into right from the beginning? What helped you take your leaps?

Very unclear. Wanted to be an engineer. Parents were unsupportive of BMM.

Any particular incident that helped you discover your career option?

A visit to the NDTV studio in my Grade 12 (2005) for “We the People” talk show.

BACK TO COLLEGE

Does being a BMMite give you an edge over others? Yes/No – Please elaborate

Yes.

On-the-job experience
Practical course
Presentation skills
team work and collaboration.

Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the industry you’re in?

No.

BMM or BMM from a particular college? Does it make a difference?

Yes, Do BMM from top 5/10 colleges else don’t do it.

Did you complete any internship(s) – where, when, how was the experience?

I worked with TOI after 11th and during my BMM 2nd year I interned with a PR agency. Both were excellent learning experiences.

Internships during BMM – are they relevant in the long run?

Internship is key to a successful and complete BMM experience

Work Ex or Higher Studies? What’s your pick? Why?

Work Ex then Higher studies.

BMMBOXER’S TAKE

BMM is in its infancy. Too much in too little time.

Your biggest achievement till date My 5 minute documentary being selected for an international film festival – http://www.cultureunplugged.com/play/4832 . Winning the Mumbai University Public speaker award.

You regret Nothing.

Your favourite subject in BMM Your hangout adda during BMM Understanding Cinema

Your hangout adda during BMM Library

Define your job in one sentence Hmmm

Your favourite professor at college Samkit Shah

Your biggest goof up at work Incorrect usage of quotation marks “..”

YOUR TAKE

The journey so far…and where I see myself going Awesome. Media Ownership

My Success Mantra You can, because you know you can.

5 Tips for BMMites

1.      Read

2.      Stop Talking

3.      Be a better listener

You can reach me http://linkedin.com/in/aamertrambu

FIRST APPEARANCE

My Name Is Ritwik Borthakur

BMM From SIES (Nerul)

Specialization Advertising

Year Completed BMM 2006

Other Educational Qualifications (PG/UG/Etc) MBA (Marketing)

Status Single

CAREERBOX

Professional Experience 3 years

You Currently Work At ISMT Ltd. – Branding & Communications – Asst. V.P.

Your daily routine Liaison with ad agencies, exhibition organizers, Publication houses and other vendors.  Meetings with senior management. Emails and more emails. Presentations. Occasional trips to Plants

Organization(s) You Worked At Before SparkleWork Films – Production – Assistant Director (2nd)

Key Projects/Campaigns You’ve Been Part Of

1. For ISMT Ltd: All brand building activities, corporate films, Project Management for participation in several exhibitions worldwide.

2. For TAAL Ltd: Corporate Re-branding exercise and Project Management for participation in Aero India 2011

3. For Indian Seamless Group: Corporate Brand Identity Creation

4. For SparkleWork Films: Pre and Post Production for (a) Bid2Win – reverse bidding show for TV (b) TV commercial for Asian Lights

Most challenging project/campaign you’ve been part of? What made it challenging?

Project Management for Power-Gen Europe (an exhibition held in Cologne, Germany). It was my first major international assignment and I had to work with a team that had people from different background (Stand building, Graphic design, Printing, Logistics, Hospitality, Production, Marketing, Finance etc.), stationed at different countries. Managing a gamut of activities with people across different time zones was challenging.

How did you start your career? What was your first step after completing BMM?

I was clueless what I wanted to do with my life till the 3rd year of BMM. One short film (that I made for Frames Film Festival 2006) changed all that. I knew I had to make films. So the first thing I did after BMM was to join a Production House and started assisting a TV producer/director.

Were you clear about which field you wanted to get into right from the beginning? What helped you take your leaps?

I joined BMM after 4 medical entrance exams, 3.5 months of engineering and 7 days of BSC. That should say a lot about how confused I was. Back then … Med, Engg, Archi, were the only “sensible” things to do for science grad.

I joined BMM because of 2 reasons (in addition to the fact that I had to do something quick). (a) It had Psychology in its 1st Semester and I had taken a fancy for the subject reading some books (b) the course content gave me an impression that it will teach me a little bit of everything … and that’s what I was looking for (not knowing what i wanted in particular) …

Regular projects, change in subjects every semester, Films and more films, college festivals, doing odd internships in summer breaks helped me take leaps. I didn’t have a plan. I know my moment of clarity came when I made my first short film. But I can only connect the dots in retrospect.

Any particular incident that helped you discover your career option?

The short film and the entire BMM experience helped me understand what I wanted to do. But my professional experience in the film and TV industry helped me understand about my career options.

BACK TO COLLEGE

Does being a BMMite give you an edge over others? Yes/No – Please elaborate

Yes .. I think for career based on liberal arts and sciences … it helps. I think it might also help one to discover oneself for the course is diverse and gives you a feel of everything.

Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the industry you’re in?

Subjects give you a birds eye view. It will tell you where the pool is, show you the water, tell you stories about people who’ve been good or bad swimmers, suggest necessary equipment and may even give you some simulated survival tactics.

BMM or BMM from a particular college? Does it make a difference?

Yes it does. In addition to the “brand” of the institution itself, the quality of faculty, guest lecturers, industry interaction etc matter.

Did you complete any internship(s) – where, when, how was the experience?

In Boch&Ferns as a copywriter.

Internships during BMM – are they relevant in the long run?

Relevant for the short run. Important if you are seeking clarity. I would recommend an internship in every break.

Work Ex or Higher Studies? What’s your pick? Why?

Work Ex first .. Higher studies later. (and not the other way around).

BMMBOXER’S TAKE

BMM is What you make of it.

Your biggest achievement till date None to really brag about.

You regret None so far.

Your favorite subject in BMM Your hangout adda during BMM Understanding Cinema

Your hangout adda during BMM RD (Raj Dairy), Tiger’s Den and Coll. Canteen (in SIES Nerul)

Define your job in one sentence Making the Organization look good.

Your favorite professor at college I’ll let this pass.

Your biggest goof up at work I’m sure there are many but I can’t think of one in particular

YOUR TAKE

The journey so far…and where I see myself going Has been great …. I see myself discovering something new everyday

My Success Mantra Believe

5 Tips for BMMites

1. Have Fun
2. Experiment
3. Be flexible
4. Enjoy the journey
5. Believe

You can reach me http://www.facebook.com/home.php#!/profile.php?id=899405332



FIRST APPEARANCE

My Name Is Saloni Rishiraj

BMM From? St. Xavier’s College

Specialization Advertising

Year Completed BMM 2009

Other Educational Qualifications (PG/UG/Etc) Pursing my PG Diploma in Marketing Management from Wellingkar’s

Status Single

CAREERBOX

Professional Experience 3 years

You Currently Work At Lowe Lintas – Linopinion – PR Division – Manager

Your daily routine Reach office by 9.45 am. Track papers, send coverage updates to clients, prepare plans & strategies to leverage clients in media, pitch stories to media for clients, organise press meets/ set visit / events etc

Organization(s) You Worked At Before Hanmer MS & L – PR – Associate Executive
Comma Consulting – PR – Junior Account Executive

Key Projects/Campaigns You’ve Been Part Of

• Have handled launch of Kamat group of hotels and Starwood group of hotels in differents states of India.
• Launch various shows and organized events for NDTV Good Times, Zoom, Sony Pix, SAB TV, MTV, Vh1, Nickelodeon.
• Have done celebrity PR for various television star including Bikram Saluja, Smriti Irani etc.
• Have done PR for Plays, FMCG & Lifestyle products

Most challenging project/campaign you’ve been part of? What made it challenging?

• Viacom 18 -Launch of Roadies – audition travel and PR Campaign strategy planning for the on air show.
• SAB TV – Promoting the channel as the only comedy entertainment channel in India

How did you start your career? What was your first step after completing BMM?

I interned with TOI during by 11th vacation, later in the begining of my 2nd year interned with Comma consulting – a PR agency in 3 months they hired me as a part time resourse. So along with studying and completing projects, I was working as a part time consultant in PR.

Were you clear about which field you wanted to get into right from the beginning? What helped you take your leaps?

I was always clear that I wanted to get into media. Tried my hand with journalism after 11^th but did not really like it. During my 2nd year my friend who was already in PR suggested that I should try this field as a career option. When I joined the PR industry I knew there was no looking back.

Any particular incident that helped you discover your career option?

Nothing in particular in PR you get to do everything, read, write , organize events, strategize, travel – this field pretty much has it all.

BACK TO COLLEGE

Does being a BMMite give you an edge over others? Yes/No – Please elaborate

Yes, at times. People perceive them to be more creative.

Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the industry you’re in?

No, theoretical knowledge is hardly of any use in this field. All that counts is your work experience and personality

BMM or BMM from a particular college? Does it make a difference?

Being a BMM graduate from Xavier’s definitely gave me an edge. But I see other college BMM graduates doing extremely well too. It’s just luck!

Did you complete any internship(s) – where, when, how was the experience?

I worked with TOI after 11th and during my BMM 2nd year I interned with a PR agency. Both were excellent learning experiences.

Internships during BMM – are they relevant in the long run?

Yes, totally. When organisations hire you, previous internship definitely count.

Work Ex or Higher Studies? What’s your pick? Why?

Work Ex for sure, but I have chosen to study along. As we all know sometime or the other a Degree surely makes a difference.

BMMBOXER’S TAKE

BMM is a lifestyle!

Your biggest achievement till date Being a Manager with Lintas Group at the age of 21!

You regret Could not give up my job to pursue MBA even after I got admission in a good college

Your favorite subject in BMM Your hangout adda during BMM PR

Your hangout adda during BMM Xaviers foyer

Define your job in one sentence The middle men / fixers between media and clients

Your favorite professor at college Gita Shashidharan

Your biggest goof up at work haha..no comments!

YOUR TAKE

The journey so far…and where I see myself going The journey has been interesting so far…I aim to start up something of my own in the next 5 – 6 years

My Success Mantra Let your hardwork speak!

5 Tips for BMMites

1)Complete your projects on time and make sure you put the good campaigns on your resume
2) Do atleast 2 internships during the course
3) Participate in college festivals and extra-curricular activities
4) Make sure you score the most in projects
5) ATTENDANCE really counts..So make sure you attend even if you come and sleep on the last bench

You can reach me http://www.facebook.com/?ref=home#!/profile.php?id=702245735
http://in.linkedin.com/pub/saloni-rishiraj/11/39/155

FIRST APPEARANCE

My Name Is Swati Pandey

My Date of Birth is 3/19/1985

BMM From? SIES (Nerul) College

Specialization Journalism

Year Completed BMM 2006

Other Educational Qualifications (PG/UG/Etc) none

Status Married

CAREERBOX

Professional Experience 3 years

You Currently Work At Reuters India-Editorial-Correspondent

Your daily routine Tracking corporates for breaking news, following the stock markets, monitoring stock exchange website etc..

How did you start your career? What was your first step after completing BMM?

I started my career with Reuters. I got in touch with the ex South Asia editor of Reuters who had come to SIES (Nerul) to deliver a lecture. After a quick round of interview I was taken in as a trainee and was confirmed soon after.

Were you clear about which field you wanted to get into right from the beginning? What helped you take your leaps?

Yes, I always knew I wanted to be a journalist even before I joined BMM. Self-motivation
and determination has always helped me reach my goals.

Any particular incident that helped you discover your career option?

I started freelancing for Times of India’s local supplement – New Bombay Plus – after my class 12th exams. Writing on different beats really gave me a lot of exposure and helped me learn more about on the field reporting.

BACK TO COLLEGE

Does being a BMMite give you an edge over others? Yes/No – Please elaborate

Well it does in some ways but for a journalist I believe it is most important to have a nose for news. If you get that right, you are a good journalist! I basically enjoyed the final year of BMM, as subjects were related to my chosen career unlike in the first two years. The course definitely helps you shed inhibitions and make you understand the basics of reporting, which seem to have been lost now.

Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the industry you’re in?

Well, in my college we were given a project to publish a Navi-Mumbai news tabloid once a
week. That was very practical and helped us learn the nuances of reporting, writing, editing, co-ordination, page designing etc. Theory and practical go hand in hand, I’d say. There is room for both and I think BMM balances that.

BMM or BMM from a particular college? Does it make a difference?

No, I don’t think so. I wouldn’t say SIES (Nerul) is a very elite college but I’m doing good for myself. I can say that for my batchmates too. This career is about creative people… College doesn’t really make much difference if you know what you want.

Did you complete any internship(s) – where, when, how was the experience?

I did a summer internship with ANI – Asian News International. Besides, I was a freelance writer for New Bombay Plus for about 2 years since 2003.

Internships during BMM – are they relevant in the long run?

Yes, they do help. They help you understand the industry you are interested in. Besides, internships also help u understand whether you really want to continue in this industry/sector.

Work Ex or Higher Studies? What’s your pick? Why?

Work Ex. Like I said, in journalism if you can differentiate between news and non-news you are there!

BMMBOXER’S TAKE

BMM is a great initiative by Mumbai University

Your biggest achievement till date Working for Reuters

Your favorite subject in BMM Feature and Opinion

Your hangout adda during BMM Gymkhana

Define your job in one sentence Reporting

Your favorite professor at college Sushmita S Sen Mam

Your biggest goof up at work Once I reported the profit number of a company incorrectly, which amounted to a trading losing lacs of money.

YOUR TAKE

The journey so far…and where I see myself going

The journey so far has been a learning experience. I aim to go global from here…

My Success Mantra Hard work, self motivation and determination

Tips for BMMites

1. Enjoy your days, work life is tedious!
2. Focus on practicals, learn to meet deadlines, they help
3. Work hard on making your presentation the best
4. Keep doing something creative
5. Be innovative in whatever you do

You can reach me here @ BMMBox

BMMBox Mod: Readers, you may ask questions to Swati, get your doubts cleared, and so on via the comment section below. Wilfred will come back to you on them.

FIRST APPEARANCE

My Name is Umma Saini

Age: 24
(Exact for men and approx for women 🙂 )

Educational Qualifications (Please abide by facts…no one cares about it anyway)
BMM Grad.

CAREER GRAPH

Professional Experience: 3 Years

Companies / Agencies you have worked for:

1. Fairdeal Entertainment
2. Saints and Warriors Communications Pvt. Ltd.

Projects you have been part of:

Amul Innerwear (Amul Macho, Amul Body warmer)
Frankfinn Institute of Air Hostess Training
Ring Guard
Elf Lubricants
Lokmat
Navneet
Pantaloons
Staples
Ticketvala.com
WWIL
Siti Broadband
Faber
Apna Loan
Cremica Biscuits and
Red Chief shoes.

Current Company / Designation: Copywriter, Saints and Warriors.

Most challenging project you have been part of, why?

Working on Amul as the standards are set so high after the first (controversial) Macho film.

How did you start your career? What was your first step after completing BMM?

Immediately after BMM I started working with Fairdeal Entertainment – A production house dealing with in-flight entertainment and film distribution. But that was for a start. I wanted to explore till I find what I want to do.

Were you clear about which field you wanted to get into right from the beginning? What helped you take your leaps?

I knew I wanted to try advertising. In that, I wasn’t sure whether to go for the business or creative side as I felt I had some skills for both. So I started with servicing and used it as a focal point to observe both sides of the advertising world. That’s when I realized its copywriting for me.

Any particular incident that helped you discover your career option?

Not any particular incident. Just a realization that this is something I want to do.

BACK TO COLLEGE

Does being a BMMite give you an edge over others?

The edge you get is you are not alien to advertising. Marketing terms don’t bounce off your head. It is a good warm up.

Do the subjects in BMM; help you know the reality of the job? Is there any place for theory in the creative world?

The less theory and rules you apply, the better. Besides, BMM subjects cover all aspects of the media. Copywriting is just one odd subject in some year. That too is majorly theory. Read it and pass your exams. You are never going to use that AIDA shit in reality.

BMM or BMM from a particular college? Does it make a difference?

The college does make a difference. Teachers, exposure, activities etc. do count in the learning. I wouldn’t say only SIES as there other good colleges as well. But get into a good one and not some unheard of college or something.

Internships during colleges- are they relevant in the long run?

I never did any internship during college. It was a conscious decision as I dint want to do any sort of work as long as I’m in college. You have to work your whole life man. Spare these three years of bliss for yourself – You won’t regret it. I thoroughly enjoyed college life and then joined work the day after i wrote the last exam paper. So that answers your question.

Would like to make any kind of change in the current BMM syllabus?

What I like about the BMM syllabus is that it covers various options for those interested in a profession in the media. So you can find out what subject interests you the most – photography, cinema, media planning, etc. and then pursue it. Faculty should arrange more guest lectures of people from the field to get a reality check. The syllabus must contain practical executions of the theories.

BMMBOXER’S TAKE

What are the different aspects of copy writing you explored while working?

There aren’t any aspects as such. It’s more of an acquired craft. There is ideation. There’s a lot of what you pick from life, observation and a feel for things around you.

‘Copywriting is underrated’ – Comment

Myth. Once you are in the real world, you will see how copywriters are kept on a pedestal. It is their thinking that drives crores of the clients money, gives them an image etc. The pedestal bit is quite illusionary though. It’s best to stay grounded.

According to you, what are the various higher study options, a copywriter can explore?

I was looking for it myself but sadly there’s no further study that can make you a better copywriter. No one can teach you to be creative. But you must have a sound grip on written and spoken English. That’s very important.

Five Essentials for a copywriter? (Could be books, keeping track of current trends, knowing the basics, etc…)

Being in touch with street reality (Your ads are not meant for your cousin in America but Ramnaresh from Vasai)
Patience (you start with peanut salaries and it takes some time to learn the craft)
A feel for things (the best writing comes from the heart)
An open mind
Reading and Travelling.

Any interesting incident about a client/project that you would want to share with us?

In the Amul Macho success party, it was funny to see all the guys secretly keeping score on who gets to dance the most with the model.

Apart from your own work, whose work do you look upon in the industry? (Could be agencies or particular projects)

Ogilvy maintains a good standard of creative.

From a copy writer to a Senior Copywriter at Saints and Warriors? How has the journey been?

There are no designations in SAW. So I’m no senior copywriter. Even the business card of the owner reads – Copywriter, Chairman. The journey has been great. I met great people and got opportunities to explore myself and do some good work. Everything I know, I’ve learnt it here.

Suggestions for future copywriters?
Drink responsibly.

Your achievements as a copywriter?

Well, I’ve been lucky to have quite a few films in my kitty.

How can our readers contact you? Facebook or Twitter Id

I’m ‘cementsmell’ on twitter.