Yehi hai right choice, baby

So you’ve just passed out of 12th or awaiting your results and have plenty of options in front of you. Apart from the popular career choices in medical and engineering, professional courses are finally being recognized by parents as well as students. Bachelor of Management Studies (BMS), Bachelor of Mass Media (BMM), Bachelor in Banking and Insurance (BBI) and Bachelor in Finance and Accounts (BFA) are some of them.

What makes these niche courses a hit is that they break the popular myth of turning every individual into a doctor or an engineer. The courses expand the horizon for students and help them explore the world of banking, business and mass media.

While most of the students assume these courses to be an alternate for Bcom, but the fact remains these courses offer you much more than a usual course and prepare you for a path breaking career.

Thinking BMM?

It’s not rocket science; all you need to do is identify your interests or dislikes . For Instance: If you’re good at math and have an inclination towards accounts/finance, BBI or BFA would be a suitable option for you.

Since, we’re talking about BMM, here’s a checklist. We spill the beans on what it takes to be a BMMite.

Believe it or not, you know your a hardcore BMM student when..

1. You’re a PG in your own house.

2. You wake up 10 minutes before lecture. Look at the clock. And go back to sleep.

3. Running away from home (in the name of projects) doesn’t seem like a lie anymore!

Read the whole article here…

BMM, it is.

Bachelor of Mass Media (BMM) is one of the few niche courses offered by University of Mumbai. It is a three year full time degree program which offers students a glance in the mass media industry. It was initiated in the year 2000-2001. Within three years, the course introduces students to 36 different subjects related to the media industry. A mix of theoretical concepts and implementation of them in placements and practical projects makes the course a hit among the youth.

In the third year, students need to specialize in either Advertising or Journalism. The choice made by individuals reflects his/her interests and preferences, which are highlighted during the first two years of the course.

The course is currently offered in more in more than 50 colleges in Mumbai. Click here to check out the various colleges that offer BMM.

Eligibility: Earlier BMM students were selected on the basis of entrance tests conducted by each college. But as of now the criteria remains the percentage scored in your HSC exam. That’s right, creativity is fortunately or unfortunately rated on how high your score is. However, you need to score a minimum of 50% in your board exam to be eligible for this course.

So if you intend to do BMM from one of the top colleges, you need to first compete with the nerd in your college along with hundreds of nerds in the city.

Since your reading ahead, we thought we’ll zero down the top 5 BMM colleges in Mumbai * for you:

1. Jai Hind College
2. KC College
3. Xavier’s College
4. RD National College
5. NM College

(* The list is a compiled on various criteria like College performance in terms of results, participation in festivals, popularity, faculty, etc..)

You can opt out of a particular college in the second/third year and get admission in any of the top colleges, considering you score amazingly well in the first year of BMM.

Hope this helps you clear all your confusion regarding BMM. If any doubts, suggestions or feedback, comment below and we would surely get back to you.

Cheers!

The mystery of TYBMM results has ended and the verdict is finally out..lets discount the University with the loads of work they have and finally get to know our fate.

Our Boxer informs us that the Semester V results have been declared today (yes…thats just a few hours later after the deadline, which was @ 5).

Visit the Mumbai University Site (BMM Results) for more details.

Cheers!

Don’t find your college in this list? Your college is known by some other name in common usage? New college/BMM fest? Contact information has changed? Please post a comment below with the updated information or send us an email via this form and we will add to the list.

1. Rayat Shikshan Sanstha’s Karmaveer Bhaurao Patil College,
   Sector 15,
   Turbhe,
   Mumbai
   Phone: 022 – 27661210
2. D.E. Society’s Kirti M. Doongursee College of Ars, Science and Commerce, Kashinath Dhuru Road,
   Off. Veer Savarkar Marg,
   Dadar (West),
   Mumbai – 400 028
   phone: 022 – 24302372
3. Dhyan Sadhana College of Arts, Science and Commerce,
   Service Road,
   Thane -. 400604
4. Guru Nanak Khalsa College of Arts, Science and Commerce,
   King’s Circle,
   Matunga,
   Mumbai – 400 019
   Phone: 022 – 24096234
   
   
5. I.C.L.’s Motilal Jhunjhunwala Arts, Science and Commerce College,
   Plot No.53, Sector-9-A,
   Amlendu Roye Marg, Vashi,
   Navi Mumbai – 400 703
   Phone: 022 – 27661928
   BMM Festival – Bhumika Film Festival
6. Jai Hind College,
   23-24 Backbay Reclamation,
   ‘A’ Road, Churchgate,
   Mumbai – 400 020.
   Phone: 022 – 22040256
   Festival – None
7. Kelkar Education Trust’s Vinayak Ganesh Vise College of Arts, Science and Commerce,
   Mithagar Road,
   Mulund (East),
   Mumbai – 400 081
   Phone: 022 – 21631421, 21631423
8. Kishinchand Chellaram College,
   Dinshaw Wachha Road,
   Churchgate,
   Mumbai – 400 020
   Phone: 022 – 22855726
9. K.J. Somaiya College of Arts and Commerce,
   Vidyanagar Campus,
   Vidyavihar,
   Mumbai-400 077.
   Phone: 022 – 222 2511 8650 / 2511 5915
10. Mahatma Gandhi Mission’s College of B.M.M.,
    Kamothe,
    Navi Mumbai.
11. M. D. College of Arts, Science and Commerce
    Kamgar Manzil, 25,
    Dr.S.S.Rao Road,
    S.S. Rao Road
    Parel
    Mumbai – 400012
    Phone: 022-24171640
12. M.M.K. College Of Commerce and Economics
    32, Bandra West
    Mumbai – 400050
    Phone: 022-26495230
    Festival – Kshitij
    
13. Nagindas Khandwala College of Commerce
    Swami Vivekanand Road
    Malad West
    Mumbai – 400064
    Phone: 022-28086427
14. People’s Education Society’s Siddharth College of Arts, Science and Commerce,
    Anand Bhavan,
    Dr. D. N. Road,
    Fort,
    Mumbai – 400 023
    Phone: 022-22044692
15. Ramnarain Ruia College
    L.N. Road
    Matunga
    Mumbai – 400019
    Phone: 022-24143098
    College Festival – Utsav
    
16. R.D. National College
    V. Patel Road
    Bandra West
    Mumbai – 400050
    Phone: 022-26000829, 26041777, 26483544
17. Ritambhara College,
    J.V.P.D. Scheme
    Juhu
    Mumbai – 400049
    Phone: 022-26241751
18. Rizvi Education Society’s Rizvi College of Arts, Science and Commerce,
    Rizvi Complex,
    Off. Carter Road, Sherly Road,
    Bandra (West),
    Mumbai – 400 050.
    Phone: 022 – 26480348
    College Festival – Jashn-e-Rizvi
19. Sadhana Education Society’s L.S.Raheja College of Arts and Commerce,
    Juhu Road,
    Santacruz (West),
    Mumbai – 400 054.
    Phone: 022 – 26609320
20. Shurparaka Educational and Medical Trust’s Arts, Commerce,
    Nalasopara Taluka
    Vasai, Dist, Thane
    Mumbai – 401 203
21. S.K.Somaiya Vidyavihar’s College of Arts Science and Commerce,
    Vidyavihar,
    Mumbai – 400 077.
    Phone: 022 -25105113
    College Festival – Utkarsh, BMM Festival – Estro
    
22. South Indian Education Society’s College of Arts, Science and Commerce,
    Sri Chandrasekarendra Saraswathy Vidyapuram,
    Plot No.1-C, Sector-V,
    Nerul,
    Navi Mumbai – 400 706.
    Phone: 022-27708371
    College Festival – Siesons BMM, Festival – Frames Film Festival
    
23. South Indian Education Society’s College of Arts, Science and Commerce,
    Sion (West),
    Mumbai – 400 022
    Phone: 022-24081204, 24026130
    College Festival – Visions
24. St. Andrew’s College of Arts, Science and B.M.S.,
    Commerce St.Domnic Road,
    Bandra (West),
    Mumbai – 400 050.
    Phone: 022 – 26401657
    College Festival – Andreams
25. St. Xavier’s College,
    Mahapalika Marg,
    Mumbai – 400 001.
    Phone: 022 – 22621189
    College Festival – Malhar
26. Tilak Education Society’s College of Arts and Commerce,
    Plot No 131,
    Sector 28, Vashi,
    Navi Mumbai: 400 705.
    Phone:
    College Festival – Anubhav, BMM Festival – Prodigies
27. Vivekanand Education Society’s College of Arts, Science and Commerce,
    Sindhi society,
    Chembur,
    Mumbai – 400 071
    Phone: 022 – 25226423
    BMM Festival – Impressions
    
28. Wilson College,
    Chowpatty,
    Mumbai – 400 007
    Phone: 022 – 23633028
    College Festival – Ole, BMM Festival – Polaris
29. Sophia College for Women,
    Bhulabhai Desai Road,
    Mumbai – 400 026.
    Phone: 022 – 23512642
    College Festival – Kaleidoscope
30. Bharatiya Vidya Bhavan’s M.M.College of Arts,
    N.M.Institute of Science and Haji Rashid Jaffer College of Commerce,
    (Bhavan’s College),
    Munshi Nagar
    Andheri (West),
    Mumbai – 400 058
    phone: 56970066 Ext. 245/56964933
    BMM Festival – volcano
    
31. PD Hinduja College of Economics and Commerce
    315, New Charni Road,
    Mumbai 400004
    Phone: 022 – 23889408
    BMM Festival – Aiyana
    
32. Smt Chandibai Himathmal Mansukhani College,
    Opp Ulhasnagar Railway Station
    Ulhasnagar
    Mumbai – 421 003
    Phone – 0251-2734940
33. Patkar Varde College , S.V Road
    Goregaon (West)
    Mumbai – 400 062
    BMM Fest – MEDIATAINMENT
34. Lala Lajpat Rai College of Commerce and Economics
    
    Lala Lajpat Rai Marg,
    Mahalaxmi,
    Mumbai – 400034
    Phone: 91-22-24928240
35. Lords Universal College
    
    Opp Railway Station,
    Malad East,
    Mumbai 400097
    Phone: +91 22 28808552
36. Guru Nanak College of Arts, Science & Commerce
    
    G.T.B Nagar,
    Mumbai – 400 037
    Contact No: 2407 1098
37. CHM College
    
    Opp. Ulhasnagar Railway Station,
    Ulhasnagar,
    Mumbai 421003
    Phone: 0251-2731869/0251-2734940
38. Usha Pravin Gandhi College
    
    Gulmohar Rd,
    Vile Parle West,
    Mumbai
    Phone: 022 65726466
39. Ghanshyamdas Saraf College
    
    Near Bajaj Hall,
    S V Road,
    Malad W
    Mumbai – 400064
40. Burhani College of Commerce & Arts
    
    Mazgaon
    Mumbai
41. S.M. Shetty College of Science Commerce and Management Studies
    
    Powai,
    Mumbai – 400 076
    Tel. : 2570 6687 , 2570 0264
42. Ramanand Arya’s DAV college of Commerce, Arts and Science

Station Road, Datar Colony,
Bhandup, Mumbai.

43.  Claras College

Yari Road, Versova, Andheri West
Mumbai, Maharashtra

Don’t find your college in this list? Your college is known by some other name in common usage? New college/BMM fest? Contact information has changed? Please post a comment below with the updated information or send us an email at connect@bmmbox.com and we will add to the list.

First Year B.M.M. Semester I

1. Effective communication skills I

General:

Study strategies – Grellet, F.N. Delhi : Oxford University Press 1979
ELT Cell, University of Mumbai – Note making and Composition Exercise 1979 – Bhasker, W.S. and Prabhu, N.S.
Communication skills in English – Bellare, Nirmala, Martin, J.R. – Examination Papers, 1981.
Communication Skills in English – Hamp-Lyons, L. and Heasley B. – Examination Papers, 1987.

Reading:

Developing Reading Skills – Cambridge University Press 1981 – Freeman, Sarah.
Reading and Thinking in English, Four Vols. (Vol. 1 for the Lowest Level, Vol. 4 for the Highest Level), The British Council, Oxford University Press, 1979 – 1981 – Saraswathi, V.
English through Reading, Vols. 1 and 2, Oxford University Press, 1988.
Reading and Study strategies, Vols. 1 and 2, Oxford University Press, 1988.

Writing:

Factual Writing: Exploring and Challenging Social Reality, Oxford University 1990.
Study Writing : A course in Written English for Academic and Professional Purposes, Cambridge University Press 1987.
Written Communication. Orient Longman, 1977.
Organized Writing, Book1, Orient Longman
Organized Writing, Book 2, Orient Longman

Thinking:

De Bono, Edward; Teaching Thinking, (1986); Penguin Books.
De Bono, Edward; De Bono’s Thinking Course; (1996); BBC Books.
De Bono, Edward; Serious Creativity; (1992); Penguin

2. Fundamentals of Mass Communication:

De Fleur, Melvin and Dennis, Everette; Understanding Mass Communication; (1988); 3rd edition; Houghton Miffin Co.
Narula, Uma; Mass Communication Theory and Practice; (1944); Haranand.
Andal; Communication Theories and Models.
Ed. Barker and Petley; Ill Effects, 2nd edition; (1997); Routledge.
Ed. J. S. Yadav; Issues in Mass Communication; Kanishka Publishers.
Davison, Boylan and Yu; Mass Media – Systems and Effects; (1976).
Hobart; Information Ages

3. Landmarks in 20th Century World History:

Davis; World History.
Cahoone; From Modernism to Postmodernism: An Anthology; Blackwell Publishers.
McNeil and Seldman; Continental Philosophy: an Anthology.
Hutchinson’s Dictionary Ideas (94); Helican.
J.O. Urmson and Ree; Concise Encyclopedia of Western Philosophy and
Philosophers; Unwin Hyman (89).

4. Introduction to Sociology:

Sociology, Polity Press, Ed 2 London 1999 – Giddens Anthony.
Sociology, Tata McGraw Hill 1999 – Law and Shaffers.
Sociology, Oxford University Press 1998; Leslie, Larson, Gorman.
Sociology Imagination – C. Wright Mills.
Human Society – Kingsley Davis.

5. Economics:

Paul Samuelson; Economics
Begg, Dombush and Fischer; Micro and Macro Economics
Stonier and Hague; Economics
Lipsey and Steiner; Economics
D.M. Mithani; Business Economics (part I and II)
R.R. Sahuraja and others; Economic Theory

Select the year and semester (and specialization for 3rd year) to get a peek on the list of reference books!

*Though we have tried to keep the list error-free as much as possible, it will be great if you can let us know about any changes required. Send an email to connect@bmmbox.com with your detailed suggestions. We will thank you for this!

Third Year BMM Journalism Semester VI

1.Press Laws and Ethics:

Basu, Durga Das; The Laws of the Press in India; (1986); Prentice Hall
Justice Grover; Press Law
Iyer, V; Mass Media Laws and Regulations in India; Asian Media Information and Communication CentreSorabjee, Soli; Law of Censorship in India
Law of Defamation – some aspects; Indian Law Institute and PCI publication
Parliamentary Privileges of the Press; Indian Law Institute and PCI publication
Violation of Journalistic Ethics and Public Taste; Indian Law Institute and PCI publication
Official Secrecy and the Press; Indian Law Institute and PCI publication
Violation of the Freedom of the Press; Indian Law Institute and PCI publication
Dhawan, Rajeev; Contempt of Court; Indian Law Institute and PCI publication
Ed. Glasser, Theodore; The idea of Public Journalism; (1999); Guilford Press
Belsey and Chadwick; Ethical Issues in Journalism and the Media; Routledge
Padhy, K.S; The Indian Press: Role and responsibility; (1994); Ashish Pub Hse.
Lambeth, Edmund; Committed Journalism; (1986); Indiana University Press
Black, Steel and Barney; Doing Ethics in Journalism; Freedom Forum
Padhy, K.S; The Muzzled Press;
Aggarwal, S.K; Media Credibility; (1989); Mittal Pub
Meyer, Philip; Ethical Journalism; (1987); Longman
Christians, Rotzoll and Fackler; Media Ethics; 2nd edition; (1987); Longman
Goodwin, E; Groping for Ethics; 2nd edition; (1987); Iowa State Univ. Press
Fink, Conrad; Media Ethics – in the Newsroom and beyond; (1988); McGraw Hill

2. Broadcast Journalism:

MacGregor, Brent; Live. Direct and Biased: Making TV News in the Satellite Age; (1997); Arnold
Parthasarthy, Ramaswamy; Here is the News; (1994); Sterling
Beaman, Jim; Interviewing for Radio; (2000); Routledge
Chatterji, P.C; Broadcasting in India; (1987); Sage
Herbert, John; Journalism in the Digital Age; (2000); Focal Press
Brittner and Brittner; Radio Journalism; ( 1977); Prentice-Hall
Ahuja; Audiovisual Journalism; (1988); Surjeet
Hilliard; Writing for TV, Radio and New Media; 7th edition; Wadsworth

3. Niche Journalism:

Bathla, Sonia; Women, Democracy and the Media; (1998); Sage Pub.
Joseph, Ammu and Abraham; Whose News
Venkateswaran, R.J; How to Excel in Business Journalism; (1994); Sterling
Hollie and Klug; Guide to Economic and Business Journalism; (1991); Columbia University Press
Houp, Kenneth and Pearsall; Reporting Technical Information; (1984); MacMillan
Dateline Earth, (Interpress)
Gopinath,C.Y; Travels with Fish
Dalrymple, W; City of Djinns
Iyer, Pico; Video Night at Kathmandu

4. Internet and Issues in Global Media:

Bagdikien, Ben; Media Monopoly; 6th edition; Beacon Press
Herbert, John; Practising Global Journalism; (2001); Focal Press
Yadava, J.S; Politics of News – Third World Perspectives; (1984); Concept Pub
Hall, Stuart; On-line Journalism; (2001); Pluto Press
Merrill, J .C; Global Journalism; (1983); Longman
World Communication and Information Report – (1999-2000)’, UNESCO Publication
Barrett and Tunstall; Studies on the Press; (1977); Royal Commission on the Press
Media Monitors in Asia, Asian Media Information Centre and Communication; (1996)
Chakravarty, Suhas; Press and Media: The Global dimensions, (1997); Kanishka
Media and Democracy in Asia; (2000); Asian Media Information and Communication Centre
Masterton, Murray; Asian Values in Journalism; (1996); Asian Media Information and Communication Centre

5. News Media Management:

Rucker and Williams; Newspaper Organisation and Management; 4th Edition; (1974); Iowa State University Press
Coleridge, Nicholas; The Paper Tigers;
Fink, Conrad; Strategic Newspaper Management; (1988); Random House
Sindhwani, T.N; Newspaper Economics and Management; (1979); Ankur Publishing
Homgren, Charles; Introduction to Management Accounting; Prentice Hall
Schall and Haley; Introduction to Financial Management; Tata McGraw Hill

6. Contemporary Issues:

International theory of Human Rights; Oxford University Press
Guha, R; Social Ecology; Oxford University Press
State of the world series; World Watch Institute
State of India’s environment; CSE; (2000)
D’Souza, Dilip; Branded by Law; (2001); Penguin
Banerjee, Ruben; The Orissa Tragedy; (2001); Books Today – India Today group
Mander, Harsh; Unheard Voices; (2001); Penguin

Third Year BMM Journalism Semester V

1. Reporting:

Mencher, Melvin; News Reporting and Writing; (1997); 7th edition; Columbia University
Shrivastava, K.M; News Reporting and Editing; (1987); Sterling Publication
Harris and Spark; Practical Newspaper Reporting; 2nd edition; (1993); Focal Press
Randall, David; The Universal Journalist; 2nd edition; (2000); Pluto Press
Paulos; A Mathematician reads the newspapers
Ed. Burgh, Hugode; Investigative Journalism; (2000); Routledge
Spark, David; Investigative Reporting; (1999); Focal Press
Scanlon, Paul; Reporting rolling stone style
Jensen, Carl; The News that didn‘t make the news and why
Woodward, Bob; The Watergate Story

2 . Editing:

Banerji, Sourin; New Editing in Theory and Practice; (1992)
Felsch; The Art of Readable Writing
Evans, Harold; Editing and Design; Heinemann
Moen, D.R; Newspaper Layout and Design; (1984); State University Press
Bowles and Borden; Creative Editing; 3rd edition; Wadsworth
Quinn, Stephen; Digital Subediting and Design;

3. Feature and Opinion:

Blundell, Wrilliam; The Art and craft of feature writing; (1988); Penguin
Growers, Ernest; The Complete Plain Words; (1962); Pelican
Strunk and White; Elements of Style;
Graves and Hodge; The Reader over your shoulder
Clayton, Joan; Interviewing for Journalists; (1994); Piatkus
Ed. Silvester, Christopher; The Penguin Book of Columnists; (1997); Penguin
Srinivasan. R; Crusaders of the 4th Estate; (1989); Bhartiya Vidya Bhavan

4. Journalism and Public Opinion:

Chomsky and Herman; Manufacturing Consent
Parenti, Michael; Inventing Reality
Chomsky; Spectacular Achievements of Propaganda
Graber, Doris; Media Power in Politics, second edition; (1990); University of Illinois Press
Bennett, Lance; Politics of Illusion; 2nd edition; (1988); Longman
Arya, Sunanda; Mass Media and Public Opinion in India, (1989); Printwell Publications
Barnett and Gaber; Westminster Tales, (2001); Continuum
Men, Messages and Media; (1973); Harper and Row
Lemert, James. B; Does Mass Communication change public opinion after all?; (1981); Nelson-Hall
Altschull, J; Agents of Power; (1984); Longman
Ed. Denton, Robert; The media and the Persian Gulf War; (1993); Praeger
Fowler, Roger; Language in the News; (1991); Routledge

5. Indian Regional Journalism:

Gopal, Madan; Freedom Movement and the Press – the role of Hindi newspapers; (1990); Criterion Pub.
Jeffrey, Robin; India’s Newspaper Revolution; (2000); Oxford University Press

6. Niche and Magazine Journalism – I

Davis, Anthony; Magazine Journalism Today; (1988); Heinemann
Baird, Click; Magazine Editing and Production; 4th edition Mogel; The Magazine
Anderson, Douglas; Contemporary Sports Reporting; (1985); Nelson-Hall
Melkote, Srinivas; Communication for development in the third world; (1991); Sage
Ed. Glasser, Theodore; The idea of Public Journalism; (1999); Guilford Press

Third Year BMM Advertising Semester VI

1. Advertising and Marketing Research

Harper W Boyd, Ralph Westfall and Stanley F Stasch, Marketing research – text and cases – Irwin 2000.
Alan D Fletcher and Tomas A Bower, Fundamentals of advertising research -Wadsworth publishing 1991.

2. Legal Environment and Advertising Ethics

P.B. Sawant and P.K. Bandyopadhyaya, Advertising laws and ethics – universal law publishing company.
Vidisha Barua, Press and Media : law manual – ULP co.
Vance Packard, The Hidden Persuaders; (1957) McKay.
Jean Kilbouroe, Can’t buy my love.
Jean Kilbourne, Still killing us softly.

3. Financial Management for Marketing and Advertising

Charles Horngren, Introduction to management accounting -Prentice Hall
L.M. Pandey, Financial management – Vikas publishing
P.V. Rathnam, Financial management and management accounting – Kitab Mahal
James Van Horne, Financial management and policy – Prentice Hall
Schall and Haley, Introduction to Financial management – Tata McGraw Hill
T. lucey, Management accounting – D.P. publications
M.Y. Khan and P.K. Jam, Financial management text and problems – Tata McGraw Hill

4. Agency Management:

Wes Perrin, Advertising Realities: A Practical Guide to Agency Management. Mayfield Publishing Co. 1992
C. Nugent Wedding and Richard S. Lesler, Advertising Management. Ronald Press 1962.
Eric G. Morgan, Choosing and using advertising agencies – Business books 1974
M. N. Mishra – Sales Promotion and Advertising – Himalaya Publishing.
George Belch and Michael Belch -Advertising and Promotion – McGraw- Hill
Rathor B.S. Advertising Management – Himalaya Publications

5. The Principles and Practices of Direct Marketing:

Martin Christopher, Adrian Payne and David Ballantyne, Relationship marketing Butterworth Heinemann 1991
Robin Fairlie, Database marketing and direct mail. – Exley publications 1990
Jim Sterne and Anthony Priore, E-Mail marketing – John Wiley and sons 2000
Francis Buttlc. Relationship marketing – theory and practice – Paul Chapman, Publishing limited 1996.
Ken Burnett, The hand book of key customer relationship management – Financial times Prentice Hall 2001