Colors latest show National Bingo Night, has worked wonders for them. According to aMap data (C&S, 4+, NWE) the show had more viewership as compared to Bigg Boss. The episode hosted by Abhishek garnered a TVR of 3.5 whereas the opening episode of Bigg Boss Season 3, hosted by Amitabh, had recorded a TVR of 3.
Statistics reveal that the show is more popular among the 35+ age group and more popular among the SEC A and B audiences.
The show started on a great note with Amitabh Bachchan as a guest, playing Bingo. In the coming weeks celebrities such as Shahrukh Khan, Karan Johar, Farhan Akhtar, Deepika Padukone, Arshad Warsi, Vidya Balan and the child actors of Balika Vadhu will also be seen participating in the game show.
The channel did face some stiff competition from Zee, which had a TVR of 3.8 (highest during those slots). Dance India Dance featured followed by Jab We Met led Zee to achieve those ratings.