And here’s their poster!

Event: JJUMP: Short Film Challenge
When: January 7, 2010
Submissions: January 17, 2010
Screening And Workshops: 22nd, 23rd and 24th January, 2010.
Registration Fees: Rs. 3000/-

Visit website for more details.

Every New Year begins with a hope, a hope for change, a hope for peace and a hope to fulfill all our wishes. This New Year was no different except for an effort taken by Times of India to turn these hopes into reality. The Times of India has initiated a cross-border peace project in collaboration with Pakistan’s Jang Group and Geo. The initiative titled “Aman Ki Asha”, aims to resolve all the outstanding issues between India-Pakistan.

The Aman Ki Asha campaign boasts an exciting feature in the form of a moving peace anthem composed by famous Indian lyricist and poet, Gulzar, which is recited by none other than Bollywood’s Amitabh Bachchan — a star, who, few will deny, is larger than life on both sides of the border. The anthem is sung by Pakistan’s Rahat Fateh Ali Khan and India’s Shankar Mahadevan, two of the subcontinent’s most celebrated vocalists.

The campaign features some locals across the border enacting a particular sequence, which is identified by Indians through binoculars. A phone call is made to All India Radio to request for a song. The locals across the border are glued to the radio and get extremely happy to hear the song, “Dilwale Dulhaniya Le Jaayenge” (the song enacted by them and requested by Indians.)

The work done is commendable as it taps the emotions of people across both the countries.

Amitabh Bachchan, who also recorded his voice for the campaign, added, “I believe it is more important to build bridges than to complain that the road is bumpy. This campaign will help the two countries hold hands in friendship.”

Femina, one of the leading women magazines has joined the bandwagon by going digital. The magazine has launched an online portal to explore the digital media as well as interact with its target group i.e. young internet savvy audience. Femina.in, the online portal has been designed by Mudra.

The online portal has a lot of interesting sections like Relationships, Beauty and Your Space apart from the usual fashion and health sections. Each section offers articles from the magazine’s latest issue. The site also features ‘ask the expert’, voting polls as well as fashion tips.

Venkatagiri Rao, creative director, Mudra says, “Femina is talking to the young women through its online portal. It is being positioned as women’s friend 24/7. The campaign’s objective was to show that Femina understands the issues that women go through. We have shown very real situations in the campaign. It captures women’s thoughts and emotions. The ads reflect the content on the portal.”

This new year expect more from Bisleri. The brand has decided to go for a make-over this year. Bisleri will revamp its packaging and work on the ‘celebration pack’ as it is called. The new packaging has been done by Red Lion design agency.

Bisleri officials confirmed that the brand will be positioned as “a brand for all occasions, something that will connect to consumers at all points of time”.

Anjana Ghosh, director, Bisleri International said, “With the new design and packaging, we hope to capture the spirit of all festivities. Bisleri is the market leader in bottled water segment. We felt the need to customize packaging design to meet consumer expectations.”

She further added, “The Bisleri Celebration pack available in 250ml and 500ml packs, is first of its kind initiative designed to strengthen consumer connect. The new design represents the company’s vision of leading the industry in delivering the best product, while showcasing innovation and safety to our consumers.”

The celebration pack will be available in 250 ml and 500 ml packages and will be more apt for parties, events and celebrations.

The year 2009 may not have been a great year for Bollywood and the rest of the world. But for Priyanka Chopra the year proved to be a great one as she has been named as the top brand endorser of 2009, India.

According to the report by TAM AdEX, a division of TAM Media Research, Priyanka, 27, has edged past endorsement giants like skipper Mahendra Singh Dhoni and actors Shah Rukh Khan, Aamir Khan and Amitabh Bachchan.

Priyanka currently endorses Nokia, Lux, Sunsilk, Levi’s, Hero Honda and Asmi. She also delivered a hit with “Kaminey” and was applauded by critics for her performance in “What’s Your Rashee?”

Priyanka said, “I have always strived to give my very best. It has been very fulfilling experience to be the face of some of the best brands. In my mind, the findings of the survey endorse the equal opportunity country that we are emerging. Being a woman is no longer a disadvantage.”

She further added, “It is a humbling recognition and I am grateful for the adulation and unconditional support of millions across the world which is most integral constituent all the successes in every phase of my life.”

Priyanka has her fingers crossed for her next flick Pyaar Impossible starring with Uday Chopra and hopes 2010 has more in store for the official ‘desi girl.’

The Bollywood sweetheart Katrina Kaif and Congress leader Rahul Gandhi have been announced as most eligible bachelors in India by Bharat Matrimony. Bharat Matrimony had conducted a poll where 21, 200 people participated and voted for their favorites.

The poll featured famous personalities from sports, films, entertainment, fashion and politics. Rahul and Katrina emerged as clear winners leaving all other celebs far behind.

Murugavel Janakiraman, founder and CEO, BharatMatrimony, has said, “We are pleased to note the enthusiastic response to the online poll where Rahul Gandhi was voted as the most eligible bachelor and Katrina in the women’s category. Polls like this help us gauge public perceptions about people in the news. The objective behind conducting a poll of this kind was to find out what types of personalities were popular among today’s youth.”

FRAMES FILM FESTIVAL

Event: Frames Film Festival 2010
Host: SIES (Nerul) College
When: 21st – 23rd January, 2010
Where: SIES College (Nerul)

About Frames

The Department of Mass Media of SIES (Nerul) College of Arts, Science and Commerce will be hosting the 7th Annual Frames Film Festival from the 21st to the 23rd of January 2010.

Frames Film Festival, an initiative of the Department of Mass Media of SIES (Nerul) College of Arts Science and Commerce, is the pioneering undergraduate film festival in India. It is a unique event, conceptualized to help young students showcase their talents in film – making.

An array of eminent media personalities such as Mahesh Bhatt, Madhur Bhandarkar, Nagesh Kuknoor, Sanjay Gupta, Rituparna Sengupta, Rohan Sippy, Sophie Choudhary, Aziz Mirza, Kundan Shah, Sanjay Gadhvi, Raghav Sachar, Prachi Desai, among others, have graced the event.

Frames has received news coverage from media organizations like NDTV 24×7, Zee Network, Aaj Tak, Sahara One, Channel 7 and NMTV. Apart from the above mentioned broadcast channel, print publication like DNA (Navi Mumbai), Hindustan Times, Indian Express, The Asian Age, Loksatta and Times of India have covered the event.

7th Annual Frames Film Festival

When Mumbai was under siege in 2008, it witnessed a lot of destruction. Pain, suffering and loss of life and resources caused the spirit of Mumbai to be daunted by the dastardly and unprovoked attacks. The city seemed to be thrown off the tracks and the blame game had begun.

Taking a cue from the small group of citizens who felt that though we were attacked, it was time to move on, Frames has decided to celebrate life through films. We at Frames believe that though we were down, it’s time we rise, though we cried, it’s time to wipe away the tears and put away the pain. It’s now time to move on leaving behind the haphazard blame game and stand up for purposeful action which can only be ignited by a youthful passion.

The 3 days of Frames will be revolutionary ones as the established mindset will be challenged and a new line of thought of responsibility and courage takes root. Join us even as we celebrate life and re-live the days of the ‘Flower Power’ era and usher in a change in the attitudes and mindset of people using the power of films.

About SIES (Nerul) College

SIES (Nerul) College of Arts, Science and Commerce is located in a sprawling 3 acre campus at Nerul, the academic hub of Navi Mumbai. The college is a part of the South Indian Education Society, which has completed 75 years in the filed of education this year.
SIES (Nerul) celebrated its anniversary last year and its tradition has been to produce fine citizens who can take the onus of being the future decision makers.
The Institution is a combination of traditional ethnic culture and modern state of the art infrastructure. Together with 3 auditoria and a total seating capacity of 650, spanning across the vast campus, the college is a pertinent venue for Frames Film Festival.

Event Schedule

Date: 21st January, 2010

Events:
1st Session: Inauguration
2nd Session: Short Films (Non-BMM Category)

Date: 22nd January, 2010

Events:
1st Session: Short Films (BMM Category)
2nd Session: Ad Event (PSA and commercial)

Date: 23rd January, 2010

1st Session: Documentaries
2nd Session: Music Videos
3rd Session: Award Ceremony

For further details log on to (www.framesfilmfestival.com)
Or Call:
Joshua Patnigere: +91 9819815822
Radhika Gopal: +91 9920861833