The ‘desi girl’ Priyanka Chopra is all set to make her debut on the small screen. Priyanka Chopra has been signed by Colors TV to host Fear Factor 3 -Khatron Ke Khiladi, which is a special IPL edition.

The earlier format had 13 models and one Khiladi, but the third season will see 13 cricketers both national and international battling it out to win the title.

Ashvini Yardi, Programming Head-Colors, confirmed the news,” Akshay took the Khatron Ke Khiladi series to greater heights. We wanted a change in the concept of the show and so earlier, we had 13 ‘haseenayein’ and one ‘khiladi’, but now, we have one haseena and 13 cricketing khiladis from IPL in the upcoming season. We have a tie up with the IPL edition to enhance the branding between IPL and Colors and we will have year-long activities to demonstrate the merger.”

Priyanka spoke about her new role, “I am honored to be associated with one of the biggest shows on Indian television today as it fits aptly with my personality. I have been an avid watcher of the Fear Factor – Khatron Ke Khiladi series till now. I look forward to my innings in the TV industry with this show that gives an adrenaline rush to the viewers. The concept of the show, which will see some of the biggest names of cricket vying for the title, attracted me.”

Hope this haseena manages to charm the TRPs as well as the Khiladi did

The year 2009 may not have been a great year for Bollywood and the rest of the world. But for Priyanka Chopra the year proved to be a great one as she has been named as the top brand endorser of 2009, India.

According to the report by TAM AdEX, a division of TAM Media Research, Priyanka, 27, has edged past endorsement giants like skipper Mahendra Singh Dhoni and actors Shah Rukh Khan, Aamir Khan and Amitabh Bachchan.

Priyanka currently endorses Nokia, Lux, Sunsilk, Levi’s, Hero Honda and Asmi. She also delivered a hit with “Kaminey” and was applauded by critics for her performance in “What’s Your Rashee?”

Priyanka said, “I have always strived to give my very best. It has been very fulfilling experience to be the face of some of the best brands. In my mind, the findings of the survey endorse the equal opportunity country that we are emerging. Being a woman is no longer a disadvantage.”

She further added, “It is a humbling recognition and I am grateful for the adulation and unconditional support of millions across the world which is most integral constituent all the successes in every phase of my life.”

Priyanka has her fingers crossed for her next flick Pyaar Impossible starring with Uday Chopra and hopes 2010 has more in store for the official ‘desi girl.’