Yum! the world’s largest restaurant company which includes brands like KFC, Pizza Hut, and Taco Bell recently utilized the social media to reach out to people to support the company towards its World Hunger Relief efforts. Isobar’s digital marketing agency Mindblossom recently created a facebook application for the company.

The application is named “The Food for Food” and allows users around the world to send gifts in the shape of iconic KFC, Pizza Hut, and Taco Bell menu items. Every virtual gift costs $1 CDN and 100% of all proceeds generated go directly to the United Nations World Food Programme (WFP) in support of Yum!’s World Hunger Relief campaign.

Yum! contributes to the hunger relief campaign every year since 2007.As of now, donations worth $36 million USD have been made along with 9 million man hours devoted by company’s employees, franchisees and their families. The initiative has helped with its enormous donations and also by reaching out and providing life-saving meals to 4 million people in remote corners of the world.