Archive | January, 2011

Convergence Of Media

Posted on 31 January 2011 by Aakanksha Shahi

The evolving face of Media is not only fascinating and encompassing but it is imperative to note that it has become an integral part of our life. Can you imagine your life without a Newspaper or without advertisements or television and films or your cell phones? It’s quite difficult to do so isn’t it? Media is dominant in every walk of life today that makes it an even more vital reason to study the emerging and fast growing sector.

A lot of people perceive media to be confined to school of Journalism as it was thought in the olden days. But it has spread across and penetrated deep into the field of advertisement, public relations, films, television, internet, radio and even our cell phones for that matter. The reach of Media is much beyond our imagination now. What is more interesting is the way these all come together to complement and enhance each other to make its expertise even more impactful. Convergence of media is what we will see in the next phase of Media evolvement.

What is convergence of Media?

  • Convergence of media refers to the coming together of different fields of Media to compliment and aid each other in their smooth functioning.
  • Media convergence is the merging of mass communications outlets—prints, television, radio, the Internet along with portable and interactive technologies through various digital presentation platforms.
  • The industry demands multi faceted and multi skilled professionals thus overlapping of interests and job skills are quite prevalent.
  • The media convergence movement developed from latest technological advancements—particularly the emergence of the Internet and the digitization of information.
  • Media convergence allows mass media personnel to narrate stories and give information and entertainment using an assortment of media.
  • Converged communication offers numerous instruments for giving information, permitting consumers to choose a level of interactivity while self-directing content delivery.
  • Media convergence lets mass media viewers to relate with and even create mass media content.  Consumers can now monitor when, where and how they access and relate to the information of all sorts.
  • Convergence journalism engages cooperation among print, broadcast and Web journalists to produce the finest account possible using a array of delivery systems to reach the widest audience.
  • Students who recognize media convergence are more versatile, flexible and more employable.  Employers want to employ people who understand the inference of media convergence and can work in a congregated environment.
  • People wanting to pursue a career in any aspect of mass media whether it be television reporting, public relations, print journalism, advertising, radio broadcasting or Web design need to understand how to toil in today’s rapidly transforming digital world.
  • Media outlets all through the country, now rely on print, online and video partnerships and new concerted strategies that maximize resources.
  • People who possess knowledge in compound media and can ‘hit-the-ground running’ have an edge over others in the industry. So for example if a broadcast journalist has to get his story faster and before other Journalists in other channels one must have his/her contacts in place to get a credible story on time thus his PR skills come into play.
  • Technology changes news, the nature of it, how we get it, how we present it. Whether the task is writing for the newspaper, the television or the computer screen, the process of thinking about the news remains the same. The tools the reporter may use to collect and deliver the information will undoubtedly differ.

Professional requisites in the age of Convergence:

1. Adapt news copy for use by multiple media;

2. Shoot and edit video;

3. Work in an integrated media technology environment;

4. Adapt visual news content for multiple media;

5. Write for print;

6. Shoot still photographs;

7. Design graphics; and finally,

8. Design Web sites.

Although news managers indicated they need employees capable of doing this kind of work, most TV news stations provided no training support to help employees develop the required skills.

Today’s media setting is changing.  Consumers are accessing information and entertainment media in new ways such as Internet portal sites, mobiles, hand held devices, blogs, podcasts, instant messaging and video on demand. People who understand convergence will have a benefit despite of their meticulous areas of expertise. Learning to function in a converged media milieu is decisive to profession success in media.

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Shardul Gayal

Posted on 29 January 2011 by BMMBoxer


My Name Is Shardul Gayal

BMM From? ICL College

Specialization Advertising

Year Completed BMM 2006

Other Educational Qualifications (PG/UG/Etc) PG in Advt. & PR – MKU

Status Single


Professional Experience 4 years

You Currently Work At Sr. Copywriter at Thoughtshop Advt. & Films Production

Your daily routine Eat ideas, sleep ideas, drink ideas, potty ideas….Live ideas.

Organization(s) You Worked At Before

Marching Ants & Thoughtrains and as a consultant for FEI Cargos and Syntex.

Key Projects/Campaigns You’ve Been Part Of, Rodies V, Fun Cinmas, Fun Republic, Mobilenxt, Parle Krackjack, Parle Milano, Parle Hide n Seek, NDTV Imagine, Olay, Gillette… phew… ICE essentials Lingerie, Pantaloons, Pause Wines, Nirma Detergent, ICICI Fellowship, Hotel Sahara Star, Tikona broadband… d list longer… basically, every category you say.

Most challenging project/campaign you’ve been part of? What made it challenging?

I would rate ICE Essentials as d most difficult one out of the rest. I was 22 then. At 22, guys you know, how difficult it would be to concentrate when you are working on a lingerie brand. And I’m supposed to do a print campaign on a category which is already wonderfully explored by the biggies in the industry. Brief being ‘comfort’, I managed to pull off a few insights. I’ll mention one of the headlines – If I was looking for support, I would look for a husband.

How did you start your career? What was your first step after completing BMM?

After BMM, I took a break for a few months to develop my folio. Got a break in Marching Ants. Folio is all that counts.

Were you clear about which field you wanted to get into right from the beginning? What helped you take your leaps?

I wanted to get into Journalism when I started. I loved writing. By the end of 1st yr, somehow, i was called by a small AD agency to work for them. It was a surprise but I took it. There’s where I realized, Copywriting is my field. I utilized my two years in degree learning all i could and making innumerable videos. My folio work had already begun there.


Does being a BMMite give you an edge over others? Yes/No – Please elaborate

Even being an IITian canot give an edge unless you create an edge. How you utilize your Degree time is what matters. Firstly, get clear in your head of what you want to do after graduation – asap.

Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the industry you’re in?

Depends what department you are in. Theory helped me with arguments against my BDO and client servicing teams and the rest subjects like history and accounts got converted into ideas.

BMM or BMM from a particular college? Does it make a difference?

Guys, just for fun sake, i’ll confuse you more; most people in advertising today are either are BSc or Engineering pass-outs.
Bottom line – Advertising ignores colleges and marks. Your passion can drive you to self-confidence and eventually a promising future.

Did you complete any internship(s) – where, when, how was the experience?

I was hired to work by various small agencies during my degree. I considered that as my internship. I never had to apply anywhere for it. It was just word of mouth that spreads. Work gets noticed guys, even at college level.

Internships during BMM – are they relevant in the long run?

Internships help you grasp the basic professional jargon. So get your hand on them asap.

Work Ex or Higher Studies? What’s your pick? Why?

In creative dept., folio speaks. I did my PG so that my qualification should not be an issue in case any girl agrees to marry me.


BMM is transforming BMM towards the new age.

Your biggest achievement till date One of the very few copywriters in India to have 7 TVCs under his belt at this age.

You regret Realizing that smoking doesn’t help generate ideas and yet continuing smoking merrily.

Your favorite subject in BMM Your hangout adda during BMM Brand Building. No, it wasn’t copywriting.

Your hangout adda during BMM Nothing in particular. Any chai tapri would do.

Define your job in one sentence Generating ideas and writing scripts, headlines, body copies.

Your favorite professor at college Friends.

Your biggest goof up at work I almost broke the head of one of the Client Servicing guys. LMAO. Today he is the BDO at one of the most reputed agencies. LMAO.
Now the doors there are closed for me.
Goof up, not a regret. Still LMAO.


The journey so far…and where I see myself going Well, I’ve survived Advertising so far. I manged to quit alcohol in the process. To be frank, there will come a time when I may have to compromise on the creative satisfaction part and ask for money. Still hopeful for the best.

My Success Mantra Observation rendered with a wacky twist.

5 Tips for BMMites

1)      Ask why. We are the second best creative people after scientists.

2)       ‘Impossible is nothing’. Don’t restrict yourself.

3)      Even a 6 yr old is creative. We have to be rationally creative. Find the balance.

4)      Be clear what you want to do after T.Y.

5)      If you have parents, don’t wander around searching for an IDOL.

You can reach me!/profile.php?id=618645631

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Socially Responsible Media

Posted on 27 January 2011 by Garima Chak

In our present day world, media- broadcast and print media in particular, are considered mainly to be entities that reflect the face of the society as it exists today. However there is another aspect to this media that we can easily overlook by careless oversight. And this is the aspect in which media is an instrument that helps construct, structure, mould, and even give direction to the world we live in. Thus media is progressively forming the history of the world just as it is reflecting contemporary events. This interpretation of the function of media, however, brings forth a set of issues that arise due to the power that media has come to possess today.

So apparently, like the media of not so long ago, when the paths to world alliances and economic ties were literally inked by the media, the media of today also can be a King maker if it so chooses to be, or, can be the cause of a governments being overthrow, if it so chooses. In fact, today we do not find it difficult to imagine the sway media can have over the general public. However, as someone rightly said, “With great power, comes great responsibility”. So at the same time we must also realise that just as the media gets bigger and more powerful, it even becomes more noticeable, and therefore increasingly easy to criticise.

Sadly, though, the world of media today is one where media people have turned the profession into a money making business. The ethics and morals are long forgotten and even reputed professions like journalism have succumbed to the degradation caused by the after effects of money making scandals doing the rounds. Things have gone so bad in fact that news is not just ‘sold’ for a price to the highest bidder, but even created for him.

Even then our world has not given up on media though. And among various present day views and opinions being voiced about the changing roles of media, there are two sets of thought patterns that are more popular than others. One is the fact that no matter what liberties the media takes or whatever level of sensationalization it chooses to go to, media is still a part of the system that is good even in its worst form. The other view is that the media of the day is what the world around it wants it to be. This media industry gurus and thought leaders would like to prove by pointing out the growing TRPs of the not so moral television channels, and popularity of magazines, newspapers and tabloids that are not even pretending to be dabbling in things that are ethically inclined anymore!

These views, however, would belong to the same school of thought that believes that corruption is a necessary evil, and that natural resources are there so that man can go all out to exploit, loot and plunder, and that the place of women is inside the home kitchen. But radical as this may sound, the first and foremost job of a media student is to get such stereotypical ideas out of his or her head. For until and unless we learn to imagine the change we need, we can never be the change we want. So, what does the media need to do that it is not doing? The answer to that is simple enough. Be ‘socially responsible media’.

And why not! Social responsibility is actually a topic of hot discussion in today’s corporate world. So it might even prove to be a lucrative proposition for the media to become socially responsible. The act will certainly improve their image in the long run. So they could even make it a part of their long term strategy. And the act of being conscious and considerate of the impact they have on their audience could ultimately make them more popular than their competition as well. Besides this, the mere act of acknowledging the fact that they realise that the views and opinions they chose to voice to the general and very-very impressionable” public/audience can have a long or short term cultural or social impact would do wonders to their corporate image.

Ultimately, though, the world will wisen up to the media act of the present day. And ultimately the media also will have to answer for their actions. So, it would only be an act of common sense for the media student of today to inculcate socially responsible habits from now onwards so that once they enter the world of media they are already on the path of the future- the change that is only an outcome of present world scenario- a ‘socially responsible media’.

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NoTVDay in Lord’s College from 27th to 29th January

Posted on 25 January 2011 by BMMBoxer

BMM students of Lord’s College are organizing a 3 day event (27, 28, 29 Jan) to support  the NO TV Day initiative by Hindustan Times. Students, Teachers, Friends and Family are all welcomed to attend the event that will take place in Lord’s College premises.

Event Schedule

27th January – 8am – 1pm.


Putting up stall in the campus ( paper cuttings and pictures, posters ),  putting up the posters  of “ no tv day “all over in the college…

Briefing about ‘NO TV DAY’

Blood group check champ organized by NSS unit.

Questionnaires on ‘No TV day’ for the audiences.

28th January – 9am- 1pm


Briefing about ‘NoTVDay’ initiative (from 9am-9.30am)

Khadi exhibition. (From 9am- 1pm)

Radio interactive session on Gandhigiri and ‘NoTVDay’ (10am- 12am)

Questionnaires on ‘NoTVDay’ for the audiences.

29th January

Breifing all students about no tv day initiative.

Khadi exhibition. (From 9am- 1pm)

Interactive session / debate on the topic, ‘pros and cons of TV’.

“Poster making and slogan writing competition” on NoTVDay.

On the spot photography of events.( covering the whole campus in pictures and submit it on the counter.)

Questionnaires  on ‘NoTVDay’ for the audiences..

Gandhi exhibition (posters and pictures.)

So don’t sit at home and watch TV on a No TV Day. Explore Mumbai, Tell us what activities one can go for on No TV Day 🙂


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Writing A Review

Posted on 24 January 2011 by Averee Burman

What is a Review???

A review is a critical evaluation of a text, event, object, or phenomenon. Reviews can consider books, articles, entire genres or fields of literature, architecture, art, fashion, restaurants, policies, exhibitions, performances, and many other forms. This handout will focus on book reviews.

Above all, a review makes an argument. The most important element of a review is that it is a commentary, not merely a summary. It allows you to enter into dialogue and discussion with the work’s creator and with other audiences. You can offer agreement or disagreement and identify where you find the work exemplary or deficient in its knowledge, judgments, or organization. You should clearly state your opinion of the work in question, and that statement will probably resemble other types of academic writing, with a thesis statement, supporting body paragraphs, and a conclusion.

Typically, reviews are brief. In newspapers and academic journals, they rarely exceed 1000 words, although you may encounter lengthier assignments and extended commentaries too. In either case, reviews need to be succinct. While they vary in tone, subject, and style, they share some common features:

  • First, a review gives the reader a concise summary of the content. This includes a relevant description of the topic as well as its overall perspective, argument, or purpose.
  • Second, and more importantly, a review offers a critical assessment of the content. This involves your reactions to the work under review: what strikes you as noteworthy, whether or not it was effective or persuasive, and how it enhanced your understanding of the issues at hand.
  • Finally, in addition to analyzing the work, a review often suggests whether or not the audience would appreciate it.

Reviewing can be a daunting task. Someone has asked for your opinion about something that you may feel unqualified to evaluate. Who are you to criticize Toni Morrison’s new book if you’ve never written a novel yourself, much less won a Nobel Prize? The point is that someone—a professor, a journal editor, peers in a study group—wants to know what you think about a particular work. You may not be (or feel like) an expert, but you need to pretend to be one for your particular audience. Nobody expects you to be the intellectual equal of the work’s creator, but your careful observations can provide you with the raw material to make reasoned judgments. Tactfully voicing agreement and disagreement, praise and criticism, is a valuable, challenging skill, and like many forms of writing, reviews require you to provide concrete evidence for your assertions.

What follows is a series of questions to focus your thinking as you dig into the work at hand. While the questions specifically consider book reviews, you can easily transpose them to an analysis of performances, exhibitions, and other review subjects. Don’t feel obligated to address each of the questions; some will be more relevant than others to the book in question.

  • What is the thesis—or main argument—of the book? If the author wanted you to get one idea from the book, what would it be? How does it compare or contrast to the world you know? What has the book accomplished?
  • What exactly is the subject or topic of the book? Does the author cover the subject adequately? Does the author cover all aspects of the subject in a balanced fashion? What is the approach to the subject (topical, analytical, chronological, descriptive)?
  • How does the author support her argument? What evidence does she use to prove her point? Do you find that evidence convincing? Why or why not? Does any of the author’s information (or conclusions) conflict with other books you’ve read, courses you’ve taken or just previous assumptions you had of the subject?
  • How does the author structure her argument? What are the parts that make up the whole? Does the argument make sense? Does it persuade you? Why or why not?
  • How has this book helped you understand the subject? Would you recommend the book to your reader?

Beyond the internal workings of the book, you may also consider some information about the author and the circumstances of the text’s production:

  • Who is the author? Nationality, political persuasion, training, intellectual interests, personal history, and historical context may provide crucial details about how a work takes shape. Does it matter, for example, that the biographer was the subject’s best friend? What difference would it make if the author participated in the events she writes about?
  • What is the book’s genre? Out of what field does it emerge? Does it conform to or depart from the conventions of its genre? These questions can provide a historical or literary standard on which to base your evaluations. If you are reviewing the first book ever written on the subject, it will be important for your readers to know. Keep in mind, though, that naming “firsts”—alongside naming “bests” and “onlys”—can be a risky business unless you’re absolutely certain.


Since most reviews are brief, many writers begin with a catchy quip or anecdote that succinctly delivers their argument. But you can introduce your review differently depending on the argument and audience. The Writing Center’s handout on introductions can help you find an approach that works. In general, you should include:

  • The name of the author and the book title and the main theme.
  • Relevant details about who the author is and where he/she stands in the genre or field of inquiry. You could also link the title to the subject to show how the title explains the subject matter.
  • The context of the book and/or your review. Placing your review in a framework that makes sense to your audience alerts readers to your “take” on the book. Perhaps you want to situate a book about the Cuban revolution in the context of Cold War rivalries between the United States and the Soviet Union. Another reviewer might want to consider the book in the framework of Latin American social movements. Your choice of context informs your argument.
  • The thesis of the book. If you are reviewing fiction, this may be difficult since novels, plays, and short stories rarely have explicit arguments. But identifying the book’s particular novelty, angle, or originality allows you to show what specific contribution the piece is trying to make.
  • Your thesis about the book.
  • This should be brief, as analysis takes priority. In the course of making your assessment, you’ll hopefully be backing up your assertions with concrete evidence from the book, so some summary will be dispersed throughout other parts of the review.
  • The necessary amount of summary also depends on your audience. Graduate students, beware! If you are writing book reviews for colleagues—to prepare for comprehensive exams, for example—you may want to devote more attention to summarizing the book’s contents. If, on the other hand, your audience has already read the book—such as an class assignment on the same work—you may have more liberty to explore  more subtle points and to emphasize your own argument.
  • Your analysis and evaluation should be organized into paragraphs that deal with single aspects of your argument. This arrangement can be challenging when your purpose is to consider the book as a whole, but it can help you differentiate elements of your criticism and pair assertions with evidence more clearly.
  • You do not necessarily need to work chronologically through the book as you discuss it. Given the argument you want to make, you can organize your paragraphs more usefully by themes, methods, or other elements of the book.
  • If you find it useful to include comparisons to other books, keep them brief so that the book under review remains in the spotlight.
  • Avoid excessive quotation and give a specific page reference in parentheses when you do quote. Remember that you can state many of the author’s points in your own words.
  • Sum up or restate your thesis or make the final judgment regarding the book. You should not introduce new evidence for your argument in the conclusion. You can, however, introduce new ideas that go beyond the book if they extend the logic of your own thesis.
  • This paragraph needs to balance the book’s strengths and weaknesses in order to unify your evaluation. Did the body of your review have three negative paragraphs and one favorable one? What do they all add up to? The Writing Center’s handout on conclusions can help you make a final assessment.

Summary of content

Analysis and evaluation of the book


In Review

Finally, a few general considerations:

  • Review the book in front of you, not the book you wish the author had written. You can and should point out shortcomings or failures, but don’t criticize the book for not being something it was never intended to be.
  • With any luck, the author of the book worked hard to find the right words to express her ideas. You should attempt to do the same. Precise language allows you to control the tone of your review.
  • Never hesitate to challenge an assumption, approach, or argument. Be sure, however, to cite specific examples to back up your assertions carefully.
  • Try to present a balanced argument about the value of the book for its audience. You’re entitled—and sometimes obligated—to voice strong agreement or disagreement. But keep in mind that a bad book takes as long to write as a good one, and every author deserves fair treatment. Harsh judgments are difficult to prove and can give readers the sense that you were unfair in your assessment.

Some handy tips-

Reviews make great blog posts: they’re not only a novel answer to the perpetual blogger’s conundrum of “what shall I write about today?”, but also a cool way to attract readers. Lots of people want to know if the new U2 record (for example) is any good, so why not write to cater for an audience that’s already there?

Furthermore, if you write an interesting and comprehensive article, it’s just the sort of thing that readers will bookmark for later reference, e-mail to friends or link to from their own blogs. This is especially true for high-investment purchases like technology or household electronics. A detailed review can even mean you or your blog become recognised as an authority on the subject.

But how to write those great reviews? I’ve been reviewing music for ages, and I always try to stick to these 10 rules. Although they’re from a music journalism point of view, they’ll work for most subjects. Let me know how you get on, whether it’s reviewing books, movies, software, or something different altogether.

1. Ask yourself  “what does the reader want to know?”

This is the most important thing to remember when writing a review. You can craft the wittiest prose with the cleverest metaphors, but unless the reader finds out what they want to know, you’ve not done your job as a reviewer.

Think of the sort of questions they’re likely to be asking themselves – these will vary depending on what you’re writing about: “Is this book a light, enjoyable read for on the beach?”“Why should I upgrade to Windows Vista?”, or even “Does Justin Timberlake’s new CD have anything on it as good as Cry Me A River?”

Find that one question, and make the sole aim of your article to answer it.

2. Decide on the overall point you want to get across to the reader.

If you know your subject matter well (which, as a reviewer, you should do), you’ll no doubt have a whole ream of opinions, both good and bad, that you can knock back and forth like a review-writing game of tennis. All those viewpoints can get confusing, so simplify it.

Decide on an overall basic opinion of the product, such as “An hilarious, if overlong movie – just don’t expect anything groundbreaking”, and use that as a framework for your review. Hang everything else off this one idea. How does the movie’s acting influence this opinion? Why isn’t the plot that groundbreaking?

You can get all your points across, but just relate them all to this central theme (in conjunction with number 1 above) and your review will seem less like the sort of conversation you have in a bar after the movie, and more like real journalism!

3. Be ruthless when editing – don’t be precious about your “art”.

If it doesn’t help you answer the reader’s question (point number 1, above), or isn’t directly conducive to getting your main point across (number 2), then get rid of it! You might be really proud of a line you’ve written, but unless it helps the review as a whole it’s no good.

Review writing isn’t art – save that for your novel – so don’t get precious about it. Remember the words of science fiction author James Patrick Kelly on this subject: “murder your darlings”. Readers don’t think someone’s a great writer because of a single sharp-but-irrelevant observation; they’ll think you’re a great writer if all the cogs in the machine of your review work together.

This is something I sometimes struggle with, but Copy-blogger further underlines the importance of keeping your writing simple.

4. Don’t write about yourself; it’s about the band, book, movie or whatever you’re reviewing.

A classic novice’s mistake this one. Look at any page of Amazon customer reviews, and you’ll no doubt come across someone who tells a story all about how the guy they work with said The Da Vinci Code is great, but I wasn’t sure because he’s not too smart, but then he did recommend that other book to me that was pretty good, although he’s a religious nut so it probably won’t be my thing, but I suppose I should because otherwise he’ll never shut up about it…WHO CARES?

As we’ve said already, reviewers want to know about the product, and that should be what you concentrate on. Of course, blogging is a personal medium, and it can be great for personal anecdotes, but within a review isn’t the place. As mentioned previously, one of the main benefits of review writing is that your posts can become a point of reference for people, and even an authority on a product depending on what it is you choose to review. But if you cloud the matter with irrelevancies, you won’t get the linkbacks and word-of-mouth publicity that these things merit.

By all means stamp a bit of your personality and thoughts on the review, but stick to the subject matter; the reader shouldn’t really know the reviewer is there. A good rule of thumb is to try not to say “I” at all.

5. Ask yourself “what makes my review unique?”

Well-anticipated products like Hollywood movies or a new release from Apple (hurry up iPhone!) can generate thousands of reviews both across the blogosphere and the more traditional media. So why would anyone want to read yours?

That’s not meant to be a criticism of your writing – I’m sure it’s great. But it’s meant to make you think about having a “unique selling point” – something that your review can offer that people won’t be able to find elsewhere. Do you manage to bring a humorous slant to it? Do you have a specific or rare expertise (eg. wouldn’t it have been an interesting take on things if a priest posted his thoughts on the aforementioned Da Vinci Code)? Is your opinion vastly different to that of everyone else? Have you managed to be the first one to review something?

Whatever you decide your unique selling point is, make sure you emphasize it! There’s some good advice along these lines in Matt Cutts’ article on a blogging technique known as linkbait.

6. You don’t always need to be a smartypants – sometimes it’s better to write as if you’re chatting to your friends.

Writing like a smartypants is something I must admit to being (very!) guilty of at times. It can be very tempting to get wrapped up in metaphors and tie yourself in linguistic knots. While this may make you feel like Charles Dickens, often it can just confuse the reader. By all means write well and write interestingly, but don’t try to translate everything to purple prose – sometimes it really is better to just write exactly what you said as you walked out of the cinema, without looking up 27 different synonyms for “crappy chic-flick”.

7. Compare to other similar products – but not too much!

One of the advantages of being an expert in your field is that you can place a new release in context – is it better or worse than the author’s previous work, are there other better alternatives in a similar genre, and so on. This is something it’s definitely worth doing if you don’t already, as it can lend your writing an air of expertise and authority.

The thing to remember though is not to do it too much, as it’s easy to end up writing more about other products than the one you’re meant to be reviewing. This is something beginners tend to do a lot – many of my early music reviews read like a who’s who of the genre (probably in an attempt to show off my knowledge!), so watch out for it.

8. Strong quotable sentences are great, but let them come naturally.

One of the best ways to learn to write good reviews is to read professional ones, and try to imitate them. What bits of their style do you like? What ideas can you borrow? One of the dangers of this though is that you can easily write reviews full of the sort of phrases that appear on movie posters – “a rip-roaring thrill ride for all the family!”.

Needless to say, clichés like that should be avoided at all costs. And even if they’re not clichés, such sentences can often be superficial. So don’t go looking for them. If they genuinely serve a purpose and help you say what you want to say, then great. But if you’re just writing something because it sounds like a movie poster quote, then really it’s just a platitude.

Having said that, if you do come up with a killer quote, you may want to consider using it as your review’s headline; Freelance Switch outlines the importance of “writing headlines that kill” in order to attract readers.

9. Be specific!

Used in conjunction with the tips on comparison (above) and stating the obvious (below), this can be one of the things that really makes your review a resource that people are going to return to months, or even years, after you’ve written it.

Much of this applies to reviews of events: touring bands, theatre shows etc. It’s easy to write a cookie-cutter review of a gig that does a good job of describing the music and the songs that were played. But be specific: what happened on the night you saw the show that will differentiate your review from that of anyone who saw the show on a different night? For example, in live music reviews, try and include a notable quote from the stage. Mention the atmosphere. What about context: has the artist been in the news recently? If you’re reviewing a popstar’s first show after a big court case, this could even form part of your unique selling point, as described above.

Although mostly useful in a performing arts sense, these same techniques are useful for anything: just ask yourself, “what was unique about my experience?” This stops your reviews committing the cardinal sin of reading like a press-release, and as long as you don’t start telling boring personal anecdotes like our friend from the Amazon review above, you’ll be fine!

10. Don’t be afraid to state the obvious.

You’re an expert in your field – anything you don’t know about the works of Stephen King isn’t worth knowing! So it can be a bit frustrating as a reviewer to have to hold your reader’s hand and explain to them that he’s a quite well-known horror writer, and that they may even have heard of The Shining – it was made into a film, you know?

Obviously, that depends on your audience. If it’s for the Stephen King fanclub, by all means go straight into depth. But if it’s for a more general audience, don’t underestimate how little your reader may actually know about the subject. There’s no need to give a full life story, but a bit of background info is always good. When reviewing bands for example: where are they from, how many members are there, what’s their biggest hit, and so on. If nothing else, it means your first paragraph’s sorted!

Now , what are you waiting for?

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Aamer Mansoor Trambu

Posted on 23 January 2011 by BMMBoxer


My Name Is Aamer Mansoor Trambu

My Date of Birth is 10/9/1987

BMM From? Jai Hind College

Specialization Journalism

Year Completed BMM 2008

Other Educational Qualifications (PG/UG/Etc) PG Diploma in Mass Communication (Guru Jambeshwar University)

Status Married


Professional Experience 3 years

You Currently Work At Saudi Gazette – Freelance Journalist

Your daily routine Look for an interesting news story, go out and report on it. Interview people related to the event. Take awesome pictures. File story. Go Home

Organization(s) You Worked At Before

1. Press TV Iran – International Reporting – India Correspondent.

2. RUTV Toronto – News – Camera Operator / Reporter

3. CKLN FM Toronto – Live Radio Talk – Talk show host

Key Projects/Campaigns You’ve Been Part Of

Was chosen for an international exchange program to Toronto (OMG)
Studied for 2 semesters on TV and Radio Journalism at Canada’s finest Journalism School. Received a Ryerson Journalism Award for a documentary my team did on Autism and how Canadian legislation leaves parents in the lurch.

In October 2009 returned to India and was hired by Press TV Iran to be their international correspondent for the India region.
At 21, I was one of the youngest international correspondents working for a global news agency.
During my 1 year with Press TV I reported from Delhi, Mumbai, Hyderabad, Punjab, Rural Maharashtra and Tribal areas of Andhra Pradesh.

My Press TV documentary on the alarming rate of illiteracy among Muslims in India has been nominated as a finalist for an international film festival – Culture Unplugged.

Most challenging project/campaign you’ve been part of? What made it challenging?

Doing a photo-documentary on fire-fighters of the Mumbai Fire Brigade (Byculla). Spent 3 days at the fire station documenting the lives of these persons and how they approached their day-to-day work.

How did you start your career? What was your first step after completing BMM?

I started my career in my 2nd year BMM. I had an internship with WATmedia. Before I completed BMM I had 6 internships totalling 20 months of work-experience
Details on

Were you clear about which field you wanted to get into right from the beginning? What helped you take your leaps?

Very unclear. Wanted to be an engineer. Parents were unsupportive of BMM.

Any particular incident that helped you discover your career option?

A visit to the NDTV studio in my Grade 12 (2005) for “We the People” talk show.


Does being a BMMite give you an edge over others? Yes/No – Please elaborate


On-the-job experience
Practical course
Presentation skills
team work and collaboration.

Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the industry you’re in?


BMM or BMM from a particular college? Does it make a difference?

Yes, Do BMM from top 5/10 colleges else don’t do it.

Did you complete any internship(s) – where, when, how was the experience?

I worked with TOI after 11th and during my BMM 2nd year I interned with a PR agency. Both were excellent learning experiences.

Internships during BMM – are they relevant in the long run?

Internship is key to a successful and complete BMM experience

Work Ex or Higher Studies? What’s your pick? Why?

Work Ex then Higher studies.


BMM is in its infancy. Too much in too little time.

Your biggest achievement till date My 5 minute documentary being selected for an international film festival – . Winning the Mumbai University Public speaker award.

You regret Nothing.

Your favourite subject in BMM Your hangout adda during BMM Understanding Cinema

Your hangout adda during BMM Library

Define your job in one sentence Hmmm

Your favourite professor at college Samkit Shah

Your biggest goof up at work Incorrect usage of quotation marks “..”


The journey so far…and where I see myself going Awesome. Media Ownership

My Success Mantra You can, because you know you can.

5 Tips for BMMites

1.      Read

2.      Stop Talking

3.      Be a better listener

You can reach me

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8 Points To Remember Choosing A Media College For PG

Posted on 20 January 2011 by Cheryl Joy

Our country is one famed for the importance that it gives to education. Since time, immemorial education has been considered a very important aspect of growing life and knowledge has been given utmost importance in individual lives. It is for this reason that choosing the right college becomes so very important especially when the chosen stream is something like Media. While our country is so open to the idea of higher education and its importance, at the same time there are some preferences in terms of the choices that are put forth to the youngsters who are at the verge of a college education. Unfortunately Media is not yet one of them. But it is surely growing and that is definitely a positive sign. There are several pointers that need to be kept in mind while choosing a media college. Few of these have been elaborated below.

1. Choose Early- On The Job Or Off The Job:

In an industry like Media a lot of emphasis is put on the fact that on the job training is exceptionally important and no amount of college education can get you that. In such a situation, it is important to ask yourself which is more relevant to you as a person. If your area of work is more befitting a college education then search for a good college. If not get yourself a relevant job.

2. Keep Your Horizons Open:

A lot of the learning that happens at a post graduate level depends on the individual. While a good college and a good faculty can help in moulding the individual a lot depends on ones own drive and passion for the arts. In this situation it is important to keep your horizons open and explore ones creativity.

3. Do Your Research:

Media colleges have been springing up in every corner of the country. Owing to the growing popularity of the stream, there are a lot of fly by night institutions that con students into unhappy courses and later on unhappy or no jobs. Hence it is imperative to do a good quality of research on the colleges that are available and choose from among the best alternative.

4. Express As Much As Possible:

A very important selection procedure in most leading media colleges look into the portfolio of the individual before actually joining the college. A portfolio is an expression of ones creativity. Hence it needs to be as inclusive as possible. It is important that the portfolio is extensive and displays all the aspects of the individual’s personality.

5. Do Not Keep All Your Eggs In One Basket:

While there are a lot of mediocre media institutions operating around the country, the few that are good are extremely strict with their selection process. Also the seats available are far and fairly in between. Hence it is important to keep the options open and try to as many good places as possible. While it is alright to get into more than one place and choose among the best, keeping all your hopes on one college alone could spell disaster.

6. Check On The Internships:

A sign of a good media college is the number of internships it offers. Check before hand on the number and quality of the internships that the college insists on as well as the kind of organizations it has tie ups with. A long and exhaustive list of organizations with a variety of agency as well as corporate exposure is a sign that the college is serious about its work and its students.

7. Placements?

While it is all good to be confident on one’s own abilities, it is also important to check on the kind of placement history that the institute boasts off. There are a lot of opportunities out there for willing and hard working students with talent but to get a break into the industry, it is imperative to join a good place with a good job. Here by a good job I do not mean a job that solely pays well but one that gives you a good exposure and quality work. The initial years are the ones that involve the highest learning curve and hence getting quality work at that point in life would do a lot of good.

8. Prepare Yourself Mentally:

This point is relevant for all post graduate students entering into whatsoever field. It is important to realize that choosing to study further is a choice that you have made. There are pros and cons for everything and even here there can be times when one feels that working would have been a better option. It is not easy when a lot of your peers start working early on while you are still studying and honing your skills. At times like these it is important to look at the bigger picture and think of the benefits that you will possess at a later stage in your career. Once this understanding is in place, things are a lot smoother
Thus, post graduate study is a very important decision in an individual’s life and needs to be thought thorough well before entering into.

Keeping the afore mentioned points as well as few other individual considerations will ensure that the made choice is the best one. So go ahead, once you have made your choice, the world is literally your oyster!

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Free Workshop on Careers in Animation and VFX

Posted on 19 January 2011 by BMMBoxer

FREE VFX & Animation Workshop

FX School of Visual Effects, Animation, Digital Film-making & Photography is hosting a FREE Workshop on Visual Effects & Computer Animation on Sunday, January 23, 2011 at its campus in Andheri (W). This eye-opening session will reveal to you the latest digital tools and techniques used by Hollywood and Bollywood artists and the hot career opportunities in this booming field.  For further details and registration please contact 022 4235 4235.

Details of the Workshop:

What: Workshop on Computer Animation & Visual Effects

Where: FX School

When: Sunday, January 23, 2011

Time: 10.30 a.m. to 3:00 p.m.

Address: 105 Morya Landmark I, New Link Rd, Opposite Infiniti Mall, Andheri (W)

Charges: FREE

How: Register by calling 022 4235 4235

About FX School : FX School is a high quality institute that offers Diploma & Certificate courses in the fields of animation, visual effects, photography and digital filmmaking, collectively called digital content creation (DCC).

FX School is equipped with world class infrastructure and is the first institute in India to have a production-ready environment including a state-of-the-art chroma studio, fully-equipped practice labs and art rooms. FX School offers an inspirational learning environment complete with a café-lounge and personalized continuous career counseling that helps ensure students stay on track for a successful career. Accomplished and experienced professionals help the student master his skills in his chosen disciplines. A distinguished Board of Excellence – comprising of the senior-most industry acclaimed professionals and experts – keeps the curriculum at the cutting edge of the field. As a result students graduate as polished, industry-ready professionals poised to start at the top

For further information or assistance, please do not hesitate in contacting us.

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