TBWA India has partnered with Ignitee Digital Solutions to offer digital marketing solutions to its clientele. According to the deal, both agencies will be working together and TBWA India will utilize the digital marketing resources of Ignitee Digital.

TBWA\India Group CEO Shiv Sethuraman said, “Unlike other companies that bolt on a ‘digital specialist’, we are using the partnership to create digital capabilities at the core of TBWA\India and Tequila\India. We see this partnership as the means to create a digitally fluent communication group. We have already started working alongside Ignitee on some of our clients and look forward to a long and successful partnership.”

Keith Smith, President, TBWA\International also added, “Digital is at the heart of everything that we do, be it advertising, events or retail activation. As such, it is essential that we have the strongest possible digital operation available in the market. This partnership should enable us to do that throughout our India group.”

A team will be formed at TBWA India, to look after client servicing as well as coordinate with the team at Ignitee Digital.