Rachana Dharia from Tribal DDB India has decided to join Rediffusion Y&R as head, digital (West and South region). She will be reporting to Nisha Singhania, executive vice-president, Rediffusion Y&R (Mumbai). She was working as head, digital solutions at Tribal DDB India.

Dharia confirmed the news and spoke about her role in Rediffusion, “I will be responsible for beefing up the digital advertising capabilities of the agency and also work towards the evangelization of the digital medium within the agency and its clients. Apart from this, I will be involved in chalking out the digital strategy and getting new businesses for Rediffusion Y&R in the West and South regions.”

Nisha Singhania also added, “Dharia will be based in Mumbai and head the West and South markets. Kiran Dhillon, who was appointed business head, digital in August 2009, will now head and handle the northern and eastern regions.”

Dharia has an experience of 14 years and has worked extensively in the digital media space. In the past Dharia has worked with agencies like Tribal DDB, Tech Mahindra and Infosys.