The Advertising Standard Council of India (ASCI) has announced a national campaign against dishonest, misleading and indecent advertisements. Through the campaign, ASCI aims to encourage the youth, public as well as the advertising fraternity to act against unethical advertising.

ASCI will promote the campaign through print, television (10 second commercials), hoardings, banners and posters. Lectures and presentations will be given by ASCI officials at schools and colleges to gain support from the youth.

Speaking more about the campaign Prof. Dhananjay Keskar, chairman of the board of ASCI said, “ASCI firmly believes in the power of the common man, especially women, in India. We believe that to effectively regulate advertisements across India, masses will have to come forward and report misleading and indecent advertisements they come across. So much so that they can even verbally report on advertisement. This is a strong call of appeal to viewers, consumers and masses to become active agents in keeping the advertisements clean and honest.”

The campaign will give people access to reach ASCI through phone, sms, email id or simply writing a letter to them.