Mona Jain, India Head – Strategic Investments has been promoted to the position of the COO. In her new role, Jain will be mainly responsible for the content and partnerships of the brand. Her team will comprise of the new Executive Vice-President, Sejal Shah and Shikha Mahajan, Vice President – Expansion and Alliances among others.

Ambika Srivastava, Chairperson, VivaKi Exchange India confirmed the news and said, “IMX in its new avatar as Vivaki Exchange presents strategic opportunities for the team to leverage its powerful scale in India. Our media buying clout ability is already noteworthy, and as we move into the new brand our clients will witness the unique capabilities we bring to the fore. The VivaKi Exchange platform enables us to amass and supplement resources as well as invest in delivery of new tools, capabilities and technology platforms to clients in this dynamic and growing market.”

She further added, “I am extremely pleased to see the team being rewarded. Mona has been on the front lines for the past two years, building IMX along with her senior colleagues. In her new role as COO, I am positive she will be creating innovative and unique unassailable competitive advantages for VivaKi Exchange.”

Jain concluded, “It has been an extremely rewarding experience to work in such challenging times. Today’s market dynamics and vast media landscape, including the integration of both offline and online opportunities, coupled with the strong influence that the VivaKi Exchange will bring to the fore will be game changing. As IMX, we have been the greatest challenger and have amassed the best for our clients and now I am looking forward to the new panorama that VX will unfold for clients and the community alike.”

VivaKi Exchange is the consolidated media buying arm of Starcom MediaVest Group, Zenith Optimedia and Solutions Digitas.