LG Electronics is all set to launch 14 new models and reposition the brand as a fun-loving, free-spirited brand, which promises quality, innovation, style and excellence in performance. LG has therefore signed Bollywood hotties John Abraham, Genelia D’souza and Abhay Deol to endorse its latest range of mobile phones.

LG officials added that John, Abhay and Genelia are youth icons and fit the role well. Sudhin Mathur, business group marketing head, Mobile Communications, LG Electronics India Limited, further added, “They are youth icons. Having established ourselves in the field of innovation and design, LG Mobiles is now poised to scale new heights. As part of our overall strategy to reposition LG Mobiles as a youthful brand, the brand ambassadors will help us in relating with our consumers.”

Prior to this LG did not have any celeb endorsers except for Abhishek Bachchan, who was the brand ambassador for LG’s consumer durables range. Co-incidentally this will also be Abhay Deol’s first association with a FMCG brand. He has been associated with Video Volunteers, an organization that aims at creating alternative media at the grassroots level.

Abhay Deol confirmed the news and spoke about his association, “I always stand for what I believe, be it professional or personal life. Brand LG has always been a personal favourite, and when I was approached for these elegant and stylish mobile phones, I was very excited. These phones come with the perfect bundle of offerings that any youngster would want and is a perfect fit with me.”

John Abraham also added, “I love the networking concept in LG phones. I believe in togetherness, sharing, networking and am completely hooked on to social networking sites, which help me keep in touch with family and friends.”

“LG mobile phones are trendy, stylish, funky and chic; just the way I am. The mobile phones are conveniently designed, which makes them user friendly and simple to operate,” concluded Genelia.