Hindustan Unilever Limited, India’s largest FMCG Company has appointed Omnicom Media Group as its digital agency. The agency will handle the entire HUL portfolio including Dove and Ponds. Meanwhile, Mindshare still remains to be the traditional media agency for HUL.

HUL’s digital media account is pegged at about US$7 million. OMG has been appointed after a global review of Unilever’s media buying business.

The company is expected to explore the digital medium through search, display and mobile marketing for more than 10 brands including Dove, Ponds, Axe, Lakme, Kwality Walls and Knorr.

The move emphasizes the need of not only having an online presence but also creating an impact on the minds of the consumers.