TVS Motors recently announced its new range of products in the 100 CC segment. It has launched TVS Jive, a 110 cc auto-clutch motorcycle and TVS Wego, an automatic scooter. The company has roped in Bates 141 and BBH to handle the creatives of the new launches.

HS Goindi, President – Marketing, TVS Motor Co, said that Bates 141 would handle the creative duties of Jive, while BBH India had been entrusted with the creative responsibilities of Wega. Madison Media will handle the media planning and buying for both the brands. The television campaign for both the brands was slated to break in January, 2010, he added.

The television campaigns will be released in January, 2010. Goindi added, “We are already a strong player in the scooter segment. Our marketing campaigns for these two brands would speak about the technology superiority.”