7 Reasons Why You Must Discuss Concepts With Your Group

Posted on 20 June 2012 by Srirang Kavali

Several times while brainstorming over what should be the concept of a short film, we are hit with an idea which we think sounds great. In our excitement of having finally gotten ‘that’ perfect concept, we pen it down and begin to build the final storyline around it. After we are ready with our finalised product, we share it with our siblings or parents or friends. On doing so, two things happen, either it is appreciated or we are asked to fine-tune certain angles/twists. In such cases, the critical analysis of the concept seldom happens. After this casual discussion we think our concept is ready to be shot.

However, we must realise that concepts of a short film that we need to shoot for a project/fest need to be discussed with our work group. Discussing a concept with the group strengthens the potential of the concept and widens its scope. Following are the benefits of discussing a concept with the group.

  1. Different point of views: The first benefit that you get from group discussion is that you are surrounded by multiple point-of-views. Right after the concept is expressed, each group member assesses the concept in his unique way. These different P-O-Vs will only help strengthen the original idea and make it complete.
  2. Works as a test-sample: Discussing the concept is akin to testing it in a small part of the market. These people who are from different backgrounds and who hone different thought processes work as the perfect test sample.
  3. Suggestions always help: Meaningful and well-intentioned suggestions will help better the concept. They will also help get rid of the undesired and socially/politically ambiguous messages that can be the reason behind the breeding of hurtful sentiments.
  4. SWOT analysis: Group discussion helps you conduct the SWOT analysis of the concept. This way you get to know the benefit and flaws of the concept, its potential threats and what opportunities lay ahead. Generally, conceptual discussions involve: S for Strength: The USP of the message that is delivered through the concept, W for Weakness: What the concept lacks in, O for Opportunities: What can be explored / added, T for Threat: What must be eliminated / not used.
  5. Reduced bias: The shared responsibility of a group in arriving at decisions can encourage individuals to think using independent outlooks. Individual biases and prejudices can be challenged by the group, forcing the individual to recognise them. Group pressure can also encourage individuals to accept that change is needed.
  6. Higher commitment: When goals are agreed upon it gives a common purpose to the group, with the help of which individuals can harbour a feeling of self-determination and recognition through their contribution. Individuals who have contributed to finding a solution feel a greater commitment to its successful implementation.
  7. Helps fill loop-holes: You might be mesmerised by the concept and be absolutely sure of its success and this may result in you overlooking the faults within the concept. Discussions will help iron out these faults and result in a strong and flawless storyline.
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