Semester 4

Posted on 28 January 2010 by BMMBoxer

S.Y.B.M.M Semester IV

1. MASS MEDIA RESEARCH

  • Introduction to Research Concepts
    • Scientific research and its basic principles, empiricism, verifiability, generalization
      • Quantitative vs. qualitative idea
    • Role of research in the media
      • Commercial vs. academic research
      • Administrative v. cultural research
      • Research related to media institutions, media message and media audiences
    • Research Approaches or designs
      • Experiment
      • Survey
      • Case study
      • Comparison
      • Longitudinal research
      • Observational study
      • Content analysis
    • Data collection techniques
      • Questionnaire
      • Interview
      • Schedule
      • Different types of observation techniques
    • Sampling techniques
    • Measurement and scaling
    • Basic statistical technique – deviation, correlation analysis
  • Introduction to Mass Media Research
    • Research in media messages – content analysis and semiotic analysis
  • Content Analysis
    • Definition and uses
    • Quantitative and qualitative approach
    • Steps in content analysis
    • Devising means of a quantification system
    • Limitations of content analysis
  • Introduction to Semiology
  • Research in media audience and the ‘effects’ debate
    • Magic bullet to limited effects
    • Users and gratification model
    • Cultivation analysis
    • Audience reception

2. UNDERSTANDING CINEMA

  • A discussion of early narrative cinema
  • A discussion of Soviet cinema
  • Lecture with clips on Hollywood studio system
  • Discussion and screening of early Indian cinema and the development of studio system in India
  • A discussion of Italian neorealism
  • A discussion of parallel cinema movement
  • A discussion of Hate’s films
  • A discussion of Japanese cinema
  • A screening of Kurosawa’s films
  • A discussion of classical narrative technique
  • A discussion of East
  • European comic-political cinema
  • A discussion on the Star system and the Hindi formula film
  • A discussion on independent film-making in Hollywood
  • A discussion of Indian global cinema
  • Screening of Mohsen makhmalbaf or Abbas Kiarostamis recent films along with the discussion of contemporary cinema
  • A visit to a shoot in film city
  • Lecture demonstration on technical aspects of the film

3. ORGANISATIONAL BEHAVIOUR

  • The Organizational Environment Model
    • Organization environments
    • Organization as systems
    • Formal organization : design and structure
    • Division of labor and task independence
    • Specialization of work
    • Distribution of authority
  • Organizational Culture
    • Sources of organizational culture
    • Types of organizational culture
    • Manifestation of organizational culture
    • Managing organization culture
    • Organizational sub-culture
  • Organizational Socialization
    • Learning how to adapt to work
    • Early socialization influences
    • Preliminary work socialization
    • Organizational socialization
    • Work force diversity, gender, ethnic, and community issues
  • Motivation

a) Motivation results model

b) Theories of motivation

    • Need theories
      • Two factor theory
      • Job design approach
      • Achievement power theory
    • Process theories
      • Reinforcement theory
      • Expectancy theory
      • Equity theory
      • Goal setting theory
  • Application of motivation theories
    • Job enrichment
    • Self directed work group
    • Job rotation and cross training
    • Learner management structures
    • Total quality management
    • Positive reinforcement programme
    • Productivity gain sharing approaches
  • Groups in Organization and Group Dynamics
    • Issues of conformity, social facilitation
    • Risky shift and polarization
    • Group cohesion and consequences
    • Cooperation and competition
    • Conditions fostering cooperation and competition
  • Decision making
    • Characteristics of decision making process
    • Ideal vs. actual decision making
    • Advantages and disadvantages
    • Group thinking
    • Decision making in networked organization
  • Concept of team work and its effectiveness
  • Stress
    • Sources of stress; work and non work factors
    • Stress and coping
      • Objective environment
      • Psychological environment
      • Individual differences
      • Stress manifestations coping strategies

4. RADIO AND TELEVISION

Radio:

A)

  • Radio Language
  • Script writing for news
  • Documentary, feature, drama, speech, skit, soap opera
  • Special audience programmes
  • Voice presentations
  • Announcing
  • Compeering
  • Adlibbing
  • Interviewing
  • Narrating
  • Conversation
  • News reading
  • Programme policies and services
  • Critical analysis of radio programme
  • Radio forums and clubs
  • Audience research

B)

  • Radio programme production techniques
  • Sound studios and transmission facilities
  • Reverberation and echo
  • Various types of microphones
  • Tape recorders and playback machines
  • Recording
  • Sound mixing
  • Editing

Television:

  • Scripting for various kinds of programmes on television
    • Documentaries and features
    • Entertainment programmes
    • Online programmes
    • Educational programmes
  • Models of presentations
  • Programme research
  • Planning
  • Budgeting and scheduling
  • Indoor and outdoor shooting
  • Video production
    • Introduction to video camera techniques
    • Audio techniques
    • Television studio operations
    • Lighting
    • Live programme production
    • Role and functions of studio personnel
    • Graphics
    • Special effects
    • Editing
  • Programme evaluation
  • Identifying and researching topics
  • Writing programme proposals
  • Marketing

5. ADVANCED COMPUTERS

  • Desktop publishing
  • Advanced desktop publishing
  • Computer animation
  • Web Page designing

6. PHOTOGRAPHY AND PRINT PRODUCTION

  • Basic Principles of Photography
    • Properties of light, electromagnetic spectrum, reflection, transmission, refraction and polarization of light. Different type of light sources and their properties
    • Controlling light, pinhole camera, concave and convex lenses and mirrors, real and virtual image formation
    • Photosensitive material, Image formation, latent image development as fixing
  • Camera
    • Mechanism of aperture, shutter, camera body, view finder, lenses, transport
    • Classification of camera and their relative comparison
    • Camera operation, exposure light tables
  • Basic Photography
    • Various parts of the camera
    • Loading and shooting on black and white film
    • Effect of aperture
    • Effect of shutter speed
    • Using flash light
    • Use of camera accessories
    • Care and maintenance of camera equipment
  • Colour Photography
    • Introduction to colour film
    • Chemistry of colour development and enlargement
    • Contact and projection printing
    • Colour and light, basic principles of colour sensitivity, colour temperature, colour reversal film, colour negative film
    • Light and lighting, outdoor, night and indoor lighting
    • Colour development
  • Print Production
    • Major landmarks in history and development of print technology
    • Basic print process
    • Print machines and image carriers, letter press, offset, silk screen, digital print
    • DTP
    • Future trends in print technology
    • Exercise for handling typical jobs
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