Paper-I — INTRODUCTION TO CREATIVE WRITING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ to encourage students to read stories, poems, plays
• ¾ to develop further and build upon the writing and analytical skills acquired in Semesters I and II
• ¾ to acquaint students with basic concepts in literary writing
• ¾ to familiarize students with the creative process

Topic of lectures

Section – I

• A Brief Introduction to Creative Writing
• Formal structure of the short story
• Formal aspects of Poetry
• Formal aspects of Drama
• Publication Aspects

Section-II

• Scripting, Screenplay, and dialogue writing focusing on
• Writing for the internet, with special reference to
• Suggested projects: Film Review
• Book Review: Adapting a short story to a screenplay Writing an original screenplay / script for radio or television

Paper-II — INTRODUCTION TO CULTURE STUDIES

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To introduce students to a set of approaches in the study of culture
• ¾ To examine the construction of culture
• ¾ To understand  how the media represents culture

Topic of lectures

• Evolution and need to study cultural studies
• Concept of ‘Culture’: examining definitions and theories of culture
• Popular and Mass Culture
• Culture and Conditioning
• Construction of Culture
• Globalisation
• Studying Representation in Cultural Expressions and Artefacts
• Media and Culture
• Internal Assessment : Group Project / Individual Project  / Book Review / Class Test  /Case Study / Presentation { Power Point / Audio  Visual presentation / Oral  Presentation}

Paper-III — INTRODUCTION TO PUBLIC RELATIONS

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ The objective of this paper is to introduce the subject of public relations to the student and help understand its role and function it plays in society.  It will equip the student with the basic tools of public relations and give them an overall understanding of the subject.

Topic of lectures

• Definition of PR : Its nature, process and Publics
• Public  Relations and Public Opinion, Publicity and PR
• Function & Scope of PR
• PR Tools – Media and Non Media
• Introduction to Media Relations
• Public  Relations and Crisis Management
• Marketing Public Relations and Marketing and Branding
• Introduction to Public Relations Campaign
• Public Relations and Consumer Relations
• Introduction to Digital PR
• Code of Ethics in Public Relations
• Internal Assessment : Group Project / Individual  Project / Class Test / Case Study / Presentation { Power Point / Audio-Visual Presentation / Oral Presentation}

Paper-IV — INTRODUCTION TO MEDIA STUDIES

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To expose students to the well developed body of media theory and analysis
• ¾ To foster analytical skills that will allow them to view the media critically

Topic of lectures

• Introduction to Media Studies
• Media Studies as an Interdisciplinary Approach
• Early Effects Theories
• Limited Effects Theories
• Cultural and Critical Theories
• Media and Society
• Introduction to Audience Theory

Internal Assessment: Group Project / Individual Project / Class Test / Case Study / Presentation

{Power Point / Audio-Visual Presentation / Oral Presentation}

Paper-V — UNDERSTANDING CINEMA

Marks: 100 (Theory:60, Internals: 40)

Objectives:

• ¾ To acquaint the students with the various styles and schools of cinema throughout the world.

Topic of lectures

• A discussion of early narrative cinema
• A screening and discussion on Early Indian Cinema like Dadasaheb Phalke’s films and Prabhat Talkies’ films, along with a discussion of early Indian  cinema, and the development of the studio system in India.
• Screening and discussion on Early Hollywood Cinema like Gone with the Wind, Sound of Music, Citizen Kane, with lecture and clips on evolution of Hollywood Studio System
• A discussion of Italian neo-realism, and its impact on the films of Satyajit Ray and Bimal Roy (screening of The Bicycle Thief)
• A discussion of French New Wave cinema (screening of Jean-Luc Godard’s Breathless)
• A screening of Kurosawa’s film along with a discussion of its impact on Hollywood cinema and Hindi cinema.
• A discussion on Hollywood classical narrative films like Hitchcock, Agatha Christe.
• A discussion on the Super Star system and the Hindi formula film  (selection of films from Rajesh Khanna, Amitabh Bachchan to Sharukh Khan, Amir Khan can be screened)
• Screening and discussion of contemporary Hollywood film makers of 90’s and 2000 like Steven Spielberg, Ang Lee.
• A discussion of Indian-global cinema like Salaam Bombay, Namesake, Provoked
• Discussion on Award winning Indian Regional films and film maker like Shantaram/ Satyajit Ray/Adoor Gopalkrishnan
• Screening and Discussion on cross-over films and film makers like Shyam Benegal/ Madhur Bhandarkar
• The Business of Cinema -“ Production, Distribution, Exhibition, Branding, Promotion and Marketing of Films.
• Major Film Awards and Institutions.
• A visit to a shoot in Film City.
• Lecture-demonstrations on technical aspects of film: cinematography, editing, special effects, sound.
• Group project for Short films, Documentaries upto 15 mins on fictional/factual topics as suggested by the faculty

Paper-VI — ADVANCED COMPUTERS

Marks: 100 (Theory:60, Internals: 40)

Topic of lectures

• Web Designing and Video Production

Projects:-

Each student creates a website of not more than 10 pages on a given subject.

• Web Designing
• Video Production
• Computer Animation
• To work on Macromedia Flash to create banner ads for websites
• Possibly introduction to High-end animation softwares like 3d Studio Max, Maya, etc