BMM Semester 2 Reference Books

Posted on 09 September 2009 by BMMBoxer

First Year B.M.M. Semester II

1. Effective Communication Skill – II

General:

Study strategies – Grellet, F.N. Delhi : Oxford University Press 1979
ELT Cell, University of Mumbai – Note making and Composition Exercise 1979 – Bhasker, W.S. and Prabhu, N.S.
Communication skills in English – Bellare, Nirmala, Martin, J.R. – Examination Papers, 1981
Communication Skills in English – Hamp-Lyons, L. and Heasley B. – Examination Papers, 1987

Reading:

Developing Reading Skills – Cambridge University Press 1981 – Freeman, Sarah
Reading and Thinking in English, Four Vols. (Vol. 1 for the Lowest Level, Vol. 4 for the Highest Level), The British Council, Oxford University Press, 1979 – 1981 – Saraswathi, V.
English through Reading, Vols. 1 and 2, Oxford University Press, 1988.
Reading and Study strategies, Vols. 1 and 2, Oxford University Press, 1988.

Writing:

Factual Writing: Exploring and Challenging Social Reality, Oxford University 1990.
Study Writing : A course in Written English for Academic and Professional Purposes, Cambridge University Press 1987
Written Communication. Orient Longman, 1977.
Organized Writing, Book1, Orient Longman
Organized Writing, Book 2, Orient Longman

Thinking:

De Bono, Edward; Teaching Thinking, (1986); Penguin Books
De Bono, Edward; De Bono’s Thinking Course; (1996); BBC Books
De Bono, Edward; Serious Creativity; (1992); Penguin
Buzan, Tony; The Mind Map Book; (1995) BBC Books

2. Political Concepts and Indian Political System:

Goyal; Indian Political Sym (McMillan)
Macherey and Tikekar; Indian Political System
Axford, Browning, Huggins, Rosamond and Turner; Politics – an Introduction; (1997); Routledge.
Ed. Frankel, Hasan, Bhargava and Arora; Transforming India; (2000); OUP
The Oxford Companion to Politics.

3. Principles of Marketing:

Marketing : An Introduction – Fifth Edition – – Publishers: Prentice Hall – Gary Armstrong and Philip Kotler
Principles of Marketing – Eighth Edition – Publishers: prentice Hall – Kotler and Armstrong
Marketing Real People Real – Second Edition – Publishers: Prentice Hall – Michael R. Solomon and Elnore W. Stuart
Marketing – Seventh Edition – Publishers : Prentice Hall – Joel R. Evans and Barry Berman
Marketing Management – Second Edition – Publisher Tata McGraw Hill – Rajan Saxena (1999)
Basic Marketing – Thirteenth Edition – A Global Managerial Approach – Publishers: Irwin McGraw Hill – William D. Perreanlt, Jr.
Marketing Management – Planning Implementation and control – second Edition – Namakumari S. and Ramaswamy V.S.,

4. Introduction to Psychology:

Psychology: An introduction 6th Edition, McGraw Hill Publications 1978, Lahey B.B.
Introduction to Psychology 7th Edition, Tata McGraw Hill Publications, 1986 – Morgan C. T. et al
Introduction to Psychology 10th Edition, Harcourt Brace Jovanorich Publication USA, 1990- Atkinson R. L. et al
Psychology 2nd Edition, Norton W. W. and Company New York, 1986, Gleitman H.
Social Psychology 8th Edition – Prentice Hall of India Pvt. Ltd., New Delhi 1997 – Baron R. A. and Byrne D.
Human Development, 7th Edition McGraw Hill, 1998 Papalia E. E. et al.

5. Principles of Management:

Management – Ninth Edition – Publisher McGraw Hill International Editions – Harold Koontz, Heinz Weihrich
Management – Sixth Edition – Publisher Prentice – Stephen P. Robbins, Mary Coulter
Management – Sixth Edition – Publisher: John Wiley and Sons, Inc. – John R. Schermerhorn, Jr.
Management – International Edition- Publisher: Prentice Hall International – Courtland L. Bovee,, John V. Thill Marian Burk Wood, George P. Dovel
Management – Sixth Edition – Publisher: Prentice Hall International – Stoner J. A. F., Freeman A. F., Gilbert D.A. (1999)

6. Introduction to English Literature:

American Literature since 1990, Vol. 9 of the Penguin History of Literature – Cunliffe Marcus, ed,
The Pelican Guide to English Literature, Vol.s. 5, 6, 7, Penguin Books 1962, Ford Boris, ed.
Modern Indian Poetry in English, Oxford University Press 1987 – King Bruce
Twice Born fiction – Educational Books- India Ltd, New Delhi, 1971 – Mukherjee Meenakshi
English Literature: An Introduction for Foreign Readers, Macmillan, 1973 – Rees R. J.
Indian Literature in English, Longman Literature in English Series 1990 – Walsh William

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