Yahoo! has tied up with travel portal Yatra.com to promote the latter. According to the deal, Yahoo! will feature Yatra.com as the recommended travel website on Yahoo! India homepage.

Display advertisements of Yatra.com will also feature on the homepage, finance and news sections of Yahoo! Yatra.com will advertise on Yahoo! through display ads, search and a recommended partner.

Bharat Malik, Head (Online Marketing), Yatra.com confirmed and said, “It is a long-term partnership, whereby we will harness the strengths of Yahoo!, the preferred destination of Indian internet users. It will enable us to increase the brand awareness and have a positive impact on our advertising in other online mediums as well.”

Commenting on the strategic alliance, Yahoo! India, Managing Director, Arun Tadanki, said, “Our advertising partnership with Yatra.Com leverages various properties of Yahoo! India to provide strong visibility to this travel portal.”