22 Feet, a specialized digital agency which had come into existence last year has added another creative brain on board. The agency has appointed Vineet Gupta as managing partner. This makes him the fourth managing partner along with Brijesh Jacob, Deepak Nair and Vinod Moolacherry. Prior to this, Gupta was working at Microsoft Advertising as head of trade marketing initiative.

Confirming the news, Gupta added, “We haven’t seen the use of digital creativity in India to its full potential yet.” He adds that the digital medium is much more than a response or lead generation mechanism.

Gupta has spent three and a half years with Star Network’s English channels i.e. Star Movies and Star World, and four years at Microsoft Advertising. Gupta’s experience and background at Microsoft will add on to the power house at 22 Feet.

“Vineet and his thoughts match a lot with what we have in mind for 22 Feet,” concluded Jacob.