Maruti Suzuki has roped in actor R Madhavan as WagonR’s brand ambassador. WagonR, is one of the top-selling Maruti Suzuki brands with an average monthly sale of 12,000 units, and has a customer base of 7.45 lakhs. The actor was chosen for his popularity which is not divided within geographical constraints.

Shashank Srivastava, chief general manager, marketing, Maruti Suzuki said , “Madhavan is a very geographically neutral face as he is well known across the country. WagonR’s contemporary, pragmatic and balanced brand value resonates well in his personality.”

He also adds, “Our research established that a famous face works well for a brand if both are just the right fit for each other. We feel that associating with a personality such as Madhavan will certainly reinforce the brand values of WagonR with the TG at an all-India level. Additionally, the tie-up is going to give a boost to WagonR’s KPI (Key Performance Indicators) in key Southern cities such as Bengalaru, Hyderabad, Chennai, Cochin etc.”

The creative agency for Wagon R is Percept/H. The agency will launch an ad campaign featuring the actor with the tag line ‘Smart ideas lead the world.’