Mediaedge: cia (MEC), one of the media arms of the WPP group has a reason to cheer this new year. The account is estimated to be worth approx. Rs. 50 crore.

The decision was taken after a multi-agency pitch conducted by ZEEL. The agency has been given media duties by Zee Entertainment Enterprises Ltd. Earlier, the account was handled by Madison Media. Though, it will handle media duties for Essel Group.

Zee Entertainment Enterprises Ltd, a subsidiary of Essel Group currently operates over 15 different television channels including Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Zee Sports, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zing, ETC Music and ETC Punjabi.