Grasim Suitings has decided to roll out a full fledged marketing campaign, and thus has got a new ad agency on board. Grasim has appointed M&C Saatchi, Delhi as its new creative agency. The account was earlier handled by O&M, Delhi.

Abhijit Ganguly, brand director, Grasim Suitings, confirmed the news and said, “The reason behind choosing M&C Saatchi is simple. The ideas and plans that they came up with were in sync with our thought process. We didn’t look out for any other agency, since they already provided us with the ideas that we were looking for.”

The account is estimated to be worth approx 8 – 9 crore. The campaign will comprise of television, print, radio ads and will also have advertising and marketing activities at the local level.

Anjali Nayar, executive director, M&C Saatchi says, “Grasim is one of the leading brands in its category. As their strategic and creative partner, we are looking at strengthening the current position and developing distinctive and simple communication for them.”