BEST (Brihanmumbai Electric Supply and Transport Undertaking) has appointed Bright Outdoor as its official advertiser. Bright will take care of advertising rights on single and double-decker buses. Earlier, Pioneer Publicity owned the rights for the same.
The announcement was made after a rigorous month long process of tenders and bidding. The other contenders bidding for the same were Pioneer Publicity, Jagran Engage, Gold Mine Advertising, Sambhaav Media and Rajdeep Buildcon. The move will give access to Bright Outdoor to advertise on more than 4000 single-decker and more than 50 double-decker buses travelling the length and breadth of the city. Also, the agency hopes to market it to more than 600 clients.
Sudesh Paul, manager, business development, Bright Outdoor, confirmed the news saying, “The Company has won the tender with a total bid amount of Rs 123.10 crore.”
Bright Outdoor Advertising is an outdoor media company provides an array of outdoor services including railway boards, railway panels, transfer stickers, cinema slides, promos, full train, bus panels, full bus painting, mobile sign truck, kiosks, traffic booth, toll naka, gantry and vinyl screens spread across the length and breadth of Mumbai.
It is spread across 4 metros and holds rights for 700 hoardings at all prominent locations in Mumbai alone.