Organization Name: White Rivers Digital

White Rivers Digital

Organization Description: White Rivers Digital is Digital and Social media consultancy and agency. We firmly believe that digital and social will not be a choice but necessity for any brand, yet they will need to work completely in tandem with off-line brand identity and goals. Even though being a recent entrant in the space we have managed to quickly carve a niche for ourselves along with a great bond with our clients. We are looking for dedicated people who share our beliefs for digital marketing, understand branding and most importantly – are ready to put a great deal of effort for perfection.

Location: Central Suburbs- Mumbai

Role Title: Social Media Manager

Role Description:

• Provide day-to-day supervision and execution of client’s campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.
• Work closely with top management to ensure campaigns are on strategy, on time and on target.
• Ensure consistency of messages across multiple networks
• Serve as key day-to-day community and implementation manager for brands and troubleshoot issues as they arise
• Create weekly social media program status reports detailing key insights, popular content topics and monitoring results; work with analytics team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs
• Offer key insights for improving programs to enhance results
• Understand basic research techniques and methodologies and use them to support development/execution of client campaigns
• Exhibit understanding of online market and digital capabilities

Qualification Requirement:

• Must have client servicing experience, preferably involving social platforms like Facebook, Twitter, YouTube, etc.
• Passion for social media and community building online, including knowledge of social media platforms as well as tools of the trade
• Superior written and verbal communication skills
• Basic knowledge of latest technological trends
• Excellent interpersonal and presentation skills
• Ability to think, plan and execute resourcefully, across multiple tasks

Experience Requirement: 1 year of dedicated digital or social media experience at an interactive, advertising, communications/public relations or marketing agency.

Compensation/Stipend: As per industry standards+ incentives

Application Process: Mail us on jobs@whiteriversdigital.com or tweet to us@whiteriversdigi

Selection Process: Resume Screening, Telephonic Interview, Tete-a-Tete interview, Project (case basis), Final Selection

Notes, if any: If you think you have it in you and want to make a mark in the field of digital marketing – most welcome.

By Merryl Fernandes, SYBM, Sophia College

In a moment it was over. The thing was done. She did not look back but kept on walking. All she wanted now was to move on. All the anger and helplessness that had built up with every fight of theirs, every hurtful thing she had kept from him previously, everything that she had stored inside her from a long time was all out. She knew she had hurt him severely. But instead of feeling guilty, she felt peace, the kind of peace one experiences when they finally are all alone. She knew the guilt would come soon. But right now, the feeling of not caring about anyone in the world over ruled all the other feelings.

She had pushed away the one person who meant the most to her. But despite the relief and peace she had finally achieved, she felt blank and empty. She handled her daily chores and responsibilities with an aloofness and indifference. She did not feel the need of being around anyone but herself. She kept playing back the scenes of the happy times that they had spent together, laughing, joking and caring for each other. These memories were always at the back of her mind. They seemed like incidents from someone else’s life. It was like she was just an audience, watching something perfect turn to dust right before her very eyes. She knew he had hurt her a lot more than she could have ever imagined, but there was no possible thing he could ever do that would make her hate him. She knew that to be a fact. And she hoped it was the same for him despite of how she had chosen to end things.

Richa had just returned back to Mumbai, the city she had hated until now, for it had always separated her from the ones she loved. She had come here to pursue her dream of becoming a Journalist. The city therefore had nothing to offer her more than a degree and a few people who pretended to care. Coming from a small city where everyone cared about one another, and life was simpler, she just found it impossible to cope with the fast paced life of the metro. Now that she was back, she was determined to concentrate on her work and make her life easier to deal with. She had decided to complete all her work on time and keep herself so busy that she wouldn’t have the time or energy to let the reality of what she had done get to her. Escapism was her favourite way of dealing with the things she did not want to associate herself with and this was the time when she needed it the most.

Escapism was her favourite way of dealing with things

It was her first night back and the thought of going to college the next morning for once made her excited. So far her attempts to keep her mind from going back to some of the sweetest memories of her life had been successful and she was pretty confident that once she would start her classes, her life would feel all normal once again. She slept peacefully throughout the night and woke up fresh and excited for college. She hurriedly got ready and walked to the bus stop. Within ten minutes, she was on the bus and happily listening to songs when suddenly the lyrics of ‘fall for you’ blasted on her headphones. The memories of the summer holidays that had begun like a fairy tale all came crashing down on her..

She remembered the happiness and joy she had felt as she was going back home, back to him and all those close to her. As she had packed her bags and boarded her train, eyes sparkling with anticipation, all she could think about, was the surprise that he would get when he would see her in front of him when he was least expecting it. She had kept the whole thing a surprise from all her friends, a surprise they had absolutely loved. She imagined being with him after he would get done with college and all the places that they would go to and all the people they would meet. She just couldn’t wait to see him and smell the air that had fragranced her childhood days. Finally she would be back to the city she loved for three whole amazing months.

Finally she would be back to the city she loved for three whole amazing months.

But then he had gone and ruined everything. He had let her come in between when it had been the last thing that she had ever expected. Let the stranger make him vulnerable, in a way that only she could. That had just been the death of her and their relationship. How could he have expected to replace her with someone he had just met? When she had told him about her insecurities, he had just laughed it off as if it meant nothing to him. As if he had never cared. As if everything they had, had never mattered to him in the face of this new entry into his life. He assured her that things between them would never change and they would remain best friends no matter what. But it was all the sweetest of lies.  She had tried her best to accept it, tried to ignore the changes in his behaviour. Every time he spoke about this stranger, this good-for nothing tramp that had entered their lives, she had just wanted to harm things, maybe even herself. It had hurt her slowly to the point that she hadn’t been able to take it anymore, till she decided that she had to end it.

...till she decided that she had to end it.

She still remembered clearly all the sleepless nights she had spent to make sure she could end her pain in the best way possible. She could recall all those memories as if they had happened yesterday. Like drops in the pouring rain, they reminded her of how she meticulously planned and plotted. It had to be done and it had to be done perfectly. That was her main aim and sole goal.  Her happiness depended solely on it, and she saw no other way out. Her escape routes had but shrunk to one. She had spent hours planning and convincing herself that he deserved it. She told herself over and over again that she would be doing him a favour by ending it. Letting it go into the black oblivion that was nothingness.  He wouldn’t be stuck with the painful job of making a choice. She knew that he was never very good with picking a side and sticking with it. She just knew her ending it would be the best for everyone involved. Sure they would hurt now, but later they would just thank her for what she had done.

Finally the morning of 9th of March, 2012, had arrived. She still remembered dressing up with extra care and double checking to see if she had all the items she needed with her. Finally, the day when she would win her mental peace back had arrived. She could feel the anticipation of the hunt thrumming under her skin, and the whisper of battle in the marrow of her bones. She knew it was going to be tough, but it was something she had to do. She couldn’t let him hurt her anymore. She didn’t deserve it. And now she would make sure he would pay for all the hurt and helplessness he had made her go through. She remembered getting into the car and driving all the way outside town to meet him. She had asked him to meet her at the place that had been their favourite place to go to whenever they needed to talk things out.

As she took the last turn that would lead to the quiet serene spot halfway up the hill, she steeled herself once again. The car moved on slowly and steadily as she rounded the corner of the last turn before the clearing. In a few minutes she would be with him, probably for the last time if things went the way she had masterfully planned them. She parked the car at the end of the road and picked up her bag from the back seat. Her right hand clutched the object that would bring her the mental peace she deserved inside her bag. She then had just stood there, taking it all in. The green trees had looked fresher than ever, dancing and swaying to the music like noise created by the winds as they hurried off to faraway lands. It was almost like they knew she was going to be freed soon and were hence rejoicing for her.  She felt like dancing with them too. The more she looked at the dancing leaves, the more determined she was to be carefree and happy like them once again. She stood there smiling to herself when he crept up from behind and hugged her. She returned the hug and pulled him to their spot under the banyan tree. He light heartedly commented on a few things not knowing what was coming next. She stood there, next to him, holding on to the dagger with all the strength she had. He went on blabbering about his day and anything and everything remotely. With every word he had said, she wished he had been good to her. She wished for them that things could be like before. But this time she knew she had to be strong for herself.

Her eyes threatened to reveal her weakness as the sky turned a darker shade of blue. She knew the time had arrived and as the seconds passed, she was unsure of whether she could go ahead with it. She decided to count to three in her head and then she would just do the needful.

One.. Two.. Three..

She remotely remembered him slapping her playfully towards the end, right before she took out the knife and stabbed him right in the chest. His eyes were full of shock as he had looked into her eyes. She then had looked into his eyes and told him that she would always love him and by killing him she was killing a part of herself too. But she had done what she had felt was the best for them. She had then dragged him over to the edge of the hill and pushed him over, away from her, away from the world for good. She remembered standing there for an hour after, just staring into thin air, considering killing herself too. But then she realised that he would have never wanted her to harm herself and would want her to live happily.

..told him that she would always love him and by killing him she was killing a part of herself too.

She had turned away from the edge with all the will power she had left. Just as she reached over to pick up her bag from the spot she had dropped it earlier, she noticed a blue envelope with a heart on it lying right next to where he had been sitting. She picked it up, afraid of what she would see inside. With trembling fingers she had hurriedly opened the envelope. She had found a pretty stone ring attached to a sheet of paper. She had unfolded the letter..

She had unfolded the letter.

I know things between us have not been going great recently. You seem all the more distant and in your own world every time we meet and talk. This has been confusing me a great deal in the past few weeks and since I couldn’t guess what exactly was upsetting you so much, I decided to write you this letter. I want you to know that I’ll always love you, no matter what, till I die. No one can ever replace you, because no one can know me the way you know me. And that is never going to change. I promise to be there for you whenever you need me. You know you can come to me with whatever is hurting you and I swear I’ll try my best to make it all right. You will always be my best friend and my first love, and I want you to remember this at all times. I hope you’ll tell me soon what is going on with you so we can make you feel better. Call me when you’re ready to talk about it. I’ll be waiting.

Organization Name: Sutra Services

Organization Description: Sutra Services is one of Asia’s leading HR firms catering to new-age companies, digital agencies, and tech startups. It comprises three business units: ‘SutraHR’ – Asia’s finest executive search firm (India, Singapore, Malaysia, Middle East), ‘SutraLite’ – India’s first low-cost, fixed fee recruitment service and ‘sumHR’ – Cloud-based HR software for startups & small businesse.

Location: Mumbai (Andheri West)

Role Title: Web Content Writer / Digital Copy Writer

Role Description: The Web Content Writer / Copy Writer would be expected to develop content for blogs and other digital media channels for Sutra Services.

Role Responsibilities:

1) Content development for our websites, blogs, and other customer facing platforms

2) Creating engaging content for our brands on various social/professional networks

3) Assisting in creation of marketing collateral (brochures, web content, reports, etc.)

4) Assisting in preparation of insightful case studies & infographics

Qualification Requirement: Undergraduates (Preferably BMM / BMS)

Skill Set Requirement:

1) Excellent communication / interpersonal skills – especially writing

2) Keen eye for details & ability to learn fast

3) Willingness to work under pressure to deliver within deadlines

4) Strong analytical skills

5) High level of pro-activeness

Experience Requirement: Freshers

Compensation/Stipend: Depending upon the type on employment (Max Rs 5000)

Application Process: Interested candidates should send their resumes and a cover letter to rustoo@sutrahr.com with the position name in the subject line.

Selection Process: Selected candidates will be called for test and a face-to-face interview at our HQ in Andheri (West), Mumbai.

Key Dates: The process will continue until we select 1-2 candidates.

Notes, if any: We require someone who can dedicate 25 hrs weekly. We are open to flexible timings and work from home options.

Manjula Ma'am

In our first faculty interview (BMM co-ordinators) in a series of 3, we touched base with Ms. Manjula – Co-ordinator, KCBMM. This soft-spoken lady kindly spoke to us about the importance of the BMM course, what sets it apart from the rest and told us why KCBMM is different from BMM offered in other colleges.

Excerpts from the interview

1. What according to you sets BMM apart from other graduation courses?

Other graduation courses are theoretical, whereas, BMM has practical components that set it apart from the rest. The structure of this course is such that a student will get hands-on experiences that will help him/her in his/her academic + professional life.

2. What skill sets must a student have if he/she wishes to take up BMM after standard 12?

I think this question is not valid in the present context because Mumbai University does not allow colleges to admit students on basis of an entrance exam. As per norms we are required to admit students on basis of merit alone. If you ask me ‘what kind of students should take this course up’ then I’d say that those who are good at writing, those who excel in various forms of communications and are good with creativity – in terms of designing, writing, presenting something in an interesting manner, should take this course up.

3. How do BMM students who seek entry into the professional media world benefit from this course?

According to me, assignments for all 36 papers that cover all genres like photography, creative writing, marketing, management, understanding cinema, and so on give students a thorough understanding of various aspects of the media world.  Further on, choosing the right specialisation in the third year and interning at a company of choice between the second year and third year break helps students understand what they are good at and what kind of work they enjoy.

4. How much weightage would you place on fests and academics in the BMM course structure?

70:30. But then again, one has to theoretically sound to apply all the knowledge practically. And for this one must be thorough in the syllabus and must excel at each module by the end of the term.

5. Some BMM myths you’d like to break?

One BMM myth I’d like to break is that fests are not life. They are an integral part of BMM as students learn a lot – people skills, management of finance, they get a chance to network and so on, but all this does not help beyond a point.

I think students need to focus on projects more and while theories might be redundant because the University has not updated the syllabus, students can make projects keeping in mind today’s requirements, changes, etc.

6. What sets KCBMM apart from BMM as offered by other colleges?

I’d say that KCBMM has stability. For one, our department and most of our faculty has not changed in 13 years. This proves to be a strong base for the course.

Additionally, I have made program difficult by incorporating essential extra components like a Certificate Course, a Program on Contemporary Issues that has been running since 8-9 years now and has been well accepted by professionals. The fact that KC students must take up compulsory internships has proved greatly beneficial too. Our two newspapers – Scribe (serious) and Slubberdigulligan (chit-chatty) gives students a platform to showcase their talents.

I don’t believe in just theoretical knowledge. I believe in challenging my students by giving them challenging projects that they are required to submit within strict deadlines and it is this that pushes them to excel.

Image Courtesy | Coolage.in

Enjoyed reading Prof. Manjula’s views? If you’d like us to interview your college co-ordinator and highlight the efforts of the BMM department of your college on BMMBox.com, then drop us an email at connect@bmmbox.com. Do mention the following details in the email: Co-ordinator’s Name, College, Subject taught, Co-ordinator’s email address/mobile number.

Introduction

Swella Fernandes

My Name is:  Swella Fernandes
BMM College: Wilson College
BMM Specialisation: Advertising (Batch of 2009)
Currently Working at: Freelancing as an Events MC and a Party Planner

Swella’s Take
Q. Does being a BMMite give you an edge over others in the field of media?
A. Yes it does. BMM exposes you to a lot of possibilities and helps you test your potential to the core. Having faculty specific speakers also lends to the credibility of what you’re being taught and projects give you an almost on the job experience.

Q. Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the creative world?
A. In my case, it honestly didn’t really make a difference. Projects that kept us on the run were much more enriching in knowledge than theoretical leaning.

Q. BMM or BMM from a particular college? Does it make a difference?
A. I’d say, definitely BMM from a credible college. I’d say Wilson BMM is where it is today, only because of one man – Mr. Sudhakar Soloman Raj. Credibility follows his very name.

Q. Internships during colleges – are they relevant in the long run?
A. I never interned at an office as I was freelancing during my college days as well. Though I’m sure, internships do give you some kind of a perspective.

Q. Work Experience or Higher Studies? What’s your pick? Why?
A. Work experience and then higher studies. This order helps you build a body of work that you’re capable of undertaking and carves the path for a better understanding of what you could possibly need to pursue on a long term basis.

Tips for BMMBoxers
BMM is… not just a course, it’s a way of life!! You’re either cut out for it or you’re not!
Your favourite subjects in BMM: Creative Writing

Must-Follow Tips for BMMites:

• Get used to long nights. Mostly staring at your laptop and then rushing through with preparations only the night before submission
• Keep a monthly budget for photocopies
• Invest in a good DSLR