Tag Archive | "White Rivers Digital"

Shrenik Gandhi

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Professional Interview: Shrenik Gandhi, Business Head, White Rivers Digital

Posted on 18 June 2013 by BMMBoxer

Name:  Shrenik Gandhi

Company: White Rivers Digital

Designation: Business Head


1. Tell us something about your company – White Rivers Digital

White Rivers Digital is a Mobile, Social Media, Web & Creative consultancy. The company believes that brands need smart, quick-paced, nifty and creatively crafted solutions to effectively reach out to the target audience online, to stand out from the clutter and to grow.

2. Why did you decide to get into the digital industry given how competition-intensive it is?

To answer this question in a word: Passion.

Passion for Digital is what got me onto this space. This field gives us an opportunity to learn, unlearn & re-learn. Also, it is dynamic enough to keep people like me, who get bored with the same job regularly, stick to it. Speaking about competition, its too big a pie for the existing market to eat. India, as a country, is yet to see the real potential of the digital market & hence there is still a lot of space for existing players to grow as well as new players to flourish.

We, at White Rivers Digital believe that the real competition for any company is what it was yesterday! Always try to get better than what you were & then the real world competition shall not be as relevant.

3. What prompted you to start your own business as opposed to sticking to a job?

Starting up the business was always in mind. Picture this: The first time you wanted to learn swimming, everyone would have taken a round of the pool you were about to jump into, with zillions of questions in your mind, regarding fear, depth etc. You cannot understand or face the same till the time you jump into it. Even in real life, it is the same case. You have to stop constantly thinking around it & jump into it as soon as you have a sustainable plan. Simple. Be an entrepreneur, Face it!

4. What does entrepreneurship mean to you? Define it.

Entrepreneurship is dreaming about an idea, living it, sticking by it, standing up against the world & yet enjoy every second of it.

“Its about taking chances now, to tell stories on it when old!”

5. Who is the entrepreneur you look up to?

Kishore Biyani.

For his simplicity, believing in the concept of Indianness & for being a first generation entrepreneur.

6. What are the perks and pitfalls of owning/running a business?

Perks: When you start building your team for your dream, it is indeed a euphoric moment to see people working with you towards your dream & you get motivated to work all the more harder.

Pitfalls can be compromise on short term monetary gains, stabilised salary, time you cannot spend with your close ones, as you are working on ideas to get your business better & time you cant give yourself.

You may have to spend long hours on weekend working, but at the end of the day if it brings a smile on your face, it is definitely worth it.

7. What are the tips you’ll share with budding entrepreneurs/people who want to start their own business?

Believe in a better tomorrow, always. No matter what the world says, if you believe in an idea, live by it. Also, I have seen a lot of people waiting for that right idea to strike. You shouldn’t. There are millions of businesses already existing in the world. Pick up one & make it better. Simple.

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White Rivers Digital

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Job Alert: Social Media Manager at White Rivers Digital

Posted on 11 March 2013 by BMMBoxer

Organization Name: White Rivers Digital

White Rivers Digital

White Rivers Digital

Organization Description: White Rivers Digital is Digital and Social media consultancy and agency. We firmly believe that digital and social will not be a choice but necessity for any brand, yet they will need to work completely in tandem with off-line brand identity and goals. Even though being a recent entrant in the space we have managed to quickly carve a niche for ourselves along with a great bond with our clients. We are looking for dedicated people who share our beliefs for digital marketing, understand branding and most importantly – are ready to put a great deal of effort for perfection.

Location: Central Suburbs- Mumbai

Role Title: Social Media Manager

Role Description:

  • Provide day-to-day supervision and execution of client’s campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.
  • Work closely with top management to ensure campaigns are on strategy, on time and on target.
  • Ensure consistency of messages across multiple networks
  • Serve as key day-to-day community and implementation manager for brands and troubleshoot issues as they arise
  • Create weekly social media program status reports detailing key insights, popular content topics and monitoring results; work with analytics team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs
  • Offer key insights for improving programs to enhance results
  • Understand basic research techniques and methodologies and use them to support development/execution of client campaigns
  • Exhibit understanding of online market and digital capabilities

Qualification Requirement:

  • Must have client servicing experience, preferably involving social platforms like Facebook, Twitter, YouTube, etc.
  • Passion for social media and community building online, including knowledge of social media platforms as well as tools of the trade
  • Superior written and verbal communication skills
  • Basic knowledge of latest technological trends
  • Excellent interpersonal and presentation skills
  • Ability to think, plan and execute resourcefully, across multiple tasks

Experience Requirement: 1 year of dedicated digital or social media experience at an interactive, advertising, communications/public relations or marketing agency.

Compensation/Stipend: As per industry standards+ incentives

Application Process: Mail us on jobs@whiteriversdigital.com or tweet to us@whiteriversdigi

Selection Process: Resume Screening, Telephonic Interview, Tete-a-Tete interview, Project (case basis), Final Selection

Notes, if any: If you think you have it in you and want to make a mark in the field of digital marketing – most welcome.

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