Archive | January, 2011

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SIES (Nerul) Presents ‘Frames’ Film festival ’11

Posted on 18 January 2011 by BMMBoxer

The 8th annual Frames Film Festival will happen on the 27,28 and 29 January 2011

It is a unique event, conceptualized to help young students showcase their talents in film – making. The three day long festival will be judged by prominent personalities from the media and the film industry.

Filmaking is only limited to the frames of your imagination, from simplest of stories to Epics spanning Galaxies! Anything is possible in the world of films.

Schedule:

Date Event
27th January 2011 1st Session
Inauguration
2nd Session
Short Films (Non-BMM category)
28th January 2011 1st Session
Short Films (BMM Category)
2nd Session
Ad Event (PSA and Commercial)
29th January 2011 1st Session
Documentaries
2nd Session
Music Videos
3rd Session
Awards Ceremony

Categories

Non-BMM Short Films :

  • 1. Time limit-(8-25 mins)
  • 2. Subtitles compulsory.
  • 3. 2 DVDs must be submitted, no pendrives allowed.*
  • 4. Movie has to be submitted in .avi, .mpg, format only .wmv , .mp4 and other formats wont be accepted, and that entry stands disqualified.*
  • 5. Last date for submission-13th Jan.*
  • 6. No nudity, obscenity, shouldnt hurt religious/regional sentiments.*

(Those marked with an * are common to all categories)

Documentaries :

  • 1. Time limit-(8-20 mins)
  • 2. College code should be specified.
  • 3. Identity of college should not be revealed.
  • 4. Subtitles compulsory.

Music Videos :

  • 1. Time limit-(3-6) mins.

Commercial Ads :

  • 1. Time limit-1 min.

Registration is mandatory to enter this film festival.

Click on the link to check out the rules and registration  http://www.framesfilmfestival.com/

So what’s your Film about?


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Bhavan’s College presents RAY FILM FESTIVAL ’11

Posted on 17 January 2011 by BMMBoxer

The “AWARDS NIGHT” at the RAY FILM FEST, 2011 organised by Bhavan’s college, Andheri is on the 19th Jan, 2011 (i.e. TODAY) from 6pm- 9pm.

The festival was celebrated from 17th-19th Jan to provide a platform to the young aspiring film makers and to pay a tribute to the legendary film maker late Shri. V Shantaram.
The highlights of the event are:
CAST & CREW OF DHOBI GHAT (along with Aamir Khan)
CAST OF UNITED SIX
CAST OF HOSTEL
Along with the presence of eminent celebs from the films, tv and theatre fratenities like:
VIVEK AGNIHOTRI
SACHIN KHEDEKAR
VIJAY PATKAR
ANUPAM SHYAM
CHANDRASHEKHAR
MANISH GUPTA
VATSAL SETH
TULIP JOSHI
CHANRASHEKHAR JI
RAHUL SAXENA
RAAJA HASAN
ADITYA NARAYAN
SHAMS PATEL
SHEEL KUMAR
VASUNDHARA DASJUHI BABBAR
YASHPAL SHARMA
NEIL BOPANA
MANAV GOHIL
Schedule Of Ray Film Festival 2011
Day/ Time
Day  1:  17/01/2011 – Tuesday
Day  2:  18/01/2011 – Wednesday
Day  3:  19/01/2011 – Thursday
8:00 am – 5:00 pm Setsvilla – Work in Progress
10:00 am Inauguration Of Ray Film Festival Reality ka Superhero One Take Wonder
11:00 am Informal Activity through-out the day Informal Activity through-out the day Informal Activity through-out the day
11:30 am Kranti – A Change Khamoshi – The Silence
12:00 pm Do Lens Kai Aankhen Lord Of The Words Lights, Camera, Trailer!
1:30 pm Dimaag Ki Batti Jalao
2:00 pm Acting Workshop Mukhda – A Beautiful Canvas

Aap Ki Amar Kahani

My Name is Credits!
3:30 pm Navrang Nritya – Ek Katha
4:00 pm Jai Mahara-shtra
4:30pm Flash-back Re-loaded
6:00 pm Dr. Kotnis Ki Amar Kahani (Movie Screening) Do Aankhein Baraah Haath ( Movie Screening)
6:30 pm Award Night!

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10 Ways To Gather Information For A News Story

Posted on 17 January 2011 by Aakanksha Shahi

All reporters collect, confirm, record and interpret information. Good news must have access to special information and must recognize the makings of a news story and act immediately.

Specifically following are the sources of news for any reporter:

1. Personal Participation: Although the reporter is never part of the news, occasionally it can’t be evaded. The normal role is of a disinterested observer, politically and ideologically neutral. A reporter becomes a name in the news when he or she is gassed, or injured or taken prisoner. It hardly ever happens but when it does, the reporter is entitled to write a first person account.

2. Direct Observation: In the language of an editor, a newspaper “staffs” an event when one or more reporters are sent to cover it in person. Staffing is an expensive, time consuming way to cover the news and the decision is seldom taken lightly. Reporters must ask questions in order to confirm what they have seen or heard.  The reporter who staffs an event should recognize his or her own limitations and always seek other viewpoints and information.

3. Asking Questions: The interview is a highly flexible method of getting information. It may be conducted face-to-face or by telephone, television, or mail. It may be highly structured with the reporter preparing a list of carefully phrased questions, or it may be a little more than an informal conversation. In the press conference several reporters interview one source; in the panel discussion one or more reporters interview a group. A reporter must be an interrogator and empathic listener. Persistence may also be necessary to keep the interview in control.

4. Reference Material: Print is as important a source of news as people. Specialized reporters read trade magazines, scientific journals. The police reporter scans officers’ accident reports, the dispatcher’s log and a variety of records. Reporters begin each day by reading the most recent edition of their own newspaper and many of their stories are based on developments in continuing situations. Often a story results from last year’s files to see what’s likely to be happening in the present. The reporter reads many things mainly in order to get ideas for stories.

5. Scientific Research Methods: Reporters often use the findings of social scientists as the basis of stories. Many newspapers publish syndicated opinion polls regularly. On occasion a journalist may also use some of the scientist’s methods. A growing practice is to use scientific methods to investigate special problems. The basic requirement of a scientific poll is that everyone in the population to be surveyed has an equal chance of being interviewed. Questions must be prepared so as to eliminate persons who are uninformed. And this method should not be confused with “the man on the street” interviews.

6. Unofficial Sources: These sources include people closest to us – relatives, friends, people we have known for years and people we meet everyday.

•Own experiences and acquaintances.

•People we work with; like, print person, advertising salesmen, circulation workers and other newsmen. For instance, a casual chat with a fellow reporter may yield a scrap of information that completes a puzzle, that has baffled us for weeks.

•People who hear a lot; salespeople, barbers, waitresses, hotel porters, receptionists etc.

7. Cultivating Sources-Official And Unofficial Sources: The next thing to do is to develop sources. Official spokesmen are not usually sources. It’s generally not the job of a source to begin with: not the mayor, but the mayor’s assistants; not a company president, but the vice-president in charge of operations. The big names make pronouncements, but the mid-level sources often originate policy changes, and can help a reporter to understand them. In addition, they can describe their bosses’ motives, fears, regrets and follow-up moves.

Sources usually have pet products or projects and many reporters will sometimes admit to having filed newsworthy stories on these primarily to cultivate the sources. Another way to get acquainted is to do a series of portraits of people behind the scenes. Never pass up the opportunity to meet a source.

8. Reporting From Releases And Hand-Outs: Announcement stories that companies or individuals send out often plague the newspaper office. Obviously a newspaper can use very little information that comes into the office this way, even if it is high quality because of space limitations. While most releases are self-serving, telling the general public what the person or company wants the public to know; nevertheless, sometimes releases can provide sources and ideas for news.

The professional release has the name and address of the PR officer and the company which can be used as contacts. Most newspapers rewrite any releases they decide to use, for several reasons. First, an editor can never be sure of the veracity of all releases. Certainly many releases are incomplete and the newspaper person must make a call to flesh out or verify information. A reporter should check the authenticity of the material and in turn may find matter which could give the lead story or another angle to the story.

9. Press Conferences: As far as press conferences are concerned, the reporters usually keep a list of questions ready when they interview a panel or a person individually. The list is very liberating, because it allows the reporter to explore tangents or new directions without worrying that he’ll forget to ask an important question.

10. Public Meetings: They are extremely important because the issue or the opinions expressed can be of common knowledge but they are being said by a new person i.e. the speaker is not necessarily known or is representing his group or party for the first time. It can be the same person giving the same statement but at two different places and in a different context. Meetings can also lead to the formulation of new opinions. Also, meetings are analyzed in greater depth and therefore lead to detailed reports.

If the above factors are considered, one can make a good news story that can cater to the reader as well as do justice to his work.

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Teach for India

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Are you ready for a challenge?

Posted on 16 January 2011 by BMMBoxer

Teach For India (TFI) is a nationwide movement working towards eliminating educational inequity in India, by placing the country’s most outstanding college graduates and young professionals, of all academic majors and careers, in low-income schools to teach for two years. To this end, TFI offers a 2-year, full-time, paid Fellowship.

Teach For India aims to develop leadership skills in our Fellows, so that no matter where they go after two years, they are ready to be the next generation of leaders. To this effect, Teach For India intensively trains the Fellows on innovative teaching and overall leadership skills. Post the 2 year Fellowship, Fellows will be supported to join organizations across sectors. Teach For India has been recognized by institutions such as Harvard Business School, SP Jain Institute of Management, ISB Hyderabad, and corporates like Mckinsey, Ernst and Young as a valuable experience for building leaders.

Our Fellows come from diverse backgrounds. Sweta Gupta worked with IBM as a Senior Consultant & Business Advisor, and studied management at IIM  Calcutta. Tarun Cherukuri was working at Hindustan Unilever, before he decided to accept the challenge of being a Teach for India Fellow. Tarun graduated from BITS Pilani.

The current group of close to 220 Teach for India Fellows come from some of the top colleges and corporations in the world, including IIM (Calcutta), IIT, Harvard, Princeton, St. Xavier’s (Bombay), St. Stephen’s, SRCC (Delhi), NLS (Bangalore), Mckinsey, Goldman Sachs, Deloitte, Google, Citibank, Ernst and Young, Accenture, JP Morgan, ICICI Bank, Godrej Industries, Mahindra & Mahindra, TCS, and others. Our first and second batch of Fellows are already teaching in low-income schools in Mumbai and Pune where they are placed for 2 years as full-time class teachers.  Every day, our Fellows touch the lives of 6500 kids in about 150 classrooms, across 65 schools.

You could be next. Join the movement.

Please visit www.teachforindia.org for more information, and to apply. Final Deadline for Applications-23rd Jan 2011.

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VES BMM presents IMPRESSIONS ’11

Posted on 15 January 2011 by BMMBoxer


14th January, 2011

Event Time
Inauguration 9:00 AM – 11:00 AM
Toon’d In 11:30 AM – 1:00 PM
Patang Tasthiri 12:00 PM – 2:00 PM
Super PR 12:00 PM – 2:00 PM
Cliché Head 1:00 PM – 2:00 PM
Nukkad Natak 2:30 PM – 4:30 PM
View and Review 2:30 PM – 3:30 PM
Ad-ivasi 4:30 PM – 6:00 PM

3-day Mag and Great Wall of Graffiti will off immediately after the inauguration.

***
15th January, 2011

Event Time
3D Sculpture 10:00 AM – 1:00 PM
Live Reporting 11:00 AM – 1:00 PM
The 3-Headed Pen 1:00 PM – 2:00 PM
Apni Awaz Do 1:00 PM – 2:30 PM
Body Language 2:30 PM – 4:00 PM
Igloo on the Sun 2:30 PM – 3:30 PM
9 Tanks 4:30 PM – 6:00 PM
Workshop on film making by Whistling Woods 6:00 PM – 8:00 PM

***
16th January, 2011
Event Time
What the Brand? 10:00 AM – 12:00 PM
I-Talkies 11:00 AM – 4:00 PM
On Air 3:00 PM – 5:30 PM
The Über Star 6:00 PM – 7:30 PM
Band Performance 7:30 PM – 9:00 PM
Prize Distribution 9:00 PM – 10:00 PM

To Download Brochure, Click on the link

https://docs.google.com/uc?id=0BxrCPee7v8zqNjcyNGU1NzQtYTdlZS00NjQ5LTgzMWUtMmUwYTE3ZWJlMjE1&export=download&hl=en_GB

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Hinduja and National dazzled at St. Andrew’s XYZ 2011

Posted on 13 January 2011 by BMMBoxer

The Movie Event : Take 7! was judged by Mr. Errol Marks and Bimal Roy’s Daughter, Rinki Roy. The theme given to each college was the Seven Deadly Sins and Nationals stole the show away with their brilliantly scripted movie, ‘Seven Hours’ which revolved around ‘ENVY’ in the form of Oedipus Complex.

Fashion Show : ‘Paparrazi’ was again won by the dazzlling Nationals’ showstoppers who merged bollywood and hollywood flicks and startled the ramp.

The Dance Event ‘Grrove It!’ was flexibility personified as the dancers flaunted their awesomeness in style. Judges Shampa, Jason and Dhiraj Bakshi were in real awe after the event and the audience was indeed rendered speechless.

Hindujas swept away the audience off their feet in the Street Play event as they portrayed the political corruption and media’s way of sensationalizing issues.

The Band event saw singers crooning Munni Badnam Huyi, Sheila Ki Jawani, Kurbaan Hua, Dhan ta Nan in English and the performances mesmerised the crowd, hands down.

The ‘Band of Boys’ and other Mumbai Based Bands also came to judge events.

All in all, the Hindujas and the Nationals stole the show along with KC and Wilsons giving them a tough fight.

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Estro 2011 Winners

Posted on 13 January 2011 by BMMBoxer

And The Winners Are….

Mobile Films

1. Liberte –  Vaibhav Dhandha

2. Panic –  Karan Joshi

3. I Can –   Gaurav

Short films

1. An Existence – sies nerul – neha

2. Kachrewali –- rohit rajan

3. Bread of happiness- Shreya Nair

Movie Trailer

1. Black Noise – MET- Vrushali Joshi

2. An encounter – Jigal Bhanushali

3. Friend Request – Gaurav Sanjay Prabhu

Music Videos

1.       1.Samne yeh kaun aaya – V.E.S- Mohit Jadhwani

2.       2.Dirty Little Secrets- Sies Sion- Sukriti Datta

3.       3.Ha raham- V.E.S – Sneha talreja

Documentary

1.      1. Eye pledge- Sies nerul –Neha

2.       2.Padharo Mhare des- MET-Vrushali joshi

3.       3.Stray Dogs- Pragnesh Dodia

Ad films (commercials)

1. My job. Com–Sushant Kapdoskar

2. Fevi quick – M.D.College

3. Car ad –  Gaurav Sanjay Prabhu

Public service ads

1.    Conserve – Moneeka Ravi

2.   Save a girl Child – Upg

3.  Westernization – Met –Vrushali joshi

Radio Jingles

1.      Spinny Spinach Noodles – Pritam Shah

2.       Dice – Shamika Prabhu

3.       Sparsh Adoption –  Joel George

To read more about estro 2011…

click here http://bmmbox.com/eventbox/estro-ke-parindey-fly-high/

To see more pictures and video, click on the links

http://www.youtube.com/user/EstroBMMfest

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The Right Ingredients Of The Marketing Communication Mix

Posted on 13 January 2011 by Garima Chak

What is marketing communication in today’s corporate world all about? For one, it is not simply all about advertising any longer. For advertising in today’s world can at times be more of a marketing nuisance than the marketing strategy. However, nothing has truly replaced it completely either, as not even the fast growing Public Relations industry has been able to eliminate its place yet. And perhaps here lies our clue to solving the mystery of what marketing communication is. Perhaps there is no need for replacing all that is, as may be our marketing world has grown and evolved and carved itself a place where there is a mutually beneficial, interdependent, symbiotic relationship being built between its various tentacles.

Today’s Marketing Communication Mix is the specific mix of advertising, personal selling, sales promotion, public relations and direct marketing. These are the tactical elements of marketing that a company makes use of in order to pursue its advertising and marketing objectives. And the entire success or failure of the marketing plan depends on how harmoniously the company’s promotion mix elements  together. Evidently, each of these has its own importance, and therefore all are indispensable. Therefore, extreme care must be taken while creating a company’s marketing strategy so that the potential of each can be used to the fullest in a manner which will be most profitable for the company both in the long and short run.

Let us now discuss each of these individually so as to better understand the importance of their role in the company’s marketing strategy and the role that the media plays in all of this.

1. Advertising

Advertising is any form of paid, non-personal, persuasive presentation and promotion of ideas, products, and services by an identified sponsor. This form of marketing is perhaps the most heavily dependent on the media- the role of advertising being first and foremost to create awareness of the brand/product etc. Through its various forms (print, TVC, OOH, internet etc.),  advertising has been able to maintain its hold on the audience even as newer marketing tactics make place for themselves in the promotional mix.

2. Personal selling

This is that sphere of marketing where the intermediaries do not play a part. The firm arranges for personal presentations by its sales force for the purpose of making direct sales and building customer relationships. Ideally this is taken up during the introduction phase of a product or service and is generally used to supplement or is supplemented by other marketing elements that may or may not be delivered through the media.

3. Sales Promotion

The sales promotion element of the promotional mix of marketing is a short term one in most cases. It is used to further short term gains and is generally heavily dependent on the media for the spread of the message. And the message generally is some sort of an incentive to encourage the buying or the selling of some product or service.

4. Public Relations

Like advertising, public relations are also one of the older and more stable promotional tools. The aim is to simply build good relations between the company’s various people. This is accomplished by obtaining favourable publicity from reliable third persons and building up a good corporate image. Apart from this, damage control is another very important function of the PR industry. Needless to say, it is heavily dependent on the media for carrying out its functions successfully.

5. Direct Marketing

This is aimed specifically at a chosen few individual customers. This part of the promotional mix too has limited use for the media. But the upcoming ‘New Media’ has great potential as far as direct marketing goes.

However, at the end of the day, it is not how many of these, or how much of these marketing mix tools a company is able to use that determines the success of the product marketing , but rather how well it can formulate a marketing strategy, using only the right amount of the right tools. Essentially the marketing mix is extremely product/service specific. And therefore it is absolutely impossible to come up with some formula for it. And more often than not, the wrong marketing mix does backfire. This is why the right balance of the marketing tools in the marketing mix is a must. For, just like an exquisite cuisine, the success rate of any marketing mix is subject to whether or not the chef/marketing communications guy has been able to come up with ‘the right ingredients’ that will work for you.

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