Archive | January, 2010

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SIES (Nerul’s) Media Rush 2010

Posted on 25 January 2010 by BMMBoxer

Media and industry professionals who will speak at Media Rush 2010:

Inauguration by Rohit Chandavarkar (CNN IBN Bureau Chief and Political Editor)

Transition from Print and Broadcast to New Media

• Ajit Sahi (Editor-at-large, Tehelka)
• Yogesh Pawar (NDTV- Reporter)

Leveling of Equations (Global Monopoly and Advent of New Media)

• Vishram Dhole (Head of Department, Pune university)

Tools and Technology in New Media

• Zaeem Mirza (Digital Marketing Strategist – AmoebaCom, Ex – Google)
• Warren Noronha (Software Professional)

Activism through New Media

• Harish Iyer (Gay rights, environment and animal activist)
• Eknath Sathpurkar (Aarusha Creations, Mumbai)

Citizen Journalism and Regressive Communication

• Chandita Mukherjee (Director, Comet Media Foundation)
• R Sridhar (National Editor, TOI)

LECTURE: Bridging the Divide- Rural and Urban through New Media

• Nikhil Waghle (Editor, IBN Lokmat)

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SIES Nerul’s Frames Film Festival 2010 Winners…

Posted on 25 January 2010 by BMMBoxer

And the winners are….

Short films BMM Category :-

1st- Wilson college (Gudiya) – Ranjit Nair and Arnold Fernandes.
2nd- Swami Vivekanand College (Bomb of Alert) – Pritesh Aggarwal.
3rd- MD College ( Silent Sream) – Hitesh Shettigar and Sanket B.

Documentaries BMM Category :-

1st- WIlson College (Pornology) – Anthony Karbhari, Harendra Kapur and Jaydeep Maswekar.
2nd- Wilson College (Bidi Industry) – Dhwani Bafna, Isha Soni, Shilpa Johnson and Maithili Desai.

Non-BMM Short films :-

1st- Independant film maker (Home for a Head) – Soumil Shetty and Shantanu Tilwankar.
2nd- Yuva Foundation (Smoke never dies) – Mikhil and Independant filmaker (Vidhi) – Thanush Raj.
3rd- London Film School (Shoonyata) – Santosh Kapse.

Commercial Ads BMM Category :-

1st- SIES College Sion (Moserbaer) – Janardhan Iyer and Aarti Naidu.
2nd- Ruia College (Spectra Eyewear) – Monica Panchal

PSA BMM Category :-

1st- Wilson College (Protection of heritage structures) – Arnold Fernandes, Samson Vasave and Vallari Shah.
2nd- Ruia College (Old age home ) – Kartik Shrivastava.
3rd- Tilak College (Global Warming) – Sofwan and Farooq.

Music videos BMM Category :-

1st- Swami Vivekanand College (Cant Stop) – Tejas.
2nd- Swami Vivekanad College (College video 1) – Ankita Bhardwaj
3rd- Swami Vivekanand College (Limca VIdeo) – Ligil Chandrashekhar.
4th- Swami Vivekanand College (R video) – Ritu Bajaj.

Congratulations!

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St. Xavier’s BMM presents Zeitgeist

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St. Xavier’s BMM presents Zeitgeist

Posted on 22 January 2010 by BMMBoxer

Event: Zeitgeist
Host: St. Xaviers College, BMM
When: 28th & 29th January, 2010
Where: Xaviers College

About the festival

Zeitgeist means “The spirit of the times” or “the spirit of the age.”
Zeitgeist is the general cultural, intellectual, ethical, spiritual, and/or political climate within a nation or even specific groups, along with the general ambience, morals, and socio-cultural direction or mood of an era (similar to the English word mainstream or trend).

It’s not about reading the newspaper and discussing it, it’s not about seeing an ad and going nuts over it, it’s not about seeing a poster and being amazed. It’s about conceptualizing, creating and living it.

We at St. Xavier’s College believe in the true potential of a BMM student hence through Zeitgeist we hope to showcase intra-BMM talent, through a series of exciting events spanning all spheres of media.

Event Schedule

28th January 2010 – Schedule

Event Name: Photo Shoot Out (photography event)
Date: 28th Jan, 2010
Time: 02:40PM – 04:10PM
Venue: Foyer

Event Name: The Time Traveller (photo exhibit)
Date: 28th -29th Jan, 2010
Time: –
Venue: Woods

Event Name: Workshop by Shishir Joshi
Date: 28th Jan, 2010
Time: 03:30PM – 04:30PM
Venue: Seminar Room

Event Name: Last AdMan Standing (Ad event)
Date: 28th Jan, 2010
Time: 03:30PM – 05:30PM
Venue: MMR

29th January 2010- Schedule

Event Name: Back to Basics (Band event)
Date: 29th Jan, 2010
Time: 03:00PM – 06:00PM
Venue:MMR

Event Name: Reel Life (Film making)
Date: 29th Jan, 2010
Time: 02:30PM – 05:00PM
Venue: SCAVI

Event Name: Hard Pressed (PR event)
Date: 29th Jan, 2010
Time: 12:30PM – 03:00PM
Venue: MMR

Event Name: Informal events
Date: 29th Jan, 2010
Time: 01:00PM – 02:30PM
Venue: BCR

Event Description/Rules and Regulations

PHOTO SHOOT-OUT – Photography Event

Venue: The Foyer
Date: 2:40- 4:10 on the 28th of January

No. of contestants: 2 per team, maximum number of teams per college- 3
4 teams playing against each other in a round, each round- 60 seconds.

First round – The first round is the elimination round where each team will have to try and click the maximum pictures you can of the members of the opposite team.

Second round – Now, this gets a little more challenging- participants have to click specific targets stuck on their opponent’s bodies.

Third round – Team-mates will be tied to each other before they proceed to play the game.

RULES:

• Burst is not allowed (The multiple picture clicking option)
• Blurry pictures won’t be counted.
• Moving out of the demarcated area of the foyer will lead to disqualification
• No kind of violence- pushing or shoving is allowed in order to get pictures.

THE LAST AD-MAN STANDING -Ad Event

Venue: MMR, St. Xavier’s College
Date: 3.30-5.30 pm on the 28th of January 2010
No. of contestants/ team: 3
No. of teams/college: Unlimited
Submission Date for Ad: 26th January 2010

2 minutes to present their ad, in addition to 30 seconds screening time.

Rules:

Contestants must submit their CDs three days before the event, in an FLV or WMV format.
Existing products cannot be used.

HARD PRESSED -PR Event

VENUE : MMR, St. Xavier’s College
DATE: 12.30- 3.00 pm on 29th January 2010
No. of contestants/team: 2
No. of team/college: 1

ELIMS:
2 minute introductory speech from each team + 1 question from judges

SEMI FINALS:
5 teams will proceed to this round.
4 questions to each team from reporters

FINALS:
3 teams will proceed to this round.
Round-up rebuttal speech of 3 minutes, incorporating issues brought up through the question round.

RULES
• Since this a press-conference and not a debate, argument should not be initiated or indulged in during the reporter round
• Exceeding the time limit in answering a question (1 minute) after the first buzzer, will result in deduction of points.
• Defending your client through false claims is not allowed.
• Only one member in the team is allowed to speak for their client during the press conference. The other member is allowed to assist in terms of research and information.

THE FAST AND THE FURIOUS – CL-ACL Event

First Round: The Furious

RULES:
• Either the CL or the ACL from each college must participate.
• The round will last for 60 seconds
• The first one to either be thrown out of the RING or to fall 3 times or more looses the fight
• NO PUNCHING ON THE FACE, SLAPPING, KICKING ALLOWED
The participants must defeat their opponent by pinning them down or chest-butting them out of the ring.
• The first few teams to register get an ADVANTAGE of picking up their opponent through a chit system.
• The victorious in each round pass on to the next round.

Second Round – The Fast

• Both the CL and ACL participate in this round as a team.

RULES:
• Each of the teams will be given 45 seconds to guess as many placards as they can.
• The participants cannot take the name of the personality pictured on the cfard directly, he/she only has to ONLY describe the personality. References and facts about the personality are allowed.
• You can describe the colour of clothing in the placard.
• The team who guesses the maximum of celebrities wins.

REEL LIFE- Film-Making Event

Venue: SCAVI , St. Xavier’s College
Date: 2.30- 5.30 pm on the 29th of January 2010
No. of contestants/team: 3 per team, 2 entries per college.
OTSE allowed.

Submission date: 26th January 2010
JUDGE: Amole Gupte

RULES:
The movie must be submitted in the AVI format on 2 CDS/DVDs. The movie must be at least of 2 minutes and maximum 5 minutes.

BACK TO BASICS – Band Event

Venue: MMR, St. Xavier’s College
Date: 3.00- 5:30 pm on the 29th of January 2010
No of bands/college: 1

RULES:
• The band must perform two songs, each from the two separate lists given.
• Maximum members in the band must be from BMM.
• No electric instruments are allowed.
• PERFORMANCE: bands will be given 2 minutes set-up time and 6 minutes for the set. Exceeding the time limit by a minute will result in a minus of 5 points and two minutes will result in a minus of 10 points.
• Bands must bring their own instruments.

THE TIME TRAVELLER-Photography Event

Venue: Photo-exhibit in the Woods
Date: From 12:30 pm onwards on the 28th & 29th of January (judging will happen between 3:00- 6:00 pm on the 29th)
No. Of contestants/team: 2
No. of teams/college: 1
Submission date: 26th January 2010

Rules:
• All photographs must be original work of the contestants.
• Two photos cannot depict the same era in your set of photos.
Photoshop is allowed

WORKSHOP

Shishir Joshi, who has the experience of being the Group Editorial Director for Mid-day, Executive Editor for Aaj Tak, CNN and NDTV, will have a session on the nitty gritties of the big, bad world of reporting, while also briefing us on his upcoming, exciting mentorship programme; An enlightening workshop for all you budding wordsmiths.

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Aamir Khan endorses Etisalat for a whooping 35 crore

Posted on 21 January 2010 by BMMBoxer

Bollywood’s very own perfectionist Aamir Khan after breaking all box-office records with 3 Idiots has decided to break all records in the ad world as well. He has reportedly been offered Rs. 35 crore for a three year deal by UAE’s Etisalat, the latest entrant in Indian telecom industry. This is by far one of the highest paid endorsement deals ever.

Industry sources say that Etisalat has signed Aamir Khan to establish its brand in India, and also have inputs from the star in the marketing of the company in India.

Aamir Khan’s other endorsements include Tata Sky, Coca-Cola and Samsung.

Etisalat is the telecommunications service provider in the UAE since 1976, while Etisalat DB Telecom India, previously called Swan Telecom, is a new telecom company set up jointly by Etisalat and DB Realty, headquartered at Mumbai.

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O&M bags creative duties for IDBI Fortis

O&M bags creative duties for IDBI Fortis

Posted on 21 January 2010 by BMMBoxer

IDBI Fortis Life Insurance has appointed O&M as its creative agency while the media rights have been given over to Equinox (agency from ZenithOptimedia). The account size is estimated to be worth Rs. 8 – 10 crore. Prior to this, the account was handled by Network Advertising.

The decision was taken after a multi-pitching process. The agencies that had taken part included Ogilvy India, Saatchi & Saatchi, Rediffusion Y&R, McCann Erickson and Network Advertising. O&M and Saatchi & Saatchi made it to the final round. Industry sources believed that O&M had a creative edge and also was considered since it also handles the IDBI Bank Ltd account.

IDBI Fortis Life Insurance Co Ltd is a joint venture between three leading financial conglomerates – India’s premier development and commercial bank, IDBI, India’s leading private sector bank, Federal Bank and Europe’s premier Bancassurer, Fortis.

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Watch IPL matches live on YouTube

Posted on 21 January 2010 by BMMBoxer

The third season of Indian Premier League is surely going to be bigger than expected. The latest is the deal signed between IPL and Google India, which would allow cricket lovers to watch the game live through YouTube. This will include 44 days of IPL with 59 matches. IPL 2010 is scheduled to start in March.

Per the deal, YouTube will broadcast matches live or on a short delay on a dedicated YouTube channel. The viewership will not apply in the USA, which will have re-broadcast options.

Confirming the news, Lalit Modi, added, “This changes the world of sports broadcasting. The internet has changed the lives of everyone and this will do the same for sport. We are now taking our event truly global for the first time. Google gives us access to 500 million pairs of eyes every single moment of the day. There are a few countries where the feed will be near as live which means there will be a delay of only a few minutes, but most places will be able to see live streaming of the action.”

“We do not have a live feed in the UK. People in the UK keep asking me why they can’t see it. Now if they have a broadband connection they can get it for free. It is about broadening the fan base, after that everything follows,” Modi said.

“We are thrilled to have the IPL as our global partner,” said Shailesh Rao, senior manager of Google India. “YouTube offers an open platform for sports and entertainment companies to take their content to a global audience and a great opportunity for advertisers.”

Shailesh Rao added that the medium would just allow anyone with a broadband connection to watch the match live and at the same time give the ultimate control in the hand of the viewers. So they can freeze, fast-forward and rewind the feed, as well as watch replays at any time during the day, a choice that is unavailable to television viewers who are bound by broadcast schedules.

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Tushar Shah joins Multi Screen Media as senior VP

Posted on 21 January 2010 by BMMBoxer

Tushar Shah has joined Multi Screen Media to start his second innings at MSM. He has been appointed as Senior Vice President. Earlier, he handled the group’s cricket and movies channel, as vice-president, marketing from 2002-05.

Shah would be responsible for the Bengali channel, Sony AATH, which was acquired by Multi Screen in early 2009.

In his 19 years of career, Shah has handled telecom operations at Mobile2win, has been one of the key people who set up Walt Disney in India and has also worked with Hutchison Telecom, Modi Telstra and Agrani.

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Rajni Menon joins Carat Media as AVP, Mumbai

Posted on 21 January 2010 by BMMBoxer

Rajni Menon has joined the Mumbai office of Carat Media as Associate Vice President. Rajni will report to Kartik Iyer, Managing Director, Carat India and would be responsible for strategic investment planning for the agency. Rajni was earlier working with ZenithOptimedia.

Confirming the news, Kartik Iyer said, “We are delighted to have Rajni on board. Her vast experience with special focus on buying would definitely prove to be a great asset to Carat. We see her playing a major role in further improving the Strategic Investment planning for the entire agency and specifically contributing to the business development efforts in Mumbai.”

Menon has worked for more than a decade in the advertising industry and specializes in media planning and buying. She has worked with agencies like Fulcrum, GroupM (CTG), Lintas Media Group, McCann Erickson and Madison Media in the past. She has been associated with brands like PepsiCo, Motorola, Castrol and Onida, Maruti Suzuki, Coca Cola, Reckitt Benckiser, Gillette and Bacardi to name a few.

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