The mystery of TYBMM results has ended and the verdict is finally out..lets discount the University with the loads of work they have and finally get to know our fate.

Our Boxer informs us that the Semester V results have been declared today (yes…thats just a few hours later after the deadline, which was @ 5).

Visit the Mumbai University Site (BMM Results) for more details.

Cheers!

Movie rules and hefty tech, the media maniacs gives “Estro” a glamorous feel of a vibrant and active film event innovated by the BMM students. It gives ample opportunities to the media students to indulge themselves in various events. “Estro” provides an awesome platform to aspiring and budding talents with celebrated personalities judging them.

Event Highlights

· Short Films
· Documentaries
· Movie Trailers
· Mobile Film/Mini Film
· Music Videos
· Ad Films
· Photography
· Radio Jingle
· Live Reporting
· Print Ads
· Newspaper and Magazine Making
· Story Boarding

ESTRO SCHEDULER

CLAUSE:
All the CD’s, Photographs, Print Ads send to the college will be given by the participants on their own risk. Any loss or destruction of the same is not the responsibility of the college.

23rd DECEMBER, 2009

Name of the events Time Venue

Opening ceremony 9:00 a.m. – 10:00 a.m. Somaiya Auditorium
Short Films 10:30 a.m. – 1:30 p.m. Somaiya Auditorium
Lunch Break 1:30 p.m. – 2:00 p.m. –
Live Reporting 2:00 p.m. – 3:00 p.m. Somaiya Auditorium
Movie Trailers 3:00 p.m. – 4:00 p.m. Somaiya Auditorium
Mobile Film Making 4:00 p.m. – 5:30 p.m. Somaiya Auditorium
Radio Jingles 5:30 p.m. – 6:30 p.m. Somaiya Auditorium

23rd DECEMBER, 2009

Name of the events Time Venue

Photography 1:30 p.m. onwards Somaiya Auditorium
Print Ads 1:30 p.m. onwards Somaiya Auditorium
Story Boarding 11:00 a.m. -1:00 p.m. Classroom
Newspaper & Magazine
Making 1:30 p.m. – 4:30 p.m. Computer Lab

24th DECEMBER, 2009

Name of the events Time Venue

Documentaries 9:00 a.m. -12:00 p.m. Somaiya Auditorium
Lunch Break 1:30 p.m. – 2:00 p.m. –
Ad Films 2:15 p.m. – 3:15 p.m. Somaiya Auditorium
Music Videos 3:00 p.mp – 4:30 p.m. Somaiya Auditorium
Prize Distribution 6pm onwards Somaiya Auditorium

Check out what each event has in store for you…

Short Films – Lilliput Stories

Time limit: 8 – 20 mins
Language: Hindi, English
Format: mpeg, wmv, avi
Short films in regional languages must have subtitles.

Documentaries – Sacchi Kahani Camera Ki Zubani

Time limit: 20 mins
Language: Hindi, English
Format: mpeg, wmv, avi
Regional languages must have subtitles.

Movie Trailers
Time limit: 60 sec
Language: Hindi, English
Format: mpeg, wmv, avi
Trailer should be of non-existing movie.

AD Films – Jo Dikhta Hai Wo Bikhta Hai.

Time limit: 90 secs
Language: Hindi, English
Format: mpeg, wmv, avi
Print Ads
Sales of 3 print ads
Size – A3
All campaigns should be hypothetical.

Music Videos

Time limit: 5 mins
Language: Hindi, English
Format: mpeg, wmv, avi
Original composition also accepted.

Radio Jingle

Time limit: 1 min
1 person per team.
Topic will be given on the spot.

Story Boarding

Time limit: 2 hrs.
Max. 10 Scenes
Spreadsheets will be provided.
On the spot theme.

Mobile Film/Mini Film

Time limit: 3 mins
Language: Hindi, English
Open theme
Format: mpeg, wmv, avi
No vulgarity.

Photography

A4 size – 3 Photos of any theme
Themes
• Green
• Abstract
• Colors

Newspaper and Magazine Making

Time limit: 3 hrs
Min. 4 pages of broadsheet.
2 members per team
Computer installed with Quark Xpress will be provided.

Live Reporting

Time limit: 3 mins
2 members per team
Topic will be given on the spot

Cheers 🙂

Hero Honda Motors Ltd, the world’s largest two wheeler manufacturer is the latest brand to join the list of sponsors for XIX Commonwealth Games 2010 Delhi. Hero Honda will feature as the Presenting Partner for the National Sector of the Queen’s Baton Relay. The event will give the company an edge over its competitors as the reach would extend with local communities and fans over 100 days from June 25, 2010.

Mr. Pawan Munjal, MD & CEO, Hero Honda said, “We are delighted to be associated with such a prestigious global event in our country’s sporting history. Sports have always been an integral part of Hero Honda’s cultural fabric. The company is committed to promoting sports within the country with the objective of seeing India emerge as a global superpower in sports.”

Organizing Committee Chairman Mr. Suresh Kalmadi, M.P., said on the occasion, “We are delighted to have Hero Honda as a Partner for the Commonwealth Games 2010 and as the Presenting Partner for the Queen’s Baton Relay – National Sector. The Queen’s Baton will enter India from the Wagha Border after completing a journey of 170,000 kms across all Commonwealth countries. The Baton would spread the message of ‘Peace through Sports’ as it enters India from Pakistan. Hero Hondo would play a prominent role in greeting the Baton in India and also when the Baton traverses the entire length and breadth of the country”.

He further added, “India is recognized as a fast emerging economic power with Indian companies stamping their presence on the international market. Commonwealth Games 2010 Delhi is a major extravaganza for India and I believe more Indian companies will come forward to participate in this spectacle.”

Through the deal, Hero- Honda aims to strengthen the brand through one of the most awaited events of the decade i.e. The Commonwealth Games 2010. In the coming weeks, all sponsorships will be confirmed for the event.

Leo Burnett has roped in Hemant Join as Executive Creative Director for its Mumbai operations. Jain was earlier working with Wieden+Kennedy, London.

Jain has earlier worked with agencies like O&M and Rediffussion Y&R and Leo Burnett and has won accolades for his work on Nokia, India. He has also bagged various awards from Cannes Gold and Clio to One Show, D&AD, Abby and AAAI.

Confirming the news, National Creative Director KV Sridhar added, “Hemant comes in at the right moment. His global perspective on creative output will strengthen and add visibility to the strategic initiatives we have chalked out for our clients, for the coming year.”

Star World, the English entertainment channel (from the Star Network) offering comedies, talk shows, and drama is all set to start afresh by designing new programming strategies for the channel. The channel has created two blocks – Monday-Thursday and Friday-Sunday – which would include shows in their latest seasons and many new shows as well.

In order to communicate the message to its viewers, the channel has opted to go online. Sources confirm that approx. 40% of the marketing budget has been allocated to digital media (which would include social networking and creating applications for the same). The channel would also use cross-channel support of the Star TV network to communicate the programming strategy to audiences of similar tastes.

Star World officials added, “Star World aims to change the way English entertainment is consumed in the country. In fact, the Indian television viewing habits are very different from those in the US and hence, this need gap has to be filled.”

Keertan Adyanthaya, Executive VP and GM, Star Movies and Star World, added here, “Today, the Indian audience is exposed to a lot many entertainment, the challenge, however, remains in the fragmentation of channels, wherein all kinds of media wants to draw eyeballs, hence we are equipping ourselves to market ourselves and reach out to a wider audience.”

Sony Entertainment Television (now Multi Screen Media Pvt Ltd) has signed up an exclusive agreement with Yash Raj Films. According to the deal, Yash Raj will produce exclusive fiction and non-fiction content for the channel. Through this deal, YRF Television is all set to foray in the television industry. Sony also wishes to recreate the magic and gain the No. 1 slot in the television industry.

YRF Television has secured Sony’s weekend time band, and will begin with one non-fiction and four fiction shows. The non-fiction show ‘Lift Kara De’ will feature Karan Johar as host, and will feature a Bollywood celebrity and his/her biggest fan each week. Whereas the fiction shows will include Mahi Way, Rishta.com, Seven (a mythology inspired show) and Powder (an underworld drama).

Manjit Singh, chief executive officer, Multi Screen Media, said, “We are thrilled and delighted to be working with Aditya Chopra and the talented team at YRF to create exceptional television content which will be contemporary and engaging for audiences in India. Yash Raj Films and Sony Entertainment Television have a long standing relationship, and this agreement will further strengthen our ties. This deal makes great sense because of the obvious ways the two businesses complement each other.”

Earlier in 2009, Sony had launched shows like Rani Padmini, Palampur Express, Bhaskar Bharti, Ladies Special, Entertainment Ke Liye Kuch Bhi Karega and the second season of 10 Ka Dum. Though the shows were based on interesting concepts, they could not do any good for Sony.

In the next 12-18 months, Sony aims to be the No. 1 channel, working in a consistent and consolidated manner to reclaim the position it once commanded. “We changed direction too many times in the past. We are now consistent in terms of our strategy, which is to have relatable programming addressing contemporary issues,” Singh asserts.

Future Brands has roped in Alpana Parida to join DMA (a strategic branding and design firm it acquired last year) as president. In her own words, Alpana would be responsible for the growth and scaling up of DMA.

Confirming her association with Future Brands, she further said, “After years of negotiating with agencies that often told ‘stories’ and forgot the product, I am excited to be part of an agency that ‘gets’ the clients’ issues and becomes a solution for specific business and marketing problems.”

She also added, “I am excited to be a part of the agency and look forward to use our creative skills constructively to provide branding solutions to our clients, thereby increasing their business,” says Parida.

Prior to this, Alpana was working with Tanishq as head – marketing and merchandising. Alpana has been part of the industry for more than 20 years now, and has worked with agencies like Rediffusion and Titan in the past. A management graduate from IIM Ahmedabad, Parida is all set to fuel growth for DMA.

The Advertising Club Bombay will host Effie Awards, 2009 on 16th December at Royal Western India Turf Club. Effie Awards are about winning ideas that appeal to more than a consumer’s eyes and ears. The awards are given to appreciate ideas that made an impact and made a difference in the society.

Awards will be given away across seven categories. There will be the Grand Effie, People’s Choice Award, Effie Agency of the Year, Effie Client of the Year, Marico Uncommon Sense Award, Yahoo! Big Idea Chair Award and Brand Equity Bravery Award.

The event is expected to be attended by more than 700 advertising and marketing professionals.

The Ad Club Bombay is a club of and for individuals involved in the various facets of advertising and marketing communication.

Venue:
Royal Western India Turf Club
1st Enclosure,
Race Course,
Mahalaxmi.

Time: 6:45 onwards

For further details, call The Advertising Club Bombay on 23810213 / 23813034 / 23894091 or mail adclub@vsnl.com or visit the website.

To see the winners of Effies 2008, click here.